Select Page
From Free to Paid: Repurpose Content into a Paid Offer

From Free to Paid: Repurpose Content into a Paid Offer

by | Content Creation

As an online business owner, you likely understand the importance of creating valuable free content for your audience. However, you may not be able to sustain your business long-term solely by providing free content. It's here that the art of repurposing free content into a tripwire or tiny offer comes into play. Consider converting free content, such as video series or challenges, into a tripwire or tiny offer that leads to a larger paid offer. You can maximize the value of your content by following these strategies.

 

Solutions Are Found In The Struggle

Isn’t crazy that the best solutions are found in the struggle? If you think about it, the solutions to your challenges can often be found when you work through them instead of giving up.

I swear, sometimes, I’ve been crowd the queen of struggle; I guess it has advantages since I’ve found many solutions. LOL.

I’ll share one of my stories with you. When I started my online business, I struggled to make a profit. While some of it had to do with a terrible case of imposter syndrome. The main issue was that I didn’t create a plan to take my potential clients from my free content to my paid services. I’d spend a ton of time creating free content on my blog and various lead magnets, but I didn't see much for a return on my investment. I had become exhausted, burnt out, and discouraged from all the content creation.

That's when I started to figure out ways to repurpose my free content. Instead of constantly creating new content, I realized I could transform my existing content into something I could sell.

You see when your free content is a proven asset to your clients, this is the time to transform it from free to a tripwire or tiny offer.

By repurposing the free content into a tiny offer, you know without a doubt that it will provide value. There is something magical about not feeling like valuable content is sitting there unused.

From Free to Paid

During a content audit with a client, It didn’t take me long to recognize she was on the road to content creation burnout. 

Part of the content audit process is looking at all the free content to figure out how to reuse and repurpose it to prevent content creation burnout. Let me tell you she’s created a lot of free content over all her years as a mindset coach and online business owner. 

We discovered she had a gold mind of free content that could be repurposed into a tiny offer or a tripwire. She felt discouraged and frustrated with the consent churn of free content that was one and done. She was on the struggle bus to create a steady profit with her business. 

Using this strategy, we were to map out a sales funnel that took her audience from a free opt-in to a low-cost trip wire and then to her higher-priced offerings. And the best part? It required minimal additional effort on her part. 

The Art of Repurposing Free Content

Let's take a look at steps you can take to convert your current free content into a profitable tripwire:

1. Identify Your Best Content: Look at your existing content and identify the pieces that resonate most with your audience. These are the pieces that you can repurpose into something more profitable.

2. Repurpose Your Content: Once you've identified your best content, repurpose it into a format suitable for a tripwire or tiny offer. For example, you could turn a popular blog post into a workbook, a video series, or a challenge into a mini-course.

3. Add Value: Add extra content, bonuses, or resources not previously included in your free content to make your tripwire or tiny offer a little more enticing.

4. Create a Sense of Urgency: A tripwire or tiny offer is designed to create a sense of urgency and encourage your audience to take action. You can achieve this by setting a deadline or limiting the number of copies available. 

5. Set a Low Price: Your tripwire or tiny offer should be priced low enough to be an easy yes, but high enough to create perceived value. The price will depend on your audience, your niche, and the value that you're offering.

6. Promote Your Tripwire: Once your tripwire or tiny offer is ready, it's time to promote it. You can promote it on your website, social media channels, and email list. I tend to gravitate to organic marketing.

7. Track and Analyze Your Results: Finally, it's essential to track and analyze your results to see how well your tripwire or tiny offer is performing. Look at conversion rate, revenue generated, and customer feedback metrics, and adjust as needed.

Do you need a tracking system? Here is the link to download my Know Thy Numbers Google Sheet to help you track it all. 

Using your free content as a tripwire or tiny offer to generate leads to a bigger paid offer can help you grow your online business. Get started exploring the possibilities today and take your business to the next level! 

Daily gratitude in your everyday morning routine

Daily gratitude in your everyday morning routine

by | Planning-Organization-Productivity

Daily gratitude in your everyday morning routine

It’s Sunday Funday, time to set the tone for the week ahead by exploring how planning and daily gratitude can help us achieve success and happiness. So grab a cup of coffee, and with your favorite pen in hand, let's dive into the power of intentional weekly planning and adding daily gratitude in setting us up for a successful and fulfilling week!

With all the beautiful marketing out there telling you in order to be happy, you need more and more. It can leave you feeling as if what you have in your life is not enough. Having all the new and better will lead us to be happy. Instead of chasing and needing, look at everything you already have and give thanks. You feel more pleased and satisfied when you look at all your blessings. In other words, find time in your busy schedule for daily gratitude. How do you find time, you plan it of course!

​

How do you set up your day to include daily gratitude?

When you add daily gratitude into your morning routine, this practice will start your day with the right mindset.

But here’s the thing, a morning routine does not need to be extravagant to start you off on the right path. Most people don’t realize that you already have a morning routine, but does your routine set you up for a great day or a day filled with chaos and overwhelm?

It’s time, my friends; grab your calendar or planner.

Why is planning your week essential? I’ve found unplanned weeks to end up being stressful and unproductive.

Because I leave it up to my in-the-moment decision-making, I can guarantee that I will not be working on the right thing at the right time. 

I know, I know cut to the chase Michele. 

Here are the items to include in planning a week that adds in daily gratitude. 

  1. What is your long-term goal, and what are you working towards this month or this quarter? If you’ve already created a project plan, this will be simple to know your big three actions that must be completed this week to move forward.
  2. Schedule appointments and meetings: Block out time in your calendar for any appointments or meetings you have scheduled for the week. Be certain to include your family activities and events. This will help you plan your work around those commitments.
  3. Set priorities for the week: I eluded to this one earlier. Identify the most important tasks or projects you must focus on for the week and prioritize them based on their urgency and impact on your business.
  4. Break down big tasks into smaller ones: If you have a big project to tackle, break it down into smaller, more manageable tasks. This will make it easier to stay focused and motivated throughout the week.
  5. Plan your content: If you're an online business owner who creates content, review your planned content for the week. Is every ready to be published or posted for the week? Are you part of the last-minute club? No worries, I’m not throwing any stones here; while you’re planning your week, why not schedule time to create a content calendar for the upcoming week and if you’re feeling really ambitious the upcoming month.
  6. Review your finances: Financial Friday, anyone? Look at your financials for the week and ensure you have enough money coming in to cover your expenses. If not, brainstorm ways to generate more revenue.
  7. Take care of administrative tasks: Don't forget to do administrative tasks, such as responding to emails, updating your website, or paying bills.
  8. Schedule time for self-care: As an online business owner, it's easy to get caught up in work and neglect your own well-being. Schedule time for exercise, meditation, or other activities that help you recharge and stay focused.
  9. Practice daily gratitude: Of course, last but not least, Include daily gratitude into your week planning by reflecting on what you're grateful for and how it can help you achieve your goals.

Remember to stay flexible; this can be accomplished by adding buffer blocks and fire blocks. A buffer block can be used for anything your heart desires. I encourage my entrepreneurs to have fire blocks sprinkled throughout the day. A fire block is planning for the unknown. No, I don’t think the unknown will magically happen at that exact time; it allows you to shift the action items that were replaced by the unknown into that set aside planned for fire block. Allowing you the space in your calendar to adjust your plan as needed ensures your entire day or week does not get derailed. 

At the end of each day, review the day and take a look ahead. Does anything need to be adjusted? 

Not one minute of extra time for daily gratitude; weave it in.

Let me guess; as you planned out your week, you concluded you needed to get up earlier. If your first thought is dread of getting out of bed even earlier. Stay with me now; here are a few ideas for incorporating daily gratitude into your morning routine without getting out of bed one minute earlier.

While you are brushing your teeth, list in your mind what you’re grateful for that day.

When you’re getting dressed, this is the perfect opportunity to give daily gratitude that you get to choose from an ampule supply of clothing.

What about the food that you mindlessly eat as you hastily run out the door? What a blessing to have food for your body. Am I right?

In the car alone? Turn off what you’re listening to and take time for giving thanks and gratitude. When I’m in the car alone in the morning, this is my time to pray to God.

I challenge you to sprinkle in gratitude for one week, and surely you will begin to see daily gratitude throughout your day. All those things you took for granted, suddenly you’ll see them differently with an appreciation for what you already have.

I understand your dread.
You see, I get it. The thought of getting out of bed early in the past always was met with resistance. Until one day, I decided I didn’t want to be that person anymore. Instead, I wanted to be the person that popped out of bed early, ready to start the day.

Daily gratitude in your everyday morning routine

Always Changing

Life is constantly changing; that is a fact. Sometimes it changes slowly, and you hardly notice. Other times it changes quickly and leaves us wondering why things change.

Honestly, my morning routine varies depending on the clients and family circumstances. No matter what, two consistent things in my morning routine are daily devotionals with the Bible App and gratitude.

Do you have one or two things that, no matter what, happen at some point during the day for you?

How can you start with daily gratitude?

What at that very moment are you most grateful for in your day?

As for me, most days, my daily gratitude revolves around the people in my life.

Hey, I’ll admit some mornings, I’m just very grateful for a cup of coffee in one of my favorite mugs and my warm home.

A cup of coffee, tea, or maybe you prefer hot lemon water, whichever you prefer, is not a privilege for everyone. You see my point, right?

You'll not take them for granted when you give thanks for what you already have. Suddenly, you’ll look at what you have, big or small, with a grateful heart.

Daily gratitude in your everyday morning routine

Today I am grateful for my coffee while writing this post from my warm home. A daily gratitude routine sets my day off on the right foot. It allows me to focus on what I have instead of worrying about everything I do not have.

What are you grateful for today? Enjoy your day; I appreciate you!

How to Streamline Your Business with Effective Systems

How to Streamline Your Business with Effective Systems

by | Content Systems

Are you a busy mom trying to juggle your family and business responsibilities? Do you struggle with feeling disorganized and overwhelmed? Guess what? You're not alone. I feel the exact same way. Running a business while also managing a household can be a daunting task. Still, there are ways to simplify your workflow and achieve your goals. Let's create effective systems that simplify your business and simplify your life.

Are you wondering exactly how to do that? 

Step 1: Identify Your Business Processes

The first step in creating effective systems is to identify the business processes you need to set up to feel more productive and less overwhelmed. 

As a busy mom, you likely have many tasks and responsibilities on your plate. Don’t just think inside the business box; there are workflows that you can create in your life as well. 

Start by making a complete list of everything you do daily, weekly, and monthly. 

Emails, social media accounts, and invoices are a few you might include on this list for your business. Laundry, dishes, whatever, all the things that you do. I want this to be an exhaustive list. Everything that you could possibly think of that you do in a week. 

Once you have that list. I want you to analyze each of these processes and determine which ones are essential for your business and which ones can be streamlined or eliminated. 

Do you want to know one scary thing I’ve recently had to let go of for now and set on a shelf? My YouTube channel, while I love creating these videos. For this time in my life and business, it was too much. Switching to a podcast has been so much simpler. Instead of one video a week, now I’m putting out 3 podcasts a week. My goal is to have 100 episodes before the end of the year. You should keep me accountable for that. 

Now I want you to do that same thing for all those different tasks that you have in your life. Which ones are essential, and which ones can you do away with at this time in your life? 

Step 2: Document Your Processes

After that, we'll just document the process, and no, it’s really not that difficult. Documenting your process, though, is critical to ensure that everybody on your team is following that same process and that tasks are getting completed consistently and efficiently. 

As a busy mom, you may not have time to oversee every task. 

And you should not! I repeat you should not oversee every task in your business. If you can, hire a virtual assistant to help you. 

Okay, let me backtrack a little bit. In the beginning, yes you will need to approve work and oversee what is getting done. Providing constructive feedback to ensure that tasks are completed to your satisfaction. After that, trust the people you have working for you. Spot-check and provide feedback in a weekly meeting with your team. 

And that is why it's so important to create. Your step-by-step instructions for each task and activity. 

Include all of your tools. All the software that is used in your business, create a links spreadsheet and have all that gathered in one spot. 

Documentation can also be used to train those new team members and delegate the task to others on your team. For those home tasks, get your kids involved. 

I’m not even sure about the age that my oldest was when I outsourced her own laundry to her. Hey, when you travel for work 75% of the time, you have to find ways to get stuff done. She took pictures of everything that we were doing, printed them out, and attached them to note cards. Each note card was a step in the process, from sorting the laundry to setting the on the drier. See how simple that process was? Pictures with notes. 

Step 3: Automate Your Processes

You're going to look for different ways to automate the processes. Automating your processes is one of the best ways to save time and reduce the risk of errors or oversight. Again, as a busy mom, you need to prioritize your time and your energy and use technology to handle repetitive tasks and workflow. 

Use automation to free your time and energy to focus on the more important task. 

 There are so many tools and software available that you can use to automate the different tasks. Think. Email marketing, social media, scheduling your invoicing.

 I use HoneyBook, which handles all my contracts and invoicing. I can set them up to reoccur. 

Think of different software solutions that can save you time. You must not undervalue your time and have a good understanding of how much your time is actually worth. 

Because if you spend your time on $10 tasks, that will not grow your business. Those tasks will not move you forward. That is not going to allow you to work part-time hours and get that full-time income that you desire.

​

Step 4: Effective Systems Use Project Management Tools

Pick a project management tool; just make the decision. And don't second guess yourself.

Grr, second-guessing my decisions is an area that I’m working on. Oh my goodness, the wasted brain space that I’ve used up by being wishy-washy and second-guessing decisions. And this year, I have said no to second-guessing decisions. Because what CEO does that?

If I catch myself, I literally say out loud to myself. “No, cut that out. Stop procrastinating and move on to what you must be doing.”

As for a project management tool. Yes, you need to pick a project management tool. That will help you keep all your tasks and projects organized in one place.

As a busy mom. You need to stay organized and on top of your task.

Options for project management tools include Asana, Clickup, Teamwork, Trello, or MeisterTask.

It doesn't matter what all the cool kids are using. Pick a software, that truly works with your brain.

And doesn't leave you feeling overwhelmed just from using the tool.

It also allows you to be able to assign your tasks to your team members, set deadlines, track your progress, and communicate with your team members in one central location.

When you use tools for your project management, you can ensure that everybody on your team is on the same page and you're working towards the same goals.

Which will help you achieve your business objectives more effectively. And when I talk about your project management system, I'm just not talking about putting your business tasks in there, put your life task in there as well.

You need to make sure that every task that you have is attached to time in your calendar.

Because if your not attaching time, things are not going to get done. In the beginning this is a bit of trial and error until you figure out how long things take. Cause I’m only guessing you have no idea. Give yourself grace you're going to either schedule not enough time or you're going to schedule too much time.

Give it your best shot and adjust as needed, I only ask that you make sure that every task that you have is attached to time in your day. So it gets done.

​

l

Little Side Note

An amazing tool I’ve discovered for attaching time to your activities is Sunsama. It has a little timer at the top so you can see that you’re not overbooking yourself. 

Here is a referral link if you’d like to check it out. Affiliate Disclaimer: As with any link I share, it’s a tool that I’m using or have used. I may or may not receive a commission at no additional cost. 

Step 5: Continuously Review and Improve Your Systems

Don't forget to continuously review and improve your systems. Because your systems will change as your business grows. As you bring on more team members.

Start by creating one effective system. That's the first step. That's all you need to do. 

As a busy mom, it's so important to continuously review and improve your systems. 

Regularly assessing your progress, identifying any areas that you need to improve on and implementing changes as needed. 

When you regularly asses your systems it will help you stay ahead of the game. Ensuring that your systems are always optimize for maximizing efficiency and effectiveness. 

This allows you to simplify your life and your business, while still achieving your goals. 

Thank you so much for reading. I appreciate you and I hope you have a wonderful week.