Content Marketing Archives

Content Organization and Repurpose: Your Guide to Content Hubs

by Michele | Content Marketing, Planning-Organization-Productivity

Creating a Content Hub for your Online Business to find and reuse content quickly

Wow, have you stopped to consider how much content you’ve created for your wellness coaching business? Heck, maybe you've created a lifetime's worth of content. It is unfortunate that all of your amazing creative content is scattered all over the place, with little to no organization to speak of. It's funny; it's like the endless merry-go-round that you got stuck on as a kid. While it starts out as a fun ride, too much time leaves you feeling dizzy and nauseous. The same thing happens in your online business when you're not reusing and repurposing your content. It's as if you're stuck on the endless merry-go-round ride of content creation. It's time to jump off and create your content hub.

Repurpose your content?

“Wait, what that's a thing? I thought that I couldn't use the same content.” Is this you? If so, you're not the only one. I've heard it before, as these are the exact words from a client in a mini-session.

Yes! It is a thing. It is totally fine to refresh and reuse your content.

After all, think back to when you started your online business journey. I'm guessing right now your knowledge of your specific subject matter has grown over the years. As your mastery and skills increase, you'll have even more valuable insights to add to your previous creative content.

What do you do with all this kick-butt content?

You create a content hub. I know what you're thinking: a content hub?

Yes, a content hub to store and organize all your content so that you can easily find and reuse it.

Before you start getting overwhelmed with the thought of getting all the old content organized. Stop it. Rome wasn't built in a day, and your content hub will not be either.

How do you organize all your content?

Now, you're trying to figure out how you're able to organize all the content, am I right? How can I find it easily without endless searching?

Your content hub will have different categories for your:

Social Media Post
Blog Post
Video Files
Podcasts
Email newsletters
Swipe Files
The list goes on and on.

It’s no wonder that we feel overwhelmed by all our digital data.

The key is to build a content hub that works for your brain.
The problem is we keep searching for a quick fix, buying and downloading template after template. Only to discover that your mind doesn't work that way.

Fortunately, there is a simple solution. You need to determine if the organizational system will work for you.

Okay, stop with those eye rolls.

What is the best way to determine whether the system will work for your brain?

It will start with trial and error.

Given that, here are a few project management or task management tools that I recommend to my clients for organizing their content. Since you all tend to be visual and see things in pillars, keep it simple.

Use Trello if you like sticky notes for organizing.
It's Asana if you keep a notebook with lists and random thoughts. This is me, BTW.
Distracted brains will enjoy MeisterTask.
If it's just you as a solopreneur with zero plans to grow a team, check out Todosit.

Right now, if you find yourself wishing for an easier way, book a Content to Cashflow Accelerator.

If you've dreamed of someone looking at your content and instantly finding its earning potential, this is for you.

Drum roll, please create your content hub.

Below are a few processes that I’ve implemented in my clients' digital back offices. The purpose of these processes is to create a content hub for your online business so that all content can be found and reused easily. You can reuse your content, my friend. I give you permission to do so.

In case you do not want to take my word for it, here is an article by Neil Patel regarding repurposing content.

Let’s begin with a content storage plan.

In order for your content storage plan to work, you should choose one place to store all your content. Think Google Drive, Dropbox, or OneDrive.

You're going to select one and not look back. So often, entrepreneurs like to second-guess decisions. It is just busy work that doesn't move your business forward. Pick one, implement it, and move on.

Using one storage system will allow your organization or team to quickly locate content.

For this reason, you're not wasting your precious time looking for content, adding the benefit of time management.

What you need to do.

Select a project management or task management application to keep track of all your content and tasks. Be sure to link all your collateral to the tasks associated with your content.

Organize all your data in one place. Doing so will save you time and money.
You have permission to reuse your content.
Pick a tool you feel comfortable with and will use.

← Create A List Building Project with Asana Unlocking Success With a Clear Content Strategy and Value Ladder →

Create A List Building Project with Asana

by Michele | Content Marketing

Michele Duwe from Miss Task | Asana Freebie Funnel: List Building with These Freebie Examples

How to Use Asana for Effective List Building and Create Engaging Freebies

Are you curious about using Asana to build an effective list and create engaging freebies to build your list? Perfect. We’re diving deep into list building—an essential strategy for anyone looking to grow their online presence and business. Today, we're setting up a list-building project in Asana with some stellar freebie examples to streamline your workflow and boost efficiency.

If list building sounds daunting, don't worry. We’re breaking down the process into manageable tasks in Asana, with examples of freebies that have successfully attracted subscribers. You'll use the list view when creating this list-building project in Asana.

Setting Up Your List Building Project in Asana

The first step is crucial when you start your list-building project in Asana. Now, this is important: it's all about creating an effective lead magnet or freebie. Here’s the interesting part: you can set up this project once and then duplicate it for future use. With a template, you don’t have to start from scratch every time. It’s funny how this little trick can save you so much time!

Create The First Asana Subheading: Idea Library: Task One – Brainstorming Your Freebie Funnel

In other words, think about what your ideal client needs. What problems are they trying to solve? This should flow easily into your freebie funnel that leads to your mini offer or even a high ticket offer, creating a seamless path from subscriber to client.

If you’re over the whole discovery call thing, setting up your freebie funnel in this manner helps you to say bye-bye to the discovery call. Lindsay Maloney introduced this to me with her low-ticket course, The Dream Client Code. https://lindsaymaloney.com/courses

Here are some freebie examples for holistic wellness coaches that can truly draw in your audience.

First, consider an audio series titled “Plant-Based Eating for Beginners.” Oh, you should totally make that. Let me know so I can sign up for your freebie. This can be a fantastic way for newcomers to learn about plant-based nutrition in easy, digestible segments, no pun intended.

Another fun freebie could be a “Virtual Walking Challenge.” Set up a program that encourages participants to meet daily or weekly walking goals, complete with a habit tracker, and why not create a daily Spotify Playlist with a link delivered straight to their inbox every day? That’s a great way to land in someone’s inbox daily and get those open and click-throughs. One thing to remember with this Virtual Walking Group is that this can be transitioned into a tripwire offer on your Thank You page with a Private Facebook Support Community or a Voxer Support Community for added accountability.

A “Habit Tracker” could be ideal for those interested in sustainable habits such as drinking enough water. It should include tips and best practices for developing new, healthy habits. This tool can help your clients track their progress and stay motivated.

Lastly, think about offering a workbook on “Canning for Beginners.” With a focus on preserving the bounty of the garden, this can attract individuals interested in healthy eating and sustainability. This workbook could include step-by-step guides, safety tips, a buying guide with links to your Amazon Store Front and your go to canning recipes for that bumper tomato crop. While you’re at it you could add a tripwire on the thank you page to a mini-course Canning 101. Where you have videos on how to actually can.

As you brainstorm, consider the format that best delivers this content. Would your ideal client prefer downloadable PDFs, interactive webinars, or perhaps engaging video tutorials? Use a tool like Google Docs to organize your ideas. If you’re visual thinker be sure to listen to Episode 80 Effortlessly Plan with Mind Mapping A Simple Guide For Your Next Wellness Project.

Once you decide on the best idea and format, you'll be ready to move on to creating and structuring your freebie in a way that captivates and converts.

Second Asana Subheading: Creating Your Freebie

Once you’ve brainstormed and decided on the perfect freebie, move to the next Asana task—creating it. Whether it’s a PDF, an audio series, or a video, use tools like Canva or Zoom to bring your ideas to life. Remember, your chosen format should resonate with your ideal client and how they prefer to consume content.

Third Asana Subheading: Landing Page and Opt-In Form

Your landing page is your subscriber’s entry point. Keep it clean and straightforward. Connect it to your email service provider through an opt-in form. Make it count, yet keep it simple. Ensure everything is above the fold so subscribers can easily sign up without scrolling.

Fourth Asana Subheading: The Thank You Page and Welcome Email

After they sign up for your freebie, you can choose to use a custom URL and direct your new subscribers to a thank you page.

Remember earlier when I mentioned adding a tripwire to your thank you page? Pick a low-cost tripwire under $20, make it a no-brainer decision, and start planning your freebie funnel or email sequences. A solid welcome email is crucial—it sets the tone for future communications.

Book A 1-Hour Virtual Session

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From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

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Fifth Asana Subheading: Nurture Your List

After they’ve signed up, don’t stop there. Your welcome email is crucial, but it’s just the beginning. Nurture your list with a sequence that provides valuable information and soft sells. It’s about building trust and making each email count. Please consider what you consider a valuable asset when it comes to setting your your freebie funnel.

Sixth Asana Subheading: Market Your Lead Magnet

With your lead magnet ready, promote it across various platforms. Write engaging posts for social media, craft blog content, and create tailored images for each platform, like Pinterest, Facebook, Instagram, and Threads.

Seventh Asana Subheading: Track Your Results

Lastly, use a simple Google Sheet to track your results. Regularly check how many subscribers you're gaining and adjust your strategy accordingly. This will help you understand what’s working and what’s not, allowing you to optimize your efforts for better results.

Time To Wrap This Up

We've covered a lot today—from setting up your list building project in Asana to brainstorming and creating irresistible freebies. Remember, the key to growing your list isn't just about having a freebie; it's about making sure it's so valuable that your ideal client can't wait to sign up. We discussed some great freebie examples like audio series on plant-based eating and virtual walking challenges, all designed to attract and engage your audience. If you need a refresher on any of these steps or want to see these strategies in action, scroll back up and give this post another read. Your list building journey is about to get a whole lot smoother and more effective. Let’s put these insights into action and watch your subscriber count soar!

Thank you so much for reading! I appreciate you and I hope you make it a great week

Michele

Author

Hi, I’m Michele! I own and run an online business, virtual assisting and web design company. I help lady bosses go from overwhelmed to organized and in control. My team and I do this by creating streamlined systems so that you can work LESS and make MORE money. My expertise is streamlining and organizing your business processes, email, content creation, and list building to make these simple and efficient.

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Unlocking the Power of Email Marketing Funnel

by Michele Duwe, Miss Task | Content Marketing

As with everything in business, there comes a time when you need to diversify your organic content marketing. As your coaching business grows, you’ll want to start building up your email list. You see, the best marketing plans include a variety of different platforms, but not so many that it feels overwhelming. No matter what, you’ll want your organic content to lead the right people to your email marketing funnel. In episode 64, we covered the Simple Process of Planning and Brainstorming Your Opt-In Freebie. This week, I’m going to give you the action steps for you to create your email marketing funnel process inside your content system.

The Goal Of Your Organic Content Marketing Plan
Before we get into the action steps to create a repeatable process for your email marketing funnel, let’s chat about the goal of your organic content marketing plan. Not knowing what to do can keep you stuck. At the heart of marketing, the purpose or goal of your organic content is to spread the word about you. Who you are as a person, who you help, and how you help them. It is up to you to let people know what you do. Although, wouldn’t running a business be glorious if all you had to do was wish for new clients to come to us? The introvert in me loves this idea.

Do people even read emails anymore?

One of my clients asked me if email marketing is dead. Do people even read emails anymore? Should we be investing our time and resources sending to our email list?

I love it when clients ask questions when they are uncertain. With inboxes overflowing with emails, we are almost numb to marketing messages, so this is a very valid question.

My response to her was that they read marketing emails from coaches that provide value and connection. The trick is to send emails with a nice mix of storytelling, quick tips on how to solve one problem and offers to help, aka asking for the people on your list to work with you. I think you’ll agree that you are more than happy to purchase a coaching package or service when it will help leapfrog you ahead and solve a problem quicker than figuring it out for yourself.

How Do We Know If Email Is Working?

She was still unsure. I don’t know where you’d turn to answer this question, for me I go straight to the numbers. Nothing tells the story of your email marketing funnel success like your metrics can.

Well, I’m assuming that you keep an eye on your email marketing metrics.

Because if you do, you know based on your open rates if your audience is engaging with your emails. Plus, if you have a call to action link in the email, which you really need to have, this is another metric that gives you insight into your messaging.

Content System: Repeatable Action Steps for Setting Up Your Email Marketing Funnel Process

Define your email marketing funnel goals and who you’re creating it for.

Before you start creating content, it's crucial to set clear goals for your email marketing funnel.

What do you want to achieve?

What is the point of investing your time and energy into creating this email marketing funnel?

Common goals include lead generation, nurturing relationships, driving sales, or improving retention. Be specific and set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to guide your funnel creation process.

Finding Content for Your Freebie and Email Funnel:

Not sure what to create for your freebie also known as a free gift? May I suggest repurposing existing content?

Dive into your content archives and identify content that can be repurposed into your freebie or incorporated into your email sequences. This could include blog posts, social media posts, or even content from a previous live challenge. When working with clients, this is the first place I have them look before they create anything from scratch.

Be sure to focus on relevance when selecting content for your email funnel, and prioritize content that aligns with your signature services and provides tangible value to your ideal client.

Are you not finding anything that aligns with your paid offer? Well, I guess it’s time to brainstorm new ideas.

If you're struggling to find existing content, consider creating a challenge or series that introduces your audience to your expertise.

Here are a few ideas of things I’ve recently searched for healthy weeknight meal plans, go-to ten-minute workouts, healthy snack ideas for when I don’t have energy to cook, best yoga poses when you sit all day at a desk,or simple swaps to live a healthier lifestyle.

Map Out The Funnel

You have your goal and your audience. You know what you’ll be offering as your freebie, and you have an idea of content that you can reuse in your sales sequence. Map out the funnel and get an idea of the order or sequence you’d like it to go.

If this feels exhausting, no worries. You can simply use the reverse engineer method. Start by identifying your signature service or paid offer, then work backward to create a freebie that naturally leads your subscribers to the next step in your sales funnel. This ensures that your freebie is not only valuable but also strategically aligned with your business goals.

You don't need a PDF for everything.

You can create an educational email series.

Using a quick win approach: Break down your freebies into one quick win that they can do in under 15 minutes. You see pieces of content that are easy to do and provide quick wins, yes please, and thank you. This could include short daily tips, super simple exercises, or bite-sized lessons that keep your subscribers excited to hear you’re next brilliant idea and coming back for more.

What is the Best Number of Emails in Your Funnel?

Decide how many emails will be in your sequence. I suggest 5-7 emails.

Also, decide on the amount of time between each email in the series.

May I suggest keeping the welcome message and the first email about 24 hours apart? That’s a good amount of time. You do not want to make an excited person wait to long for the next email, plus we want them to remember us.

The others could be every couple of days, but you should not have more than a week between messages.

After you’ve mapped it all out, the next action will be to create your email sequence.

Now, Is The Time for the Creative Work

This is where you write everything and create all the collateral to go with the email series.

Write all the emails in the series, from the welcome to the ask email. If you’re a super fast writer you may get this done in a day. I am not.

One thing that I have found that works pretty decent to get your first draft is to outline all the emails. I put in all the bits of information that I want to be in the email. Then I let AI do the first draft for me. I’ve been experimenting with Claude. I feel like this tool doesn’t write as fluffy and flowery as Chat GPT does.

One thing I want you to keep in mind, my outline is very complete with the stories and everything. I ask it to make it flow better. I’ve found that the first draft is pretty decent. If you’re someone that finds it easier to edit than to write it all out, give it a try.

Write your landing page, thank you page, and social media promotional content.

Create Your Email Sequence in an Email Marketing Software

Once everything is created, the next action will be to set it up in your email software. I love Flodesk; I'm just saying.

This is my favorite piece, because I love tech. Except for when we are in Mercury Retrograded, let's be real, does anyone like tech then?

Promote Your New Email Marketing Funnel

Once all the set up has been done, create your marketing plan and begin to promote, promote, promote.

How can you get your freebie in front of the right people? Be sure to create content around your freebie as a call to action. The whole idea is to begin with the end in mind, or reverse engineer works here too.

Consider finding a promotion buddy or collaboration partner that is in your same niche, and they promote you to their list, and you promote them to your list. This allows you to work together in order to cross-promote to your respective audiences, expanding your reach and attracting new subscribers.

Don’t be afraid to ask for feedback on how you can improve your freebie and email series.

Measure: Tracking Success

Track your metrics! Your numbers tell a story. You may need to do some A/B testing with different subject lines, content, and calls to action.

Tracking metrics like open rates, click-through rates, and conversions is crucial for optimizing your email marketing strategy. Regularly analyze your data and make adjustments to enhance the performance of your email funnel.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Book Now!

It’s Time To Wrap This Up

It takes a bit of time and energy to create a new freebie and marketing funnel, but it is essential to the health of your content marketing. Be on the lookout for ways that you are able to make this simpler by repurposing and using content that you’ve already done. Your old social media content may be a gold mine of possibility.

I say this every week, but I hope you know how much it truly appreciate you! Thank you for reading, and make it a wonderful week