Easy Content Creation for Social Media and Your Business

by Michele Duwe, Miss Task | Content Marketing

Social media acts like a business card for your online businesses. It is a way to network and provide valuable connections. Oh my goodness, I’m not sure how you feel about it, but creating social media content is never-ending, with sometimes little return. It’s easy to get overwhelmed when you’re constantly creating new content, which is time-consuming and, for some, challenging. It doesn’t have to be that way when you use the strategy of repurposing long-form content for your preferred social media platform. One of my favorite processes in repeatable content systems would be repurposing content for social media and your business.

The Power of Repurposing

Repurposing content is simply changing up your existing content to social media platforms that you like to hang out on. By doing so, you increase the value of your long-form content, have the potential to reach a wider audience and extend its lifespan. You can increase visibility and engagement by repurposing your content. When repurposing social media, you can recycle that content and give a really juicy, long-form piece of content a new life three or six months later.

Techniques for Repurposing Long-Form Content

Blog to Infographic:

Transforming a blog post into an eye-catching infographic is one of my favorite things to put in a newsletter to subscribers. You’re taking written content and transforming it into visual content. As for repurposing blog content for social media and your business, the infographic is perfect for Pinterest. For Instagram, you can change it into a Reel by switching out the background with a stock video or B-Roll that you create yourself.

YouTube to Video Clips:

If your primary long-form content is for YouTube, pull out all the key points and repurpose the recording into short video clips. Besides changing these into YouTube shorts, they can also be Pinterest Video Pins, Facebook and Instagram Reels. Don’t forget about TikTok if that’s your platform.

Repurpose those videos into SEO-optimized blog posts on your website. You always want to lead people to things you own. I like to think of social media as rented ground; you may get an unexpected eviction notice.

Podcast to Blog Post:

Turn your podcast episodes into SEO-friendly blog posts. Begin by having the podcast transcribed. Descript does the transcribing for me. When change your podcast transcription into a blog post that allows your content to be found by Google when it is optimized for SEO.

It’s the same process for podcasts. Repurpose content for social media by creating audiograms to share across your prefered social platforms. I’d like to mention that I use Descript for easily creating social media audiograms.

Benefits for Online Life Coaches

Best Way To Increased Reach and Exposure:

The best way to increase the reach and exposure of your social media content is by making content in the format the platform is currently pushing. For example, Instagram is showing reels to people that are not currently following you. Unlike, stories that only your audience or followers will see.

Repurposing content gives you the potential to reach someone new that is searching for exactly what you offer. It allows you to share your expertise with a wider audience beyond your regular followers and establish yourself as a thought leader in your niche.

Time and Effort:

Creating original content for all platforms from scratch can be time-consuming. Repurposing content saves valuable time and effort by using what you’ve already created with your existing long-form content.

These are perfect activities to assign to your Content VA, allowing you to focus on engaging with your new found audience. Repurposing content on your social media makes creating a content calendar much easier! If you like you can come up with a simple repeatable pattern for re-promoting your content. This allows your content calendar to be filled easily without effort.

Reinforcement of Your Key Points:

Repetition is key when it comes to your important messages. By repurposing content, you’re not attempting to come up with new ideas. I don’t know about you, but rarely do I purchase from someone that I just started to follow. I am definitely a lurker.

After you publish your new content you want to make sure to drive traffic to that content. When you’re keep the content theme in line with your new published long-form content it allows you to do this from all the social media platforms. Plus, you can use the same content for consistent and impactful across your different social media channels.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

2 vertical video clips
1 Carousel post graphic and caption
1 Quote/Static post graphic and caption
1 Graphic and caption to specifically promote the podcast episode
4 Additional Social Media Captions

I Want This Done for Me

It’s Time To Wrap This Up

With all the different processes you set up in your business, repurposing long-form content for social media is a powerful strategy you should not overlook. Without a doubt, recycling content for social media and your business frees up your valuable time.

This simple process can highlight your expertise and attract new clients with minimal effort. When you are juggling all the balls in your life, it is a way to get back a little more of your time and energy. Thank you so much for reading. I appreciate you and I hope you make it a great week.

What do you use for cloud storage?

by Michele Duwe, Miss Task | Planning-Organization-Productivity

The content you’re creating in your business is important and ought to be safeguarded. In order to prevent data loss, what type of cloud storage do you use?

Are you struggling to keep your business content organized and safeguarded? As a business owner, your content is valuable and should be protected from data loss. But how can you do this without wasting too much time? One easy solution is cloud storage. By utilizing cloud storage, you can safeguard your content and prevent data loss without the hassle of backup methods from the past. You know, those external hard drives and thumb drives with limited storage sizes. Or worse yet, are you not backing up your content to the cloud? Let me ask, what are you using for cloud storage? It’s time to start protecting your business content and ensuring your hard work isn’t wasted.

Cloud Store for your digital content

Are you looking for a reliable and efficient way to store your digital content? Cloud storage solutions have been around for a hot minute. However, I’m always surprised when I come across a client whose only means of saving content is on a local computer.

Is this you? I encourage you to find a digital storage solution ASAP. By implementing cloud storage, you’ll not only have the benefit of backing up to the cloud, but it will also make it very simple to share with your team. Even if it is just you right now, this will set you up for success when bringing on your first hire in your online business.

By the way, yes, I 100% consider your cloud storage a content system. It is a system that safeguards all your hard work.

The importance of protecting your business content

Why it’s important to back up your content in one consistent place for your online business. With many options today, your content will back up automatically to the cloud. As a bonus, it will look the same on your computer as it does in the cloud.

Why is choosing one consistent place? Using one place prevents you from losing files and searching in multiple drives to find your content. It goes back to the confused mind.

One storage system.

What are your options for cloud storage?

There are several popular cloud storage options for online businesses, each with its own unique features and benefits. Here are some of the most popular ones:

Google Drive: One of my business solutions is Google Workspace includes Google Drive. When I began in 2016, it was an easier option than paying for a Microsoft license. What is great about Google Drive is it allows you to integrate seamlessly with other Google apps such as Google Docs, Sheets, and Slides. Plus, it works well with Canva.

Dropbox: I’ve had a handful of clients use Dropbox as a cloud storage platform. They provide businesses with a secure and reliable way to store and share files. They have various pricing plans and features such as file recovery, version history, and team collaboration tools.

Microsoft OneDrive: OneDrive is a cloud storage service provided by Microsoft. It offers businesses a centralized platform to store and share files, collaborate with team members, and access files from any device.

Amazon S3: Amazon S3 is a cloud storage service that provides businesses with a highly scalable and secure way to store and retrieve data. It is designed for large-scale businesses requiring a high-performance, flexible, cost-effective storage solution. Amazon is not one that I’ve worked with in the past.

iCloud: iCloud is a cloud storage service provided by Apple. It allows businesses to store and share files, photos, and documents across multiple Apple devices, including Macs, iPhones, and iPads. Since I have all Apple devices, yes, I also have iCloud as a backup to my backup.

Box: Box is a cloud storage and collaboration platform that offers businesses a secure and scalable way to store, share, and collaborate on files. Protecting your sensitive file is a top priority. Box has e-signatures for all your contracts and agreements. It offers workflow automation, advanced security and compliance, and custom branding features.

Ultimately, the choice of cloud storage provider for your online business will depend on the size of your business, the type of data being stored, and the specific features and capabilities. As they all seem to have their own little niche in the marketplace.

Book A Mini Session: 30-Minute Mini Session to figure out the best project management system for your Online Business Content Marketing System, PLUS a template to get you started!

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Email Marketing: Plan A/B Testing In Your Next Email Campaign

by Michele Duwe, Miss Task | Content Marketing, Online Business

Email Marketing: Plan A/B Testing In Your Next Email Campaign

Email marketing is fundamental to a successful online business. A fantastic way to make sure that your communication is on point is to plan A/B testing in your next email campaign.

Why Plan An A/B Test

Are you happy with your open rates? Or maybe your click-thru rates have dropped. This is a type of test an online business needs to perform to increase engagement with email marketing.

What is A/B Testing

A/B testing or you may also hear it referred to as split testing is communicating a little something different to your email list. This doesn’t mean that you rewrite the whole email.

It simply means that you change one element of the email and figure out which one performed better with your email list.

To Test Or Not To Test

The answer is to test, don’t shy away from this because you think it may be hard. Most Email Service Provider makes this a simple process.

When planning A/B testing in your next campaign choose only one area to test. If you pick two you’ll not know what was the item produces the increase in performance.

What’s The Goal?

Do you want to improve open rates?
Do you want to improve click-thru rates to your website or offer?

Have a goal in mind that you want to test in your next email campaign and know why you want to A/B Test.

Ideas List Of Tests

Here is an ideas list for A/B testing in your next campaign, pick the one that feels easy to you.

Subject Lines – Ask A Question in your subject line. → Or use symbols or numbers to grab attention.
Pre-Header Text – To use or not to use can be the test. Test two different topics in the preheader text.
Call To Action – Does a call to action that is a hyperlink or call to action with a button perform better.
Content – Long form content a very long email or short form that it just a bit with the option to read more on your website
Image or No Image – if you have images or no images which gets the attention of the reader.
Offer – Test two different offers in your email campaign

Keep Track

After you send out your campaign keep track of the results. This can be done on a piece of paper or in a spreadsheet. Since your A/B Testing in your email campaign

The items that you’ll want to track and compare are:

Open Rates – how many subscribers opened the email. This will be a direct reflection of your subject line and pre-header text.
Total Clicks – What is the total number of clicks you received during your campaign. Did one email outrank the other?
Clicks per Link – If you were testing a call to action this will be a metric to watch.
Unsubscribers – did one email receive a higher unsubscribe number?
Conversation Rate – This would be a great metric for the success of your offers or your call to action.
Forward Rate – Sharing is caring! Did one of the emails receive more forwards? This is when the user shares your email with a friend.
A/B Testing is not a one and done. Do it again until your messaging is a fine-tuned communication machine.

Quick Wrap Up

Why Plan A/B Testing In Your Next Email Campaign – testing will help you figure out what performs better with your unique subscriber list.

What is A/B Testing – when you compare two emails with the same variable changed in each of the emails? This will also be referred to as split testing.

What’s The Goal – every email marketing campaign needs to be sent with a goal in mind

Ideas List of Tests – a quick list of ideas to get started on A/B testing in your next email campaign.

Keep Track – items that you’ll want to track and measure to determine success.

New to email marketing?

Try this…