In order for your online wellness coaching business to succeed, you need to produce consistent core content or long-form content. You know, that content that has a long shelf life. And a central content marketing plan is built around your long-form content.

 Avoiding the Social Media Trap

Are you spending all your valuable resources getting caught up in the social media posting game? When really, it's only one piece of your overall content marketing plan. Social media is a great way to meet people who share your interests. But here’s the interesting part: it’s not everything. To avoid the social media trap, it all begins with your core content.

Your core content consists of blog posts, podcasts, or YouTube videos. It forms the cornerstone of your content marketing plan.

The Content Marketing Pie

It’s funny, but when I think of a content marketing plan, I see a pie cut into different-sized pieces. 🤷‍♀️ Social media is just one of those pieces. Your content marketing plan requires more than just social media.

So, what other pieces make up your content marketing plan? Here are the contents of a complete marketing plan:

• SEO-optimized website content
• Blog posts
• Podcasts
• YouTube videos
• Email marketing to your list
• Social media posts

Now, this is important: your content marketing plan should include a core piece of content that gets repurposed. This core content will drive traffic back to your website and support your overall strategy.

Choosing Key Topics for Your Core Content

What key topics will you discuss each week with your core content? What problems are your ideal clients trying to solve in their wellness journey?

If you haven’t already, brainstorm your content pillars. These are the core topics you’ll return to consistently. These pillars should align with your business and the solutions you offer

The Weight Loss Coaching Content Plan

For example, if you’re a weight loss coach, your weekly blog posts or podcasts could focus on specific challenges your clients face. Your email newsletter could offer tips, recipes, and motivation. Your social media posts could share quick tips, before-and-after photos, or testimonials. And on YouTube, you could post monthly videos about targeted exercises, nutrition myths, or mindset shifts.

Create a lead magnet, like a meal planner or workout guide, to grow your email list. Once people are on your list, send them new plans either monthly or quarterly. You don’t have to create endless new content—just 12 base plans with small tweaks will do.

Batching Your Content

Now, let’s talk productivity. Batching your core content is essential. When you batch similar tasks, it keeps you in the same frame of mind. You’re more productive when you focus on one thing at a time.

Here’s how to batch your content marketing planning:

• Brainstorm ideas
• Research keywords
• Write outlines or scripts
• Record videos or podcasts
• Edit videos or podcasts
• Transcribe content using tools like Descript
• Write blog posts from your transcript
• Create graphics in Canva
• Upload and schedule posts
• Schedule social media content

Sit down once a week and schedule everything in one go. This makes the entire process much easier.

Repurposing Your Core Content for Social Media

Now that we’ve discussed the importance of your core content, let’s circle back to social media. Repurposing your core content for social media helps in two ways. First, it gives your followers a peek into your main content. Second, it makes creating social media content easier.

I’ve even created a Core Content Repurposing Google Doc to make this simple and effective.

Time To Wrap This Up

Friends, if you need help with your content planning, go ahead and grab my free resource—the Content Workflow Workbook—to help you work through your core content planning.

Thank you so much for your time! I hope you found this helpful and that it makes your content creation process smoother. Let’s grow, friends!

Little Side Note: 
Have you read this post yet? Asana Calendar: How to Create a Simple Content Calendar

As a health and wellness coach, it’s easy to feel the pressure to show up everywhere online. You see other coaches posting on all the social media platforms, and it’s tempting to think you need to do the same to stay relevant. But here’s the thing—social media is only one piece of your marketing puzzle. Falling into the trap of social media as your only strategy can overwhelm you and lack of the desired results.

What Is the Social Media Trap?

The social media trap happens when you believe social platforms are the only way to generate leads and grow your coaching business. Social media can help you reach potential clients, but it shouldn’t be your only strategy. If you rely solely on it, you limit your opportunities to build sustainable growth.

Now, this is important—if Instagram or Facebook goes down (it happens!), your entire marketing strategy shouldn’t fall apart with it. You need to diversify your efforts to avoid this trap and grow your business with less stress.

5 Ways to Avoid the Trap of Social Media

1. Diversify Your Marketing Efforts

Don’t put all your eggs in one basket. In other words, your marketing should go beyond social media. Consider adding email marketing, content marketing, or even paid ads if your budget allows. When you spread your efforts, you reduce the pressure on any one platform to bring in leads.

And here's the kicker—you won't be the one panicking when Instagram decides to take a day off.

2. Repurpose Your Content to Maximize Reach

As a coach with a podcast, you’re already creating great content. Now, it’s time to spread that content across multiple channels.

• Turn podcast episodes into blog posts.
• Record blog posts into podcast episodes.
• Use snippets from both as social media content.
• Send newsletters without creating new material from scratch.

This strategy reinforces your message across platforms, reaching different audiences without extra work.

4. Leverage SEO to Attract Clients

Yes, SEO can seem intimidating. But keep this in mind—social media isn’t the only way people find services like yours. Optimizing your website can improve your visibility in search results, helping you attract clients who are actively searching for what you offer.

You don’t need to target keywords with huge search volumes. Even a lower-traffic keyword that gets you on page one is valuable. Remember—10 new visitors on your website are 10 new opportunities.

SEO takes time, but it works. Test it out, and stick with it to see results.

5. Build Relationships with Other Coaches and Businesses

Networking is an underrated strategy. Reach out to other health and wellness coaches or businesses with complementary services.

• Partner with a yoga studio to offer a guest talk.
• Collaborate on a blog or podcast episode with another coach.

Building these connections expands your audience and introduces you to potential clients.

Focus on Relationships and Value

It’s funny, but one of the best ways to grow your business is to offer value before asking for a sale. A podcast is perfect for this—it helps build authority and trust. When people feel like they know and respect you, they’re more likely to become paying clients.

Whether through free resources, webinars, or insightful content, offering value upfront strengthens your relationships. And here’s the catch—you need to have a clear paid offer that makes it easy for potential clients to work with you.

Break Free from the Social Media Trap

By diversifying your efforts and avoiding the trap of social media, you’ll reduce stress and create more sustainable growth. Take a step back from the social media whirlwind and explore other strategies that align with your business goals.

Thank you for reading! If you found this helpful, I’d love for you to share it with your business bestie or subscribe to my podcast Content Systems for Growth for more tips like these. And as always, if you’re ready to take your content strategy to the next level, the link to work with me is just a click away. Let’s grow, friends!