​As a faith-based business coach, it's easy to feel the pressure to show up everywhere online. This guide is for faith-based business coaches who want to grow their business without falling into the common pitfalls of social media overuse. You see other coaches posting on all the social media platforms, and it's tempting to think you need to do the same to stay relevant.

But here's a question worth sitting with. How much time are you spending on social media every week, and how much of your revenue can you actually trace back to that time? For a lot of business owners, those two numbers don't line up. More posting doesn't always mean more growth. Sometimes it just means more time spent without a clear return.

Here's the thing. Social media is only one piece of your marketing puzzle. And falling into the trap of relying on it as your only strategy can leave you overwhelmed without the results you're looking for.

What Is the Social Media Trap?

The social media trap happens when you believe social platforms are the only way to generate leads and grow your coaching business. Social media can help you reach potential clients, but it shouldn't be your only strategy. If you rely solely on it, you limit your opportunities to build sustainable growth.

Now, this is important. Instagram isn't yours. Facebook isn't yours. We've all seen what happens when something changes overnight. The algorithm shifts, your reach drops, and things stop working the way they used to. If your entire marketing strategy is built on platforms you don't own, you're always one update away from starting over.

That's why social media should support your marketing, but it should not hold everything up.

5 Ways to Avoid the Trap of Social Media

1. Diversify Your Marketing Efforts

Don't put all your eggs in one basket. Your marketing should go beyond social media. Consider adding email marketing, content marketing, or even paid ads if your budget allows. When you spread your efforts, you reduce the pressure on any one platform to bring in leads.

And here's the kicker. You won't be the one panicking when Instagram decides to take a day off.

2. Repurpose Your Content to Maximize Reach

If you have a podcast, if you've written blog posts, if you've taught anything in your business, I want you to hear this. You are sitting on a gold mine. You don't need to create more content. You need to start using what you've already created more intentionally.

Your podcast becomes a blog post. That blog article gets found in search and in AI overviews. That content feeds your email list. And your social media simply points people back to it. You're not creating more. You're making the content work longer. Helping you to get in front of more people that matter to your success.

5. Build Relationships with Other Coaches and Businesses

Networking is an underrated strategy. Reach out to other faith-based coaches or businesses with complementary services. Getting in front of someone else's audience builds trust faster than trying to do it all on your own.

Consider collaborating on a podcast episode with another coach or joining a speaking opportunity inside someone else's community. These relationships expand your audience and introduce you to potential clients who are already looking for what you offer.

Learning the art of cold pitching is a powerful tool, if you missed the interview with Lana Pummill. She provides advice on successful cold pitching. Cold Pitching: Build Your Business Without Social Media

Marketing without social? Yep, it’s possible!

Did you hear my interview with Gabe Cox? A lot of us are tired of excessive use, constant posting, and the self-esteem draining that comes from the social media trap. This trap makes us believe our own lives are insufficient and striving for external validation. The social media trap takes us away from the present moment and the precious few people who make our lives rich with joy.

Gabe took a 30-day break from social media and never went back. During that time, her business didn't slow down. It actually grew. She focused on her podcast, her email list, and collaborations, and over the next 12 months, she grew her email list from 350 people to over 3,500 without social media. That's what happens when you stop feeding content that disappears and start building something that lasts. It's also what happens when you are obedient and listen to the quiet calling that God places on your heart.

Focus on Relationships and Value

I'm guessing this is not groundbreaking, but one of the best ways to grow your business is to offer value before asking for a sale. Sure, you can do this with social media by posting daily to your story. Posting pictures to your feed to give users an inside peek at ideas, trying all the tricks to get them to connect and respond. Everybody has limited time, and we should be picky about how we spend it.

What is a better way to offer value than the social media trap? A podcast is perfect for this. It helps build authority and trust. When people feel like they know and respect you, they're more likely to become paying clients.

You do not turn on a podcast when you want to be half-engaged. I'm sure that I'm not alone; I turn to podcasts for education. It's not pointless screen time. I'm listening to a real person who is talking about real-world examples. How they have overcome fear, challenges, and anxiety in the online space. Podcasts give us that sense of connection to people on similar life paths.

Each episode gives us a sense of who they are, their values, and their beliefs. It does not make us feel inadequate, but as if we are on a journey together.

Podcast episodes can lead our online friends to our free resources, courses, or helpful content. They offer value upfront, strengthening those relationships. And there's a catch. You do need to have a clear paid offer, a way for people to actually work with you, because that's what turns connection into revenue.

Break Free from the Social Media Trap

The goal is not to be everywhere. The goal is to build something that lasts.

By diversifying your efforts and building content that keeps working after you've hit publish, you'll reduce the stress and create more sustainable growth. Take a step back from the social media whirlwind and explore strategies that align with your business and your calling.

If you're ready to take control of your online marketing and step away from the social media trap. Join Gabe for her free Grow Your Biz Without Social Virtual Event, May 4-8, 2026. Register here.

Disclaimer: If you happen to purchase anything I recommend in this or any of my communications, it's likely I'll receive some kind of affiliate compensation from these products that I use and love. Please do not feel obligated to purchase anything through my links.

If you’re thinking about whether to hire a content assistant, it’s usually not because you don’t care about your business or your content.

It’s because you’re tired.

Tired of ending the day thinking, I did a lot… but none of it felt focused.
Tired of carrying everything in your head.
Tired of knowing something needs to change, but not being sure where to start.

Hiring help starts to feel like the logical next step.
But instead of relief, it brings up hesitation.

And that’s what we need to talk about.

Why Hiring a Content Assistant Feels Heavier Than It Should

Here’s the part most people don’t say out loud.

It’s not that you don’t know what needs to be done.

You do.

You know content needs to be created.
You know it needs to be published.
You know it should be reused instead of starting from scratch every time.

The problem is that everything still depends on you.

You remembering what needs to happen.
You explaining it.
You catching the missed steps.
You fixing it when something doesn’t go quite right.

So when you think about hiring, it doesn’t feel like relief yet.

It feels like more responsibility.

And then this thought creeps in:

If I have to explain it, it’s going to take longer than just doing it myself.

And honestly?
That’s true in the beginning.

The Learning Curve No One Talks About

Think about any new task you’ve learned personally.

At first, it takes longer.
You move slower.
You double-check yourself.
You’re not efficient yet.

But once you understand the steps and the process, something shifts.

You stop thinking through every move.
You don’t second-guess yourself as much.
You become more efficient over time.

This is the same learning curve your content assistant goes through.

If there’s no documented system, they have to ask questions constantly.
They’re guessing.
You’re clarifying.
And suddenly, hiring feels more exhausting than helpful.

But when the process exists outside of your head—even imperfectly—those questions drop off quickly.

The system does the explaining for you.

So yes, it may take longer upfront.
But that time isn’t wasted.

It’s an investment in not having to carry this alone anymore.

And if you’ve hired before and it didn’t go well, that hesitation makes complete sense.
In most cases, it’s not the person—it’s the lack of structure supporting both of you.

Why Consistency Breaks Down Without Support

Most women I talk to actually love creating content.

That’s not the issue.

The issue is that content gets created in pieces, squeezed in between everything else.

You record something.
You mean to come back to it.
You don’t.
And the next week looks exactly the same.

Not because you don’t care.
Not because you’re undisciplined.

But because there’s nothing holding the process together.

Over time, that inconsistency quietly affects momentum—and income—even if no one talks about it that way.

What to Prepare Before You Hire a Content Assistant

Start by documenting your real workflow—not the ideal one.

When you’re working on content, record your screen.
Talk through what you’re doing like you’re explaining it to a friend.

You can also use a tool that captures your steps as you go.

Then take that recording and turn it into a simple checklist inside your project management system.

Not a fancy SOP.
Not something perfect.

Just clear, repeatable steps.

When you do hire, start smaller than you think you need to.

One task.
A few hours a week.
Room to adjust.

This alone removes so much pressure.

Your Role as the Leader

This is something many business owners learn the hard way.

When something doesn’t go right with a team member, it’s usually not because they can’t do the work.

It’s because a step lived in your head and never made it into the system.

Something that felt obvious to you wasn’t obvious to them.
Something you skipped without thinking actually mattered.

When you take ownership of the process instead of blaming the person, everything changes.

The system improves.
Communication improves.
Leadership starts to feel lighter instead of heavier.

Before You Hire: Get the Clarity First

If you’re reading this and thinking,
I know I need help, but I don’t even know where to begin…

That’s exactly why I offer Content Clarity & Cleanup.

This is not about adding more to your plate.

It’s about getting your content out of your head, organizing what already exists, and creating a foundation you can actually lead from—before you hire a content assistant.

No pressure.
No overwhelm.

Just clarity.

And if you’re more DIY right now, you can also start with my Trello content system to build structure at your own pace.

Stop the Overwhem with a stress free social media system: A Better Way to Show Up Online (with Shannon Tacheny)

Social media for business doesn't have to feel overwhelming. I know that might sound crazy when you're staring at that blinking cursor, wondering what to post today. But my guest, Shannon Tacheny from Feather Blue Studios, has some refreshing insights that will totally shift how you think about social media. Learn about Shannon's stress free social media system.

Shannon is a brand strategist and creative director who helps big-hearted women in business grow an online presence that feels powerful, unique, and connected – all without the awkward, salesy, or overwhelmed feelings we've all experienced.

Why Social Media Feels So Stressful

Let's be honest – social media should be fun, right? But for most of us, it just feels like this heavy weight we don't know what to do with. Shannon sees this pattern all the time with her clients:

You feel like you can't keep up. You see what other people are doing and think, “I have to do it like that.” But you don't have the hustle, energy, or time to match what you're seeing online.

Comparison is crushing your dreams. You go online thinking you'll get inspired, but instead, you leave that 15-minute scroll feeling completely defeated. Everyone else seems further along and doing it better.
You're unsure of what to do instead. You want someone just to lay out a step-by-step process that feels actually doable.
Sound familiar? Yeah, I thought so.

The Mindset Shift That Changes Everything

Here's where Shannon blew my mind: Stop thinking about social media as this thing that needs to feed the algorithm. Instead, think about it like a magazine.

A magazine just sits there with a beautiful cover. When you pick it up, you might read several pages in a row, set it down, then come back later and read more. The pages aren't jumping up in your face – they're just there when you want them.
“When somebody lands on my social and they're the right person, are they gonna read six to 10 posts that completely make them realize I'm the person they wanna hire?” Shannon asks. “That's what we should focus on – not getting more and more people to land there.”

This totally flipped my thinking! We don't need to feed the algorithm constantly. We need to create content that works when people actually find us.

Your Brand Story: The Foundation of Everything

Before you even think about what to post, Shannon says you need to do the foundational work. She calls this your “brand story” – the core topics you strategically choose to fill every gap your clients needs to hear.
This includes things like:

• Building trust
• Showing you can solve their problems
• Explaining the benefits they'll get from your solutions

From your brand story, you pick 6-12 core topics. Then everything you post stems from those topics. Once you do this work, Shannon says, “You're never gonna run out of things to say.”

Permission to Do Social Media Differently

One thing I absolutely loved about our conversation was how Shannon gives permission to do things your own way.

She doesn't believe in posting consistently just for the sake of consistency.
“Social media has different seasons, just like our business,” she explains. “The number one problem is when we feel tied down and we feel like we have guilt from not doing enough.”
Shannon teaches that it's okay to have:

• Seasons of social bursts (posting 3-5 times a week)
• Seasons of slow but meaningful brand maintenance (maybe once a week or even once a month)
• Times when you step back completely to work on other parts of your business

As long as someone can land on your social media page and see that you're still active and can read your last 6-8 posts to understand what you're about, your social media is working for you.

Can I say – this gave me SO much relief! I struggle with feeling like I “have to” post consistently, and Shannon just granted me permission to do it differently.

I hope she did the same for you!

Choosing What to Share (Without Oversharing)

One question I had to ask Shannon was about boundaries. How do you be authentic without feeling like you have to share everything?
Her answer: Predetermine your boundaries as part of your brand story work.

Pick 1-2 elements about yourself that you'd love if your perfect client shared – maybe deeper values like faith or family, plus some lighthearted connecting things like loving board games or coffee.

For the harder stuff you've been through, Shannon's rule is: “Wait until you've gone through the thing, learned the lesson from it, and then share the lesson when you're in a place of emotional peace about the situation.”

This gives you permission to be real without oversharing or speaking from a place of pain.

You Don't Have to Be Everywhere

Here's another permission slip Shannon hands out: You don't have to be on every platform.
If you're a solopreneur without help, you literally can't be everywhere and do it well. So pick ONE place to show up and do it really well.
How do you choose? Consider:

• Where do you find joy? (If you have to be there anyway, pick somewhere you actually want to show up)
• Where is your client?
• What matches your personality and what you can realistically keep up with?

Remember – there's only one you in the whole world. You don't have to be like anyone else or have anyone else's capacity.

The Real Secret to a Stress-Free Social Media System

After talking with Shannon, I realized the real secret isn't about posting strategies or scheduling tools (though she uses Planoly and Canva if you're curious).

It's about shifting your mindset from “I have to keep up” to “I get to show up as myself.”

It's about doing the foundational work first – knowing who you serve, what your brand story is, and where you're trying to lead people.

It's about giving yourself permission to do things your way, in your season, with your personality and strengths.

You're Not Behind

If you're feeling behind or inconsistent with your social media, Shannon wants you to know: “You're not behind. You're exactly where you need to be.”

Everyone started with zero followers. Everyone started with zero experience. Everyone makes mistakes and feels overwhelmed.

The key is identifying what the next right step is for you right now, taking that baby step, celebrating it, and then asking “what's the next right thing?”

Sometimes that means getting help with a system or program. Sometimes it means stepping back and working on your foundations before diving into social media.

But it definitely means stopping the overwhelm spiral that keeps you frozen and unable to move forward.