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Transforming Your Content: The Art of Repurposing

Transforming Your Content: The Art of Repurposing

by | Content Creation, Content Marketing

Transforming Your Content: The Art of Repurposing

Ever feel caught in a mad dash to create fresh content, struggling to come up with ideas? 

Did you know that repurposing old content is actually an easier way to create content? 

What is your system for repurposing your old content? Do you use it to its full potential? For the longest time, many people thought they couldn't use their existing material. However, you can save time while producing quality content by understanding what repurposing means and applying effective strategies for making the most out of our previous work.

We are going to expand upon episode 12 topic of repurposing free content. What exactly is content repurposing, and how to create a system for reusing your content?

What is Content Repurposing?

It is using content that you’ve already created and in a new way. 

It’s a great way for online businesse owners  to maximize their content marketing efforts without starting from scratch every time.

Content repurposing is taking existing core content, such as blogs, videos, and podcasts, and using it on a different platform. 

By utilizing content repurposing, you can save time and show up on different platforms that you’re ideal client is hanging out on. 

Content repurposing has many benefits that make it essential for an online business owner to utilize to avoid content burnout.

For starters, it allows you to get more mileage from your original work by reaching new audiences who may not have seen the original content. 

While it may sound complex and time-consuming, it is not. It is either turning your blog post into a podcast or YouTube video. or the opposite, a podcast or youtube into a blog post. 

In addition, that content can also be transformed into social media copy to get even more use and reach more people.

Strategies for Repurposing Old Content

By leveraging existing material, you can produce new content that resonates with your audience without starting from scratch. Repurposing existing material can be a great way to generate new, appealing content for your audience while conserving time and effort. Here are some strategies for repurposing old content:

Updating and Refreshing Existing Content:

This strategy involves taking an existing piece of core content and updating it with new information or insights. You can add relevant images, videos, links, quotes or other elements to make the piece more engaging. Furthermore, you can revise your content to align with your current business and audience. As you evolve and grow as an online business owner so do your offers. 

For example, if you wrote a blog post about SEO best practices two years ago but now new trends are emerging in the industry – you could refresh this post by adding those changes to it.

Creating New Formats from Old Content

Instead of simply refreshing an existing piece of content, why not turn it into something entirely different? 

This could involve turning a blog post a podcast or YouTube video. Which is my personal favorite.  By doing this you expand your reach to a different audience who may prefer consuming their information differently than others do

Repurposing old content can be a great way to breathe new life into your existing material and increase its reach. 

Transforming Your Content: The Art of Repurposing

How to create a system to reuse your content.

Content recycling is an excellent way to gain additional value from your current material and reach new viewers.

Here are the actions steps to take a blog post and repurpose it into a podcast. Doing this it allows that one piece of content to reach a broader audience.

Google does like it when you refresh the content on your site. Plus, it allows you to take old content that may not be relevant to your current business model and refresh it so that it’s not confusing to your audience. Over my seven years in business I’ve gone from offering general va, to websites services to online business management to now specifically focused on organic content creation. I have a lot of old content that I can go back and rewrite, republish, and use for a podcast.

In your project management software of choice, we will create a repurposing system that can be used repeatedly.

BTW, If you struggle to stick with project management software, you may not be using the right tool. If this is you I encourage you to book a 30-minute mini-session where we will find the right project management tools for you and I’ll throw in a couple of templates to get you started.

What are the steps for your repurposing system?

 

  • Identity a list of blog posts to rewrite, republish, and podcast. Do this as batch work. Sit down and go through your old content and put all the links in your project management tool as future posts to rewrite, republish and podcast.
  • Based on your blog post, create an outline for the podcast script, refreshing the content to your current audience that is in alignment with your paid offers.
  • Record your podcast.
  • Edit your podcast.
  • Finalize the podcast and have it transcribed.
  • This moves us into, editing the transcript to be used as the rewritten and republished blog post. I guess the process is a podcast, rewrite and republish now that I’m thinking about my true process.
  • Publish and add the podcast to your website with the refreshed blog post.
  • I consider this two-birds-with-one-stone method. I’m making my content relevant again and sharing it on a different platform.

This same process can be used with video as well.

Best Practices for Effective Repurposing of Old Content

When repurposing old content, quality should always be prioritized over quantity. Content repurposing aims to create something new and fresh from existing material, not just churn out the same thing in a different format. It is essential to align content to your current business offers. Don’t leave people confused. 

Transforming Your Content: The Art of Repurposing

Sum it up.

Repurposing old content is a great way to maximize your efforts and save time. Repurposing provides a chance to craft something new from outdated content without initiating the process from scratch every time. Figure out what core content can be recycled so that you can make sure your old posts don't go to waste but rather get changed into something completely different. Take control of your content creation with simple workflows that help repurpose old content. Start now and avoid content creation burnout! 

From Free to Paid: Repurpose Content into a Paid Offer

From Free to Paid: Repurpose Content into a Paid Offer

by | Content Creation

As an online business owner, you likely understand the importance of creating valuable free content for your audience. However, you may not be able to sustain your business long-term solely by providing free content. It's here that the art of repurposing free content into a tripwire or tiny offer comes into play. Consider converting free content, such as video series or challenges, into a tripwire or tiny offer that leads to a larger paid offer. You can maximize the value of your content by following these strategies.

 

Solutions Are Found In The Struggle

Isn’t crazy that the best solutions are found in the struggle? If you think about it, the solutions to your challenges can often be found when you work through them instead of giving up.

I swear, sometimes, I’ve been crowd the queen of struggle; I guess it has advantages since I’ve found many solutions. LOL.

I’ll share one of my stories with you. When I started my online business, I struggled to make a profit. While some of it had to do with a terrible case of imposter syndrome. The main issue was that I didn’t create a plan to take my potential clients from my free content to my paid services. I’d spend a ton of time creating free content on my blog and various lead magnets, but I didn't see much for a return on my investment. I had become exhausted, burnt out, and discouraged from all the content creation.

That's when I started to figure out ways to repurpose my free content. Instead of constantly creating new content, I realized I could transform my existing content into something I could sell.

You see when your free content is a proven asset to your clients, this is the time to transform it from free to a tripwire or tiny offer.

By repurposing the free content into a tiny offer, you know without a doubt that it will provide value. There is something magical about not feeling like valuable content is sitting there unused.

From Free to Paid

During a content audit with a client, It didn’t take me long to recognize she was on the road to content creation burnout. 

Part of the content audit process is looking at all the free content to figure out how to reuse and repurpose it to prevent content creation burnout. Let me tell you she’s created a lot of free content over all her years as a mindset coach and online business owner. 

We discovered she had a gold mind of free content that could be repurposed into a tiny offer or a tripwire. She felt discouraged and frustrated with the consent churn of free content that was one and done. She was on the struggle bus to create a steady profit with her business. 

Using this strategy, we were to map out a sales funnel that took her audience from a free opt-in to a low-cost trip wire and then to her higher-priced offerings. And the best part? It required minimal additional effort on her part. 

The Art of Repurposing Free Content

Let's take a look at steps you can take to convert your current free content into a profitable tripwire:

1. Identify Your Best Content: Look at your existing content and identify the pieces that resonate most with your audience. These are the pieces that you can repurpose into something more profitable.

2. Repurpose Your Content: Once you've identified your best content, repurpose it into a format suitable for a tripwire or tiny offer. For example, you could turn a popular blog post into a workbook, a video series, or a challenge into a mini-course.

3. Add Value: Add extra content, bonuses, or resources not previously included in your free content to make your tripwire or tiny offer a little more enticing.

4. Create a Sense of Urgency: A tripwire or tiny offer is designed to create a sense of urgency and encourage your audience to take action. You can achieve this by setting a deadline or limiting the number of copies available. 

5. Set a Low Price: Your tripwire or tiny offer should be priced low enough to be an easy yes, but high enough to create perceived value. The price will depend on your audience, your niche, and the value that you're offering.

6. Promote Your Tripwire: Once your tripwire or tiny offer is ready, it's time to promote it. You can promote it on your website, social media channels, and email list. I tend to gravitate to organic marketing.

7. Track and Analyze Your Results: Finally, it's essential to track and analyze your results to see how well your tripwire or tiny offer is performing. Look at conversion rate, revenue generated, and customer feedback metrics, and adjust as needed.

Do you need a tracking system? Here is the link to download my Know Thy Numbers Google Sheet to help you track it all. 

Using your free content as a tripwire or tiny offer to generate leads to a bigger paid offer can help you grow your online business. Get started exploring the possibilities today and take your business to the next level! 

Where to Create a Workflow for Content Creation

Where to Create a Workflow for Content Creation

by | Content Creation, Planning-Organization-Productivity

Creating content for your blog, podcast, or YouTube channel can be difficult and time-consuming. Knowing where to create a workflow for content creation is key to streamlining the process. Workflows are an essential part of project management, allowing you to stay organized while making sure all tasks get done on time. When creating content, workflows offer many benefits, such as increased efficiency and improved communication between team members.

Let’s explore different types of workflows that can be used for content creation, how to choose the right tool, and some popular tools available today for creating workflows! So let's dive in and learn how we can develop a workflow that is customized to your needs.

What is a Workflow?

A workflow is a set of tasks and processes to complete a project. By knowing what steps to take next, you can improve your efficiency. What does that mean for you? No more wasted time figuring out the next thing to do in your business.

This will be a shocker as an online business owner using a workflow for content creation. A content workflow includes steps such as researching topics, writing drafts, editing drafts, publishing posts on your WordPress website, and promoting the post on social media platforms.

Using this type of workflow can save time by batching work when your research topics, writing drafts, creating social media posts, or batch recording, ensuring consistency across all your content pieces.

Are you a life coach? You may also benefit from creating workflows for your clients' progress-tracking process, which could include setting goals at the start of each session, evaluating progress throughout the coaching sessions, providing feedback after each session, reminders to follow up with clients via email, and finally evaluating overall results at the end of your time together.

You can easily track client progress over time with this type of workflow, saving you time from manually tracking every step. 

Workflows help online businesses to stay organized by allowing them to create templates for different types of projects. This will ensure that everyone involved knows exactly what needs to be done when working on a particular task or project.

For instance, if you were running a digital product store alongside your coaching business, you could create separate workflows for product launches.

Each step would be outlined in the workflow template. Allowing you to duplicate the template and tweaking to the current launch plan. Utizling workflow templates when launching a digital product without having to reinvent the wheel from scratch every time.

A workflow allows you to organize the process that helps streamline the creation of content, making it easier to manage and track progress. With its many benefits, creating a workflow for content creation can help save time and energy while increasing efficiency.

Benefits of Using Workflows for Content Creation

Workflows are an essential tool for any online business owner who creates content to connect with their audience. They provide a structure to the creative process, ensuring that tasks are completed in the correct order and on time. I'm guessing you do not love scrambling at the last minute because you forgot a key step in the process.

One of the primary benefits of using workflows is improved efficiency. By using workflows, you can make complex projects easier to manage by breaking them down into smaller tasks that can be completed faster and more accurately.

It helps meet deadlines without sacrificing quality. It also allows you to plan your next move rather than trying to do everything at once, which can cause mistakes or delays.

Another benefit of using workflows is to refine your process before you hire your first team member. It will help you to identify the areas that you'd like to outsource first and easily onboard them into your business.

In this way, you will be able to assign tasks and responsibilities clearly. This will ensure that your first hire knows what they need to do and when they need to do it. As a result, communication is easier and confusion over who should be doing what is reduced. It also encourages feedback from all parties involved so problems can be addressed quickly before they become bigger issues down the line.

Finally, workflows help improve accuracy by providing clear guidelines for each step of the process. This includes editing guidelines such as spelling checks, brand voice or style guides to keep your brand content consistent.

It ensures consistency between all pieces created by you and your team members.

Using workflows for content creation can save time and money while also improving the quality of your content.

Types of Workflows for Content Creation

The purpose of workflows is to streamline the content creation process and ensure that tasks are completed on time.

When it comes to creating content, there are several types of workflows that can be used.

Content Calendars:

A content calendar is a workflow tool to plan out your content strategy in advance. What products or services you'll be promoting is a key factor in your content calendar.

A clearly defined content calendar will allow you to organize your ideas, set deadlines for each task, and track progress over time.

With a content calendar, you will know exactly what you need to create on your next content creation batch day.

Task Management Systems:

An easy way to create templates that break down all the tasks is possible with task management systems. You'll be able to set reminders, due dates, and priority levels, as well as keep all the links in one place.

Project management systems are all designed to make sure nothing slips through the cracks during the content creation process.

Automated Publishing Tools:

By using automated publishing tools, you can schedule posts ahead of time, so they don't have to upload them manually.

You can set how often posts go out to stay consistent with your posting schedule without having to spend too much time on it every day.

Overall, workflows have many benefits when it comes to creating quality content quickly and efficiently. While still ensuring each step in the process is done – from planning out ideas right through to publication.

In short, workflow systems streamline your content creation process. They reduce potential errors or oversights along the way and ensure that all tasks have been completed before your content goes live.

Choosing the Right Workflow Tool

When it comes to choosing the right workflow tool for content creation, there are a few key factors to consider. It's important to consider the costs of the tool; you want to make sure that you're getting value for your money.

Ease of use is also important; look for tools that do not make you feel overwhelmed. There is a reason we have so many options. Just because a tool is good for your friend does not mean it will be good for you.

The best tool is always the one that you will use.

Scalability should also be taken into account; choose a tool that can grow with your business as needed. Integration with other tools is another consideration, as this can save time and effort when creating content across multiple platforms or applications. Finally, customer support options should be available in case any issues arise while using the tool.

The type of workflow tool you choose will depend on what kind of content you need to create and how complex your workflows are likely to become over time.

For basic tasks such as creating blog posts or scheduling social media updates, simple drag-and-drop editors may be the better option – they allow you to quickly build out your workflows without being overwhelmed. Plus, it will be easier on your creative brain.

Ultimately, the right choice depends on what works best for you. If you'd like help finding the right tools for you, set up a 30-minute mini-session, and we will figure out the best project management tool for you. I'll throw in a template to get you started.

Don't be scared to do a bit of trial and error. Many companies offer free plans to start with, so you can jump in and start playing around with the software.

Choosing the right workflow tool is essential to ensure your content creation process runs smoothly and efficiently.

Online Business Owners | Workflow For Content Creation

Popular Tools for Creating Workflows

There are a variety of tools available for creating workflows that can help you get the job done quickly and easily.

Trello: Trello is a popular workflow tool that allows users to create boards with lists, cards, and tasks. If sticky notes are your friend, this may be the right system for you. It’s easy to use and offers features such as assigning tasks, setting due dates, adding comments, and attaching files. You can also collaborate with other users in real time by sharing boards or inviting them to join your team.

Asana: Asana is another great option for creating workflows. This tool allows you to create projects, assign tasks and track progress all in one place. It also has powerful collaboration features like task dependencies. These features allow you to set up complex relationships between different tasks within a project so they can be completed in the right order automatically.

ClickUp: ClickUp is highly customizable, allowing users to create and configure their own workflows, views, and integrations with other tools. It is for users who like flexibility. I'd like to point out that due to its flexibility, it does have a learning curve. It can be used by teams of any size and across different industries, from software development to marketing and education.

MeisterTask: MeisterTask is a web-based task management and collaboration tool designed for individuals and teams of all sizes. One of the key features of MeisterTask is its Kanban-style project board, which allows users to visualize and track their tasks through different stages or workflows. This makes it easy to see the status of each task and move them along as they progress.

MeisterTask also offers a variety of task management features, such as due dates, checklists, and attachments. In addition, it has the ability to assign tasks to team members and set priorities.

Online Business Owners | Workflow For Content Creation

Wrap Up

Workflows allows you to streamline your processes, save time, and increase efficiency. When choosing the right workflow tool, it is important to consider your specific needs and budget. Popular tools for creating workflows include project management software such as Asana or Trello. No matter which option you choose, having a well-defined workflow in place will help you stay organized and get more done with less effort – making it easier than ever to create consistent content that resonates with your audience.