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6 Tips to Master Your Guidelines for Posting Content

6 Tips to Master Your Guidelines for Posting Content

Do you know I have a form on my website to submit questions or episode ideas for me? Well, I'm going to cover one that I received. And the question is, “Can you share with me strategies and guidelines for posting content in terms of a timetable?” Refill your coffee because we're going to go ahead and answer that question today.

Why You Need Guidelines for Posting Content

I love it, when I get questions from my listeners, it makes things so easy. I don't have to guess what questions you have. Isn't that such a wonderful thing? So today, we're going to cover the guidelines for posting content so that you can master this for yourself. 

I was so excited actually to receive this question. It's a topic that is near and dear to my heart because I know that I've struggled with it myself.

Determine Your Posting Frequency

Before diving into the types of content you want to create, let's lay the foundation with your posting frequency. It's all about what's doable for you, given your time and energy resources. And hey, let's not forget your audience and the kind of time and energy they have to consume your content. Whether it's videos, podcasts, or social media updates, each has its own time commitment.

Here's your quick action step: Grab a timer and set it for five minutes. 🕒 During that time, jot down how much time you can dedicate to creating content each week. Knowing your “time bank” will help you decide if you're aiming for daily, weekly, or bi-weekly posts. Trust me, consistency is your golden ticket here.

The Magic of a Content Calendar 🗓️

Once you've nailed down your posting frequency, the next step in your guidelines for posting content is creating a content calendar. Trust me, this is your secret weapon against decision fatigue and last-minute scrambles.

Imagine it's Tuesday night, and you suddenly remember your blog or podcast is supposed to go live on Wednesday morning. Yikes! A content calendar saves you from those “Oh no!” moments and keeps you consistently on track.

Here's the deal: A well-planned content calendar helps you map out not just what to post, but when to post it. Take your core content—whether it's a blog post, podcast, or video—and sprinkle it throughout the month. This way, you can keep directing your audience back to that cornerstone piece.

Quick Action Step: 🎯

Spare just 10 minutes to set up a basic content calendar. Whether you're a Google Sheets guru or a paper planner enthusiast, jot down the dates and topics you want to cover.

Pro tip: I keep my content calendar in two places—my paper planner and Notion. Why? Because jotting it down on paper first helps my brain process it better.

Then, I transferred it to Notion for easy digital access. So, if I'm ever away from my computer, a quick flip through my paper planner keeps me in the loop.

The Power of Scheduling Tools in Your Content Posting Guidelines

When it comes to guidelines for posting content, a scheduling tool is your unsung hero. I'm a big fan of Metricool, and let me tell you why—it's like having a mini-assistant that handles all your posting needs.

RSS Feed Magic

First off, Metricool lets you set up an RSS feed that pulls directly from your website. What's the big deal? Well, it automatically shares your latest blog posts across your social media channels as soon as they go live. Talk about a time-saver!

Recycle and Reuse

But wait, there's more! Metricool can also recycle your posts. Imagine your blog post from October popping back up in your followers' feeds months later. I have mine set to resurface every 90 days, keeping my content fresh without the extra work.

Quote Me on This

Love sharing quotes? Me too! Metricool has you covered. You can set up a feed of your favorite quotes to be published at intervals on your chosen social media platforms.

Canva Compatibility

Another perk? Metricool plays well with Canva. Create your images in Canva, add your copy, and schedule it directly to Metricool.

A quick tip: don't write your captions directly in Canva. Use a caption bank to store pre-written captions, making it a breeze to copy and paste when scheduling.

Quick Action Step: 🎯

Take 10 minutes to explore Metricool or another scheduling tool. Schedule a test post for tomorrow to see how it feels.

Remember, a little planning goes a long way. You could spend just an hour a week—or even a month—planning and scheduling your content. The best part? Once it's set, it's on autopilot.

Spice Up Your Content Mix 🌶️

Variety isn't just the spice of life; it's the secret sauce in your content strategy. Your audience wants to have a mixture of different content types—from blog posts and social media videos to infographics.

Why? Because mixing it up keeps them engaged and curious. They'll think, “Wow, this infographic is so helpful, what else do they have?”

Quick Action Step: 🎯
Set a timer for 10 minutes and brainstorm a list of various content types you'd like to experiment with this month. Then, pick one new format to try out. Variety keeps your audience coming back for more, so don't be afraid to shake things up!

Timing is Everything in Content Posting Guidelines

When it comes to guidelines for posting content, timing is crucial. You want your content to go live when your audience—especially if you're targeting busy work-from-home moms—is most likely to engage. While algorithms can be unpredictable, you can still play the odds by posting at peak times.

Why Metricool is a Game-Changer 🌟

Here's where Metricool comes in as a lifesaver. It shows you the “hot times” when people are most active on each platform. This allows you to strategically schedule your posts for maximum visibility. No need to dive into analytics; Metricool has got you covered.

Quick Action Step: 🎯

Spare just five minutes to check the analytics on your social media platforms. Identify when your audience is most active and adjust your scheduling tool accordingly. If you're using Metricool, this info is already at your fingertips.

Monitor, Adjust, and Refine Your Content Posting Guidelines

The last but certainly not least step in your guidelines for posting content is to keep an eye on your metrics. Monitoring and adjusting are not just buzzwords; they're essential practices to get the most bang for your buck. Or in this case, your time.

Are people engaging with your posts? Are certain topics gaining more traction? Use this data to refine your strategy.

Quick Action Step: 🎯

Carve out 10 minutes at the end of each week to review your metrics and analytics. Make notes on what's working and what needs tweaking, then adjust your content calendar accordingly.

Pro Tip: The CEO Report 📝

Want to make this process even easier? Create a “CEO Report” using a Google Form. Include questions that prompt you to review your week's metrics and performance.

Fill it out weekly to keep a running history you can refer back to. I've got mine set up in Notion, and it's a game-changer.

It's time to wrap this up!

Okay, friends. It's time to wrap this up. I hope that you found these tips to be helpful.

And this answered the specific question that you asked me to cover. If not, I guess. Let me know, and I will try again. 

Quick Recap: Your Ultimate Guide to Content Posting Guidelines

  1. Determine Your Posting Frequency: Figure out what's doable for you and stick to it. Consistency is key!
  2. Create a Content Calendar: Say goodbye to last-minute stress and hello to a well-planned content strategy.
  3. Leverage Scheduling Tools: Tools like Metricool can be your best friend, automating your posts and optimizing timing.
  4. Mix Up Your Content Types: Keep your audience engaged with a variety of content formats.
  5. Timing is Everything: Post when your audience is most active for maximum engagement.
  6. Monitor and Adjust: Keep an eye on your metrics to refine your strategy continually.

Thank you so much for your time I appreciate you, and I hope you have a wonderful week.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Get Out of the Content Creation Loop

Get Out of the Content Creation Loop

Miss Task | Content Creation Loop | Small Business Owner working on her computer

Hey there, friend! Are you feeling stuck in the content creation loop? Trust me, you're not alone. The idea behind repurposing your existing content is to get out of the loop and make your life much easier.

Repurposing your existing content gives you more time to focus on other important tasks. Plus, you can create more content with the same amount of effort. Finally, repurposing your existing content can help you reach a wider audience.

The Struggle of the Content Creation Loop Is Real

Juggling family life and running an online business is no small feat. The to-do list seems endless, and falling into the content creation loop can feel like another full-time job. But here's the silver lining: you can streamline your workflow and reclaim your time with the right systems and strategies. So, refill that coffee mug, and let's get to it!

Content Creation Loop Signs

  • You're constantly brainstorming new content ideas.
  • You feel overwhelmed by the publishing schedule.
  • You're sacrificing family time to keep up with content demands.
  • You're spending too much time and energy creating content and not enough time promoting it. 
  • It's exhausting and overwhelming for you.
  • Don't even get you started on the tech challenges. 

Why You Should Escape the Content Creation Loop

1. Save Time and Resources

Creating new content from scratch is a time-suck. You brainstorm, research, write, edit, and publish—each step eating away precious hours. But what if you could escape the content creation loop by giving an old piece of content a new life? 

Added Tips: 

  • Use content templates for common post types.
  • Batch create content to save time.
  • Outsource tasks that don't require your expertise.

2. Increase Visibility and Reach

The internet is a big place, and not everyone hangs out in the same corners. Repurposing your content allows you to meet your audience where they are. 

Added Tips: 

  • Use analytics to identify which platforms your audience frequents.
  • Tailor your message to fit the platform's culture and norms.

3. Dive Deeper into Topics

Repurposing lets you explore subtopics you might have skimmed over initially. For instance, by updating an old blog post with new insights, you can make it even more valuable for your readers.

Added Tips: 

  • Use reader comments and questions as inspiration for new subtopics.
  • Update old posts with new data, graphics, or expert quotes.

4. Unlock New Opportunities

Repurposing isn't just about recycling; it's about amplifying your voice and expertise. Refreshing old content can catch the eye of industry leaders, opening doors to collaborations, speaking gigs, or business partnerships.

Added Tips: 

  • Use social media to tag and engage potential collaborators.
  • Keep an updated portfolio to showcase your expertise.

It's Time To Wrap This Up

Repurposing content isn't just a time-saving hack; it's a strategic move. It maximizes your efforts, broadens your reach, deepens your authority, and can even open new doors. So, the next time you create a piece of content, think of it as a starting point, not the finish line.

Your Action Plan to Break the Content Creation Loop

1. Audit your existing content.

2. Identify repurposing opportunities.

3. Create a repurposing workflow.

4. Implement and track results.

Thank you for your time. I appreciate you, and I hope you have a wonderful week!

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Where to Create Content to Drive Organic Traffic

Where to Create Content to Drive Organic Traffic

Are you looking for ways to drive organic traffic to your online business? Content creation is an important part of any successful digital marketing strategy. Where should you start when creating content that will generate the most interest and engagement? Let's chat about where to create content to drive organic traffic to your website.

We'll cover podcasts, social media posts, blogging, and email marketing – all great avenues for driving ideal leads to your website! Wherever you decide to create content, remember that consistency is key; keep up with regular posting habits for long-term success.

 

Podcasts:

I think I’ve been in love with podcasts since the very beginning. I would drive around the Midwest as a sales rep, visiting all my customers and soaking in every bit of wisdom. Podcasts provided endless topics to explore. What do you want to learn about business, health, wellness, organization, and time management?

This makes podcasts an effective way to reach a wide audience and drive organic traffic to your website. By attracting the right people, you can pique their interest and help them solve their problems.

The best podcasts have a mix of stories, provide advice, the best next step, and of course, things to think about. When creating podcast content, it's important to focus on topics relevant to your ideal client and your offerings. 

Doing this will ensure that the podcast is informative and engaging.

Ensure you end each episode with a clear call to action, allowing listeners to learn more about you. In my mind, Amy Porterfield is the queen of this with her Marketing Made Easy podcast. Amy always gives a call to action in her podcasts. 

How would you put this into practice? 

Here’s an example, If you're a life coach specializing in helping people achieve their goals. Consider creating episodes that focus on goal-setting strategies and motivational tips.

Ensure each episode has a simple, actionable takeaway that listeners can use immediately to get results from what they've learned.

At the end of each episode, direct them to the show notes. Provide links on where they can connect with you via your website or free offer. 

Be sure to outline your podcast before recording to avoid leaving out any key points you want to cover. And yes, Friend, this is a tip based on my past mistakes. Sometimes you get so excited to share that it becomes more of a train wreck than helpful.

Podcasts are an effective way to drive organic traffic to your website and build your audience.

 

Social Media

Social media can become a trap if you’re easily distracted. Well, maybe that’s just me with my shiny object syndrome. Business owners who want to connect with ideal clients can benefit greatly from social media. With social media platforms like TikTok, Facebook, Instagram, and Pinterest, entrepreneurs can connect with ideal clients instantly.

When creating content for social media, it’s important to focus on topics relevant to your ideal client. What type of questions are people asking in the comments? Make sure the content you create answers those questions in a clear, concise, and informative manner. 

Hey, don't be shy about throwing in some call-to-actions in your post. Ask your followers some questions so they can chime in with their thoughts in the comments.

Suggest they share the post with a business bestie who could use the info. You could even drop a CTA in there to let your followers know where to learn more about your business. And if you can direct them to your website, that's even better, am I right?

Social media is a great platform to share your content and engage with your ideal clients!

 

Blogging

I’m guessing this one is a shocker to you. Blogging is a great way to reach your ideal clients and drive organic traffic. If that's your goal, it allows you to share stories, provide insight, or entertain. 

Blogging can be a great way to showcase your expertise and become a thought leader in coaching. By sharing helpful information that connects with your ideal client, you can establish yourself as a go-to resource. It is an opportunity to start sharing your knowledge with the world.

By doing so, you build trust and credibility, leading to a greater future conversion rate. Blog posts are also great for SEO when optimized for relevant keywords. I think this answers where to create content to drive organic traffic! 

Trust me, blogging doesn't have to be complicated; you only need a passion to help people solve problems. 

Don't forget besides relevant keywords, you’ll need to optimize your blog posts for SEO purposes. Both headings and body text should contain keyword phrases in order to help search engines find and categorize your post. You can also make sure your meta descriptions and titles include relevant keywords. This will help your post get the visibility and drive the organic traffic it deserves!

Finally, remember that every post should have a call-to-action at the end, prompting readers to take further action.

This is a great spot to talk about my favorite call-to-action for my planning workbook. It is 50 pages of prompts to help you plan and prep for your online business success. It is the exact steps I walk my clients through at the start of each quarter. You can use it to get out of the chaos zone.

Email Marketing

A client recently asked me if email marketing was dead. No, it is not. How much time do you spend in your inbox every day?

Email marketing is a powerful tool for your business to stay connected with your clients and build relationships with your subscribers.

Have you ever considered all the amazing things you can do with email marketing? You can send newsletters, share exclusive offers, and even introduce your clients to awesome brands you love and use. The possibilities are endless!

Create engaging and informative content when creating emails for your target audience. I'd like to dive into a few tips about writing your emails.

Make Your Subject Line Engaging

Ensure the subject line is engaging to get your email noticed in your ideal client's inbox. The subject line should be concise yet catchy enough that readers can quickly understand the message.

Have you ever tried to use an action word such as “Discover” or “Unlock” to make your subject line stand out? How about personalizing your subject line by including the subscriber's name?

Did you know that personalizing significantly increases open rates? I’m on the fence regarding emoji. Do you use them in your subject line? I will say they do catch my eye!

Writing Compelling Content

Once you have drafted an interesting subject line, it's time to write compelling content for your email campaign.

What do you find compelling in your inbox? Do your eyes glass over with an email that is all copy? Ensure you're speaking from the heart and providing helpful information to your reader. Or sometimes it's just fun to entertain.

Don't forget to add images if you'll include a lot of copy in your email message.

Use Canva to create informative graphics with the key points. These grab attention and keep your reader scrolling down. It also draws the reader's eyes towards certain sections of your message more easily than plain text would do alone. If you're new around here, you may not know my love for pretty emails.

Adding a Call-To-Action

Email marketing campaigns should always include a call-to-action (CTA). Friends, this is a great way to urge readers to visit your business's website. Or if you’d like to grow your social media followers, ask them to go follow you. A CTA should be short yet effective, so readers know exactly how to take further action after reading through your message.
How can I increase the organic search traffic to my site?
1. Optimize your content for search engines by including relevant keywords and phrases in titles, headings, meta descriptions, and body text.
2. Create high-quality content that is valuable to readers and solves their problems or questions.
3. Use internal links within your website to help visitors navigate from one page to another related topic easily.
5. Take advantage of social media platforms by sharing engaging content and encouraging followers to share it, further increasing visibility online.

 

It's Time To Wrap This Up!

Regarding where to create content to drive organic traffic, podcasts, social media, blogging, and email marketing are all great options. Each platform offers unique advantages that can help you reach your ideal client. When used together, they create a content marketing system to build a successful online business or life coaching practice. Using the right strategy for each platform can maximize your visibility and client engagement while driving organic traffic to your website.

Thank you for your time, I appreciate you, and I hope you have a wonderful week!

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!