Will my online business be affected by GDPR? As an online business, this is something that we need to have an idea about at least.
What is GDPR?
General Data Protection Regulation (GDPR) is a European privacy law taking effect on May 25, 2018.
Here is a breakdown of the information that I've gathered to date
Here are a few points from Christina Scalera at Easy Peasy GDPR, webinar “3 Secrets to Beating the GDPR Before It Beats You.”
It could apply to you if
If you sell or market to anyone in the EU or if your best friend happens to visit your website on vacation in the EU. Bummer right…
four-factors
1. Advertising to the country's customers (specific to them) 2. Advertising in that country's language 3. having internet suffix for that country (ex .fr) 4. accepting currency of that country
What do we need to look at?
Our website terms and conditions and privacy policies.
What we collect and what we will do with this info. (BTW – California has had a law in place regarding privacy policy for a few years)
Having compliant GDPR terms, conditions and privacy policies.
Have you noticed all the new Cookie Permissions Pop-Ups on websites? Letting you know that the site uses cookies?
If you're using plugins, embedded google analytics and/or embedded facebook.
Not sure there is a website out there not using all three of the above.
Where will we have our most significant potential impact?
In our email list
If your able to segment anyone that may be from the EU on your email list they will need to consent to market. Amy Porterfield had an excellent podcast with Bobby Klinck breaking down the different options for list building consent. Make sure that you can take notes if you're going to listen. It's a good one.
I'm going to end with this
MailChimp has some resources on their website. I'm going to end with one final note from a GDPR_Sept2017.
Do you need to comply with the GDPR?
You should consult with legal and other professional counsel regarding the full scope of your compliance obligations. Generally speaking, however, if you are an organization that is organized in the EU or one that is processing the personal data of EU citizens, the GDPR will apply to you.
Even if all that you are doing is collecting or storing email addresses, if those email addresses belong to EU citizens, the GDPR likely applies to you.
What happens if you do not comply?
Non-compliance with the GDPR can result in enormous financial penalties. Sanctions for
non-compliance can be as high as 20 Million Euros or 4% of global annual turnover, whichever is higher.
Make sure to check your email marketing provider for information on how they are handling the GDPR.
How to Create a Simple Social Media Post with Canva
Canva | How to create a simple social media post with Canva
Canva is a great tool to create simple social media posts. I've talked about it before in this post. Personally, I feel it is easy peasy compared to PhotoShop. It really is a simple tool to use once you get the hang of it. Although, my first creation did take a hot minute. These days I am able to whip out social media post in under five to ten minutes. I find that it takes me longer to figure out how to style my photo than to actually create the graphics in Cava.
Canva
The free tool for Canva is incredible, it has a ton of features that can turn a photo into a fun graphic to post on social media. All you need to do is put on your creative hat. If you are at all one that gets caught of in fonts and colors I suggest that you go in with an idea of what you would like to do. Otherwise, it can be hours later before you look at the time. Trust me on this one, I know better and still do it.
Let’s cover the basic steps for creating a simple social media post
How to Create Simple Social Media Posts with Canva
If you haven’t already got to www.canva.com and create an account.
Once you have an account created you will have a menu bar on the left-hand side
Create a design should already be highlighted for you. Under that is All your designs.
Select the type of social media post you would like to create:
Facebook
Pinterest
Etc.
Pick your Layout
Layouts are either be free or paid, this is labeled in the lower right-hand corner
Let the fun begin!
Play with the different fonts and colors. Change the transparency to give a different looks
Let’s create a landing page with Leadpages! With easy to use templates, this can potentially be done in 10 minutes! How exciting is that? What’s the last thing you did that took just 10 minutes?
Leadpages offers two different template options to use, either the standard templates or drag and drop templates.
Get It Together
Gather together everything you need, this will allow you to efficiently create your page.
Do you have your copy in hand?
Media to add?
Great, let’s create a landing page
What type of landing page would you like to create? Are you looking for a sales page, opt-in page, are you promoting a webinar? They have all those and much more, do a quick search to narrow down your options.
With your template selected, now go through the template and remove anything that you know you will not be needing. If you hover over the little gear in the left-hand corner and click it will bring that section up in the menu on the side. It will be the layout. Your able to select if you would like the section to be visible.
Work your way down the page, clicking the gear to bring the section layout up in the menu. This will allow you to add photos or change background color.
To change the text simply click and add your copy. How easy-peasy is that? With all things, you need to use it in order to be efficient. If this is your first time out of the gates you will need to set aside some time to play with the workflow of the templates.
The standard templates are a bit simpler and do not have as many widgets that can be added. They are more of what you see is what you get.
I created
I created an example Opt-In Page for a free eBook. The eBook is going to be 7 Days to Better Time Management, that's pretty catchy, right? Here is a quick video so you can see what can be created in 10 minutes.
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