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How to Repurpose and Build a Sustainable Marketing System

How to Repurpose and Build a Sustainable Marketing System

by | Content Creation, Content Marketing

Michele Duwe from Miss Task | Transforming Your Content: The Art of Repurposing

Let’s Be Honest: Creating Content from Scratch All the Time Is Exhausting

If you’ve ever stared at your screen wondering what to post, you're not alone. I’ve done this so many times myself. The pressure to constantly create something new can make even the most successful entrepreneurs feel like they’re spinning their wheels. When you’re juggling a business, a family, and everything else on your plate, content creation quickly turns into another overwhelming item on your to-do list—when it used to be something you genuinely enjoyed.

Here’s the good news: you don’t have to start from scratch every single time. Absolutely not.

Repurposing content is the smart strategy. It’s how business owners stay visible without burning out. It’s practical, intentional, and totally doable—especially when you build a system around it.

What Does It Actually Mean to Repurpose Content?

You’ve probably heard the term “repurposing” thrown around everywhere, but what does it really mean?

Repurposing content simply means taking something you’ve already created—like a blog post, podcast episode, or video—and giving it new life in another format. It’s how you stop letting great ideas collect dust and start getting them in front of more people.

Here’s what that might look like:

  • Take an old blog post and turn it into a podcast episode
  • Convert that new podcast into a refreshed blog post (with SEO baked in)
  • Pull out quotes for social media
  • Turn the main points into carousel posts
  • Create short-form videos or audiograms from golden nuggets

See what I mean? One idea becomes a full week of content across multiple platforms.

Why Repurposing Works: Real Talk from My Own Business

Early in my business, I changed directions a lot—starting as a VA, moving into website services, online business management, and now, focusing specifically on content systems and repurposing. That shift left me with a lot of old content that no longer reflected what I offer.

But that content isn’t useless. In fact, it’s gold.

I go back, refresh it to reflect what I do now, and turn it into podcast episodes, emails, and social media content. Even if I change 95% of the original blog post, having that foundation means I don’t have to start from a blank page. And let’s be real—starting is often the hardest part when you’re feeling stretched thin.

How to Create a System to Repurpose Content

Creating content isn’t just about creativity—it’s about consistency. And consistency comes from having a system. Here’s how to create a repurposing process that you can repeat over and over in your project management tool (I use Asana, but use what works for you):

Step 1: Create a Repurpose List 

Start by batching your content audit. Go through your past blogs, newsletters, or podcast episodes and make a list of the ones worth refreshing. Add those links to your project management tool—just drop them in your idea log.

And a quick side note: just because something is in your idea log doesn’t mean you have to create it. It just gives those ideas a home outside your brain, so you can focus on what’s most relevant. I actually just did this myself, and ended up archiving some content I no longer loved, redirecting others, and keeping what still had value.

Step 2: Refresh the Content 

Update anything that’s outdated. Adjust the message to match your current audience and offers. This ensures the content still makes sense for where your business is headed.

Michele Duwe from Miss Task | Transforming Your Content: The Art of Repurposing

Step 3: Repurpose It into a New Format Let’s say you start with a blog post:

  • Use the main ideas to outline a podcast script
  • Record and edit your podcast
  • Transcribe it
  • Use that transcript to rewrite the blog with fresh language and current SEO keywords

Now you’ve got a podcast episode and a refreshed blog post. That’s what I call the two-birds-one-stone approach.

Step 4: Share It Everywhere Break that single piece of content into smaller parts to share across platforms:

  • A carousel post highlighting key takeaways
  • A quote graphic pulled from your transcript
  • One short-form video (or audiogram)
  • Four additional captions to mix and match with B-roll, static graphics, or personal insights

Just like that, you’ve got five days of social media content from one podcast or blog.

Michele Duwe from Miss Task | Transforming Your Content: The Art of Repurposing

Google (and AI) Love Fresh, Helpful Content
Let’s circle back to Google—and AI.

Refreshing and republishing old content isn’t just about improving your SEO rankings anymore. Search is expanding. Tools like ChatGPT, Perplexity, and even Google’s AI Overviews are pulling answers from content that directly addresses questions in a clear and helpful way.

Your refreshed content has the potential to show up not just in traditional search results, but in these AI-powered discovery tools too. And let’s not forget—social platforms are starting to prioritize searchability as well.

That means FAQs, how-to guides, and “why” explanations are more important than ever. These formats tell the algorithm (and your audience) that your content is useful, current, and worth clicking.

I was just reviewing analytics with a client recently, and it blew me away how many of her posts were being picked up in Google’s AI Overviews. Tools like SEMrush are even marking it when your content is featured there.

So, when your refreshed content reflects your current offers and voice, you show up in all the right places—without having to create from scratch.

Time To Wrap This Up

Before You Go, Remember This.

Repurposing content isn’t about being lazy. It’s about being smart. You already did the hard part—you created the content. Now it’s time to make that content work harder for you.

So the next time you’re tempted to open a blank doc and start from scratch, pause.

Ask yourself: Do I already have something I can reuse?

Chances are, the answer is yes.

Want help turning one piece of content into a week’s worth of marketing? Check out my repurposing services or book a mini session to get your system started.

How to Create a Simple Social Media Post with Canva

How to Create a Simple Social Media Post with Canva

by | Content Marketing

Michele Duwe from Miss Task | Creating a Simple and Efficient Social Media System in Canva

Have you ever spent way too long searching through Canva to find that one graphic you know you made—but can't find? If your social media graphics feel scattered, your branding inconsistent, and your storage nonexistent, you're not alone. The good news? Canva can transform this chaos into a streamlined, stress-free social media system that's easy for you and your team to maintain. Here’s exactly how to set it up.

1. Create and Name Your Project Folders Clearly

Canva’s folders are the foundation of your organized storage system. Start by creating dedicated folders. How you organize is up to you. It can be based on campaigns, different content types or chronologically by year and month. Clearly structured folders save significant time and frustration by allowing you and your Content VA to quickly locate, reuse or repurpose existing graphics. Plus, structured folders simplify the onboarding process for any new team member joining your business.

Ideas for folders

  • Create folders for different content types (quotes, promotions, testimonials).
  • Organize your folders by campaign
  • Organize by date (year and month or year and platform i.e. Instagram, Pinterest, TikTok) to easily track and find graphics.

Why is this important?

  • Quickly locate content to reuse or repurpose.
  • Save significant time by avoiding endless scrolling through designs.
  • Clearly structured folders make onboarding a new Content VA simple and intuitive.

2. Utilize Canva’s Brand Kit

The Brand Hub in Canva is essential for keeping your branding assets centralized and easily accessible. Store the basics like your logo, brand colors, and fonts. In addition, add brand voice, photos, graphics and icons. Keeping it here in the brand kit means they are always within reach whenever you're creating or updating graphics.

Doing this ensures your branding stays consistent across all platforms, reducing confusion and speeding up the creation process. A centralized Brand Kit also provides clarity and saves time for your Content VA when they step into your workflow.

Ensure your branding elements are centrally located and accessible:

  • Store your logo, brand colors, and fonts within Canva’s Brand Kit.
  • Easily access your branding assets when creating or updating graphics.

Why is this important?

  • Your branding remains consistent across all platforms.
  • Avoid confusion about brand standards among your team.
  • Streamline the creation and updating process by having everything in one location.

3. Set Up and Use Consistent Templates

Creating reusable templates for your social media posts significantly simplifies your graphic design process. My personal favorite, you are not starting from scratch. Label each template clearly by the type of post or content theme, and include your essential brand elements so they're ready to use anytime. Templates eliminate the repetitive and time-consuming task of designing graphics from scratch, ensuring consistent quality and allowing you or your Content VA to quickly refresh existing content whenever needed.

Create and store reusable templates to simplify graphic design:

  • Clearly label templates by type of social media post or content theme.
  • Include your brand elements so they’re ready to use at any moment.

Why is this important?

  • Saves time and reduces repetitive design work.
  • Ensures consistency and quality in every social media graphic.
  • Allows for easy and quick updates when refreshing existing content.

4. Integrate Canva with Google Drive for Seamless Storage and Backup

If you prefer keeping all your graphics stored in Google Drive, Canva offers a straightforward integration. You can easily search Google Drive directly from Canva, quickly locating and accessing your stored files. Additionally, you can upload your designs directly from Canva to the correct folder location within Google Drive. This integration simplifies storage, ensures seamless organization, and provides secure backup for your valuable content.

Keep your designs secure and easily accessible:

  • Use Canva’s integration with Google Drive for additional storage and backup.
  • Effortlessly organized for seamless collaboration

Why is this important?

  • Reduces risk of losing valuable content.
  • Provides easy access and sharing options outside Canva.
  • Enhances team collaboration by having everything in one centralized location.
Michele Duwe from Miss Task | Creating a Simple and Efficient Social Media System in Canva

5. Use Canva to Create a Content Calendar and Schedule Posts

Canva’s Content Planner offers an easy way to create and manage your content calendar directly within Canva. Schedule posts directly to platforms like Facebook, Instagram, Pinterest, and LinkedIn. This feature provides visual clarity, ensures consistent posting, prevents content gaps, and eliminates the need for additional scheduling tools, significantly streamlining your social media workflow.

Canva’s Content Planner allows you to seamlessly schedule and manage your social media posts:

  • Schedule posts directly to platforms such as Facebook, Instagram, Pinterest, and LinkedIn.
  • View your entire content calendar at a glance for effective planning.
  • Adjust scheduled content quickly and easily.

Why is this important?

  • Simplifies content management and ensures consistent posting.
  • Provides visual clarity and helps prevent gaps or overlaps in your content schedule.
  • Saves valuable time by reducing the need for additional scheduling tools.

Bonus: Streamline Communication and Client Approval

One of Canva’s convenient features is its built-in commenting and sharing system. You can effortlessly communicate with your Content VA about design changes or questions directly within Canva, and quickly share designs with clients for review and approval. This clear communication streamlines feedback, accelerates revisions, and simplifies the client approval process.

Canva’s built-in commenting and sharing features simplify communication:

  • Use comments to discuss or clarify design changes with your Content VA.
  • Easily share designs with clients for approval directly from Canva.

Why is this important?

  • Improves clarity and reduces communication back-and-forth.
  • Speeds up approval and revision processes.
  • Provides a simple, professional method for client feedback.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

  • 2 vertical video clips
  • 1 Carousel post graphic and caption
  • 1 Quote/Static post graphic and caption
  • 1 Graphic and caption to specifically promote the podcast episode
  • 4 Additional Social Media Captions
I Want This Done for Me

Time To Wrap This Up

When you're limited on time, never start from scratch. Organize your Canva account clearly to leverage existing designs efficiently. Ask yourself, where are you starting fresh when you could simply update something you already have?

Pro Tip:

By organizing your Canva account clearly, your Content VA can easily step into the system, keeping content creation stress-free, organized, and efficient.

How To Create a Super Simple Sales Funnel for Life Coaches

How To Create a Super Simple Sales Funnel for Life Coaches

by | Content Marketing, Online Business

Michele Duwe from Miss Task | Create a Super Simple Sales Funnel

How To Create a Super Simple Sales Funnel for Life Coaches

If you’re a life coach and online business owner, you’ve likely heard about the importance of a sales funnel for turning potential customers into paying customers. But how do you create one that’s effective without it feeling overwhelming? The good news is that it doesn’t have to be complicated. Here’s how to create a super simple sales funnel designed specifically for your coaching business.

What Is a Sales Funnel?

A sales funnel is the journey your potential buyers go through to become clients. It starts at the top of the funnel, where they first discover you, moving through deciding to work with you, and ends at the bottom of the funnel, where they purchase all they can from you, sing your praises, and help spread the word organically about working with you. The end stage of the sales funnel is the sweet spot, your ultimate goal where your marketing efforts for your coaching and online course feel like a well-oiled machine. 

For holistic life coaches, a podcast can be a powerful authority platform at the top of the funnel. It’s a place where you share your expertise, establish trust, and connect with your target audience. Think of your podcast as a way to introduce listeners to your philosophy, offer solutions to their pain points, and position yourself as the guide they’ve been looking for.

Here’s how to move listeners into your funnel effectively:

  • Content Upgrades: End each podcast episode with a call-to-action that invites listeners to download a free resource, like a journaling guide or meditation, in exchange for their email address.
  • Low-Ticket Offers: After signing up for your free resource or content upgrade, send them to a thank you landing page with the option for a low-ticket offer, like a mini-course or workbook, to take their learning further.
  • Email List Growth: Use your podcast to grow your email list consistently. Your email list is where the real nurturing happens as you guide your audience through the next stages of the funnel. It gives them the power to make an informed decision when is the right time to work with you.

Don’t Worry About Giving Too Much for Free

Some coaches fear they’re giving away too much content for free. The truth is that your content helps build trust, but the true magic of coaching happens in the accountability you provide. While your podcast, content upgrades, and low-ticket offers demonstrate your expertise, your personalized guidance and support lead to real transformation.

By viewing your podcast as the top of the funnel creates a natural pathway for listeners to engage deeper with your coaching and ultimately become long-term clients. Do not forget you want your podcast to attach better leads, the dream clients that fall into your buyer personas.

The Stages to Create a Super Simple Sales Funnel

What is your first thought when hearing you can create a super simple sales funnel? Does it make you at all uneasy? If the term sales causes any resistance, instead, think of it as a relationship funnel or a marketing funnel. Regardless of what label you feel the most comfortable using, in the end, it is a simple funnel. 

It is an important thing to remember that regardless, life coaches are small business owners. 

If you truly desire to make an impact, that happens with lead generation. All your amazing original content, such as your blog posts and podcasts, is the first step along your customer's journey. A good sales funnel will move your website visitors into new leads on your email list, where they can determine if you're a good fit and become new customers.

A well-designed sales funnel has distinct stages that guide your audience from discovering your brand to becoming loyal clients. Let’s take a closer look at each stage and how you can structure them specifically for your coaching business.

1. Awareness Stage (Top of the Funnel)
This is where your potential buyers first learn about you. Your podcast plays a key role here, positioning you as an authority in holistic life coaching.

  • Key Actions: Share high-value, relatable content that addresses your audience's pain points and builds brand awareness. Your podcast episode topics should have a direct link to the different products and services you offer.
  • Great Way to Attract Leads: Offer content upgrades or freebies to move listeners into your funnel, like a downloadable guide, checklist, short video, or audio training. Think about what type of content you could easily create in a few hours that prospective customers will find valuable.
  • Keep in mind you do not need to have several content upgrades or lead magnets; one or two will do.
  • Your lead magnet doesn't have to be brand new. Think about what free content you've already created that can be packaged and repurposed into a content upgrade. Have you done a series of lives on a social media platform or group? Give this content new life by turning it into a freebie.

2. Interest Stage (Middle of the Funnel)
At this stage, your audience is intrigued and wants to learn more about how you can help them. The goal is to nurture this interest while showcasing the value of your services.

  • Key Actions: Use a welcome email sequence to introduce yourself, share your journey, and explain how your coaching addresses their specific challenges.
  • Social Proof: Include case studies, testimonials, or examples of client transformations to build trust and credibility.

3. Decision Stage (Bottom of the Funnel)
This is the point where your audience evaluates whether your coaching is the right fit for them. Your role is to make their decision easy and clear.

  • Key Actions: Present a low-ticket offer like a one-off coaching session focused on one specific problem, mini-course, or workbook to let them experience your coaching style. Include a clear path to your higher-ticket coaching packages.
  • Effective Sales Funnel Tip: Ensure your sales process is seamless with an easy-to-navigate checkout page and clear instructions for the next steps. Please do not forget to test everything to ensure it works properly.

4. Action Stage (Conversion)
Here, your audience becomes a paying customer by enrolling in your program or purchasing your offer. Celebrate their decision and set the tone for an amazing client experience.

  • Key Actions: Follow up with a personalized welcome, deliver the purchased service or product, and invite them to join your coaching community.
  • Good Practices: Encourage customer retention with ongoing communication and support through your email list or community.

5. Retention Stage (Beyond the Funnel)
While many funnels stop at the conversion stage, the best sales funnel models go one step further: retaining clients for future work. Build long-term relationships by providing ongoing value and positioning your services for their evolving needs.

  • Key Actions: Use your email newsletters to share tips, updates, and insights that help them stay engaged with your brand. Offer next-stage services or products, like advanced coaching programs or exclusive group experiences.
  • ​Think of ways that you can reward them for referring your coaching services.

How a Sales Funnel Helps Overcome the Fear of Selling

Many life coaches shy away from selling because they fear sounding “salesy.” But here’s the good news: a sales funnel allows you to sell in a way that aligns with your purpose and values.

As a coach, you likely started your business to make an impact, helping others overcome the struggles you’ve faced and conquered. Your sales funnel isn’t about hard-selling—it’s about guiding your audience through a customer journey that demonstrates how you can help them achieve the transformation they desire.

 

Why Coaches Fear Selling

  1. They feel like they’re pushing their services.
  2. They don’t want to come across as insincere or overly focused on profit.
  3. They’re unsure how to connect their mission of helping others with the practical need to sell their services.
Michele Duwe from Miss Task | Create a Super Simple Sales Funnel

How a Simple Sales Funnel Changes the Game

  1. Focus on Helping, Not Selling: At each stage of the funnel, your goal is to provide value, not pressure. Whether it’s sharing insights on your podcast, offering a lead magnet that solves a problem, or answering FAQs in an email sequence, every step is rooted in service.
  2. Show the Impact of Coaching: The funnel lets you share your story and highlight the transformations your clients have experienced. It’s a platform to demonstrate your impact rather than simply talk about your services.
  3. Build Relationships and Trust: A well-designed sales funnel guides your audience to trust you. By the time you present your offer, it feels like a natural next step rather than a sales pitch.
  4. Empower Potential Clients: Many people are searching for solutions but don’t know where to start. Your funnel gives them clarity and direction, helping them see how your coaching can be the best way to achieve their goals.
  5. Reframe Selling as Serving: When your audience moves through your funnel, they don’t see it as being “sold to.” They see it as you understanding their pain points and offering a solution. Remember: the true magic of coaching happens in the accountability you provide, something they can’t get from free content alone.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

  • 2 vertical video clips
  • 1 Carousel post graphic and caption
  • 1 Quote/Static post graphic and caption
  • 1 Graphic and caption to specifically promote the podcast episode
  • 4 Additional Social Media Captions
I Want This Done for Me

Time To Wrap This Up

Create a super simple sales funnel as a way to share your mission with the world. It’s not just a marketing tactic; it’s a bridge between the impact you want to make and the people who need your help. When done right, selling doesn’t feel like selling—it feels like extending an invitation to transformation.

By embracing a sales funnel strategy, you’ll not only overcome your fear of selling but also create a sustainable way to grow your coaching business and continue making a difference. I hope that you have found this valuable. If you're ready to take our relationship to the next stage, the link to my done for your podcast content repurposing services is below in the show notes. Or grab my free resource to help you create your content system.