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Easy Content Creation for Social Media and Your Business

Easy Content Creation for Social Media and Your Business

by | Content Marketing

Michele Duwe from Miss Task | Easy Content Creation for Social Media and Your Business
Michele Duwe from Miss Task | Easy Content Creation for Social Media and Your Business

Social media acts like a business card for your online businesses. It is a way to network and provide valuable connections. Oh my goodness, I’m not sure how you feel about it, but creating social media content is never-ending, with sometimes little return. It's easy to get overwhelmed when you’re constantly creating new content, which is time-consuming and, for some, challenging. It doesn’t have to be that way when you use the strategy of repurposing long-form content for your preferred social media platform. One of my favorite processes in repeatable content systems would be repurposing content for social media and your business.

The Power of Repurposing

Repurposing content is simply changing up your existing content to social media platforms that you like to hang out on. By doing so, you increase the value of your long-form content, have the potential to reach a wider audience and extend its lifespan. You can increase visibility and engagement by repurposing your content. When repurposing social media, you can recycle that content and give a really juicy, long-form piece of content a new life three or six months later. 

Techniques for Repurposing Long-Form Content

Blog to Infographic: 

Transforming a blog post into an eye-catching infographic is one of my favorite things to put in a newsletter to subscribers. You're taking written content and transforming it into visual content. As for repurposing blog content for social media and your business, the infographic is perfect for Pinterest. For Instagram, you can change it into a Reel by switching out the background with a stock video or B-Roll that you create yourself.

YouTube to Video Clips: 

If your primary long-form content is for YouTube, pull out all the key points and repurpose the recording into short video clips. Besides changing these into YouTube shorts, they can also be Pinterest Video Pins, Facebook and Instagram Reels. Don't forget about TikTok if that's your platform.

Repurpose those videos into SEO-optimized blog posts on your website. You always want to lead people to things you own. I like to think of social media as rented ground; you may get an unexpected eviction notice.

Podcast to Blog Post: 

Turn your podcast episodes into SEO-friendly blog posts. Begin by having the podcast transcribed. Descript does the transcribing for me. When change your podcast transcription into a blog post that allows your content to be found by Google when it is optimized for SEO. 

It's the same process for podcasts. Repurpose content for social media by creating audiograms to share across your prefered social platforms. I’d like to mention that I use Descript for easily creating social media audiograms.

Michele Duwe from Miss Task | Easy Content Creation for Social Media and Your Business

Benefits for Online Life Coaches

Best Way To Increased Reach and Exposure:

The best way to increase the reach and exposure of your social media content is by making content in the format the platform is currently pushing. For example, Instagram is showing reels to people that are not currently following you. Unlike, stories that only your audience or  followers will see. 

Repurposing content gives you the potential to reach someone new that is searching for exactly what you offer. It allows you to share your expertise with a wider audience beyond your regular followers and establish yourself as a thought leader in your niche.

Time and Effort: 

Creating original content for all platforms from scratch can be time-consuming. Repurposing content saves valuable time and effort by using what you’ve already created with your existing long-form content. 

These are perfect activities to assign to your Content VA, allowing you to focus on engaging with your new found audience. Repurposing content on your social media makes creating a content calendar much easier! If you like you can come up with a simple repeatable pattern for re-promoting your content. This allows your content calendar to be filled easily without effort. 

Reinforcement of Your Key Points: 

Repetition is key when it comes to your important messages. By repurposing content, you're not attempting to come up with new ideas. I don’t know about you, but rarely do I purchase from someone that I just started to follow. I am definitely a lurker.

After you publish your new content you want to make sure to drive traffic to that content. When you're keep the content theme in line with your new published long-form content it allows you to do this from all the social media platforms. Plus, you can use the same content for consistent and impactful across your different social media channels.

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It’s Time To Wrap This Up

With all the different processes you set up in your business, repurposing long-form content for social media is a powerful strategy you should not overlook. Without a doubt, recycling content for social media and your business frees up your valuable time. 

This simple process can highlight your expertise and attract new clients with minimal effort. When you are juggling all the balls in your life, it is a way to get back a little more of your time and energy. Thank you so much for reading. I appreciate you and I hope you make it a great week.

How Practicing Mindfulness Can Boost Your Time Management, Productivity, and Efficiency

How Practicing Mindfulness Can Boost Your Time Management, Productivity, and Efficiency

by | Planning-Organization-Productivity

practice mindfulness, time management

Are you constantly on the go, juggling your busy household, family, and online business? Trust me, I know how overwhelming that can be. I get it I’m just like you, and when you have busy kids, being mindful of where and how you spend your time is essential. I love a day when I fall into bed, gleaming from sticking to a schedule and knocking my to-do list out of the park. The downside to this – you’re always focused on getting everything done and never really taking the time to stop, breathe and enjoy your family. In any case, that can be me.

Practice mindfulness in time management.

Since the conversation happened the other night during bible study with my ladies, it’s pretty fresh in my mind. We are currently studying Ecclesiastes from the LoveGodGreatly Bible Study if you are interested. 

We never know where our conversation will lead. That night it happened to lead us to a time and where we spent our time and did not get everything done at the end of the day that we hoped. It seems I’m not the only one with days of frustration looking back and wondering what did I even do today.  

Pause when this happens and mindfully reflect on where you spent your time. Not with the negative thoughts to roast yourself with could haves and should haves, but for where you replaced those action items with meaningful connections. Connection to your family and friends. 

Giving yourself grace and practicing mindfulness in time management. Likely, you did more than you thought; it may not have been the things on the list. It happens. 

When I plan out my day with a list of things to do and by attaching a timeframe for when it will get done, I’m the most productive and relaxed. Mindfully thinking through how long it will take and if it truly deserves time on my calendar. 

How to replace the hustle and bustle

Well, friend, I wish I had a magic answer when managing our time, but our minds may think differently; the common ground we have is how the hustle an bustle leaves us feeling overwhelmed and stressed. Since we have a lot going on in our lives, practicing mindfulness with our time takes discipline. 

You see, practicing mindfulness in your everyday life is the secret sauce to boosting your focus, reducing your stress levels, and getting more of the right stuff done.

When planning your day, ensure you have blocks of time that aren’t jam-packed. Giving your mind space to enjoy the simple moments you’ll miss when they are gone. Trust me, this is coming from a mama that is about to be an empty nester. 

This means you can stay on task and complete your work more efficiently when you are focused. 

Plus, when you're not bogged down by stress and anxiety, you'll have more mental energy to devote to your tasks, which can increase your productivity and efficiency. 

As an added benefit, practicing mindfulness can help you gain clarity and make more confident choices if you struggle with making decisions. So, take a deep breath and give mindfulness a try! You might be surprised how much it can improve your time management skills.

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At first, I questioned the whole Practice of Mindfulness as a productivity tool. 

I’m guessing that you’ve heard of practicing mindfulness. My introduction came shortly after my career change from a traveling sale rep to an online business owner. This shift in my career had me take a step back to look at the effects of all the go, go, go. Because frankly, at that time, I was exhausted and mentally drained. 

Probably, like you, I was not Goggling mindfulness. The problem I was trying to solve was how to be more efficient and productive. Interestingly enough, mindfulness continues to come up.

I don’t know about you, but at first, I questioned: practice mindfulness in order to be productive. You see, practicing mindfulness only brought to mind people sitting on pillows for hours with their eyes closed and chanting. I sure as heck did not have time for that productivity tip.

What I discovered instead, this does not have to be spending hours in a meditation position and chanting to reap the benefits. It’s like a mini vacation for your brain so that every second you’re awake isn’t focused on getting everything done. 

Still, me wondering how does it make me productive? 

According to Dr. John Ullmen, mindfulness must be examined in two words. Mind Fullness – a mind fully present and engaged. 

Surely, I’m not the only one that manages time and productivity better when I am present and engaged in the activity. 

What is mindfulness?

If you google mindfulness, it comes up with several great websites. Mayo Clinic has a nice post on What is mindfulness?

Mayo Clinic defines mindfulness as the act of being intensely aware of what you're sensing and feeling at every moment — without interpretation or judgment. They say that spending too much time planning, problem-solving, daydreaming, or thinking negative or random thoughts can be draining. Not sure about you, but I can relate to the draining piece.

How to Incorporate Mindfulness into Your Time Management Strategy

Let me ask, are you ready to start practicing mindfulness for better time management?

Yay! Since this comes out on a planning Sunday Funday, here are some simple steps you use to practice mindfulness with your time management.

First, you must set clear priorities and one goal you’re working towards this month or this quarter.

It’s essential to know why we do what we do and what we are working towards in your life and business by setting your goals.

Then, create a schedule that works for you and stick to it as much as possible. A key to this is to have open spaces of time that allow you to move things around in your schedule. Just in case one of your littles would have extra snuggle time with you.

This can help you avoid distractions and stay on task. Speaking of distractions, it's a good idea to eliminate as many as possible, whether that means turning off your phone or working in a quiet space.

Don't forget to take regular breaks and recharge, too – this can help you stay energized and focused. A quick walk, anyone?

Finally, incorporating mindfulness exercises into your day can help you stay present and centered, making all the difference when managing your time effectively.

Start with Mindful Exercises

If you’d like to see how mindfulness affects your time management in productive, check out mindful exercises and find something that works for you.

From my research, here is a blog post from Alfred James on mindfulness exercises. 

Try these tips and see how they work for you and your time management.

What do you use for cloud storage?

What do you use for cloud storage?

by | Planning-Organization-Productivity

The content you’re creating in your business is important and ought to be safeguarded. In order to prevent data loss, what type of cloud storage do you use?

Are you struggling to keep your business content organized and safeguarded? As a business owner, your content is valuable and should be protected from data loss. But how can you do this without wasting too much time? One easy solution is cloud storage. By utilizing cloud storage, you can safeguard your content and prevent data loss without the hassle of backup methods from the past. You know, those external hard drives and thumb drives with limited storage sizes. Or worse yet, are you not backing up your content to the cloud? Let me ask, what are you using for cloud storage? It's time to start protecting your business content and ensuring your hard work isn't wasted.

Cloud Store for your digital content

Are you looking for a reliable and efficient way to store your digital content? Cloud storage solutions have been around for a hot minute. However, I’m always surprised when I come across a client whose only means of saving content is on a local computer. 

Is this you? I encourage you to find a digital storage solution ASAP. By implementing cloud storage, you’ll not only have the benefit of backing up to the cloud, but it will also make it very simple to share with your team. Even if it is just you right now, this will set you up for success when bringing on your first hire in your online business.

By the way, yes, I 100% consider your cloud storage a content system. It is a system that safeguards all your hard work.

The importance of protecting your business content

Why it’s important to back up your content in one consistent place for your online business. With many options today, your content will back up automatically to the cloud. As a bonus, it will look the same on your computer as it does in the cloud. 

Why is choosing one consistent place? Using one place prevents you from losing files and searching in multiple drives to find your content. It goes back to the confused mind. 

One storage system.

What are your options for cloud storage?

There are several popular cloud storage options for online businesses, each with its own unique features and benefits. Here are some of the most popular ones:

Google Drive: One of my business solutions is Google Workspace includes Google Drive. When I began in 2016, it was an easier option than paying for a Microsoft license. What is great about Google Drive is it allows you to integrate seamlessly with other Google apps such as Google Docs, Sheets, and Slides. Plus, it works well with Canva.

Dropbox: I’ve had a handful of clients use Dropbox as a cloud storage platform. They provide businesses with a secure and reliable way to store and share files. They have various pricing plans and features such as file recovery, version history, and team collaboration tools.

Microsoft OneDrive: OneDrive is a cloud storage service provided by Microsoft. It offers businesses a centralized platform to store and share files, collaborate with team members, and access files from any device.

Amazon S3: Amazon S3 is a cloud storage service that provides businesses with a highly scalable and secure way to store and retrieve data. It is designed for large-scale businesses requiring a high-performance, flexible, cost-effective storage solution. Amazon is not one that I’ve worked with in the past. 

iCloud: iCloud is a cloud storage service provided by Apple. It allows businesses to store and share files, photos, and documents across multiple Apple devices, including Macs, iPhones, and iPads. Since I have all Apple devices, yes, I also have iCloud as a backup to my backup. 

Box: Box is a cloud storage and collaboration platform that offers businesses a secure and scalable way to store, share, and collaborate on files. Protecting your sensitive file is a top priority. Box has e-signatures for all your contracts and agreements. It offers workflow automation, advanced security and compliance, and custom branding features.

Ultimately, the choice of cloud storage provider for your online business will depend on the size of your business, the type of data being stored, and the specific features and capabilities. As they all seem to have their own little niche in the marketplace.

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