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Lead generation through content: 5 content strategies that work to generate leads

Lead generation through content: 5 content strategies that work to generate leads

by | Content Creation, Content Marketing

The Power of Content Marketing: How to attract and retain clients

I love the content creation process. It’s funny, when I began my online business, my least favorite thing to do in my business was to write content for my blog. Now, seven years later, it’s the process I look forward to in my business. The behind the scene content operations. It brings me all the joy. This is good because content marketing is a powerful tool for attracting and retaining clients, and it can also be a great way to generate leads for your small online business.

Dive into content strategies for your small online business.

Let's explore some strategies for driving leads and conversions through content marketing.

 

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One content strategy is to create valuable, informative content.

Now, I know what you are thinking, Michele; this is not revolutionary. I’ve heard it before. You see, informative content that addresses your ideal client needs and pain points is essential, so it bares repeating.

Here’s why it’s important, if a business owner does not love the content creation process, it can be one of the first things to go when they are feeling overwhelmed. Similarly, they may throw up content that maybe isn’t their best work. Hey, know I will not throw any stones here, because content creation can be exhausting.

Being that not everyone will take the time needed to create valuable content.

One key content strategy is creating informative content, this could be in the form of blog posts, whitepapers, ebooks, podcasts, or even videos. By providing valuable information to your audience, you can establish yourself as a thought leader in your industry and gain the trust of potential leads.

​Two is to optimize your content for search engines.

Generally, optimizing content for search engines is not a crowd favorite. Be that as it may, by including relevant keywords and phrases in your content, you can increase the chances of your content ranking highly in search results, which can drive more traffic to your website and increase the visibility of your business to potential leads.

Three is to use social media for lead generation.

Haha, I think this is one that you either love or loathe. Regardless of your feeling, one of the main content strategies for lead generation is to use social media to promote your content and engage with your audience.

You can reach a wider audience and build relationships with potential leads by sharing your content on social media platforms and interacting with your followers. Especially the part about interacting with your followers.

Lead Generation Through Content: 5 Content Strategies that work to generate leads

Four is to utilize email marketing.

Even if you think email marketing is dead, I disagree. Using email marketing to nurture leads and drive conversions is a great way to let your subscribers know they are a VIP in your eyes.

By creating targeted email campaigns and providing valuable content to leads in your email list, you can keep them engaged and move them closer to working with you.

Five is to experiment with content to generate leads.

What works for some may not work for you. Instead of continuing to be something that you are not, experiment with different types of content to see what works best for your audience and what you enjoy creating. This could include creating infographics, hosting webinars, or even creating interactive content like quizzes or surveys.
By trying out different types of content, you can better understand what resonates with your audience and adjust your strategy accordingly.

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Little Side Note

“The money is in the list.” – John Reese

This quote highlights the importance of building a list of potential clients or leads for your online business. When a subscriber gets on your email list, it’s like they are leaning in saying tell me more. 
By collecting contact information from your ideal clients and nurturing them through targeted marketing campaigns, aka the solution to a problem they are actively looking for, you will likely have a portion of them stand up to say “Yes, I want to work with this person.” 
Lead generation is an essential component of any online business, and building and maintaining a strong list of ideal clients can make a significant impact on your success.

Following these content marketing strategies can effectively generate leads and drive conversions for your online business.

As always, it's important to consistently analyze and measure the success of your efforts to ensure you're getting the best results. With that said, if you’ve been looking for a way to get started with tracking your result. I’m including a link to my free resource, Know Thy Numbers. This is a Google Sheet that you can copy and make your very own. ?

Thank you for reading, and I hope you found this information helpful! I appreciate you, and I have you have a wonderful week.

Get started on tracking your results today with our free Know Thy Numbers resource!

Simply click the link below to access the Google Sheet and make it your own.

Don't miss out on this valuable tool for analyzing and measuring the success of your content marketing efforts.

Grab my template
Free Resource for coaches and course creators. Track your results to grow your business.
Content Repurposing Ideas You Can Try

Content Repurposing Ideas You Can Try

by | Content Creation, Content Marketing

Michele Duwe from Miss Task Content Repurposing

Are you on the content hamster wheel? Do you feel as if all you do is create new content for everything trying to get noticed by your ideal client? Have you taken a step back to create a plan to recycle or repurpose the long-form content you’ve already created for your online coaching business? Turning your YouTube videos or podcasts into a blog post. Or using your blog post as a script for YouTube or a podcast. Are you taking it one step further and using that for social media or your newsletter? If you are excellent. Are you recycling content in the right way?

What I mean by repurposing content correctly.

Whenever you record a YouTube video and then turn it into a blog post, do you think about SEO?

Or are you simply putting the transcript on your website? Yes, the easiest thing to do is to throw it up there.

If you’re going to put in the work, why not take it a step further to ensure that your blog is working for you and that you're setting it up for the platform it's on? I'm sure this is not new news to you because I’m assuming you’ve heard that you must follow the rules for your platform.

When creating content for YouTube, you want to ensure that you're following what YouTube would like to see. If you're publishing a podcast, you're creating content for the podcasting world, or if you're repurposing your content to a blog post, you're creating it with keywords in mind so that it’s the best for Google to be able to rank you.

Do you share it with your email list?

Do you spread the word regarding your new content to your email subscribers? This is a step that I bypassed for several years. Funny, I didn’t even consider it until a business coach asked if I was spreading the word about my weekly content with my email list.

Are you spreading the word about your long-form content to your email subscribers?

Or what if you send out a rock-solid content-rich newsletter each week? Can you take bits and pieces of your newsletter and create a long-form piece of content?

How do you spread the word and repurpose your content on social media?

While I know it is tempting to be everywhere on social media, is anyone else curious about TikTok? But here’s the thing, make sure you’re not spreading yourself too thin, and that who you want to attract is on the social platform you want to be on.

Regardless of your selected platforms, ensure you’re taking the content you’ve created and spreading the word across your social media platforms.

Your time and energy are your most valuable resources. After all, it takes a lot of time and energy to create amazing long-form content. Why not use it to its fullest potential so that people know about your fabulous new content?

Michele Duwe from Miss Task Content Repurposing

Repurposing Long-Form Content Process

You may be wondering how to do this for yourself; it’s easier than you think to repurpose content and spread the word.

After you filmed the video or recorded a podcast, why not have it transcribed to use as a base for your blog post on your website?
The transcription makes a great base for your blog post, be sure that you edit it and add in your keywords. Of course, write it so that it flows better for reading. However, the bulk of the work is done from the transcription.

Then pull out all the gold nuggets to share from that blog post and add them to a Google Doc for easy reference.

Your Google Doc is the guide. If you divide it into different sections to pull out copy, you can quickly mix and match with different images. The copy can then be reused and recycled.

What if you take your headlines from the long-form content and simply copy the headlines into an Instagram carousel section? The images used in the Instagram carousel could easily be resized into a Pinterest Idea Pin using Canva.

In essence, if you break up my long-form content into different blocks that you can use to repurpose onto your social media so that you do not have to create new content all the time.

This is important that content must be added to a repurposing content plan allowing you to direct your ideal clients back to your website at different times from different pieces of content.

At first, the content is posted more frequently. After the first month, it will go into a 90-day rotation.

When you have to spread the word about your content, you may find it frustrating to maintain all those little legs, but without telling people, they will not know about it.

You know it is good, so why not reuse and recycle it to reach more people?

Only 6% of your followers will see it anyway.

Have you heard that only 6% of your social media followers will see your content? During a walk, I heard this information on a podcast.

Guess what? I’ve heard this information before, and was I annoyed that I heard it again? Of course not I found it a great reminder.

Here’s the thing, if you're not posting about your long-form content, people may not be hearing about it.

That’s a shame because you’re content is amazing.

Keep in mind, do you remember everything that people post on their social media? I guess the answer is no. Do you remember who posted every blog post you read?

If you spend time on the hamster wheel of content creation, you will become exhausted and burnt out.

And the last thing you'll want to do is post anything on your social media.

You must have a repurposing content plan for the long-form content you're already creating.

I'm always shocked when peers tell me they don't have a plan for repurposing content.

It was one of the things that I thought everyone did. You see, it’s something I've just done in my business. I’ve experimented with different processes and now have a solid repurposing process.

And I'm sure this one will not be a shocker, either.

Your followers must see your amazing content at least seven times before it will stick in their minds and they'll remember those things you talk about.

Keeping the social media algorithm in mind is essential so that the right people can see your content.

Are you having trouble marketing or distributing that core content across all platforms? I get it.

If you’re having trouble recycling your content. 

If it is a challenge to recycle your content, try this. 

Create a few templates in Canva that you may utilize only when recycling your content. 

Here’s the thing: you can create a template for publishing your pillar content and a second for recycling content. 

Once you’ve created the copy for your social media, it can be renewed with new images. 

If you pull the gold nuggets out of the long-form content, you’ve done the leg work ahead of time. 

By creating a repurposing document, you can renew your content with new images utilizing the headlines created from the long-form post. End each post with a QR code to lead back to your website. 

What have you tried in the past with repurposing long-form content?

Have you tried to reuse your content only for it to feel challenging? Do you feel you could look at  that and see if there's a different way to make it easier for yourself to spread the word about the content you're already creating? 

If your answer is nothing, “I don't repurpose my content; I just continuously create new content.”

Why is that? Why are you not taking the time to spread the word about the content you're creating?

Are you looking back on that older long-form content that may not perform well? What could you refresh to drive more traffic to your site? 

Do you have similar posts on your website that might have that same information? Can you create a pillar or cornerstone piece of content on your website to have people come to just that area to help up your ranking?

How can you repurpose your content in a fresh new way? Maybe it is simply creating new images? 

Do you just need to refresh that copy a little bit so that it sounds better and more in tune with who you are right now?

Michele Duwe from Miss Task Content Repurposing

Your time and energy

It's your business. I'm curious, what do you think would be more time efficient, continuously creating new content or taking that long-form content and dividing it up so that you can repurpose it across different platforms? 

And suppose you are looking for a simple solution to repurpose your content. In that case, I suggest you start with a Google Doc with all the gold nuggets from your content. 

Simply add the link to your project management system, something like Asana Trello, Clickup, or whatever you use. The link will be added to your project management software, so you can refer to it anytime. It is a recurring task, reminding you to recycle your long-form content.

You want to work smarter, not harder when you're spreading the word about all the long-form content you've already created. 

So tell me, are you tired of all the bits and bobs that go along with spreading the word about your long-form content?

I would love for you to tell me down below in the comments. 

Ask any questions you have because I would be more than happy to answer them. 

Thank you so much for your time. I appreciate you, and I hope you have a wonderful week.

The Secret to Sales Success: A Simple Overview of a Digital Marketing Sales Funnel

The Secret to Sales Success: A Simple Overview of a Digital Marketing Sales Funnel

by | Content Creation, Content Marketing, Digital Products

Michele from Miss Task Simple Overview of a Digital Marketing Sales Funnel

Are you a new small business owner in the online space? Perfect, today we’re going to walk through a digital marketing sales funnel and learn how to generate leads for your digital product.

The digital marketing sales funnel explained.

Your digital marketing sales funnel is how to generate leads online. It is for prospective clients to find you and your digital products.

The goal of your digital marketing sales funnel is to let your ideal prospect know more about you, what your digital products solve, and whether they are interested in working with you in the future.

Start With The End Of Your Funnel Mind

I’ll frequently tell you to start with the end if you've been around here. In addition to planning your day and projects, working backward from the end is also necessary when planning your marketing and sales campaigns.

Understanding the goal and where you want them to go helps you decide where to start. It's important to remember that the top of the funnel isn't your free offer; it's the free content you're providing to the world. What is your primary source of content? Are you a blogger, YouTuber, or podcaster?

Bringing awareness to you and the problems you solve is the purpose of your pillar content. Here’s the thing, you must understand how your free content relates to your digital product.

Another key point to mention, in order to stay energized by the content you create, it is best to come up with six or so pillar content ideas. These are the topic that you’ll talk about each week.
What other problems are your ideal clients trying to solve similar to your digital product but not quite the same?
You want them to be able to find you, get lost in your amazing content, and look for ways to get more of what you have to offer.

Creating a Free Offer As Part of Your Digital Marketing Funnel.

Your free offer, lead magnet, freebie, or whatever you call is the next stop after they gain awareness of you.
In order to make your free offer work, it must solve the same problem as your paid offer or digital product.
You won’t stop at a lemonade stand for a cup of coffee. Just saying.
Think of your free offer as a sneak peeks at working with you. Everything you do should provide value to you and your prospective client.
What would they find useful enough to invest their time?

Here are a few ideas for you.

  • Create a quiz; everyone loves a great quiz.
  • Develop a challenge.
  • How about a mini-course
  • Another option is a wait list for early access to a new digital offer.

The type of content you are comfortable creating for them.

Another point to remember with your free offer is that lead gen strategies work best when closely aligned with the overall marketing strategy.

A good lead gen strategy will include a free offer that helps you and your ideal client get results.

Michele from Miss Task Simple Overview of a Digital Marketing Sales Funnel

Using A Tripwire In Your digital marketing sales funnel

I'm guessing you've either purchased from a tripwire in the past or you're familiar with a tripwire. Just in case, a tripwire is a low-dollar digital product or download that they can purchase after they opt-in to your free offer.

A way to do this is by creating a Thank You Page that allows them to purchase a high-value, low-price offer that will enhance the free offer they signed up for.

After they sign up for your free offer, redirect them to a thank you page, letting them know they have successfully signed up and to watch their inbox. Your thank you page gives them the option to purchase your high-value, low-price offer.

A tripwire is an easy yes. A way to open the door to purchasing more of your paid offers.

You will find that many digital marketers add another upsell to the tripwire. I find them super annoying. But, you do you.

The Middle Is Good Stuff, Too, In Your Sale Funnel

The middle of your marketing funnel or digital sales funnel is all about getting to know your prospective clients. This is the stage where you load them down with valuable content.

Will you two be a good match? Are they picking up what you’re laying down?

Always be thinking about either your ideal clients or your current clients. What would they find helpful?

What would make them want to open your emails because they know that you’ll give them great content?

Think of all the different messages you could draft and create in an email sequence that would provide more valuable information from your free offer to your paid offer.

Buying Decisions

Just because it’s free doesn’t mean it should be crappy.

Think about how you make buying decisions.

What would you like to know if you had to make a decision? What has impressed you so much that you wonder what it would be like to work with that person?

Would it be testimonials from happy clients? Or case studies outlining success stories from clients?

You can show them you understand their struggles by all the different things you do.

Undoubtedly, you understand the problem they are facing in their life or business. Don't forget that they must truly need and want your service.

Do you provide them with enough information to feel comfortable handing money over to you? Remember, we must pay for things, whether in time or money.

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Little Side Note

Disclaimer: If you happen to purchase anything I recommend in this or any of my communications, I'll likely receive some kind of affiliate compensation from these products that I use and love. Please do not feel obligated to purchase anything through my links. With that said…

Flodesk has launched a checkout feature as an add-on to their email marketing. This feature is so simple and easy to use. I'm not sure about you, but those are two words I like to hear when looking at software. Here is my affiliate link. (; 

If your digital marketing sales funnel Does Its Job

In the end, if you’re digital marketing sales funnel has done its job, they will know without a shadow of a doubt that your digital product is precisely what they must have to solve their problem.

Thank you so much for stopping by and reading this post!

I appreciate you.

I would love for you to comment below and tell me what your free offer is at the top of your funnel or about your pillar content and what you offer as your awareness piece.

Thank you again! I hope you have a wonderful week.

Simple Digital Product Checklist

Scrambling at the end is zero fun. Here is a simple digital product launch checklist to help you avoid that.

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Free Digital Product Launch Checklist for Bloggers Launching A New Digital Product