Creating content can be an overwhelming task, especially if you're an online business owner or life coach that doesn’t have a good system to organize content creation.
To make it easier to manage your online presence and establish yourself as an expert in your field, it's important to organize content creation. Developing a workflow to create quality content that engages readers is the key to building relationships and trust with customers and potential clients.
By following these four steps – establishing a process for content creation, brainstorming ideas regularly, developing high-quality content, and publishing consistently – Through the use of informative yet fun content that reflects your personality, you will be able to capture the hearts of your followers, making the decision to work with you so easy, friend.
Establish a Content Creation Process
I know what you’re thinking, you have zero interest in establishing a content creation process. You’ve been resisting; the thought of it even makes you cringe just a little bit.
But here’s the thing, creating a content creation process is essential for any online business or life coach looking to organize their content creation.
Don’t worry, you can make this process as simple as it needs to be. Keep in mind this process should include setting goals and intentions, defining who you’re talking to, researching topics your ideal client is trying to solve, and creating a content calendar.
a. Set Goals and Intentions: By defining your goals and intentions, you can better determine what type of content to create to reach to help solve problems.
It’s important to set realistic expectations for yourself so that you can measure progress over time. For example, if your goal is to increase website traffic by 10%, then you need to create content that will attract more visitors each month until you reach your desired number.
b. Define Your Audience: Knowing who your ideal client is will help determine what type of content must be created in order for it to resonate with them.
Let me guess; you’ve heard things like age range, gender, interests, and geographical location; it’s important to understand what problem you are solving for your ideal client as these factors all play a role in how successful the content will be at reaching its intended audience.
c. Research Relevant Topics: Once you have identified who your ideal client is, research topics related specifically to them so that the content resonates with them better than generic topics would do otherwise. If you’re unsure, jump on a few coffee chats or perhaps engage in a few Facebook communities where your ideal clients hang out and ask your dream client what problems they are facing in their business when it comes to your particular offering.
Utilize Google Trends, Ubersuggest, or Ask The Public to figure out popular keywords related to the topic being discussed so that readers can find it easily when searching online.
A content calendar allows you to keep track of upcoming blog posts or other pieces of core content that you have scheduled in the upcoming month or quarter.
Here’s why this is important, having this organized ahead of time helps ensure consistency while also giving yourself enough time to plan out each piece of content.
When you create a content creation process, it prevents you from scrambling at the last minute to create a piece of content. Having a process in place helps to reduce your overwhelm around creating your content, as you no longer have to think about all the steps. They are already layout out for you in a workflow.
If you’re not sure what project management software is best for your content creation workflow. Book a 30 min call to figure out the best project management system for you, PLUS a template to get you started.
Now, let's move on to brainstorming ideas for this content calendar.
Key Takeaway
A successful content creation process requires setting goals and intentions, defining your ideal client, researching relevant topics to problems they are trying to solve, and creating a content calendar. To achieve your desired results, you will need to create quality content consistently.
Brainstorm Content Ideas
Brainstorming content ideas is essential to the content creation process. To come up with creative and engaging topics, online business owners and life coaches should utilize online tools and have a process for storing ideas, other than on random scraps of paper or sticky notes.
Utilize Online Tools and Resources: A variety of online tools are available to help you brainstorm ideas for your content. These include keyword research tools such as Google Trends or Ubersuggest that can provide insights into popular search terms related to your topic.
Storing Ideas: You never know when inspiration will strike. Have a system for storing all your brilliant ideas. I’m guessing you can relate to the frustration that comes when you waste time looking for the last great topic that you wrote down somewhere, who knows where.
Not that you want to copy them; however, keeping tabs on what other people in your niche are doing when it comes to creating quality content is also important when brainstorming ideas for yourself.
Look at how often they post, which types of posts get engagement, and what questions or comments their followers ask. In the event that you’re struggling to come up with content ideas, this could be just the spark you need to start your creative fire.
Brainstorming content ideas is the first step in creating quality content for your online business.
Are you ready to chat about developing that content so you can start getting it out into the world?
Develop Quality Content
I believe it is Ashlyn at Ashlyn Writes that says that people do not read boring copy, but they read engaging copy. I think we both can agree on that.
When creating a system to organize content creation, developing quality, engaging copy and headlines is essential for creating quality content.
The headline should grab your reader’s attention and make them want to read more. It should be clear, concise, and relevant to the topic of your post. Nobody likes a bait and switch.
When writing copy, focus on providing valuable information that will benefit your readers. Use simple language that is easy to understand, and avoid overly technical terms or jargon.
Optimizing for search engines (SEO) can help increase the visibility of your content online by making it easier for people to find you when searching related topics or keywords in search engines like Google or Bing.
To optimize your content, include relevant keywords throughout the body of text as well as in titles and headings where appropriate. Don’t just go stuffing keywords where they don’t belong.
Additionally, use alt tags with images so search engine crawlers can index them.
Incorporating visuals, videos, and audio into posts helps break up large blocks of text, making it easier for your readers to digest the information quickly while adding an extra layer of engagement. You know exactly what I’m talking about, the scroll-down that’s done before you decide to read the post. Too many words and I’m out.
Break up that copy with visual elements that fit your personality. Does your reader like fun video clips? Add them in to stop the scroll and get them to engage in our copy.
Creating high-quality content is essential for success, and with the right strategies in place, you can ensure that your content reaches its intended audience. Now let's look at how to publish your content for maximum impact strategically.
Publish Your Content Strategically
When it comes to the content creation process, publishing your content strategically is key. What is the point of creating content if you're not sharing it?
Choosing the right platforms for each piece of content and automating posting schedules can help you to get ahead of posting. Here are some tips on how to do this effectively:
Choose the Right Platforms: It’s important to choose the best platform for your message and audience. Consider which social media networks they use, what type of content they prefer, and whether or not they will be able to find it easily. For example, if you’re targeting a younger demographic, Instagram might be a better fit than LinkedIn. Furthermore, make sure it’s a platform that you enjoy using also. It’s your business it needs to be fun.
Automate Posting Schedules: Automation tools make it easy to schedule posts in advance so that you don’t have to publish them manually every time. This helps ensure that your content is on time and consistent.
Track Performance Metrics: Tracking performance metrics such as reach, engagement rate, click-through rate (CTR), etc., allows you to measure how successful your creative content is. You’ll know what content resonates with your readers and what will bring them back for more.
Oh my goodness, make sure you’re repurposing existing content. I about fell out of my chair when a client told me they have never once reused a post or a core piece of content by turning a podcast into a blog post. Don’t do that; reuse your brilliant content. Each of us consumes content differently.
Repurposing your content is an effective way to maximize its possibility without starting from scratch every time you want something new published on social media or your website.
Utilize useful information from previous blog posts, transcribe your videos or podcast, then adapt them into different formats, for maximum impact across multiple channels. What’s more, if you haven’t already created a social media copy bank, do that, and reuse that copy friend with a new image.
Little Side Note
Choose the right platform, automate posting schedules, and track performance metrics to ensure your content reaches its intended audience at the right time and maximizes potential.
Quick Wrap Up
Organizing content creation is essential to running a successful online business or life coaching practice. By establishing a process, brainstorming ideas, developing quality content, and publishing consistently, you can ensure that your content will reach the right people and make an impact.
With these tips in mind, you’ll be well on your way to creating organized content that resonates with your ideal clients. Don't forget to keep track of all the steps involved in organizing content creation so that you can easily refer back to them when needed!
