Hey there, friends, are you ready for year-end planning for entrepreneurs? Wow, we are again at that time of year—can you believe it? It’s the perfect time to pause, breathe, and reflect on the year that’s just about to close. I know you’re busy, and I know you’ve got a lot going on. Between balancing your coaching practice, content creation, and everything else in your life—and I want to invite you to join me today in taking time for YOU and your future business growth.

I've created a special two-part podcast series on annual business planning for small business owners. While the episodes are divided into two parts, this blog post will cover everything you need at the start of a new year or quarter.

In episode 101, we’re diving into end-of-the-year reflection—how to look back on the past year, what worked, what didn’t, and how to gather all those valuable lessons so you can move forward into the new year with clarity and purpose.

Next time, in part two, episode 102, we’ll be all about visioning and planning—creating that clear and aligned plan for a successful year ahead.

It is a good idea to set aside time on your calendar.

While I would love for you to drop everything to work on planning for the upcoming year the second you come across this blog post. The best way to give this your full attention is to schedule time on your calendar. Maybe even a weekend big picture mini-retreat at the end of the year.

The Mindset Shift – Why Planning Matters for Coaches and Entrepreneurs

Now, before we dive into reflection, let’s talk about something that I know can be a real struggle for many of us—planning. For some, planning comes naturally. But for others, it can feel overwhelming, daunting, and frankly, easy to resist. Planning takes time, focus, and attention. It asks us to sit down, organize our thoughts, and really get clear about what we want—which can feel like a lot, right?

It’s easy to procrastinate or avoid the next year's planning process altogether. Sometimes, it feels simpler to just fly by the seat of your pants and deal with things as they come, burying yourself in the day-to-day operations. I get it. I know exactly how this feels.

But here’s the thing: having a plan in place can make all the difference between feeling scattered and feeling steady. It’s what takes us from reacting to life’s demands to proactively creating the life and small businesses that our hearts desire. My first business plan was to throw spaghetti at the wall to see what stuck. I understand that sometimes you need to go with messy, imperfect actions to avoid procrastination.

I want to share a bit about my background here. My specialty is becoming a consistent content creator, repurposing content, and setting up content systems. This comes from my background as a certified online business manager, and I can tell you—there’s real power in having systems and plans in place. Because, friend, I've done it both ways.

It not only gives you focus, but it also gives you the freedom to be more creative and impactful in your work.

So, as we move into this time of reflection, I want you to let go of any resistance you might have to planning. Take a deep breath and know that this is a moment just for you—there’s no right or wrong, just a chance to get clear and prepare for something amazing.

It is a great time to grab your journal, a cup of coffee, or your favorite cozy drink, and let’s dive into this time of reflection together. BTW – Here is the link to my free Quarterly Planner Resource

Reflecting on the Last Year

I want to start by talking about why reflection is so important. It’s easy just to keep moving. To jump into the next big thing without taking a beat to understand what happened over the last 12 months. But reflection is like pressing pause on a movie—you get to zoom in on the details you may have missed when everything was moving fast.

Reflection isn’t about dwelling on what went wrong; it’s about celebrating what went right and finding ways to keep growing.

So let’s begin by celebrating your wins.

Think back over the previous year and answer the following questions. What were some of the wins you experienced? And I want you to think beyond just the big milestones—sometimes, the smallest wins mean the most. Did you launch a new offer? Did you finally hit “record” on a podcast you’d been putting off? Did you reach out to that dream client who ended up loving your coaching program? Did you sit down to write a letter to a friend?

Write these things down. No win is too small. If you have a win journal or win jar, this is a good

time to pull it out. Let’s celebrate your progress. It’s funny, we often give ourselves such a hard time over what we didn’t accomplish. But right now, I want you to give yourself some serious credit for everything you did do.

If you're listening to this while you're out and about, download this episode to allow yourself time to pause and reflect.

What did you learn?

Now that we’ve got that list of wins in front of us, let’s look at the lessons. I want you to consider what helped make those wins possible. Was it consistency, maybe a new habit you started, or a change in mindset that made all the difference? We’re digging for gold here. By recognizing what made those wins happen, we get clues for what you should double down on next year.

Alright, now that we’ve celebrated, let’s shift our focus to the challenges. What didn’t go as planned this year? We all have those moments—the launch that didn’t go how we thought it would, the project that got pushed back, or maybe when you just felt overwhelmed and exhausted.

I don’t want you to look at these challenges as failures. Instead, think of them as learning experiences. They are simply areas of improvement to point you in the right direction.

Take a minute to jot down those moments that felt hard. What were some things that didn’t work out like you hoped?

And here’s a question I love to ask myself: What could I have done differently? It’s not about beating yourself up; it’s about finding areas for growth. If you look at that challenge from a place of curiosity, what comes up for you?

For instance, I had a project that didn’t quite go as planned because I spread myself too thin. I wanted to tackle everything at once. I learned that focusing on one major thing per quarter is where I thrive. So I took that lesson, and now I’m reminding myself: more focus, less overwhelm.

One more thing I want us to reflect on is distractions—because, as entrepreneurs, let’s be real, distractions are everywhere. Did you stick to your goals this year or hop around from one shiny thing to another? Spending too much time on your social media presence and not enough on developing new products and services?

It happens to all of us. It’s easy to get pulled off course by a new idea, unexpected opportunities, or just the demands of everyday life. Sometimes, those distractions are necessary pivots, but sometimes, they’re just distractions. Keeping us from achieving our business goals.

Take a moment to identify what pulled you away from your goals this year. Was it a shiny object, or was it something that genuinely needed your attention? Understanding where our focus went is powerful because it helps us realign for next year.

Planning Your Best Year: Visioning and Goal Setting for Coaches

Let’s begin by talking about visioning—a word that gets thrown around a lot but is so, so important. 

When I say “visioning,” I’m talking about getting crystal clear on what you want the next year, and even the next three years, to look like. This is about letting yourself dream big without the limits of the how. It’s about tapping into your deepest desires for your life and business.

I want you to take a moment right now and picture it. 

• Where do you want to be a year from now?
• What kind of business do you want to be running?
• Who are you serving?
• How are you spending your time?
• Do you have team members? 

What does balance look like for you in both your personal life and your work?

When I do this visioning exercise, I like to take it even further. Not just what I want to achieve but how I want to feel. I want you to get specific here. How do you want to feel when you sit down to work each day? How do you want to feel about your impact with your clients? How do you want your day-to-day life to feel—energetic, calm, purposeful?

Once you’ve got that vision in your mind, write it down. Describe it in detail. Put it all on paper so 

it’s no longer just a daydream but something you can look at, touch, and use as a guide.

What are your new goals? 

Alright, now that you’ve got a clear vision for what you want the next year to look and feel like, it’s time to set some clear goals to bring that vision to life. We will do that by focusing on SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound goals.

Think about what you want more of in your business and personal life. Maybe you want more time freedom or to work with a certain number of clients each month. Or maybe you’re looking to launch that new group program that’s been on your heart. Whatever it is, please write it down, and let’s make it specific.

For example, instead of saying, “I want more clients,” make it SMART: “I will enroll three new coaching clients each quarter.” Instead of “I want to launch a new course,” make it “I will launch a new 8-week group coaching program in May.” When you make your goals specific and measurable, you give yourself a clear target.

Before you pencil in your New Year business plans with your specific goals, I'd like you to block all your vacation time, days out of the office, and no school days for the kids. Why? Because this is a great way to plan your business around your life. It happens that you plan a launch too close to your family vacation.

Strategic Planning

Now, let’s take those goals and break them down into quarterly projects. I know I mentioned this earlier but it bears repeating—the key to avoiding overwhelm is focus. If you have three big projects you want to accomplish over the year, let’s assign one to each quarter. If you have a bigger project, like a course launch or a website rebrand, give it a whole quarter to bring it to life without spreading yourself too thin.

For each project, I want you to start with a mind map. The first step is to take a blank page, write the project name in the center, and start branching off with all the tasks that need to be completed. Here is a link to an earlier post on Mind Mapping To Plan Your Goals.

For example, if your goal is to launch a new course, you might branch out into
“Create course outline,” “Create course content,” “Build a landing page,” “Set up email funnel,” and so on. From there, break those tasks down even further into small, actionable steps.

The idea here is to create a roadmap that makes the big picture manageable and clear. And don’t forget—not every task needs to be done by you. Delegate where you can, and stay in your zone of genius.

Once you’ve mapped out your projects, it’s time to get them scheduled. This is where all the calendar blocking with vacation time from earlier comes into play. Then, plan your projects around those meaningful dates.

Put each task into your calendar or project management system. I love using tools like Asana, Trello, or Notion, but that works too if you prefer a simple paper planner or a Bullet Journal. The key is to give each task a deadline and create a visual representation of what’s ahead so you always know where to focus your energy.

One last thing I want to leave you with before we wrap up today is commitment. Setting goals and making a plan is only part of the process. 

The real magic happens when you commit to taking consistent action. Ask yourself: “Am I fully committed to achieving this goal?” If the answer is yes, then great! 

If not, it’s time to adjust your goal until it’s something you’re ready to go all in on.

And remember, just like with our reflection process, this isn’t about perfection. It’s about progress, showing up, and moving forward, even when it’s hard work. You’ve got this.

Time To Wrap This Up

Thank you so much for spending this time with me today as we created your vision and plan for the year ahead. You’ve already taken such an important step by showing up and doing this work—now it’s time to take what we’ve mapped out and put it into action with a simple to-do list.

If you found helpful things in this post, please share it with a fellow coach or entrepreneur who could use a little extra encouragement in their planning process. 

And if you’re ready to dive even deeper, I’m offering a 90-minute 1:1 SMART Goal Planning Session along with a week of Voxer support to help you turn your vision into a clear, actionable plan.

Until next time, take care of yourself, keep moving forward, and remember—you are capable of creating your business success.

As we celebrate the 100th episode of the Content Systems for Growth podcast, I can't help but feel an immense sense of gratitude for everyone who has tuned in, shared their thoughts, and joined me on this journey of creating effective content systems. Over the years, I have shared actionable insights and practical strategies to help entrepreneurs streamline their content workflow for digital marketing, and today, I am thrilled to take a walk down memory lane.

In this blog post, we're counting down the top 10 most downloaded episodes of all time. These are the episodes that have resonated with you the most – packed with actionable advice and meaningful insights that have made a difference in how you create and repurpose content. Whether you’re a new listener or a long-time subscriber, I hope you find some new favorites or perhaps revisit some of the strategies that have helped you build a more organized content creation workflow.

10. Feeling Disorganized and Overwhelmed in Your Business? Discover These Simple Content Strategies

Episode 30 comes in at number 10, and it’s all about taming the chaos that can come with managing a business. Many of us have experienced that sense of being overwhelmed with everything we need to do, and this episode was designed to provide you with practical strategies to bring organization to your content efforts. The actionable tips in this episode have helped many entrepreneurs bring clarity and intention to their task-based workflow.

Key Takeaway: Start by simplifying. Break tasks into smaller, manageable pieces, and use project management tools to track your progress.

9. Where to Create Digital Content for Organic Traffic: Podcasts, Blogs, Social Media Posts

In Episode 37, we explored where to invest your time for maximum organic growth. This episode is number 9 on the list because it helps content creators make informed decisions about which platforms best suit their unique style, target audience, and business goals. What type of content should you create blog posts, focus on podcasting, or spend your energy on social media posts? We covered all the content strategy in this episode.

Key Takeaway: Choose a platform that aligns with your strengths and your audience’s preferences for content consumption.

8. Content Creation Day Checklist: How to Create Consistent Content with Ease

Episode 43, which ranks number 8, is about my content creation process and checklist. If you’ve ever wondered how to structure your content creation day for the most efficiency, this episode was made for you. The checklist has helped listeners stay on track and ensure content creation remains consistent and stress-free.

Key Takeaway: A checklist can eliminate guesswork in your content marketing workflow, allowing you to spend less time planning and more time executing.

7. 3 Tips to Build Your Organic Content Consistency Muscle as an Entrepreneur

Consistency plays a crucial role in entrepreneurs' marketing goals, and that’s what Episode 59 is all about. At number 7 on the list, this episode delivers three practical tips for maintaining consistency with high-quality content for your marketing activities. The feedback shows that many of you appreciated the straightforward and actionable guidance.

Key Takeaway: Creating consistency is all about building habits, and habits come from repeatable, small wins.

6. Create Consistency: How Do I Create a Content Calendar for Consistent Posting

Number 6 on the list is Episode 33, which focuses on creating a content calendar—a foundational tool for keeping your content efforts on track. This episode walks you through best practices and how to build an effective and manageable calendar.

Key Takeaway: Consistency doesn’t happen by accident. A content calendar helps you stay intentional and organized with different content types.

5. An Online Entrepreneur’s Guide To A Successful New Year’s Planning Strategy

Episode 47, which discusses strategic New Year planning for online entrepreneurs, comes in at number 5. This episode helps you align your content goals with your larger business objectives so you can start the year with a plan that works.

Key Takeaway: Plan your content marketing strategy to serve your long-term business goals, set up systems for team members, and stay accountable.

3. How to Simplify and Streamline Your Content Workflow

Number 3 is Episode 42, and it’s all about simplifying your content process. We live in an age of overwhelming information, and this episode helps listeners reduce complexity and get more out of their hard work and efforts by focusing on simplicity. With the right tools for your content team, you'll always know the next step with a simple, well-defined content workflow.

Key Takeaway: The simpler your digital marketing workflow, the more sustainable it becomes for content marketing teams.

2. Best Project Management Software

Episode 29 ranks at number 2. This episode is a favorite because it dives into the collaboration tools we all need to keep our businesses organized. Different platforms work better for different people. Whether you prefer Asana, Trello, or something else entirely, we explored the best options for managing your content projects effectively.

Key Takeaway: The right project management tool can make the difference between chaos and clarity in your business.

1. The 5 Best Organic Content Workflows for Digital Marketing

And finally, the number 1 most downloaded episode of all time is Episode 41! In this episode, we covered the 5 best organic content workflows that help maximize digital marketing efforts. This episode connected with so many of you because of its focus on building a strong organic content management system that doesn’t rely on paid ads. These are the sustainable methods that help you grow consistently.

Key Takeaway: A solid organic content workflow is key to long-term digital marketing success without burning out.

Wrapping It Up

And there you have it—our top 10 most downloaded episodes of all time. Each piece of content is created with my listeners in mind. Thank you so much for being part of the Content Systems for Growth community and for supporting us as we hit 100 episodes. If any of these episodes resonated with you, I’d love for you to revisit them. I’m so grateful to be on this journey with all of you, and I’m excited about what the future holds.

Do you have a favorite episode, or is there something you'd like to hear more about in the next 100 episodes? Send me a DM on Instagram and let me know!

If you’re feeling overwhelmed by social media and wondering if all the work is worth it, this is for you. I had an incredible conversation with Katerina Kormas, a mindset and confidence coach, about her journey from social media burnout to creating a more sustainable marketing strategy. Let’s talk about how you can achieve business growth without sacrificing your peace of mind.

The Social Media Trap

When Katerina started her business, social media seemed to be the only path to success.

She jumped from Facebook to Facebook groups and then got lost in Instagram. She spent countless hours creating posts, going live, and keeping up with trends. It was a cycle—one that never let her look up from her social media app.

Here’s the interesting part: all that effort wasn’t bringing her clients. Her clients weren't coming from there despite spending almost all her time on Instagram. But she kept going because it’s what everyone else said you’re “supposed” to do.

This social media addiction can lead many entrepreneurs to feel a constant pressure to always be “on” and produce new content.

A Wake-Up Call

It’s funny how sometimes life gives you the wake-up call you didn’t even know you needed. For Katerina, it came when her dog was sick. When he passed away, she found herself too emotionally drained to keep up with her social media content. She decided to take a break. What she didn’t expect was how much better she felt the longer she stayed away from Instagram.

Without the constant noise, she could finally hear her own thoughts again.

Now, this is important: Katerina realized that she had lost her own voice while trying to follow everyone else’s strategies. The social media cycle wasn’t working for her. At the end of the day, she knew in her heart that all the social platforms were not giving her a return on how much time she was investing. This deviating loss was the first thing that allowed her the excuse to step back to help her see that.

The Risk of Social Media Burnout

Social media burnout is real, and many social media professionals and small business owners face it when trying to maintain their online presence. The constant stream of information from multiple social media platforms and the pressure to keep up with trends can lead to emotional exhaustion, physical exhaustion, and even small business owner burnout.

It's important to recognize the signs of social media burnout—feeling drained, the inability to disconnect, constant comparison, and even negative feelings about your business.

For Katerina, her burnout manifested in feeling like she wasn’t even growing her business despite all her efforts. She was spending long hours on her social media tasks and to-do lists, focusing on her social media accounts, without realizing that her return on investment wasn’t there. It’s so easy for social media to take over daily life when you aren’t mindful. She lost her work-life balance and even felt like she missed out on real-life moments with her dog, Chocolate.

Social media platforms are designed for instant gratification, which makes it difficult for users to set boundaries. Katerina struggled with setting specific time limits on her social media usage and noticed that her productivity began to suffer. She was falling into a cycle of burnout, spending hours on her mobile phone and losing out on meaningful connections in her daily life.

Finding Sustainable Marketing

Katerina made a shift—she went back to what she loved: blogging, promoting with Pinterest, and emailing her online magazine to her list. She didn’t want to play the short-lived content game anymore. She wanted to create content that would keep working for her over the long haul. She went back to writing blogs and sharing them on Pinterest. The best part? Her email list became more engaged, too. People were replying to her emails, and her content had more impact because she wasn’t forcing it.

Instead of relying on social media to reach potential clients, Katerina opted for a more sustainable approach. Blogging, combined with strategic Pinterest use, became her primary form of content marketing.

These platforms allowed her to create content that worked for her consistently over time instead of the short lifespan associated with social media posts. Pinterest became a great way for her to reach her target audience without the stress and risk of burnout from managing multiple social media platforms.

People can feel it when you’re genuinely excited about what you’re doing. Katerina found tools to help her along the way. Tools like ChatGPT to help with content topics and Pinterest descriptions and Rank IQ to make sure her content was SEO optimized. She embraced productivity tools that allowed her to use her time more effectively.

Katerina's focus on high-quality content and keywords through her blog posts meant she could reach people for years after the content was originally published. Her goal shifted from chasing likes and followers to building a sustainable library of resources that kept working in the background.

Social Media Isn’t the Only Way

A big takeaway from Katerina’s story is that social media doesn’t have to be the centerpiece of your marketing. Pinterest, blogging, and email marketing became her main focus, along with understanding keywords' vital role in getting found in searches. 

She shifted her energy into doing what she loved, creating long-lasting content that could work for her without the constant churn. And guess what? It worked.

Katerina’s clients still find her through blog posts from years ago. Her Pinterest traffic continues to drive leads, and she’s reconnected with her email list. She’s creating content on her terms, in a way that feels right and is more sustainable for her business. It’s not about keeping up with trends—it’s about doing what works best for you.

Many small business owners feel the risk of social media burnout because they believe it’s the only way to grow. The good news is, it’s not. When you embrace different types of content that are aligned with your values, such as blogging, audio or video content, you create more opportunities to connect with your audience in an authentic way.

Katerina realized that her long-form content—blogging, email marketing, and Pinterest pins—was the best way to make a lasting impact. Unlike a fleeting Instagram post, a well-crafted blog post could continue to bring people to her business for years to come. The key was to create content that had a significant impact without adding more stress or pressure.

The Power of Blogging and Pinterest

Instead of the constant hustle of social media, Katerina decided to leverage blogging and Pinterest to drive traffic and leads. Pinterest has a unique user base that looks for content that is inspiring. It is the perfect marketing for small business owners trying to avoid the negative impact that social media platforms can have on mental health. 

By focusing on Pinterest, Katerina was able to avoid the constant pressure to churn out content and instead spent her time creating valuable blog posts that aligned with her expertise.

Katerina mentioned how blogging was her initial passion, even before she got caught up in social media marketing. 

By returning to blogging, she found her voice again and started creating long-lasting content. Her blog posts are a form of social media marketing that provides more value and engagement than a quick Instagram story or a one-off Instagram post. This type of content can be repurposed across different platforms, shared in her email newsletter, and used to build authority in her niche.

The shift to Pinterest and blogging allowed her to reduce her reliance on social networks that were having a significant effect on her well-being. 

Pinterest became her favorite tool for driving organic traffic because it didn’t require her to engage constantly. She could create pins for her blog posts and let them work in the background, driving traffic for months or even years to come.

The Importance of Real Life and Work-Life Balance

One of the most significant shifts Katerina made was focusing on real-life experiences instead of constantly being glued to her mobile phone, managing social accounts, and keeping up with the latest trends. She emphasized that building a business should not come at the expense of living your life.

Social media can create a lot of role pressure, making small business owners feel like they need to be available 24/7. This leads to negative feedback loops, where people feel guilty for not being constantly online. But the truth is that setting boundaries is essential for a healthy relationship with your business. 

Katerina emphasized taking off the entire weekend, setting time limits for social media use, and ensuring her time remains a top priority.

For Katerina, embracing productivity tools like time-blocking schedules, Pinterest, and ChatGPT was a game changer. These tools helped her clearly distinguish between work hours and personal time, allowing her to be fully present during activities that bring her joy. By managing her time effectively, she achieved a sense of psychological balance that made her work far more rewarding.

Katerina also pointed out that this kind of social media fatigue or burnout isn't limited to small businesses—social media managers and marketers at larger companies also experience job burnout.

Time To Wrap This Up

I hope that you found this powerful message from Katerina valuable. The best things in life sometimes come when you are at your breaking point. An important thing to remember is to check in with yourself on a daily basis and ask what is working and what is not working in your business. 

Thank you so much for reading; I appreciate you. Be sure to check out Katerina at http://katerinakormas.com and grab her free resource, BECOMING Quarterly Journal and Planner https://katerinakormas.myflodesk.com/vhbzuv5sg4