Are you having trouble creating a long-form content calendar that aligns with your business goals and helps drive revenue in your health coaching business?

Well, friend, you're not alone. If you're tired of throwing spaghetti at the wall with your long-form content—like blog posts, podcasts, or YouTube videos—today, we're diving into how to simplify content creation and align it perfectly with your promotional strategies. This isn't just about growth; it's about boosting your income as a wellness coach.

Creating a content calendar for your wellness coaching practice keeps you consistent and helps avoid decision fatigue. And here's the thing—consistency isn't just a buzzword; it's the best way to build connections and reach the right people who will benefit the most from your expertise.

Understanding Content Pillars:

Let’s say you're just starting out and want to establish content pillars aligned with what you help people achieve. If mindset is your main focus, you might have pillars like mindset in eating, exercise, or goal setting—these are the big topics you help your clients overcome and should be the core of your content calendar.

You could structure your content to focus on one pillar per month, diving deep into that topic over several episodes or posts, or rotate through your pillars every six weeks. The key is aligning your content calendar and pillars with your promotional calendar to ensure every piece of content nurtures your audience and leads them toward your offers.

Scheduling and Consistency:

One of the easiest strategies I've found is content batching and planning for the next four to six weeks or creating a 13-week content cycle. This allows you to plan ahead and maintain a fresh flow of content without burning out. Aligning your content pillars with a 13-week cycle ensures that every part of what you want to cover is discussed.

For example, if you're transitioning from one-on-one to group coaching due to reaching capacit. Your content over those 13 weeks should lead to the launch of your group coaching, solving the problems your program addresses and inviting people to join a waitlist.

Managing Content Volume and Organization:

Have you ever been overwhelmed by the volume of content? One of the best ways to handle this is to create a content system using tools like Trello, Asana, or Google Drive. These tools allow you to have a consistent checklist that covers all necessary steps.

Don’t be afraid to go back and refresh old content to realign it with your current promotional calendar or business goals. Tools like the Yoast plugin can help rewrite and republish blog content, ensuring it stays relevant and serves your current audience.

Practical Steps to Implement Today:

I want you to act today by mapping out your content pillars and sketching a basic promotional calendar highlighting key dates and events. These should run in parallel, each benefiting the other.

Best Practices for Creating an Effective Content Calendar:

Start by setting clear goals aligned with your promotional calendar. Know what your content aims to achieve, whether attracting new clients, establishing expertise, or building your brand.

1. Set clear goals: Before you begin creating your content calendar, take the time to think about your goals. What do you want to achieve through your content? Are you looking to attract new clients, establish yourself as an expert, or build your brand? Having clear goals in mind will help you create targeted and effective content.
2. Conduct a content audit: Take inventory of the content on your website and social media channels. Look at the type of content, the topics you cover, and the formats you use. This will help you identify any gaps in your content and areas for improvement.
3. Consider your ideal client: When creating your content calendar, consider your ideal client and the problems they are trying to solve. Ensure your content addresses their pain points and meets their needs.
4. Plan for variety: Don't just stick to one type of content. Mix things up by repurposing your podcast into a blog post or video or changing an already published blog post into your next podcast episode. This will help you reach different audiences.
5. Utilize a scheduling tool: A scheduling tool like Metricool will help you plan, organize, and schedule your content in advance. This will ensure that your content is published regularly and consistently.
6. Be consistent: When it comes to creating a content calendar, consistency is key. Aim to publish content regularly and at the same time every week. This will help you build an audience that knows when to expect new content from you.
7. Be adaptable: Be prepared to adjust your content calendar if something isn't working. Use analytics to track the performance of your content and adjust your strategy accordingly. One sure way you know that your content is hitting the mark with your promotional calendar is with money. Yes, I know. But in order to make the most impact, you have to bring money into your business. This is a metric not to be overlooked.

Time To Wrap This Up:

Friends, I hope today's episode helps you see how aligning your content calendar with your promotional calendar can simplify your processes and amplify your impact. Remember, that long-form content you create is out there forever, simplifying your business goals. Don’t shy away from repurposing old content to give it new life.

Thank you so much for reading. If you're looking for more resources, check out the free quarterly planner. This planner will help you set clear goals and align your content strategy.

https://misstask.com/free-planning-workbook  

Have a wonderful week, and remember to stay consistent and aligned with your content calendar!

Creating content for your wellness podcast can feel overwhelming, especially when juggling everything else as the chief doer and decision-maker in your online business. But having a solid system to organize your content is a game changer for your productivity. A structured approach to your podcast episodes and accompanying content is also essential. This simplifies managing your online presence and ensures you reach the people who desperately need your wellness tips and guidance. Let’s discuss how to streamline your wellness podcast process to create quality episodes that connect with your ideal client. This is key to building lasting relationships and trust with your potential clients.

Today, we will discuss four steps to integrate into your routine.

We'll cover four essential steps to integrate into your routine. By establishing a consistent podcast content process, brainstorming session topics regularly, crafting high-quality episodes, and publishing consistently, you'll engage your listeners with content that reflects your unique approach to wellness, making it a simple choice for anyone interested in improving their health and wellbeing.

Streamline Your Wellness Podcast Process

Setting up a content creation process may sound daunting.

I've heard it before. But trust me, it's absolutely vital.

You see, when you set up a streamlined content creation process for your podcast, it sets you up for success. 

Here’s how you can keep it simple and effective: Start by planning your episode topics. Think about subjects or themes you can talk about extensively that are related to your specific coaching niche and dive deep into. Map out the major pillars of content or categories you want to cover in your podcast, ideally no more than six. If your goal is to increase listener engagement or grow your audience, choose topics that are relevant and deeply interesting to your listeners. You want these topics to resonate with them on their wellness journey.

Give them those juicy little tips that you know work. I'm currently into plant-based eating, and I've been listening to many wellness shows about it. This way of eating is new to me, and I don't understand it. 

For example, a friend recommended the book Fiber Fueled. I read it in three days and have recommended it to at least three people. I want to learn more. Where was the next place I turned to receive knowledge and insights? Podcasts. 

I’m always looking for new podcasts with deeply interesting topics. Guess what? So is your ideal client. Podcasts are a great way to connect with a broader audience and the right people. Understand your listeners and the problem they are actively searching to solve. This begins by creating content about their specific wellness interests and challenges. What are they dealing with? Diet? Fitness? Mindset?

Are they making an overall lifestyle change like I am right now?

You really want to hone in on these themes when you're creating those episode topics or categories.

Step One: Create Your Content Calendar and Schedule Your Recordings.

A well-organized content calendar for your podcast episodes is essential to avoid the pitfalls of random publishing, which plagues many podcasts. If you're new to podcasting, a pro tip is to have at least ten episodes ready to go before you even publish your first one, ensuring you're ahead of the curve. 

Maintain a consistent routine of scheduling and recording episodes in alignment with your promotional calendar.

If you need help finding a project management tool that works best for you, just pick one, try it, and go. Just keep in mind that you shouldn’t overthink it. I’ve overthought my project management tool for so long. I'm with Asana, and I landed on Asana because it worked best for my team.

Keep that in mind as well because if you're planning to grow and have a Content VA on your team, you want something simple and easy for you and for them to use. There's no one right system. There's only the system that you'll actually use.

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Step Three: Developing Engaging Podcast Episodes

If you want your listeners to stay to the end of your podcast, keep it exciting. Provide valuable content and information that is easy for them to implement, as well as tips and tricks that make their wellness journey simple and easy. 

Not only that, know your audience's attention span when creating your outline or script. Personally, I like short podcasts that are 10-20 minutes long. My husband, on the other hand, loves long podcasts. He does a lot of driving for his job, and he wants to be able to put on a four-hour podcast and listen to one topic for the whole day. What does your ideal listener want?

What are the episode titles intriguing to your potential listeners?

Although, I don't know if I've gotten this one down pat yet, but your content should deliver that valuable insight into their wellness that keep them coming back episode after episode after episode.

Engaging titles should be clear and concise. Then, you should let them know the actual problem that you're solving because you want to pique their curiosity and ensure that they hit the play.

I do find when I say four tips, three tips, five tips, whatever. Those titles seem to do a little bit better.

I'm a huge fan of Stephanie Gass's Online Business for Christian Women's podcast. In episode 699, she covers four podcast title hacks you need to use to attract more listeners. Here is the link. I encourage you to listen to that one because she has brilliant ideas in it.

You need to streamline your wellness podcast process, including developing engaging episodes. This one is your magic sauce. When you speak about topics that you’re passionate about, your episode will be naturally engaging.

Each episode should offer actionable wellness insight. Make sure that you're using welcoming, understandable language for the newcomers to your podcast and really inviting them into your world. But you also want to make sure that you're holding enough value in there so that the people who have been with you for a while are still finding value in what you have to offer along their wellness journey.

Publishing and Promoting Your Episode is Step Four

The final step is publishing and promoting your episode effectively. Because friends, what's the point of creating awesome content if it doesn’t get the ears it deserves? You want people to be able to find your podcast so you can boost your reach and impact to more of your ideal clients or your target audience, whatever you want to call them.

How do you ensure that your episodes make that impact?

Besides putting your podcast on all the big platforms, like Spotify and Apple Podcast, you also want to promote it on social media so people know about it. I love Pinterest, which is a search engine rather than a social media platform. Part of my promotion strategies is to create pins for my podcast episodes and blog posts on Pinterest. I know Pinterest works because I see it as a traffic source in my Google Analytics.

Remember that you can use ChatGPT to easily and without effort repurpose your podcast transcript into an SEO-friendly blog post. You just need to give it a once-over because sometimes it throws things in there that are fluffy and flowery. If you’re curious, this is the prompt that I use for this post:

Here is the transcript from Episode 79 of the Content Systems for Growth podcast. Please edit this for me. Keep my words and tone. Please optimize this to be readable and SEO-friendly for the keyword “Streamline Your Wellness Podcast Process.” Do not add in any fluffy or flowery language. 

You can also ask ChatGPT to summarize the podcast as a beginning caption for your social media posts.

Once it's been published, you want to make sure that you are tracking your performance.

Your numbers tell a story about the topics that resonate the most with your listeners. You can see your top downloaded episodes and listen to episodes. So, if you're hitting a sweet spot with your audience, make sure you're coming back to that same topic and discussing it in a different way. We all understand things differently, and we need to hear it more than once. It’s been a while, but I read research that we must listen to the same message over ten times before it sticks with us.

You never know what will resonate with one person over another.

Of course, I touched on it before, but you want to repurpose your content. Make sure that your podcast episodes are being turned into blog posts. Recently, Google Podcasts began directing everything to YouTube. You’ll want to have YouTube as part of your distribution channel because YouTube is the second most used search engine behind Google. Boost your reach by ensuring you're getting your content in the right places to be easily searchable.

Okay, friends, it's Time To Wrap This Up. 

Streamline your wellness podcast process, and you simplify content creation, making it both rewarding and effective. You can ensure that your message reaches and resonates with the right people. 

Let’s simplify your content creation process together and make it as rewarding and effective as possible. I have private coaching spots available if you’re interested in taking this further. https://misstask.com/coaching-application 

Thank you so much for reading. I appreciate you, and I hope you have a wonderful week, friend.