Are you a new small business owner in the online space? Perfect, today we’re going to walk through a digital marketing sales funnel and learn how to generate leads for your digital product.

The digital marketing sales funnel explained.

Your digital marketing sales funnel is how to generate leads online. It is for prospective clients to find you and your digital products.

The goal of your digital marketing sales funnel is to let your ideal prospect know more about you, what your digital products solve, and whether they are interested in working with you in the future.

Start With The End Of Your Funnel Mind

I’ll frequently tell you to start with the end if you've been around here. In addition to planning your day and projects, working backward from the end is also necessary when planning your marketing and sales campaigns.

Understanding the goal and where you want them to go helps you decide where to start. It's important to remember that the top of the funnel isn't your free offer; it's the free content you're providing to the world. What is your primary source of content? Are you a blogger, YouTuber, or podcaster?

Bringing awareness to you and the problems you solve is the purpose of your pillar content. Here’s the thing, you must understand how your free content relates to your digital product.

Another key point to mention, in order to stay energized by the content you create, it is best to come up with six or so pillar content ideas. These are the topic that you’ll talk about each week.
What other problems are your ideal clients trying to solve similar to your digital product but not quite the same?
You want them to be able to find you, get lost in your amazing content, and look for ways to get more of what you have to offer.

Creating a Free Offer As Part of Your Digital Marketing Funnel.

Your free offer, lead magnet, freebie, or whatever you call is the next stop after they gain awareness of you.
In order to make your free offer work, it must solve the same problem as your paid offer or digital product.
You won’t stop at a lemonade stand for a cup of coffee. Just saying.
Think of your free offer as a sneak peeks at working with you. Everything you do should provide value to you and your prospective client.
What would they find useful enough to invest their time?

Using A Tripwire In Your digital marketing sales funnel

I'm guessing you've either purchased from a tripwire in the past or you're familiar with a tripwire. Just in case, a tripwire is a low-dollar digital product or download that they can purchase after they opt-in to your free offer.

A way to do this is by creating a Thank You Page that allows them to purchase a high-value, low-price offer that will enhance the free offer they signed up for.

After they sign up for your free offer, redirect them to a thank you page, letting them know they have successfully signed up and to watch their inbox. Your thank you page gives them the option to purchase your high-value, low-price offer.

A tripwire is an easy yes. A way to open the door to purchasing more of your paid offers.

You will find that many digital marketers add another upsell to the tripwire. I find them super annoying. But, you do you.

The Middle Is Good Stuff, Too, In Your Sale Funnel

The middle of your marketing funnel or digital sales funnel is all about getting to know your prospective clients. This is the stage where you load them down with valuable content.

Will you two be a good match? Are they picking up what you’re laying down?

Always be thinking about either your ideal clients or your current clients. What would they find helpful?

What would make them want to open your emails because they know that you’ll give them great content?

Think of all the different messages you could draft and create in an email sequence that would provide more valuable information from your free offer to your paid offer.

Buying Decisions

Just because it’s free doesn’t mean it should be crappy.

Think about how you make buying decisions.

What would you like to know if you had to make a decision? What has impressed you so much that you wonder what it would be like to work with that person?

Would it be testimonials from happy clients? Or case studies outlining success stories from clients?

You can show them you understand their struggles by all the different things you do.

Undoubtedly, you understand the problem they are facing in their life or business. Don't forget that they must truly need and want your service.

Do you provide them with enough information to feel comfortable handing money over to you? Remember, we must pay for things, whether in time or money.

If your digital marketing sales funnel Does Its Job

In the end, if you’re digital marketing sales funnel has done its job, they will know without a shadow of a doubt that your digital product is precisely what they must have to solve their problem.

Thank you so much for stopping by and reading this post!

I appreciate you.

I would love for you to comment below and tell me what your free offer is at the top of your funnel or about your pillar content and what you offer as your awareness piece.

Thank you again! I hope you have a wonderful week.