What Is A Landing Page?

by Michele Duwe, Miss Task | Content Marketing

What is a landing page?

What is a landing page is kicking off my series on Leadpages. Initially, I was going to jump right into Leadpages. After discussing this topic with a few customers I discovered that landing pages are not completely understood.

What is a landing page? In simple terms a web page that you “land” on. (I know obvious, right) A landing page in marketing terms well, that’s a bit different.

In Marketing Terms

Let’s jump into what a landing page in marketing terms. It is a standalone web page entered only from a link provided in a call to action (CTA) from your web page, an email or social media page. The lead would click the link that takes them to a landing page or sales page allowing them to view more information and sign up for your call to action.

Landing Pages are simple and free from distraction. It allows the lead to focus on the information and provides a form to gather information or click through to a purchase page. The only goal for a landing page is to convert visitors into leads or buying customers.

Landing pages come in different forms

Click-Through

Typically used with e-commerce. You know the beautiful pages giving details about why you must own this product or service. Providing you all the information to make an informed buying decision.

Lead Generating Page

Lead generating pages gather information such as name and email address. You will see these used with a lead magnet. The landing page has information about what you are giving to the lead in exchange for their contact information. Lead generating pages are integrated with email marketing tools, such as MailChimp or ConvertKit.

What a Landing Page Isn't

Landing pages are not your home page on your website. The homepage on your website has more to do with your brand.

Here are great resources if you would like more information:

Hubspot: What is a Landing Page

Email Marketing Planning Guide

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Will My Online Business Be Affected By GDPR

by Michele | Content Marketing

Will my online business be affected by GDPR?

Will my online business be affected by GDPR? As an online business, this is something that we need to have an idea about at least.

What is GDPR?

General Data Protection Regulation (GDPR) is a European privacy law taking effect on May 25, 2018.

Here is a breakdown of the information that I've gathered to date

Here are a few points from Christina Scalera at Easy Peasy GDPR, webinar “3 Secrets to Beating the GDPR Before It Beats You.”

It could apply to you if

If you sell or market to anyone in the EU or if your best friend happens to visit your website on vacation in the EU.
Bummer right…

four-factors

1. Advertising to the country's customers (specific to them)
2. Advertising in that country's language
3. having internet suffix for that country (ex .fr)
4. accepting currency of that country

What do we need to look at?

Our website terms and conditions and privacy policies.

What we collect and what we will do with this info. (BTW – California has had a law in place regarding privacy policy for a few years)

Having compliant GDPR terms, conditions and privacy policies.

Have you noticed all the new Cookie Permissions Pop-Ups on websites? Letting you know that the site uses cookies?

If you're using plugins, embedded google analytics and/or embedded facebook.

Not sure there is a website out there not using all three of the above.

Where will we have our most significant potential impact?

In our email list

If your able to segment anyone that may be from the EU on your email list they will need to consent to market.
Amy Porterfield had an excellent podcast with Bobby Klinck breaking down the different options for list building consent. Make sure that you can take notes if you're going to listen. It's a good one.

I'm going to end with this

MailChimp has some resources on their website. I'm going to end with one final note from a GDPR_Sept2017.

Do you need to comply with the GDPR?

You should consult with legal and other professional counsel regarding the full scope of your compliance obligations. Generally speaking, however, if you are an organization that is organized in the EU or one that is processing the personal data of EU citizens, the GDPR will apply to you.

Even if all that you are doing is collecting or storing email addresses, if those email addresses belong to EU citizens, the GDPR likely applies to you.

What happens if you do not comply?

Non-compliance with the GDPR can result in enormous financial penalties. Sanctions for
non-compliance can be as high as 20 Million Euros or 4% of global annual turnover, whichever is higher.

Make sure to check your email marketing provider for information on how they are handling the GDPR.

Cute little image is from Creative Market:

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