Building your consistency in content creation is crucial for any entrepreneur looking to maintain and grow their business. Let's dive into why consistency in organic content creation is not just beneficial but essential and how you can strengthen this with simple, actionable steps.

The Challenge of Content Consistency

One challenge I've overcome is being consistent with creating content. Here’s the thing: I’ve been all over the place and understand what a struggle it can be. It seems like it should be super simple, right? Well, it is not. As entrepreneurs, we juggle so many tasks that it's easy to lose focus on what truly matters – being intentional and consistent with our content.

The Importance of Consistency in Content Creation

Consistently putting out new organic content is crucial, no matter how booked you may feel. It's easy to think you're all set with a full roster of clients and a waitlist. But ask yourself, how many potential clients have moved on because you weren't actively engaging them? 

As an entrepreneur, there’s so much for you to do that you can just be all over focusing on all the different things. If you’re not continuously expanding your waitlist, you could get yourself into trouble. 

What happens if you decide to switch gears from one-on-one clients into group coaching, membership, or a mastermind?

And if you need consistency in organic content creation, will your audience even remember who you are? If you do not continue to provide your list with consistent content, will they even know who you are or why they are receiving this email from you? Likely not. With the ongoing changes in email filtering by platforms like Google and Yahoo, consistency matters. Having an email marked as spam is a risk we cannot afford.

The Reality of Content Creation

Now, this is important: feeling like organic content creation is hard and overwhelming is normal because it is. You’re not alone. Even if you love to create content, it can be time-consuming without a sound system. Those daunting tasks often get pushed aside. Let’s be real; it’s the squeaky wheel that gets the oil. Unfortunately, you may not notice the quiet squeak of your inconsistent content creation until the wheels lock up.

Three Tips to Build Your Consistency in Content Creation

Friend, here are three simple things to build your consistency in content creation.

Two: Start a Story Bank

Begin to squirrel away all those random stories to be used and help with consistency in content creation. You can easily create this in Google Sheets and insert dropdowns with different categories, such as lessons learned, funny, business fails, life fails, favorite quotes, and truisms. You can pick the categories that work for you. You’re story bank will be filled with ideas for creating content for your online business. 

Three: Create a Simple Content System

You had to know this one was coming, right? Creating a simple content process so that you know what to do next in the creation process builds consistency in content creation.

An easy approach to creating a content system is simply to create a checklist of all the steps you need to take from idea to publication. 

Here are a few other checklists in your content system.

• Organize your social media process by creating a checklist.
• Checklist for repurposing content.
• Sending to your email list content process checklist. 
• What to do when you’re not inspired to create content: Start a list of what works for you to get motivated again. 

If you need help with where to start with creating your content system, book a Content Creation Simplified Session. If you’re curious about what this is, listen to episode 058, where you get to go behind the scenes in a Content Creation Simplified Session.

It’s Time To Wrap This Up

Let’s recap the three tips for building your consistency in content creation. 

1. Done will always beat perfect in a race. Take messy, imperfect action.
2. Create a story bank that you can use in your organic content creation. 
3. Finally, create a simple content system that includes a checklist for all your processes. 

Remember, here is the link to sign up for a Content Creation Simplified Session. Thank you so much for reading. I appreciate you, and I hope you have a wonderful week.

Do you often find yourself flying by the seat of your pants when it comes to content creation? You know, hopping from one incomplete task to another, never quite wrapping anything up. As the day winds down, you shut the office door, feeling a bit bewildered about what you've accomplished. I often throw around terms like systems, processes, and workflows, but do they feel like jargon in the midst of your daily chaos? Sometimes, simplicity is the key. Here are three straightforward tips for creating content that leaves you with a sense of accomplishment rather than leaving you wondering.

Tips for Creating Content: Storage

Yes, storage really is the first in my tips for creating content. Having one centralized system for storing your content is crucial. I've always been a fan of Google Drive, but there are numerous options available – Dropbox, OneDrive, iCloud, to name a few. The key is to choose the one that doesn't overwhelm you.

I lean towards Google Workspace because it not only offers storage but also includes tools like Docs, Sheets, Forms, and more. It's an all-in-one solution that simplifies content management. Plus, it makes finding files easy, especially if you tend to misplace them.

Consistency is key. If you've been hopping between various free storage platforms, it's time to streamline. Consider creating a Table of Contents in Notion or Airtable (or your preferred platform) that contains links to all your files scattered across different cloud storage services. Whenever you create a new online file, simply copy the link into your Storage Table of Contents.

The goal is to have one go-to place where you can effortlessly locate all your content

How to set up Google Drive to never lose a file.

The Power of Checklists in Content Creation

You've probably heard this one before, but here's the question: are you really doing it? Are you using a checklist to streamline your content creation process? Let's be honest; a checklist might not sound groundbreaking, but it's a powerful tool. With a checklist in hand, you have a clear roadmap to ensure you cover all the necessary steps, from outlining your content to writing, publishing, and promoting it.

Surprisingly, not everyone swears by the power of a good checklist. Some might think it's unnecessary because they've done it countless times before. But here's the thing: familiarity can lead to complacency, and that's when things tend to slip through the cracks.

Here's the second tip in my tips for creating content: take the time to create a simple checklist. And here's the bonus – that incredible feeling of satisfaction that comes from ticking items off the list. It's undeniable proof that you've accomplished something today.

While I know I said three tips for creating content, I want to slip in one more.

Knowing the results associated with the keywords you're trying to rank for is vital. Your chosen keywords must be genuinely relevant to your services.

Before dedicating too much time to creating content around a specific keyword, take a moment for a quick Google search. Examine the results that appear.

When you look at what shows up on page one of Google, ask yourself if those results align with your business. This is a crucial step, one that I've recently added to my keyword research checklist.

In a recent scenario where I conducted a keyword gap analysis for a client's website compared to their competition, it became clear that not all keywords are created equal. Despite extensive research, one target keyword for content creation failed to bring up anything remotely related to my client's business in a Google search.

Here's the bottom line: while aiming for page one of Google is a goal, if a keyword generates results completely unrelated to your services, it's not the right target keyword. Don't hesitate to shift your focus to something more suitable.

As a bonus tip, always perform a Google search using your target keyword to ensure the results align with your content and goals.