Will my online business be affected by GDPR?
Will my online business be affected by GDPR? As an online business, this is something that we need to have an idea about at least.
What is GDPR?
General Data Protection Regulation (GDPR) is a European privacy law taking effect on May 25, 2018.
Here is a breakdown of the information that I've gathered to date
Here are a few points from Christina Scalera at Easy Peasy GDPR, webinar “3 Secrets to Beating the GDPR Before It Beats You.”
It could apply to you if
If you sell or market to anyone in the EU or if your best friend happens to visit your website on vacation in the EU.
Bummer right…
four-factors
1. Advertising to the country's customers (specific to them)
2. Advertising in that country's language
3. having internet suffix for that country (ex .fr)
4. accepting currency of that country
What do we need to look at?
Our website terms and conditions and privacy policies.
What we collect and what we will do with this info. (BTW – California has had a law in place regarding privacy policy for a few years)
Having compliant GDPR terms, conditions and privacy policies.
Have you noticed all the new Cookie Permissions Pop-Ups on websites? Letting you know that the site uses cookies?
If you're using plugins, embedded google analytics and/or embedded facebook.
Not sure there is a website out there not using all three of the above.
In our email list
If your able to segment anyone that may be from the EU on your email list they will need to consent to market.
Amy Porterfield had an excellent podcast with Bobby Klinck breaking down the different options for list building consent. Make sure that you can take notes if you're going to listen. It's a good one.
I'm going to end with this
MailChimp has some resources on their website. I'm going to end with one final note from a GDPR_Sept2017.
Do you need to comply with the GDPR?
You should consult with legal and other professional counsel regarding the full scope of your compliance obligations. Generally speaking, however, if you are an organization that is organized in the EU or one that is processing the personal data of EU citizens, the GDPR will apply to you.
Even if all that you are doing is collecting or storing email addresses, if those email addresses belong to EU citizens, the GDPR likely applies to you.
What happens if you do not comply?
Non-compliance with the GDPR can result in enormous financial penalties. Sanctions for
non-compliance can be as high as 20 Million Euros or 4% of global annual turnover, whichever is higher.
Make sure to check your email marketing provider for information on how they are handling the GDPR.
Cute little image is from Creative Market:
Little Side Note
Need A Privacy Policy?
Do you need terms and conditions and a privacy policy for your website? If so, check out The Contract Shop!
They have a number of templates that you can use with your online business!
Psst… this is an affiliate link. (:
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