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The Blog Workflow for Consistent Content

The Blog Workflow for Consistent Content

by | Content Systems

Unlocking the ideal blog workflow for Online Coaches

As an online coach, it's important to stay on top of your content creation so that your voice can transform lives. Because you do what you do for your followers to gain value from your words and advice, a successful blog workflow will help you create consistent quality content that will inform and engage your readers.

The blog content creation process is more than mere writing; it's about crafting quality content that resonates, engages, and speaks to your ideal client's problems. Your best content will not only position you as an expert in your field but it leaves your readers wondering how you got in their head. 

Are you ready to simplify the content creation process with a blogging workflow for your online coaching business, so that you can develop a successful content creation strategy and reach your desired business goals. 

1. Brainstorm Ideas that Resonate with Your Audience: The Heart of Your Blog Workflow

Creating blog content that strikes a chord with your readers is the cornerstone of a successful blog workflow. Dive into the needs and desires of your readers. Consider the health, wellness, and personal development topics they crave. By aligning your ideas with their interests, your blog workflow becomes a bridge to engagement and connection.

This is where your idea bank is so very important. When you’re feeling inspired, jot that down in your idea bank, along with the prompts that inspired you. When I’m creating my content calendar, I head straight to my idea bank.

2. Do any research necessary to create your content

Depending on who you chat with, they may have this as the third step in the blog workflow process; however, I like to do it next. My best tool for my SEO research is Ubersuggest. Begin by taking those ideas and entering them into Ubersuggests keyword ideas. I am looking for the best SEO keyword that I can work with my idea. I bet you’re wondering how to pick from all your ideas, am I right? Choose the ideas that are in alignment with your upcoming promotional calendar. 

Do any research necessary to create your content. Researching thoroughly will help you create informative and valuable content for your readers. Research can include reading blog posts, articles, and books about topics related to your niche, interviewing experts, and checking out the latest trends. 

You can also use resources such as Google, YouTube, Pinterest, and social media to stay up-to-date on the latest trends in your coaching niche. 

Use this research to draft an outline for your blog post, ensuring that you do so with your SEO keyword in mind. 

3. Set a Content Plan With Your Ideas: The Blueprint of Your Blog Workflow

Once I’ve done all the research and have an outline established. Next is mapping out your content calendar. You see, the essence of your blog workflow is in meticulous planning. 

Once your ideas are in place, pick a topic that aligns with the current promotions you have coming up in your business. 

You can lay out the next month, six weeks, or maybe the full quarter! You’ll want to make sure you set a realistic timeline to give yourself ample time if you’ll be creating any free resources to enhance your content.  

Remember, you can only do so much do not be afraid to seek help in your business. You do want to make sure that you’re outsourcing to a Content VA and that you’re keeping only the things that you can do. 

4. Write and structure your post in a clear and concise manner

When it comes to blog content creation, you should always strive to create posts that are clear, concise, and organized. This means structuring your blog post into sections that are well-outlined and easy to follow. A blog post should have an introduction, a body, and a conclusion.

Break up your content into sections that are easy to read, and that flow together naturally. This will make it easier for your readers to understand the information you’re presenting, and it will make your blog content creation process much smoother. An uncluttered, well-structured blog workflow reflects a thoughtful mind and an empathetic heart.

5. Use visuals to enhance your message and engage readers

Visuals are the cherry on top of your blog workflow. They add life, color, and context to your words. Infographics, charts, or images can accentuate your point and make scanning easier. A blog workflow enriched with visuals is not just informative; it's an experience.

As you embark on your blog content creation process, don’t forget to use visuals to engage your readers. Your  photos can be used to break up text and draw in readers’ attention. 

Use visuals to highlight and point our the must-read information. Not only do visuals enhance your message, they also make it easier for readers to understand your content. You can also use visuals to help your readers scan your blog post quickly so they can find the information they need.

Time to Wrap This Up! 

The content creation process for online coaches is an important part of successful blogging. It goes beyond simply writing. It's an art, a science, and adds that personal touch. By embracing a holistic blog workflow, your blog transforms into a vibrant community, a hub of inspiration. It's your platform to grow, inspire, and flourish in the field of coaching.

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How Do I Create A Content Calendar for Content Consistency

How Do I Create A Content Calendar for Content Consistency

by | Life and Success

“How Do I Create A Content Calendar?” If you're a work-from-home mom running a personal development coaching business or any online business, you've likely asked yourself this question more than once. Juggling family, team, clients, content creation, and the next committee that needs your assistance is exhausting. I’m unsure about you, but I remind myself multiple times a day, “Michele, you can either worry or worship, but you can’t do both.” If you are struggling to create consistent content, here is a content calendar system that will have you worry no more, my friend.

Understanding Your Needs

Content management shouldn’t become a roadblock in your path; you have enough going on that creating content should be simple. Having a streamlined approach to your content calendar process makes your life easier and your business more successful. We begin by understanding your needs; what are your pain points? 

What bucket do you fall into with consistent content creation? 

🪣 Technology Anxiety: Is tech confusion slowing you down? It’s easy to feel overwhelmed by all the digital tools.

🪣 Planning Mishaps: Missing content deadlines? Are you missing steps in planning? Have you ever missed an Instagram post or sent an email to your list? Or you simply dread any type of structure or planning. 

🪣 Inconsistent Sharing: Managing different platforms can be like juggling fireballs. What is the best platform for you? Long gone are the days of having presents on all the platforms. What works for you to build a connection?

What are your Online Marketing Goals

At this phase in your business, what are your online marketing goals? Your content isn’t just for getting likes; it’s a vital part of attracting new clients who feel connected with you. This is more than just content; it's a bridge to attract your ideal clients. I don’t know about you, but I pour my heart and soul into each piece of content that I create. With that said, you need to understand where you’re headed with your content. 

What is the end goal for all your marketing efforts? Do you have a special coaching package? A new Mastermind to launch? Are you creating a course or opening up your signature course for new enrollment? All the content that you create should lead up to this promotional offering. This is why it is essential to have a content calendar mapped out ahead of time instead of flying by the seat of your pants.

With all that said, it’s time to answer: How do I Create a Content Calendar? 

Creating Your Content Calendar

Next, we are going to jump into content processes and workflows. Let’s use a health and wellness coach that will be opening the doors to a new signature course for adults 50 and older who are looking to improve their overall health. 

I’m going to walk you through the content planning system with this example. 

Streamlining Processes: How Do I Create A Content Calendar? 

Start with a simple step-by-step system. You don’t need a tech degree to manage content. If you feel more comfortable and are a solo business owner who is frustrated with technology, use a paper planner. Master this before you move on to a digital tool. 

One way to simplify the process is to use a project management tool like Trello or Asana. Now that my team and I are transitioning to Asana, it reminds me how much I love this tool. It truly offers so much with the basic free plan. 

Content Themes

Let me ask: what are your content pillars or your content buckets? Let’s think back to my example above; what themes would resonate with this coach's ideal client? 

  • Simple Daily Healthy Habits
  • Hydration
  • Sleep
  • Nutrition
  • Active Lifestyle
  • Mindfulness

When you have content themes, it makes developing a calendar easier. You’ll weave these into your content effortlessly.

Content Types and Publishing Channels

What is your main long-form content? Do you blog, podcast, or have a YouTube channel? Is a podcast or YouTube channel your main long-form content, you should also include a blog in your strategy. Traffic should also be directed to your website.

Send a weekly email to your subscribers, highlighting the long-form content. Providing them with exclusive content for being a subscriber.

What is your secondary publishing channel? By this, I’m referring to Pinterest, Instagram, or Facebook.

What is your third publishing channel? Same options as your secondary channel; however, on this channel, you’ll post a little less.

Going back to my example, this health and wellness coach has a podcast as her long-form content. She then takes that podcast, has it transcripted, and enhances the copy to be SEO and readability-friendly. A weekly email is sent to her list the day following the long-form content goes live. Her secondary channel is Pinterest, and her third channel is Instagram.

Scheduling and Frequency

Let me walk you through planning your weekly content.

If you can swing it with consistency, I encourage you to have either one new piece of content per week or refresh, rewrite, and republish an older piece of content. Episode 27 is a case study on the benefits of refreshing, rewriting, and republishing content to increase website traffic.

Here is a link to my podcast catalog: https://misstask.com/content-systems-for-growth-podcast-catalog 

A weekly podcast or YouTube, along with a blog post, will keep your ideal client engaged. With that said, consistency is key; if you’re unable to commit to once per week with your content, what can you manage? It needs to work for you to be successful.

How Do I Create A Content Calendar

Here is the content system to create a content calendar:

Select four long-form content ideas from your idea bank that are aligned with your goal.

Decide the order in which the content will be released.

What day of the week can you consistently release your content?

The following day, send an email to your subscriber with a link to the long-form content.

Your secondary publishing channel should be on the same schedule as your primary long-form content.

The third publishing channel that’s up to you. While consistent content is great, I feel that social media algorithms make it a moot point. However, social media hasn’t ever been a big component of my organic online marketing strategy.

Our Example Coaches Content Calendar:

Week One:

  • Podcast along with Blog Post: Turning a New Leaf: Simple Daily Habits for Better Health
  • Pinterest: One Image Pin – the day the podcast is live
  • Email Newsletter sent to your subscribers the following day “Why Walking is the First Step to a Healthier You!”
  • Pinterest: One Image Pin – the following day pointing to the blog post.
  • Pinterest: One Story Pin – highlighting the simple daily habits from the blog post.
  • Instagram: Resize your Story Pin into an Instagram Reel; this is simple with Canva, although you need to have the paid version. Schedule it for a day of your choosing.

Week Two:

  • Podcast along with Blog Post: Water: Nature’s Simple Gift for Wellness
  • Pinterest: One Image Pin – the day the podcast is live
  • Email Newsletter sent to your subscribers the following day “Quenching the Body's Thirst: What You Need to Know about Hydration”
  • Pinterest: One Image Pin – the following day pointing to the blog post.
  • Pinterest: One Story Pin – highlighting simple tips to increase daily water intake.
  • Instagram: Resize your Story Pin into an Instagram Reel.

Week Three:

  • Podcast along with Blog Post: Sleep Tight: The Ultimate Guide to Restful Nights
  • Pinterest: One Image Pin – the day the podcast is live
  • Email Newsletter sent to your subscribers the following day “How to Get a Good Night's Sleep”
  • Pinterest: One Image Pin – the following day pointing to the blog post.
  • Pinterest: One Story Pin – 5 Tips for a Better Night Rest
  • Instagram: Resize your Story Pin into an Instagram Reel.

Week Four:

  • Podcast along with Blog Post: From Garden to Plate: Why Veggies are Your Best Friends
  • Pinterest: One Image Pin – the day the podcast is live
  • Email Newsletter sent to your subscribers the following day “Veggies Fill My Plate, Even If They're Not My Favorite”
  • Pinterest: One Image Pin – the following day pointing to the blog post.
  • Pinterest: One Story Pin – Better Health Is A Veggie Away
  • Instagram: Resize your Story Pin into an Instagram Reel.

Man, I’m on a roll; how about a bonus example?

Week Five:

  • Podcast along with Blog Post: Embrace Movement: Easy Exercises for Any Age
    Pinterest: One Image Pin – the day the podcast is live
  • Email Newsletter sent to your subscribers the following day “Transform Your Life with Simple Movement, Start Small”
  • Pinterest: One Image Pin – the following day pointing to the blog post.
  • Pinterest: One Story Pin – Simple Exercises That Can Be Done At Home
  • Instagram: Resize your Story Pin into an Instagram Reel.

What do you think? Is the example helpful?

I’m curious: Does this simple content calendar make it feel a little more doable to you?

I sure hope so; if not I Help Set Up Content Systems. Organizing content chaos is my specialty. I love it. Please don’t struggle I encourage you to book a Mini Session for $97.Let’s find the perfect content organization tools for you.

If you are not ready to invest, download my free Planning Workbook. Not only is it your first step to a perfect content calendar. It walks you through planning your business goals, as well.

It’s time to wrap this up! 

How Do I Create A Content Calendar? Now you have the answer. This guide has been crafted to assist you in setting up a content system that simplifies your process and workflow. 

Thank you so much for your time. I appreciate you, and I hope you have a wonderful week! 

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

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Streamlined Black Friday Plan & Content System

Streamlined Black Friday Plan & Content System

by | Online Business, Planning-Organization-Productivity

Miss Task Blog On How To Black Friday Plan For Your Online Business

In the world of online entrepreneurship, Black Friday promotions offer a fantastic opportunity for an end-of-the-year cash injection. I’m guessing you’ll agree it is nice right around the holidays. But when you offer one on one services, is it possible? Why not? This is the perfect opportunity to try out something new and expand your product offerings. However, you want to take a bit of time to plan and prepare to make sure you’re giving the idea the chance to succeed. As a busy business owner, you understand the importance of efficiency. This week, I’d like to walk you through simple and actionable steps to ensure you're well-prepared for Black Friday without the last-minute chaos.

Work With What You Already Have

Why think about Black Friday in August when this goes live? It is about three months away; you’ll need that time to plan and prepare for the holiday sales season. You’ll want a content strategy leading up to your Black Friday promotion.

I’m curious what have you created that you could repurpose into a mini course or digital product? One thing I’ve found with heart-centered online coaches, they give and give and give. That’s what makes you special and amazing at what you do.

Do you have a Facebook Group? If so, any lives that could be pulled together into a digital course? How about those endless workbooks you’ve created? Can they be freshened up and enhanced to create a digital product?

Take a bit of time to look at all you have done, scroll through your free offer folder, your FaceBook group, or where you hang out with your community to add value.

It would be better to think about what you have already done instead of panicking. I don't have time to create something from scratch right now.

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Black Friday Plan: Define Your Goals

Before diving into the promotional frenzy, take a moment to define your goals. What do you want to achieve with your Black Friday promotions? Whether it's increasing revenue, attracting new customers, or launching new products, having clear objectives will guide your efforts.

What is the revenue target goal for this year? Are you on track to hit your revenue goal? How far off are you, or will this be icing on the cake for your online business? 

With this in mind, how do you envision your revenue for Q4 this year?

Now set your good, better, best goals. To explain, the good goal is the very minimum that you’d like to bring in for your revenue goals. Next, set your better goal; you’d be really happy with ___. 

Ultimately, what is your dancing in the streets goal? You know, I have no words. I’m in shock and awe that I reached that number, the best goal ever that drops you to your knees, thanking God for his goodness.

What Is Your Budget For Your Black Friday Plan? 

Are you able to do this without spending any additional money? Well, that would be amazing, but is it realistic? This will likely be guided by the goals that you’ve set for the promotion. Therefore, the next step to think about is, what is your budget?

Consider ad spend or short-term contract help to bring your Black Friday promotional plan to life. 

Do you want to invest in a few ads now to build up and warm your list prior to your Black Friday event? If that is the case, how much do you want to invest in your ad spend? Set your budget for ads if you are familiar with them already. 

Where would you like additional assistance? Are you going to need help creating the landing page, email funnels, and ads, as well as managing them? You may not be able to do this on your own, nor will your current team be able to help you. It may be necessary to hire specialized assistance for the best results. 

Did you figure out what you’ll want to promote? 

Did you determine if you’ll need to create something new? Were you able to pinpoint content to repurpose into your Black Friday offer? 

Will it be a course? Possibly a special one-on-one coaching package? Would you like to create a new Mastermind for the upcoming year? 

What is your Black Friday Special? 

Are you going to have the biggest blowout deal of the year? 

Or, tiered pricing, the more they spend, the more they save. 

Maybe Buy One Get One-Half Off? 

Then again, you might have a special high ticket offer that you make available only during the holiday season.

Maybe you’re planning to increase your rates in the upcoming year and you’re going to allow your clients to lock in pricing before the increase. 

Now For The Best Part, The Black Friday Plan

Grab a piece of paper and pen so that you can do a mind sweep or a mind map of all that needs to be done or created to bring your Black Friday promotion. Don’t worry about it; keep it simple and minimal. No need to go overboard with your plan. In order to give you a little jump start, here are the things to consider:

  • Create a Promotional Calendar
  • Identify Promotion Channels
  • Plan Content Strategy
  • Prepare Promotional Materials:
    • Graphics
  • Landing Page Design and Copy
  • Pre-Black Friday Email Sequence
  • Purchase Email Sequence
  • VIP Email Sequence for current customers
  • Early Bird Offers
  • Shopping Cart
  • Onboarding
  • Offboarding

That’s just what I’m coming up with off the top of my head. 

Today is a great day to create a plan. 

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It’s Time to Wrap This Up So That You Can Get To Your Black Friday Plan

By following these steps, you're well on your way to a successful Black Friday promotion. 

Remember, meticulous planning and strategic execution will set you apart from the last-minute chaos. As a dedicated business owner, you have the power to make this Black Friday your most successful one yet. Start early, stay consistent, and watch your efforts pay off.

You guys, guess what once this is all planned out it can be your Black Friday Workflow to reuse and refresh each year. Be sure to schedule time after the sale for a debrief with your team and contractors to capture all the information while it is fresh in your heads. This will be one more item to add to your content system for growth. 

Thank you so much for your time, I appreciate you and I hope you have a wonderful week. 

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