Consistent Content Creation: 3 Tips to Keep You on Track

Consistent Content Creation: 3 Tips to Keep You on Track

by | Life and Success

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Hey there! Do you ever feel like creating content is a total rollercoaster? It's tough to keep things consistent. But don't worry, I've got some awesome tips for you! By using the right systems, you can make sure your content creation process is smooth sailing. Do you want to dive into some super helpful ways to stay consistent with your content creation goals? These tips allow you to create amazing content regularly – even when life gets crazy! So buckle up and get ready for some seriously useful advice!

What is the point of the content? 

Are you looking to create content that really packs a punch for your online business? Well, first things first, you need to understand your content goals! Setting clear goals is super important for ensuring your content is effective and aligned with your overall business dreams. 

But how can you do this? It's all about determining the intent of each piece of content. Are you trying to educate potential clients? Build brand awareness? Increase website traffic? Grow your email list? Narrowing down the goal of each piece will help you figure out how it should be structured and what topics to cover that your ideal client will find helpful.

Another important factor to consider is your ideal client. Who are you trying to reach? Knowing who you’re talking to will help you tailor your content to their interests and the problems they are trying to solve. You’re organic content should not be created with the thought of only checking a box off the list; make sure your ideal client will find value in what you’re providing to them. 

What is the right amount of content for you? 

This is essential, how much organic content are you able to create without finding yourself overwhelmed? Friend, this question is so very important. I’ll touch on it more next week but I discovered really quickly that putting out three podcasts a week, while doable, was causing me to say “no” to things that I wanted to say “yes” to. Grr, my ambition gets the best of me sometimes. 

Know what is the right amount of content that you’re able to create consistently. For years, YEARS, I’ve known that one piece of organic content is the right amount of consistent content creation for me, my business, and my family. I ignored this when setting my goal of 100 episodes before the end of 2023.

I thought no big deal, I’ll batch record and have my VA handle everything else. Well, until something happened to the recordings, eight episodes of batch work were gone. One may think that my first thought would be to record them again; no big deal, right? 

Instead of recording them again, I asked myself what is the lesson here? What is the message that God is sending me? I stepped back to look for my message; everything happens for a reason, am I right?  

This reflection made me understand I set a goal not for the greater good of my family, God, or my ideal clients. I set a goal for myself, a vanity number of having over 100 episodes. 

Moving forward, for this time in my life, the right amount of content for me to be able to serve my clients and be present for my family is one piece of content each week.

Establish A Doable Schedule is Tip One

Once you know the right amount of content, set yourself up for success by establishing a schedule. For me, I’m sticking with Wednesdays when my new content will release each week. What is your consistent schedule for your content? 

You see, once you know the right amount of content and what day you’ll release your long-form content, create a content calendar. This is a great way to stay organized and keep track of deadlines. 

This helps ensure that everyone on the team, including yourself knows what needs to happen next. 

Using a content calendar and a project management tool eliminates the decision of what you need to work on today. It also eliminates that decision for your team. The best way to do this is to create a template workflow of all the steps from idea to publication in your project management software. If you do not have project management software or have tried to implement one in the past and have failed, please schedule a 30-minute mini-session. We will figure out which one to use, and I’ll set you up with a template to get started.

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Tip Two Planning Ahead Is A Key To Consistent Content Creation

Planning ahead is essential for consistent content creation success. In fact, it allows you to be purposeful with your content so that it aligns with your goals. By doing this, you'll be able to stay organized with your launch schedule and cover the right topics at the right time with an effective plan.

Moreover, at either the end of last year or the beginning of this year, did you sketch out a plan for where you'd want to be by the end of the year? While I'm a big believer in 90-day planning, there is a huge benefit when you stretch out or create a rough draft of when you'll be in growth mode versus nurture mode. This way, even if you work one on one with clients, it is nice to onboard new clients simultaneously. 

By doing this, you'll know the right topics to cover at the right time based on what mode you're in. For example, if you have a group program or a mastermind alongside your one-on-one practice, you'll likely not promote these at the same time. Or perhaps you have a few different online courses. These, as well, you're probably not promoting at the same time.

To help with this, create a high-level overview of your year. By doing this, you'll want to be specifically making content that is attracting the right people leading up to those launches. Ashlyn Write does an amazing job of this inside her business, and it's a great example to follow.

If you’ve not done this, no worries, Friend now is the perfect time to schedule time on your calendar and sketch out until the end of the year. 

Taking the necessary steps to plan ahead, such as determining what topics must be covered and when will ensure success. 

Laying out your weekly topics in your project management app is a great way to look at the road ahead. It can also map out a template that can be duplicated from start to finish when creating content so that everything runs smoothly. No missing steps! 

It's also important not to forget about promotion; make sure there are slots in your schedule dedicated solely to marketing activities like social media posting or email campaigns once the piece has been published.

Setting a schedule for content creation is essential to staying consistent and organized. Planning ahead can help ensure that you are creating the best possible content in an efficient manner.

Track Your Progress is Tip Three

By tracking progress, you can identify areas for improvement and gain insight into how well certain pieces of content have performed over time. Our numbers give us clues and valuable insights into what content works and which topics aren’t doing so hot. 

It's also important to observe how viewers are receiving your content. Are they clicking through to other pages? Sharing it with their network? Taking action based on what you wrote? These insights can help you determine which topics resonate most strongly with your audience and focus more energy on those areas going forward.

Monitoring statistics such as visits to your site, page views, and conversions can assist in discerning which content is more successful than others so that future changes may be made. If your primary long-form content is a podcast or YouTube, be certain you’re checking those numbers! 

In addition to your website stats, pay attention to your social media. Are you getting people clicking through to your website, saving and sharing your content? 

For this, I have a great resource for you. “Know Thy Numbers” is my free resource for tracking profit, metrics, email stats, sales calls, ads, and last but not least, price for profit.

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As a quick recap, we’ve covered three key tips for creating content consistently. Firstly, understanding your content goals is essential for ensuring your content is effective and aligned with your overall business objectives. This means determining the intent of each piece of content and considering your ideal client to tailor your content to their interests and problems. Secondly, planning ahead is crucial and involves establishing a doable schedule, creating a content calendar, and mapping out a high-level overview of the year. Finally, tracking progress is important to identify areas for improvement, gain insight into the performance of content, and monitor statistics such as website visits and social media engagement. Following these tips, you can create amazing content regularly and stay consistent even when life gets crazy. 

Get started on tracking your results today with our free Know Thy Numbers resource!

Simply click the link below to access the Google Sheet and make it your own.

Don't miss out on this valuable tool for analyzing and measuring the success of your content marketing efforts.

Grab my template
Free Resource for coaches and course creators. Track your results to grow your business.
How to Streamline Your Business with Effective Systems

How to Streamline Your Business with Effective Systems

by | Content Systems

Are you a busy mom trying to juggle your family and business responsibilities? Do you struggle with feeling disorganized and overwhelmed? Guess what? You're not alone. I feel the exact same way. Running a business while also managing a household can be a daunting task. Still, there are ways to simplify your workflow and achieve your goals. Let's create effective systems that simplify your business and simplify your life.

Are you wondering exactly how to do that? 

Step 1: Identify Your Business Processes

The first step in creating effective systems is to identify the business processes you need to set up to feel more productive and less overwhelmed. 

As a busy mom, you likely have many tasks and responsibilities on your plate. Don’t just think inside the business box; there are workflows that you can create in your life as well. 

Start by making a complete list of everything you do daily, weekly, and monthly. 

Emails, social media accounts, and invoices are a few you might include on this list for your business. Laundry, dishes, whatever, all the things that you do. I want this to be an exhaustive list. Everything that you could possibly think of that you do in a week. 

Once you have that list. I want you to analyze each of these processes and determine which ones are essential for your business and which ones can be streamlined or eliminated. 

Do you want to know one scary thing I’ve recently had to let go of for now and set on a shelf? My YouTube channel, while I love creating these videos. For this time in my life and business, it was too much. Switching to a podcast has been so much simpler. Instead of one video a week, now I’m putting out 3 podcasts a week. My goal is to have 100 episodes before the end of the year. You should keep me accountable for that. 

Now I want you to do that same thing for all those different tasks that you have in your life. Which ones are essential, and which ones can you do away with at this time in your life? 

Step 2: Document Your Processes

After that, we'll just document the process, and no, it’s really not that difficult. Documenting your process, though, is critical to ensure that everybody on your team is following that same process and that tasks are getting completed consistently and efficiently. 

As a busy mom, you may not have time to oversee every task. 

And you should not! I repeat you should not oversee every task in your business. If you can, hire a virtual assistant to help you. 

Okay, let me backtrack a little bit. In the beginning, yes you will need to approve work and oversee what is getting done. Providing constructive feedback to ensure that tasks are completed to your satisfaction. After that, trust the people you have working for you. Spot-check and provide feedback in a weekly meeting with your team. 

And that is why it's so important to create. Your step-by-step instructions for each task and activity. 

Include all of your tools. All the software that is used in your business, create a links spreadsheet and have all that gathered in one spot. 

Documentation can also be used to train those new team members and delegate the task to others on your team. For those home tasks, get your kids involved. 

I’m not even sure about the age that my oldest was when I outsourced her own laundry to her. Hey, when you travel for work 75% of the time, you have to find ways to get stuff done. She took pictures of everything that we were doing, printed them out, and attached them to note cards. Each note card was a step in the process, from sorting the laundry to setting the on the drier. See how simple that process was? Pictures with notes. 

Step 3: Automate Your Processes

You're going to look for different ways to automate the processes. Automating your processes is one of the best ways to save time and reduce the risk of errors or oversight. Again, as a busy mom, you need to prioritize your time and your energy and use technology to handle repetitive tasks and workflow. 

Use automation to free your time and energy to focus on the more important task. 

 There are so many tools and software available that you can use to automate the different tasks. Think. Email marketing, social media, scheduling your invoicing.

 I use HoneyBook, which handles all my contracts and invoicing. I can set them up to reoccur. 

Think of different software solutions that can save you time. You must not undervalue your time and have a good understanding of how much your time is actually worth. 

Because if you spend your time on $10 tasks, that will not grow your business. Those tasks will not move you forward. That is not going to allow you to work part-time hours and get that full-time income that you desire.

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Step 4: Effective Systems Use Project Management Tools

Pick a project management tool; just make the decision. And don't second guess yourself.

Grr, second-guessing my decisions is an area that I’m working on. Oh my goodness, the wasted brain space that I’ve used up by being wishy-washy and second-guessing decisions. And this year, I have said no to second-guessing decisions. Because what CEO does that?

If I catch myself, I literally say out loud to myself. “No, cut that out. Stop procrastinating and move on to what you must be doing.”

As for a project management tool. Yes, you need to pick a project management tool. That will help you keep all your tasks and projects organized in one place.

As a busy mom. You need to stay organized and on top of your task.

Options for project management tools include Asana, Clickup, Teamwork, Trello, or MeisterTask.

It doesn't matter what all the cool kids are using. Pick a software, that truly works with your brain.

And doesn't leave you feeling overwhelmed just from using the tool.

It also allows you to be able to assign your tasks to your team members, set deadlines, track your progress, and communicate with your team members in one central location.

When you use tools for your project management, you can ensure that everybody on your team is on the same page and you're working towards the same goals.

Which will help you achieve your business objectives more effectively. And when I talk about your project management system, I'm just not talking about putting your business tasks in there, put your life task in there as well.

You need to make sure that every task that you have is attached to time in your calendar.

Because if your not attaching time, things are not going to get done. In the beginning this is a bit of trial and error until you figure out how long things take. Cause I’m only guessing you have no idea. Give yourself grace you're going to either schedule not enough time or you're going to schedule too much time.

Give it your best shot and adjust as needed, I only ask that you make sure that every task that you have is attached to time in your day. So it gets done.

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Little Side Note

An amazing tool I’ve discovered for attaching time to your activities is Sunsama. It has a little timer at the top so you can see that you’re not overbooking yourself. 

Here is a referral link if you’d like to check it out. Affiliate Disclaimer: As with any link I share, it’s a tool that I’m using or have used. I may or may not receive a commission at no additional cost. 

Step 5: Continuously Review and Improve Your Systems

Don't forget to continuously review and improve your systems. Because your systems will change as your business grows. As you bring on more team members.

Start by creating one effective system. That's the first step. That's all you need to do. 

As a busy mom, it's so important to continuously review and improve your systems. 

Regularly assessing your progress, identifying any areas that you need to improve on and implementing changes as needed. 

When you regularly asses your systems it will help you stay ahead of the game. Ensuring that your systems are always optimize for maximizing efficiency and effectiveness. 

This allows you to simplify your life and your business, while still achieving your goals. 

Thank you so much for reading. I appreciate you and I hope you have a wonderful week.  

Systems! Does your online business have systems in place?

Systems! Does your online business have systems in place?

by | Planning-Organization-Productivity

As an entrepreneur, you know that running an online business is not for the faint at heart. This is especially true when you're running a household and family alongside it. From managing a small and mighty team to working with clients, there are endless tasks that you need to take care of to ensure that your online business runs smoothly. However, have you ever considered the importance of having systems in place? 

Systems Aren’t Really That Overwhelming

Before you zone out on me, yes, a system is a set of processes, procedures, and workflows I get that aren’t the most fun words. Heck, even the word procedure stresses me out a little bit. In the end, all those words help your business do things systematically and efficiently. 

Your plate is full, and your system can make your life easier. Besides, consider procedures as a guideline for making better decisions. 

Without systems, your online business will likely feel stressful, overwhelming, and disorganized.

Have I sold you on systems yet?

How can you get behind systems? What if we explore the importance of having systems in place for your online business? We can chat about the benefits of having systems, the types that may be helpful, and how to start creating or improving your systems. I will be your tour guide through implementing effective online business systems so you can succeed.

Define the importance of systems in an online business.

As an online business owner, one of the most crucial aspects of your success is having systems to get stuff done.

Yep, that is the whole point.

By implementing proper systems, you can organize and streamline your business without throwing spaghetti at the wall, which will help you and your team work efficiently and effectively.

With systems, tasks can be done consistently, reducing errors and making it easier to delegate responsibilities. Systems also provide clarity, helping everyone understand their roles and responsibilities and making it simple for new team members to onboard.

 

Do you see how huge it is to have systems in place?

Not yet? What if I tell you that systems save your business money in the long run? How about now? Do you see the benefits of putting systems in place?

Is your online business going to survive and thrive without them?

Without them, you already know you’re overwhelmed and inefficient in running your family, household, and online business. We all have the same time in the day, and every minute counts.

When you have established systems, you can streamline your operations and eliminate wasted time and resources. Without systems, it's easy to become overwhelmed and miss important deadlines or opportunities. I’m not sure about you, but if I do not know exactly what I need to work on when I sit down at my desk, I will scramble to get the important things done at the end of the day.

Is your online business going to survive and thrive without them?

Without them, you already know you’re overwhelmed and inefficient in running your family, household, and online business. We all have the same time in the day, and every minute counts. 

When you have established systems, you can streamline your operations and eliminate wasted time and resources. Without systems, it's easy to become overwhelmed and miss important deadlines or opportunities. I’m not sure about you, but if I do not know exactly what I need to work on when I sit down at my desk, I will scramble to get the important things done at the end of the day. 

Create A Process For Everything

Having processes for everything from customer service and scheduling to marketing and accounting allows you to focus your time and energy on what's most important – spending time with your family. 

Additionally, with clear systems and guidelines, it's easier to delegate tasks to team members and ensure everyone is on the same page. 

In short, having systems in place is critical for the success and sustainability of your online business.

Essential Systems for an online business

Now you're wondering what the best systems are to get started.

Here are three key areas to get started. 

1. Project management: You’ll hear me talk about this until the cows come home. A good project management tool helps you know what needs to be done, by whom, and when. It will keep everyone on the same page without communicating every task daily.

If you want to work part-time hours with a full-time income, this is nonnegotiable in your online business. Finding the right PM tool for how you think is essential because a confused mine will not follow through on the implementation. Examples include Asana, Trello, ClickUp, and MeisterTask. One that I’ve not mentioned before is Teamwork; this is also an amazing tool.

2. Client Onboarding and Management: A system that can help you keep track of client interactions, manage leads, and follow-up emails. 

What's great if you have a system for this. Your virtual assistant will be able to do most of this work for you besides having the actual coaching session with your client. I want you to imagine it; your virtual assistant takes all the recordings from your calls with your clients. 

Breaks out all the action items for you and your client, then assigns those as a task in your project management system to you or your client. Everybody knows what needs to be done and the date that it needs to be done. 

Do you see how huge that is for you and your business? 

3. Content Management: This would not be the Content Systems for growth show. If I didn't talk about content management. Do a quick mindmap of all the areas in your business that have to do with your content management. It’s a lot, Friend. 

Your Content Management Systems may include, the workflow for your long-form and short-form content. All your free offers, email marketing, and pitch packets. What about podcast promo kits you send out to your show guests? Spreadsheets with links to all your content. A process for rewriting, reposting, and repurposing older content. We know Google likes it when we refresh our content. 

When I did a quick mind map I came up with over 20 systems to create for content management alone. 

4. Gathering Testimonials: We all love social proof. That’s why testimonials are so important to the growth of your online business. By having a procedure in place to be able to gather testimonials from your clients after you worked with them. 

Do you see how huge that is? Or maybe at the end of your coaching, you actually ask for a testimonial, and then you can have a recorded one that you can share on your social media channels or on your website.

By implementing these systems, online business owners can streamline workflows, improve communication, and ultimately enhance the customer experience. Don't let your business fall behind by not having these key systems in place.

Tips for implementing systems effectively

In order to grow your business and manage tasks efficiently, you must implement systems. 

It is not enough to have systems in place – you need to ensure that they are being used and implemented effectively.

To get the most out of your systems, clearly define your goals and establish measurable metrics to track progress. 

Next, assign specific roles and responsibilities to team members involved in the implementation process to ensure everyone is on the same page. 

Be a good manager, keeping in touch with your team members, and encouraging them to ask questions and share feedback is also essential.

Finally, consistently review and refine your systems to ensure they meet your needs and contribute to your online business's overall success. 

Remember, systems are designed to help you get stuff done more efficiently. Put them into practice and reap the rewards of a well-organized and optimized online business.

The role of systems in ensuring long-term success and growth for an online business.

The success and growth of any online business depend on the ability to set up systems to accomplish tasks efficiently.

Systems can help simplify and streamline business operations, reduce costly errors, and ensure consistency in execution. Guess what else, it frees up your valuable time to focus on your business growth and doing the things that only you can do in your business. 

Effective systems can range from scheduling and managing tasks to tracking and analyzing business data to automating sales and marketing processes. 

Having well-defined systems in place can help an online business owner stay organized, establish workflows, and enable the delegation of tasks, both to you and your team. 

This allows for better management of resources and creates opportunities for scaling up the business in the future. 

if you are an online business owner and have not yet established systems, it is time to do so. What are you waiting for? Because this is going to take your business to the next level.

Having organized systems in place is a game-changing factor in the success of your online business. It saves time. It minimizes your errors. 

And it allows for the effective delegation of tasks, not only to you but also to your team members. You'll know exactly what you need to do every single day. When you sit down at your desk. 

Is it hard to implement systems? Yes, it will take time. But I promise it is time that you will get back tenfold. Or you can continue to go on like you are now chasing squirrels, well that's hard too. 

I’m sure if you’re like my past clients, they never have enough time to implement systems. And it's never going to be easy to implement your systems. But they're so worth it because they streamline your business operations. So again, what are you waiting for? Take the time to evaluate all the different pieces that you are doing in your business. And look for ways that you can create streamlined systems. So you never have to worry about what needs to be done when you sit down at your desk.

Know that working with us is an option, we offer two ways to work with us. One option is a 30-minute mini-session where we discover the best project management tool for your business. I’ll give you a template to get you started. Option two is a Content Systems VIP Day, we will do most of the heavy lifting for you. No more excuses, wasted time, or money. 

I hope you have found this valuable friend. I appreciate you, and I hope you have a wonderful week.  

Little Side Note

If you're jumping from project to project and back to the first project you may want to block your time and complete one project as far as you can before you move to the next project. Research has shone that our brains really do not like to multitask they like to focus on one thing at a time.