FloDesk Email Automation: Your Welcome Flow Series

by Michele | Content Marketing, May Contain An Affiliate Link

Want to take your email marketing to the next level and stand out from the crowd? Flodesk is the answer. Its user-friendly design and automation features make it the perfect tool for online business and mindset coaches looking to streamline email marketing and build deeper connections with their audience. Say goodbye to overwhelming email automation and hello to beautifully designed, automated emails that will help you connect with your audience and grow your business!

Why did you start your online business?

Yes, I know I ask more questions than a three-year-old, but it is for a good reason. You see, why you started your online business need to be strong enough to get you through the periods when you feel scattered, overwhelmed, and overworked. Running an online business is not for the faint of heart.

I’ve circled back to my why more than I care to admit. For anyone that doesn’t know my story, before starting my business, I was a sales representative that traveled for work 75% of the time, feeling like a stranger in my own home for a job that did not feel rewarding or impactful.

For me, it is the freedom to be present for my family while building a business that feels like I’m making an impact and supporting another business owner’s dreams.

What I’ve discovered is this same why is so true for many online business owners and coaches.

The never-ending bits and bots of creative content

Unfortunately, I’ve heard from many of you that the neverending bits and bots of creative content leave you overwhelmed and overworked.

Building your email list is one way to avoid burnout from content creation. I know what you’re thinking, creating a welcome flow email series has zero appeal to you, or perhaps you’ve made one before that generated little traffic.

If you’d like an easier way to engage with your potential clients, it’s time to leverage the power of automation to connect quickly with your new subscribers. With Flodesk, you can easily create an automated welcome email series that will make a great first impression for all new subscribers.

Are you procrastinating on building your email list?

There could be a variety of reasons why business owners and mindset coaches might procrastinate on building an email list. I’ve heard a lot of reasons; here are the most common, and I’m curious as to which bucket you fall into.

Lack of understanding or knowledge about how to build an email list effectively.
Feeling overwhelmed or unsure about what content to include in your emails.
Fear of failure or rejection from potential subscribers.
Prioritizing other tasks or responsibilities over building an email list. (cough, cough, social media)
Believing that email marketing is no longer an effective method of reaching clients.

Do you have a different reason for procrastinating on creating your welcome flow email series? Please know that whatever the reason, know that you’re not alone.

Why building an email list is necessary for the success of your online business.

Most people don’t realize that building an email list is essential for the success of an online business because it allows you to communicate directly with your target audience and build relationships with them.

Some key benefits of building an email list include

Increased client retention: Email marketing helps keep your business top-of-mind with your clients, leading to increased sales and repeat business. I can tell you for a fact that the marketing emails that come in from my current coach and my past coaches always get read.
Cost-effective: Email marketing is one of the most cost-effective ways to reach and engage your target audience.
Personalization: Email marketing allows you to personalize your message and tailor your content to specific segments of your audience, which can lead to higher engagement and conversion rates.
Direct communication: Emails are a direct line of communication with your clients, which allows you to easily update them on new services, sales promotions, and other helpful information.
Increased website traffic: Email marketing campaigns can drive more traffic to your website, increasing your visibility, leading to more sales, and helping to grow your business.
Additionally, having an email list gives you the ability to reach out to your audience even if social media platforms or search engines algorithm change. This way, you have control over your audience, and you can reach out to them directly.

Connecting Flodesk to your site.

If you’re a new user of Flodesk, the first step to creating an automated welcome email is connecting Flodesk to your site. It is as simple as copying and pasting a bit of code into your website's header.

Depending on your WordPress theme, most make it pretty simple these days.

This will allow for a popup for your visitors, and yes, they do work.

Flodesk makes it easy for you and new subscribers.

Basically, this will automatically enable your new subscribers to be added to the list once they’ve signed up. After you've connected Flodesk with your site, it's time to create a message that will be sent out whenever someone subscribes from your site.

Creating a Flodesk email automation is simple.

Flodesk has an online university that walks you through creating a welcome flow email series. Here is the link to watch that training! https://university.flodesk.com/what-are-workflows

Write out the messages in your welcome flow email series.

Your welcome message should be warm, friendly, and inviting. Start by thanking your subscribers for joining your list. After all, think of this as a new client walking through the front door of your business. When I worked at Victoria's Secret years ago, every customer walking through needed to be greeted almost immediately.

You should also give them an idea of what they can expect to receive from you. Such as new product updates, helpful blog posts, exclusive discounts, and offers – and how often they'll hear from you. Be sure to add your contact details if anyone has questions about their subscription so they know who to reach out to.

Craft a killer subject line.

The subject line of your automated welcome message should pique curiosity and hint at what’s to come.

Brainstorming ideas such as: “Welcome to!”, “Grateful you’re here,” or “Get ready for the great stuff ahead.”

Keep it short and sweet but set the tone with an introduction to yourself, your brand, and your personality in the subject line to encourage subscribers to open it.

Pretty Email Automation

One of the best features is the beautiful email templates. Flodesk offers an extensive library of beautifully designed templates to choose from so that you can create a framework for your email in no time.

Each template has been professionally designed by their in-house design team and is entirely customizable with drag-and-drop elements such as logos, images, text frames, social media links, fun gifs, and so much more!

You also have the option to upload your photo, graphics, and brand fonts if you want to customize Flodesk further.

Set it and send it.

Set up triggers to send the automated email. Now that you have designed your automated welcome email, you will need to create triggers to send it.

In Flodesk, this is a simple process – just click on the Automations tab and select a trigger. Several types of triggers are available, including when someone signs up for your newsletter list or makes a purchase from your store. Select the desired trigger and then set up the message's delivery time – it can be sent out immediately or delayed for later. You’re all done!

How much is Flodesk, and is it worth it?

Flodesk pricing starts at $35 per month when billed annually, which includes all features and integrations. One of those features is unlimited subscribers, you may be wondering. This is not necessarily the case for all email service providers.

Is Flodesk worth it for a growing online business? Yes! With Flodesk, members are never penalized for successfully growing their lists. Subscriptions are $38/month for unlimited email sends, unlimited subscribers, and unlimited access to all features.

Get 50% off your first year with my code! Here is the link: https://misstask.com/flodesk

Again, in case you missed it above, here is my affiliate disclosure: Some of the links in this post content are affiliate links, and if you go through them to make a purchase, I will earn a commission. Keep in mind that I only share companies I truly believe in.

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Little Side Note

Email Marketing: Plan A/B Testing In Your Next Email Campaign

Time to wrap this up; welcome flow email automation with Flodesk is a powerful tool for online business and mindset coaches looking to build deeper connections with their potential clients.

It allows you to create a series of automated emails that welcome new subscribers, introduce your brand and build trust with your subscribers.

With its user-friendly design and automation features, Flodesk makes it easy to streamline your email marketing and make a lasting impression on your new subscribers. So, if you're looking to take your email marketing to the next level, give Flodesk a try and see how it can help you grow your business.

See the difference Flodesk can make in their email marketing. Try Flodesk risk-free for 30 days and see the results for yourself. In case you missed it above.

← 3 Tips to eliminate email stress and take control of your inbox What is a Sales Funnel? Why it has more to do with Know, Like & Trust. →

Simple Steps To Creating A Sales Funnel

by Michele | Online Business, Content Marketing

Simple Steps To Creating A Sales Funnel

Before we dive into the simple steps to creating a sales funnel. Let’s cover the basics, just in case you're new to the online business world.

Really, what are sales funnel anyway

Sales funnels are the path that a potential customer will go through. In other words, because the path to purchase look like a normal everyday funnel. Wide on the top and small at the button.

I’m about to lay down shocking news here. In spite of all your efforts, not everyone that starts in the sales process with end up a client. Formerly, in my career as a sales rep, I was excited if one in ten leads converted into a client. Ya, I know.

On the positive side, if you’re working one to one your funnel doesn’t need to be huge to start.

Know, Like and Trust

As a result, getting clients to work with you has more to do with know, like, and trust verse selling in your online business. Therefore, if the word sales cause you to break out into hives think of it as a relationship funnel.

Building a relationship with your soulmate client is easy. It’s important to realize that building a relationship online is not any different than building any other relationship.

In fact, it will follow the same path, you meet, you get to know each other, you decide you like to hang out and the more you hang out the more you trust each other.

When you’re building a sales funnel you’ll make sure that you are doing the same things you would do to building any long-lasting connection.

How you meet

Connecting with your soulmate client online will happen in a variety of ways. For example, It may be through social media, google search, or the biggest is a referral or introduction from one of your mutual online friends.

It’s visibility…

Heed my advice, get visible. You guessed it, I didn’t do this right away in any consistent manner.

The best sales advice ever, you can’t hope your way to a sale.

As much as I hoped for my soulmate client to stumble upon my content and instantly fall in love with me. It didn’t happen that way.

To emphasize to all of those in the back row, if you’re not putting yourself out there, how will anyone, let alone your soulmate client, know what you offer?

So long as you stay in your own little world you’ll have a difficult time connecting with people that you have a true bond with.

These are the people that you’re drawn too, the people that you’d like to serve. If you’re not visible and putting yourself out there how will they find you? So get out and mingle.

If you happened to miss it before, visibility was an area that I struggle with, I really love to have my head down checking all the things off the to-do list.

Once I added networking to my to-do list this is when things shifted in my business because Friend if you do not let people know about your great services you not sharing your gifts.

Overcoming…

Overcoming visibility phobia can only be done by facing fear. Stop lurking in Facebook groups and actually share your wonderful knowledge. Find hashtags on Instagram to follow and begin to engage.

A great way to do this is with a virtual coffee chat, in short, these chats are a no pitch, no pressure chat to get to know each other.

Prefer face to face? Search for local Meet Ups.

Stop assuming that people know what you know. Share your special self.

Trust will come…

Provide valuable content on social media. What would make the life of your soulmate client easier? Figure this out and share it.

Create and Share

Create a piece of free content to give them in exchange for an email address.

Then continue to wow them with valuable content that they will find useful in their business. Keep in mind that you want your free content to be in line with the services you offer.

For example, I help build plans. Creating a sales funnel would start with a plan of action. Well, you could start without a plan, but it may not be the most efficient use of your time and I would predict spinning wheels in your future.

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Little Side Note

In the book, Building A Story Brand by Donald Miller he gives this formula for crafting each nurturing email.

One, talk about a problem. Two, explain a plan to solve the problem. Three, describe how life can look for the reader once the problem is solved.

If you’ve not read this book, make it the next book you read.

Build A Nurturing Series

Okay, but you start to say “I can’t do that.” Say you can and you will.

First let me say, this does not need to be complicated, actually make it simple and quick.

Second, open up a google document and start typing. List out all the struggles that you’ve heard from your soulmate clients on coffee chats, in facebook groups, pay attention in the post chats what are they talking about. Now write how you would solve the problem. Repeat this three times. Put this into an automated sequence in MailChimp or Mailerlite. Two very simple and free tools that you can use for your email service provider.

Third, in that same google document write the fourth email. This one will be a sales email with an ask or call to action.

Before you get all anxious, you need to do this because no one else will do it for you. In the online world, you either attract or repel. Trust me, if you repel its not a big deal. We aren’t in a popularity contest. This is about creating a connection to your soulmate client that has been praying for your service.

Put it on repeat

Just like your favorite song, put your nurturing series on repeat. In the same fashion as before, It’s three gives and one ask.

That’s the simple steps to creating a sales funnel.

Get'em while they last

Planning is my superpower! Would you like help in mapping and accomplishing your commitments?

Each month I open up a limited number of spots to work one-on-one with heart-centered entrepreneurs to create a roadmap to their dreams.

How is this done? With a ninety-day commitment plan. A ninety-day commitment plan breaks down all the to-dos that need to happen to achieve your commitment.

The ninety-day commitment plan includes a three-hour planning intensive along with thirty-six accountability check-ins to ultimately take your vision from do to done. Say you can and you will!

Tell me about you and let's chat!

Pin Now, Read Later!

← Action Steps For A Clean Inbox Planning for the year ahead as an online entrepreneur →

Email Marketing: Plan A/B Testing In Your Next Email Campaign

by Michele Duwe, Miss Task | Content Marketing, Online Business

Email Marketing: Plan A/B Testing In Your Next Email Campaign

Email marketing is fundamental to a successful online business. A fantastic way to make sure that your communication is on point is to plan A/B testing in your next email campaign.

Why Plan An A/B Test

Are you happy with your open rates? Or maybe your click-thru rates have dropped. This is a type of test an online business needs to perform to increase engagement with email marketing.

What is A/B Testing

A/B testing or you may also hear it referred to as split testing is communicating a little something different to your email list. This doesn’t mean that you rewrite the whole email.

It simply means that you change one element of the email and figure out which one performed better with your email list.

To Test Or Not To Test

The answer is to test, don’t shy away from this because you think it may be hard. Most Email Service Provider makes this a simple process.

When planning A/B testing in your next campaign choose only one area to test. If you pick two you’ll not know what was the item produces the increase in performance.

What’s The Goal?

Do you want to improve open rates?
Do you want to improve click-thru rates to your website or offer?

Have a goal in mind that you want to test in your next email campaign and know why you want to A/B Test.

Ideas List Of Tests

Here is an ideas list for A/B testing in your next campaign, pick the one that feels easy to you.

Subject Lines – Ask A Question in your subject line. → Or use symbols or numbers to grab attention.
Pre-Header Text – To use or not to use can be the test. Test two different topics in the preheader text.
Call To Action – Does a call to action that is a hyperlink or call to action with a button perform better.
Content – Long form content a very long email or short form that it just a bit with the option to read more on your website
Image or No Image – if you have images or no images which gets the attention of the reader.
Offer – Test two different offers in your email campaign

Keep Track

After you send out your campaign keep track of the results. This can be done on a piece of paper or in a spreadsheet. Since your A/B Testing in your email campaign

The items that you’ll want to track and compare are:

Open Rates – how many subscribers opened the email. This will be a direct reflection of your subject line and pre-header text.
Total Clicks – What is the total number of clicks you received during your campaign. Did one email outrank the other?
Clicks per Link – If you were testing a call to action this will be a metric to watch.
Unsubscribers – did one email receive a higher unsubscribe number?
Conversation Rate – This would be a great metric for the success of your offers or your call to action.
Forward Rate – Sharing is caring! Did one of the emails receive more forwards? This is when the user shares your email with a friend.
A/B Testing is not a one and done. Do it again until your messaging is a fine-tuned communication machine.

Quick Wrap Up

Why Plan A/B Testing In Your Next Email Campaign – testing will help you figure out what performs better with your unique subscriber list.

What is A/B Testing – when you compare two emails with the same variable changed in each of the emails? This will also be referred to as split testing.

What’s The Goal – every email marketing campaign needs to be sent with a goal in mind

Ideas List of Tests – a quick list of ideas to get started on A/B testing in your next email campaign.

Keep Track – items that you’ll want to track and measure to determine success.

New to email marketing?

Try this…