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Use a content calendar to stay organized with content planning.

Use a content calendar to stay organized with content planning.

by | Content Systems, Planning-Organization-Productivity

Using a content calendar to stay organized and on track with content planning.

Let's chat about Using a content calendar to stay organized and on track with your content planning.

A content plan can significantly improve your productivity and efficiency as an online business owner. Friend, you have enough going on in your life. Things need to be simple and easy. Content planning is like meal planning. When you create a system, everything becomes simple and easy.

Are you ready to master the art of using a content calendar to plan and a project management software to stay organized and get it all done? This will ensure you're working on the right things.

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Do not blow off planning content.

I'm going to try my hardest to get you on board with the importance of a Content Calendar.

One key reason for having a content calendar is to stay organized and on track. This will keep your content consistent and ensure that you’re meeting your deadlines.

How to Create a Content Calendar

Creating a content calendar can be as simple as writing it in your planner. Once you have a team helping you, this can be done with a project management application or a shared Google calendar.

When you create a content calendar, it must work for you. This includes how to choose the right format and tools. It also includes realistic goals and deadlines and how to prioritize your content based on your business needs.

Just because something worked in the past doesn't mean it will always work. I love creating videos for my YouTube channel. However, to record videos, you need good lighting. Many of my podcasts are recorded when the sun is bright in my office or during the winter months when it is dark outside. My clients' work is done during the day when lighting is appropriate.

Plus, I recorded the episode in my comfy clothes and ponytail. Zero makeup is required. 

As a raw truth, it takes less time to edit a podcast than a YouTube video.

For this time in your business, where is the best place for you to create a simple content plan to get you started?

How to Use Project Management Software

Do you have project management software, such as Trello, Asana, Teamwork, MeisterTask, and Monday? The options are endless because project management software is not one size fit all. One project management software will click better than others, don't be scared to try a few out. Book a 30-minute mini-session, and we can figure it out together.

A project management software will help you streamline your workflow, manage your team, and stay on top of deadlines.

Using a content calendar to stay organized and on track with content planning.

How to Stay Consistent and On Track

Planning content, staying consistent, and staying on track are the final keys to success. Be realistic about what you can do. How much original organic content can you churn out?

If you only have a few hours a week, how much for you personally can you do?

Is it only you doing all the work? It will likely be less than someone with a team.

The last thing you want is to burn yourself out and stop creating content altogether. I've done that, and I can tell you from experience it's not good for an online business.

Whatever you select, you need to be committed to staying consistent and on track.

What works for you, your business, and your family? Be realistic about what you can do.

If you are not sure, start with less and add more. What amount will keep you excited, motivated, and focused?

Using a content calendar to stay organized and on track with content planning.

Plan at least a month in advance, using a content calendar and project management software to increase your efficiency and productivity as an online business owner.

You can stay organized and on track, keep your content consistent, and meet your deadlines if you create a plan that works for you. This is when you put on your blinders and make the decision that works for you as a busy mom running a household, family, and business.

Thank you for reading, I appreciate you, and I hope you have a wonderful week. 

Transforming Your Content: The Art of Repurposing

Transforming Your Content: The Art of Repurposing

by | Content Creation, Content Marketing

Transforming Your Content: The Art of Repurposing

Ever feel caught in a mad dash to create fresh content, struggling to come up with ideas? 

Did you know that repurposing old content is actually an easier way to create content? 

What is your system for repurposing your old content? Do you use it to its full potential? For the longest time, many people thought they couldn't use their existing material. However, you can save time while producing quality content by understanding what repurposing means and applying effective strategies for making the most out of our previous work.

We are going to expand upon episode 12 topic of repurposing free content. What exactly is content repurposing, and how to create a system for reusing your content?

What is Content Repurposing?

It is using content that you’ve already created and in a new way. 

It’s a great way for online businesse owners  to maximize their content marketing efforts without starting from scratch every time.

Content repurposing is taking existing core content, such as blogs, videos, and podcasts, and using it on a different platform. 

By utilizing content repurposing, you can save time and show up on different platforms that you’re ideal client is hanging out on. 

Content repurposing has many benefits that make it essential for an online business owner to utilize to avoid content burnout.

For starters, it allows you to get more mileage from your original work by reaching new audiences who may not have seen the original content. 

While it may sound complex and time-consuming, it is not. It is either turning your blog post into a podcast or YouTube video. or the opposite, a podcast or youtube into a blog post. 

In addition, that content can also be transformed into social media copy to get even more use and reach more people.

Strategies for Repurposing Old Content

By leveraging existing material, you can produce new content that resonates with your audience without starting from scratch. Repurposing existing material can be a great way to generate new, appealing content for your audience while conserving time and effort. Here are some strategies for repurposing old content:

Updating and Refreshing Existing Content:

This strategy involves taking an existing piece of core content and updating it with new information or insights. You can add relevant images, videos, links, quotes or other elements to make the piece more engaging. Furthermore, you can revise your content to align with your current business and audience. As you evolve and grow as an online business owner so do your offers. 

For example, if you wrote a blog post about SEO best practices two years ago but now new trends are emerging in the industry – you could refresh this post by adding those changes to it.

Creating New Formats from Old Content

Instead of simply refreshing an existing piece of content, why not turn it into something entirely different? 

This could involve turning a blog post a podcast or YouTube video. Which is my personal favorite.  By doing this you expand your reach to a different audience who may prefer consuming their information differently than others do

Repurposing old content can be a great way to breathe new life into your existing material and increase its reach. 

Transforming Your Content: The Art of Repurposing

How to create a system to reuse your content.

Content recycling is an excellent way to gain additional value from your current material and reach new viewers.

Here are the actions steps to take a blog post and repurpose it into a podcast. Doing this it allows that one piece of content to reach a broader audience.

Google does like it when you refresh the content on your site. Plus, it allows you to take old content that may not be relevant to your current business model and refresh it so that it’s not confusing to your audience. Over my seven years in business I’ve gone from offering general va, to websites services to online business management to now specifically focused on organic content creation. I have a lot of old content that I can go back and rewrite, republish, and use for a podcast.

In your project management software of choice, we will create a repurposing system that can be used repeatedly.

BTW, If you struggle to stick with project management software, you may not be using the right tool. If this is you I encourage you to book a 30-minute mini-session where we will find the right project management tools for you and I’ll throw in a couple of templates to get you started.

What are the steps for your repurposing system?

 

  • Identity a list of blog posts to rewrite, republish, and podcast. Do this as batch work. Sit down and go through your old content and put all the links in your project management tool as future posts to rewrite, republish and podcast.
  • Based on your blog post, create an outline for the podcast script, refreshing the content to your current audience that is in alignment with your paid offers.
  • Record your podcast.
  • Edit your podcast.
  • Finalize the podcast and have it transcribed.
  • This moves us into, editing the transcript to be used as the rewritten and republished blog post. I guess the process is a podcast, rewrite and republish now that I’m thinking about my true process.
  • Publish and add the podcast to your website with the refreshed blog post.
  • I consider this two-birds-with-one-stone method. I’m making my content relevant again and sharing it on a different platform.

This same process can be used with video as well.

Best Practices for Effective Repurposing of Old Content

When repurposing old content, quality should always be prioritized over quantity. Content repurposing aims to create something new and fresh from existing material, not just churn out the same thing in a different format. It is essential to align content to your current business offers. Don’t leave people confused. 

Transforming Your Content: The Art of Repurposing

Sum it up.

Repurposing old content is a great way to maximize your efforts and save time. Repurposing provides a chance to craft something new from outdated content without initiating the process from scratch every time. Figure out what core content can be recycled so that you can make sure your old posts don't go to waste but rather get changed into something completely different. Take control of your content creation with simple workflows that help repurpose old content. Start now and avoid content creation burnout! 

From Free to Paid: Repurpose Content into a Paid Offer

From Free to Paid: Repurpose Content into a Paid Offer

by | Content Creation

As an online business owner, you likely understand the importance of creating valuable free content for your audience. However, you may not be able to sustain your business long-term solely by providing free content. It's here that the art of repurposing free content into a tripwire or tiny offer comes into play. Consider converting free content, such as video series or challenges, into a tripwire or tiny offer that leads to a larger paid offer. You can maximize the value of your content by following these strategies.

 

Solutions Are Found In The Struggle

Isn’t crazy that the best solutions are found in the struggle? If you think about it, the solutions to your challenges can often be found when you work through them instead of giving up.

I swear, sometimes, I’ve been crowd the queen of struggle; I guess it has advantages since I’ve found many solutions. LOL.

I’ll share one of my stories with you. When I started my online business, I struggled to make a profit. While some of it had to do with a terrible case of imposter syndrome. The main issue was that I didn’t create a plan to take my potential clients from my free content to my paid services. I’d spend a ton of time creating free content on my blog and various lead magnets, but I didn't see much for a return on my investment. I had become exhausted, burnt out, and discouraged from all the content creation.

That's when I started to figure out ways to repurpose my free content. Instead of constantly creating new content, I realized I could transform my existing content into something I could sell.

You see when your free content is a proven asset to your clients, this is the time to transform it from free to a tripwire or tiny offer.

By repurposing the free content into a tiny offer, you know without a doubt that it will provide value. There is something magical about not feeling like valuable content is sitting there unused.

From Free to Paid

During a content audit with a client, It didn’t take me long to recognize she was on the road to content creation burnout. 

Part of the content audit process is looking at all the free content to figure out how to reuse and repurpose it to prevent content creation burnout. Let me tell you she’s created a lot of free content over all her years as a mindset coach and online business owner. 

We discovered she had a gold mind of free content that could be repurposed into a tiny offer or a tripwire. She felt discouraged and frustrated with the consent churn of free content that was one and done. She was on the struggle bus to create a steady profit with her business. 

Using this strategy, we were to map out a sales funnel that took her audience from a free opt-in to a low-cost trip wire and then to her higher-priced offerings. And the best part? It required minimal additional effort on her part. 

The Art of Repurposing Free Content

Let's take a look at steps you can take to convert your current free content into a profitable tripwire:

1. Identify Your Best Content: Look at your existing content and identify the pieces that resonate most with your audience. These are the pieces that you can repurpose into something more profitable.

2. Repurpose Your Content: Once you've identified your best content, repurpose it into a format suitable for a tripwire or tiny offer. For example, you could turn a popular blog post into a workbook, a video series, or a challenge into a mini-course.

3. Add Value: Add extra content, bonuses, or resources not previously included in your free content to make your tripwire or tiny offer a little more enticing.

4. Create a Sense of Urgency: A tripwire or tiny offer is designed to create a sense of urgency and encourage your audience to take action. You can achieve this by setting a deadline or limiting the number of copies available. 

5. Set a Low Price: Your tripwire or tiny offer should be priced low enough to be an easy yes, but high enough to create perceived value. The price will depend on your audience, your niche, and the value that you're offering.

6. Promote Your Tripwire: Once your tripwire or tiny offer is ready, it's time to promote it. You can promote it on your website, social media channels, and email list. I tend to gravitate to organic marketing.

7. Track and Analyze Your Results: Finally, it's essential to track and analyze your results to see how well your tripwire or tiny offer is performing. Look at conversion rate, revenue generated, and customer feedback metrics, and adjust as needed.

Do you need a tracking system? Here is the link to download my Know Thy Numbers Google Sheet to help you track it all. 

Using your free content as a tripwire or tiny offer to generate leads to a bigger paid offer can help you grow your online business. Get started exploring the possibilities today and take your business to the next level!