Hello! I'm Michele

Digital Content Organization Made Simple for Online Business

by Michele | Planning-Organization-Productivity

Digital-Content-Organization-Blog-Miss-Task

Do you cringe at the thought of looking for digital files? I think you’ll agree with me when I say searching for digital files is very frustrating and time-consuming. Instead of wasting your valuable time searching for digital files, let’s instead set time aside for easy digital content organization. Come on; it will be fun.

What is Digital Content

You may be wondering, may not but just in case, let’s cover what digital content is.

All in all, digital content refers to any content available in a digital format; simple enough, am I right?

I’m guessing your mind is rattling off all the different types of digital content that you have in our coaching business, all the files of articles, images, audio, video, and anything else you may have saved in the cloud.

I think you’ll agree with me when I say digital content is very valuable to your coaching business.

Digital Content Process

It’s funny, how many coaches I’ve seen struggle to find digital content in their coaching business. To the point that it’s one of the biggest challenges, they face when it comes to time consumption.

Often they didn’t anticipate how quickly their business would grow, having a good process put in place for the digital content organization wasn’t even a thought.

All of a sudden, it because a huge problem trying to find digital content without having to search through many poorly named files.

That’s why it doesn’t matter if your coaching business is just getting started. Having a digital content organization process is essential.

Strategies for Organizing Digital Content

There are a few different ways to organize digital content, depending on your needs and preferences. Here are a few strategies you might consider:

Create a filing system: One simple way to organize digital content is to create a folder structure on your computer. You can create folders for different categories or projects and store your digital content in the appropriate folders.
Use tagging or labeling: Tagging or labeling your digital content can make it easier to find and access later. For example, you might tag a photo with relevant keywords, such as “podcast episode (number)” or “client reference,” so that you can quickly find it when you search for those terms.
Use cloud storage: Cloud storage services such as Google Drive, Dropbox, and OneDrive allow you to store and organize your digital content in the cloud, which means you can access it from any device with an internet connection.
Use a note-taking app: Note-taking apps such as Evernote, OneNote and Notion (this is the one I use) allow you to create and organize notes, lists, and other digital content in a single place. These apps often include features such as tagging, search, and the ability to attach files and links to your notes.
Use a task management system such as Asana to keep track of digital files are they relate to your projects.

Here are some tips for organizing digital content:

Create a folder structure: Create a hierarchy of folders to organize your files. For example, you could create a lead generation folder for all your lead magnets, blog posts, and podcasts and then create subfolders for different documents or media within that main folder. Here is an example of a lead generation folding system.
- Lead Generation
- Lead Magnets
- Core Content (i.e. blog, podcast)
- Folders for each post or episode
- Social Media
- Content Planning
- Website
- Advertising
- Testimonials
Use descriptive and consistent file names: Make sure your file names accurately represent the content of your files. This will make it easier to find specific files when you need them. Here is an example of a naming system.
- Ep 001-Keyword
- CC-23-01-Keyword ← This is my name for my weekly
- core content.
- CC=Core Content
- 23=Year Published
- 01=Week In the Year it was published
- Keyword=this is the target keyword for the post.
Use tags or labels: Use tags or labels to label your files with keywords or categories. This will make it easier to search for and find specific files later on. I label like this.
- LG=Lead Generation
- CC=Core Content
- YT=YouTube Content
- CP=Content Planning
Regularly review and clean up: Review your digital content and delete any unnecessary or outdated files. This will help you keep your digital space organized and reduce clutter. Schedule this annually. If you like to “Spring Clean,” do it then or at the end of the year to start the new year out fresh!
Use cloud storage: Consider using cloud storage to store and access your digital content. This will allow you to access your files from any device and make sharing files easier. Cloud storage is like Dropbox, Google Drive, or OneDrive.
Use file synchronization tools: File synchronization tools like Dropbox, Google Drive, or OneDrive can help you keep your files organized across multiple devices. These tools automatically sync your files across all of your devices, so you can access the latest versions of your files no matter where you are.

l

Little Side Note

Passwords another headache in your business? Use a password manager like LastPass to secure access to digital content and easily share passwords with your team members. No more searching for lost passwords.

I know that’s a lot to take in, but bear with me. This could be broken down into multiple chunks of time, or you can have it outsourced if you have the means. Digital files are the backbone of any online business. A good digital content process is necessary for the sanity of your team.

Thank you for your time. I appreciate you, and I hope you have a wonderful week.

Get started on tracking your results today with our free Know Thy Numbers resource!

Simply click the link below to access the Google Sheet and make it your own.

Don't miss out on this valuable tool for analyzing and measuring the success of your content marketing efforts.

Grab my template

Free Resource for coaches and course creators. Track your results to grow your business.

← System for Content Creation Systems! Does your online business have systems in place? →

System for Content Creation

by Michele | Content Creation

Creating content for online businesses and life coaches can be a time-consuming task. How can you make the process more efficient? It's by implementing a simple system for content creation to streamline your workflows. A system for content creation is designed to help you organize your work into repeatable processes that save both time and energy. A system to make it easy to create new content and reuse older loved content. Come on, let's explore the benefits of using a system, how to set one up, tips on organizing it, and finally, quick action steps to get you started.

What is a System for Content Creation?

I'm guessing you already know the benefits of creating content and why it is essential to your business growth. A system for content creation helps streamline this process by providing a repeatable workflow and tools that can be used to create, manage, and share content more efficiently.

A key tool is project management software. This software allows you to organize tasks into projects, assign yourself deadlines, track your progress, and know exactly what you should be working on when you sit at your desk.

Once you get to the point that you need to hire a team member, project management software is necessary. It keeps everyone on the same page and efficient.

Any content creation system should include workflow automation tools.

Workflow automation tools are another important part of any system for content creation. These tools help automate repetitive tasks such as sending emails to your subscribers or posting updates on social media platforms so that they don’t have to be done manually every time.

Automation saves time and energy by allowing you to batch your work while ensuring consistency across all channels where your business shares its content.

Templates for everything are a cornerstone in a content creation system. You see, templates provide you with guidelines when creating new pieces of content.

I don’t know about you, but scrolling through Canva and looking at all the possibilities feels overwhelming. Instead, you’ll have different templates already created that only need to be duplicated and updated. Not only that, it provides brand consistency across the different platforms.

The goal of a content system is to make it easier for your business and still produce high-quality work faster than ever before. This gives you more time back in your day so that you can focus on helping more of your ideal clients

Having a system for content creation helps you to be more organized, efficient, and productive with your work. It's an invaluable tool that can help any online business maximize its potential.

Benefits of Using a System for Content Creation

Your business can benefit greatly from creating a content creation system.

Efficiency is improved when you have a repeatable process in place, as it eliminates the need to reinvent the wheel each time you create a new piece of content.

Additionally, having an organized system makes it easier to find what you’re looking for and find the information you need quickly. Do you see how huge this is?

Having a well-defined system in place also increases productivity. By breaking down tasks into smaller steps and creating checklists of things that need to be done, you will know exactly what needs to be accomplished. This helps keep everyone on track and ensures nothing falls through the cracks. This means you won't be in fanatic content creation mode at all hours of the night. Can I get a Hallajua?

In a system for content creation, everything is clearly laid out from start to finish, so there are fewer chances of mistakes or inconsistencies when it comes to posting.

Having a repeatable process in place makes it much easier to get your content done without having to remember all the steps.

You need content marketing strategies such as blogging and reusing it on social media to stay relevant as an online business owner.

Why does this work? Using a system for content creation can help you streamline your processes, save time, and produce valuable content.

How to Set Up a System for Content Creation

What type of content do you create? Are you a blogger, podcaster, or Youtuber?

What most people don't realize is that your main content should be on multiple different platforms to reach your ideal clients where they are.

Right now, you may be listening to this podcast or maybe reading the blog post.

Regardless of how you consume it, this content is all part of my content system.

Your system should do the same thing.

In order to create an organized workflow, you'll need to outline each step in the process from start to finish. You don't need to worry, I've got you covered. For a starting point, you can download an outline of my system. You can either find the link below or in the show notes.

However, if you prefer to do it on your own, begin by outlining how ideas will be generated and stored until you're ready to use them. A great way to do this is by creating an idea bank.

Check out this post or listen to ways to create an idea bank.

With an idea bank for inspiration, you'll be able to easily plan out your content calendar and know exactly what to create and when.

In addition to researching keywords, you'll want to determine if your ideal client is actively seeking solutions to that problem. If so, you can begin to outline your content. You'll want to set a time limit because creative minds may become time blind. I'm guessing you're all familiar with Parkinson's Law, which states that your work expands to fill the time you have available.

Next, you'll either write or record your audio/video.

Your audio/video is transcribed into your blog post or show notes. Descript is my tool of choice for this action.

Use your already created Canva templates for graphics and schedule your content.

When setting up a system for content creation, it is important to remember that every business has different needs; therefore, tailor your workflow accordingly.

Additionally, keep an eye out for potential areas where improvements can be made over time as needed.

Furthermore, look into automation options which can help reduce manual labor associated with certain tasks such as scheduling posts on social media platforms or sending emails when new pieces of content go live online.

Creating a system for content creation can help streamline your process and maximize efficiency. With the right tips, you can optimize your system even further – let's look at how in the next section.

Tips for Optimizing Your System for Content Creation

Having a system for content creation is essential for any online business owner or coach.. It helps streamline the process of creating and distributing content, ensuring that tasks are completed on time and consistently.

However, it’s important to optimize your system further in order to maximize efficiency and productivity.

Here are some tips for optimizing your system for content creation:

Automate Tasks:

Automating certain tasks can help save time and energy for content creation. Consider using workflow automation tools like Zapier to automate repetitive processes like sending emails or updating social media accounts. This will free up more time so you can focus on helping your clients.

Project Management Software:

Project management software can be extremely helpful when managing multiple projects at once. Use this type of software to keep track of deadlines, assign tasks, monitor progress, collaborate with your team members, and store documents related to the content all in one place. This will ensure that you know exactly what to do next and keeps things organized from start to finish.

Time Tracking Tools:

Time tracking tools are great for monitoring how much time you spend on each task when you’re creating content – from research and planning stages right through posting and repurposing. When you know where you spend your time it allows you room for improvement in terms of efficiency or productivity levels.

By following these tips, you will have an optimized system that allows you to create consistent content quickly while also freeing up more time so you can focus on other aspects of running your business and coaching practice.

Still not sure where to start with your system for content creation and what a little more one-on-one attention than a downloadable? Schedule a 30-minute mini session, we will decide on the best project management system for you and I’ll send you away with a template to get you started.

l

Little Side Note

When you have a repeatable process in place, it allows for efficiency, and consistencany to the content creation process.

By setting up a project management software, having a repeatable process in place, and optimizing your system as needed you can create content with ease.

A well thought out system for content creation will not only save time but also ensure that all of your content is consistent and is a valuable resource for your ideal client.

With this approach you'll be able to maximize productivity while minimizing stress levels so that you can focus on what really matters: creating great content.

Conclusion

Having a system in place to create content efficiently and effectively can help you maximize your productivity, save time, and produce high-quality output consistently over time.

The key to setting up an effective system for content creation is selecting the right tools that best meet your needs. This could include project management software such as Asana or Trello, writing tools like Google Docs or WordPress, and image editing programs like Adobe Photoshop or Canva. Once you have chosen the appropriate tools for your workflow, it’s important to establish a clear structure so that everyone involved knows what their roles are and how they should be working together.

To optimize your system for content creation further, make sure to set deadlines for each step of the process so that tasks don't get overlooked or forgotten about. Additionally, having regular check-ins with team members will ensure that everyone is on track with their assigned tasks while also allowing them to voice any concerns they may have about their workloads or processes. Finally, make sure all feedback from stakeholders is documented properly so it can be easily accessed when needed in the future.

By following these tips and creating a well-structured system for content creation tailored specifically towards meeting your own unique needs, you can ensure that everything runs smoothly every time new content needs to be created; saving you both time and money in the long run.

← What is a Sales Funnel? Why it has more to do with Know, Like & Trust. Digital Content Organization Made Simple for Online Business →

What is a Sales Funnel? Why it has more to do with Know, Like & Trust.

by Michele | Content Marketing

What is a sales funnel? Why it has more to do with know, like, and trust verse selling in a coaching business? Sales funnels are essential to any business, especially in the coaching industry. They're not just about selling; they're about building relationships. And that's why I like to call them “relationship funnels.” That's what creating a trust funnel is about.

What is a Sales Funnel?

Building a relationship with a potential coaching client is not any different than building any other relationship. It will follow the same path: you meet, get to know each other, decide you like to hang out with this person, and the more you hang out, the more you trust each other.

When building a sales funnel, you’ll ensure that you do the same things you would to create a long-lasting relationship.

How you meet

Imagine you're meeting someone new for the first time. You're both strangers, but over time, you start to get to know each other, decide you like each other and eventually build trust. It is no different with a sales funnel. Can you see how it is a trust funnel?

You will meet new people in various ways with an online coaching business. It may be through social media, via a google search, or, more than likely, an introduction from one of your mutual online friends.

When building a sales funnel, you need to ensure that you're doing the same things you would do to create a long-lasting relationship. You need to meet people, get to know them, and build trust. And the key to building trust is being visible.

It’s visibility…

First, you need to be visible. How will potential clients find you if you're not putting yourself out there? It can be scary to put yourself out there, but it's essential. You must share your knowledge, engage on social media, and attend local meetups if that's your thing.

If you’re not putting yourself out there, how will anyone, let alone your dream client, know what you offer?

This is how you build visibility and connect with the people you're meant to serve.

But I know that being visible can be scary. It's an area that I struggle with too. I love to have my head down working behind the scenes, but that's not how you build relationships. You need to face your fears and put yourself out there.

If you stay in your little world, you will have difficulty connecting with people with whom you have a genuine bond. They are the people that you’re drawn to, the people that you’d like to serve. If you’re not visible, how will they find you? So get yourself out there and mingle.

Overcoming…

Overcoming visibility phobia can only be done by facing the fear. Stop lurking in Facebook groups and actually share your wonderful knowledge. Create a Reel for Instagram, comment on posts, and begin to engage. Put a few stories on and then start to go live on social media. This gives people the opportunity to engage with you. Prefer face-to-face? Search for local Meet Ups.

Stop assuming that people know what you know. Share your unique self.

Now that they meet you

Now that they meet you, it’s time to start to get to know each other. How would you do this if you were developing a budding friendship? You may ask them out for a coffee; you can do the same and have a virtual coffee chat.

Block time out in your schedule a couple of times a week for 15 minutes to have a video chat via Zoom, Skype, Facetime, or whatever video conference platform you use. This gives you the added benefit of having a face-to-face experience. It is much easier to get to know someone if you can actually hear the voice inflection and see the smiling face.

Trust will come…

Once you've made a connection, it's time to start getting to know each other. This is where the “know” part of the funnel comes in. You can schedule virtual coffee chats, engage on social media, or have them join your email list. The more you interact, the more trust you'll build.

And trust is essential. It's a two-way street; you both need to feel comfortable in the growing relationship. Without trust, you won't be able to move forward and discover the solutions you can offer to help them.

In time, the relationship will continue to develop, whether it is through coffee chats, engagement on social media, or subscription to your email list. Trust grows as the relationship grows.

A growing relationship requires both members to feel comfortable with each other.

In the relationship funnel, know, like, and trust is at the top.

Discover

Once you've built trust, the “discover” step is next. This is where you pay attention to the things they talk about and their struggles and invite them to a discovery call.

Now that you know their struggles, don’t be scared to tell them how you can help. If they do not reach out to you first, it's okay to create a little plan and invite them to a discovery call and give a few solutions you can offer.

If you have a true connection, why would you sit back and watch them struggle when you’re offering the exact solution they have been searching for?

This is the “discover” step of the funnel. After this, you'll both decide if it's a good fit to move forward and become part of the “inner circle” or a new client.

The goal is to turn all your clients into “champions” – people who give you love notes and introduce you to their friends. This is how the inner circle grows, and your business thrives.

Inner Circle

After the discovery call, both of you get to decide if this relationship deserves an invite into your inner circle. Your inner circle should be clients that you have a genuine connection with.

You’ll want to ensure the inner circle is saved for clients with similar values and characteristics because you don’t want to be alone when you break out in a happy dance to celebrate their win.

l

Little Side Note

Be visible! Developing successful relationships with potential clients starts with being visible.

Share your knowledge, share your personality.

Champions

Do you hear it in your head now – “We are the Champions…”

The goal is to turn all your clients into Champions. What are champions? They are the people that give you love notes and introduce you to their friends. This is how the inner circle grows.

But don't just take my word for it. Try it for yourself. Implement a sales funnel in your business, and see how it changes how you connect with potential clients. You'll be amazed at the difference it makes.

In a nutshell, a sales funnel builds a relationship with potential clients by getting to know them, liking them, and building trust. It's not just about selling; it's about creating a connection that can last for the long term. It's a way to understand your client's struggles and offer them the solutions they need to overcome them. And as a coach, your ultimate goal is to make your clients champions, people who sing your praises and refer you to others. So, start building your trust funnel today and watch your business grow.

← FloDesk Email Automation: Your Welcome Flow Series System for Content Creation →

Most Popular Downloads