As an online coach, it's important to stay on top of your content creation so that your voice can transform lives. Because you do what you do for your followers to gain value from your words and advice, a successful blog workflow will help you create consistent quality content that will inform and engage your readers.

The blog content creation process is more than mere writing; it's about crafting quality content that resonates, engages, and speaks to your ideal client's problems. Your best content will not only position you as an expert in your field but it leaves your readers wondering how you got in their head. 

Are you ready to simplify the content creation process with a blogging workflow for your online coaching business, so that you can develop a successful content creation strategy and reach your desired business goals. 

1. Brainstorm Ideas that Resonate with Your Audience: The Heart of Your Blog Workflow

Creating blog content that strikes a chord with your readers is the cornerstone of a successful blog workflow. Dive into the needs and desires of your readers. Consider the health, wellness, and personal development topics they crave. By aligning your ideas with their interests, your blog workflow becomes a bridge to engagement and connection.

This is where your idea bank is so very important. When you’re feeling inspired, jot that down in your idea bank, along with the prompts that inspired you. When I’m creating my content calendar, I head straight to my idea bank.

2. Do any research necessary to create your content

Depending on who you chat with, they may have this as the third step in the blog workflow process; however, I like to do it next. My best tool for my SEO research is Ubersuggest. Begin by taking those ideas and entering them into Ubersuggests keyword ideas. I am looking for the best SEO keyword that I can work with my idea. I bet you’re wondering how to pick from all your ideas, am I right? Choose the ideas that are in alignment with your upcoming promotional calendar. 

Do any research necessary to create your content. Researching thoroughly will help you create informative and valuable content for your readers. Research can include reading blog posts, articles, and books about topics related to your niche, interviewing experts, and checking out the latest trends. 

You can also use resources such as Google, YouTube, Pinterest, and social media to stay up-to-date on the latest trends in your coaching niche. 

Use this research to draft an outline for your blog post, ensuring that you do so with your SEO keyword in mind. 

4. Write and structure your post in a clear and concise manner

When it comes to blog content creation, you should always strive to create posts that are clear, concise, and organized. This means structuring your blog post into sections that are well-outlined and easy to follow. A blog post should have an introduction, a body, and a conclusion.

Break up your content into sections that are easy to read, and that flow together naturally. This will make it easier for your readers to understand the information you’re presenting, and it will make your blog content creation process much smoother. An uncluttered, well-structured blog workflow reflects a thoughtful mind and an empathetic heart.

5. Use visuals to enhance your message and engage readers

Visuals are the cherry on top of your blog workflow. They add life, color, and context to your words. Infographics, charts, or images can accentuate your point and make scanning easier. A blog workflow enriched with visuals is not just informative; it's an experience.

As you embark on your blog content creation process, don’t forget to use visuals to engage your readers. Your  photos can be used to break up text and draw in readers’ attention. 

Use visuals to highlight and point our the must-read information. Not only do visuals enhance your message, they also make it easier for readers to understand your content. You can also use visuals to help your readers scan your blog post quickly so they can find the information they need.

​Hey there, Friend! Are you ready for efficient content creation? I understand all too well all the juggling that takes place when you spend more time as a chauffeur than as the CEO of your business. Running a business is not for the faint of heart; it requires determination and grit. Let’s be real; running your business while taking care of your family is no small feat; you have enough going without trying to remember what to do when. That's why today I’m highlighting the top three workflows to implement first in your content system. Not only will it streamline your day-to-day, it will save you time, boosting your productivity and maximizing your results.

Workflow 1: Content Calendars

Do you feel unorganized and scattered when it comes to your content? Likely this is due to an inefficient content creation process. 

Do you feel like your content plan is more like throwing spaghetti at the wall and hoping that something sticks? 

The ultimate goal of your content is to let people get to know you, your services, and how you help them solve the specific problem they are trying to fix. 

One of the essential tools for efficient content creation is the content calendar. Picture this: no more scrambling for last-minute ideas or struggling to stay consistent. With a well-organized content calendar, you'll have a roadmap to guide you through each step of your content journey.

I’m only guessing it’s not the first time you’ve heard start by setting clear goals and objectives. What do you want to achieve with your content? Who are you trying to reach? 

This workflow should include the following: 

• Where do you store your ideas for future content?
• How often will you post new core content?
• What are your content buckets? 
• What is your promotional schedule for the upcoming month/quarter? 

Next, create a content calendar template. This can be as simple as a spreadsheet or a dedicated content scheduling tool. Personally, I feel the best place to do this is in project management software, or I love Notion for this. But, I know I’m also the person that is like, give me all the tech. 

Schedule and organize your content in advance, ensuring you have a steady flow of valuable content ready to go. By planning ahead, you'll have more time to focus on what truly matters: your family and those one-on-one coaching sessions that make a real difference.

I’m in the process of updating my free planning workbook to include a content calendar template. Here is the link to sign up and download. Anytime I make a new version of any of my free offers, I send them out to my list. 

Workflow 3: Repurposing Core Content to Social Media

Let's make your core content work smarter, not harder! Repurposing is the name of the game when it comes to leveraging your content across different social media platforms. By repackaging your core content, you'll save time and reach a wider audience.

Start by identifying key elements and snippets from your core content that can be repurposed. These can be bite-sized tips, compelling quotes, or intriguing questions. Adapt these snippets for the social media platforms that you show up on. I’m a little bit on Instagram and Facebook, but a lot on Pinterest. 

Add all those bite-sized pieces from the blog into a spreadsheet so that you can pull from that at a future time and send people back to that post again. For each post, I pull out six pieces of content that can be used repeatedly. 

Wrap Up These Workflows for Efficient Content Creation:

When you take the time to do the work of a repeatable process, you have the power to streamline your content creation efforts easily. I am unsure about you, but I want things to be simple and easy. Otherwise, it overwhelms me with all the other things I’m juggling in my life.

By implementing these top three workflows – content calendars, core content creation, and repurposing to social media – you'll find yourself more organized, productive, and able to devote quality time to your family while making an impact on the lives of others.

Remember, the key is to take action. Start by creating your content calendar, defining your core content strategy, and exploring the endless possibilities of repurposing. With these workflows in place, you'll unlock the potential to build a thriving business while enjoying the freedom to prioritize what truly matters: your family and helping others that need your exact solution.

Get ready to rock your content system and achieve the balance you've always dreamed of. You've got this, Friend! Don’t forget you don’t have to do this alone. Book a mini-session with me in 30 minutes. We will figure out the best place to create your efficient content creation systems, and I’ll give you my exact template to get you started.