Content Marketing Archives

Transforming Your Content: The Art of Repurposing

by Michele | Content Creation, Content Marketing

Ever feel caught in a mad dash to create fresh content, struggling to come up with ideas?

Did you know that repurposing old content is actually an easier way to create content?

What is your system for repurposing your old content? Do you use it to its full potential? For the longest time, many people thought they couldn't use their existing material. However, you can save time while producing quality content by understanding what repurposing means and applying effective strategies for making the most out of our previous work.

We are going to expand upon episode 12 topic of repurposing free content. What exactly is content repurposing, and how to create a system for reusing your content?

What is Content Repurposing?

It is using content that you’ve already created and in a new way.

It’s a great way for online businesse owners to maximize their content marketing efforts without starting from scratch every time.

Content repurposing is taking existing core content, such as blogs, videos, and podcasts, and using it on a different platform.

By utilizing content repurposing, you can save time and show up on different platforms that you’re ideal client is hanging out on.

Content repurposing has many benefits that make it essential for an online business owner to utilize to avoid content burnout.

For starters, it allows you to get more mileage from your original work by reaching new audiences who may not have seen the original content.

While it may sound complex and time-consuming, it is not. It is either turning your blog post into a podcast or YouTube video. or the opposite, a podcast or youtube into a blog post.

In addition, that content can also be transformed into social media copy to get even more use and reach more people.

Strategies for Repurposing Old Content

By leveraging existing material, you can produce new content that resonates with your audience without starting from scratch. Repurposing existing material can be a great way to generate new, appealing content for your audience while conserving time and effort. Here are some strategies for repurposing old content:

Updating and Refreshing Existing Content:

This strategy involves taking an existing piece of core content and updating it with new information or insights. You can add relevant images, videos, links, quotes or other elements to make the piece more engaging. Furthermore, you can revise your content to align with your current business and audience. As you evolve and grow as an online business owner so do your offers.

For example, if you wrote a blog post about SEO best practices two years ago but now new trends are emerging in the industry – you could refresh this post by adding those changes to it.

Creating New Formats from Old Content

Instead of simply refreshing an existing piece of content, why not turn it into something entirely different?

This could involve turning a blog post a podcast or YouTube video. Which is my personal favorite. By doing this you expand your reach to a different audience who may prefer consuming their information differently than others do

Repurposing old content can be a great way to breathe new life into your existing material and increase its reach.

How to create a system to reuse your content.

Content recycling is an excellent way to gain additional value from your current material and reach new viewers.

Here are the actions steps to take a blog post and repurpose it into a podcast. Doing this it allows that one piece of content to reach a broader audience.

Google does like it when you refresh the content on your site. Plus, it allows you to take old content that may not be relevant to your current business model and refresh it so that it’s not confusing to your audience. Over my seven years in business I’ve gone from offering general va, to websites services to online business management to now specifically focused on organic content creation. I have a lot of old content that I can go back and rewrite, republish, and use for a podcast.

In your project management software of choice, we will create a repurposing system that can be used repeatedly.

BTW, If you struggle to stick with project management software, you may not be using the right tool. If this is you I encourage you to book a 30-minute mini-session where we will find the right project management tools for you and I’ll throw in a couple of templates to get you started.

What are the steps for your repurposing system?

Identity a list of blog posts to rewrite, republish, and podcast. Do this as batch work. Sit down and go through your old content and put all the links in your project management tool as future posts to rewrite, republish and podcast.
Based on your blog post, create an outline for the podcast script, refreshing the content to your current audience that is in alignment with your paid offers.
Record your podcast.
Edit your podcast.
Finalize the podcast and have it transcribed.
This moves us into, editing the transcript to be used as the rewritten and republished blog post. I guess the process is a podcast, rewrite and republish now that I’m thinking about my true process.
Publish and add the podcast to your website with the refreshed blog post.
I consider this two-birds-with-one-stone method. I’m making my content relevant again and sharing it on a different platform.

This same process can be used with video as well.

Best Practices for Effective Repurposing of Old Content

When repurposing old content, quality should always be prioritized over quantity. Content repurposing aims to create something new and fresh from existing material, not just churn out the same thing in a different format. It is essential to align content to your current business offers. Don’t leave people confused.

Sum it up.

Repurposing old content is a great way to maximize your efforts and save time. Repurposing provides a chance to craft something new from outdated content without initiating the process from scratch every time. Figure out what core content can be recycled so that you can make sure your old posts don't go to waste but rather get changed into something completely different. Take control of your content creation with simple workflows that help repurpose old content. Start now and avoid content creation burnout!

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What is a Sales Funnel? Why it has more to do with Know, Like & Trust.

by Michele | Content Marketing

What is a sales funnel? Why it has more to do with know, like, and trust verse selling in a coaching business? Sales funnels are essential to any business, especially in the coaching industry. They're not just about selling; they're about building relationships. And that's why I like to call them “relationship funnels.” That's what creating a trust funnel is about.

What is a Sales Funnel?

Building a relationship with a potential coaching client is not any different than building any other relationship. It will follow the same path: you meet, get to know each other, decide you like to hang out with this person, and the more you hang out, the more you trust each other.

When building a sales funnel, you’ll ensure that you do the same things you would to create a long-lasting relationship.

How you meet

Imagine you're meeting someone new for the first time. You're both strangers, but over time, you start to get to know each other, decide you like each other and eventually build trust. It is no different with a sales funnel. Can you see how it is a trust funnel?

You will meet new people in various ways with an online coaching business. It may be through social media, via a google search, or, more than likely, an introduction from one of your mutual online friends.

When building a sales funnel, you need to ensure that you're doing the same things you would do to create a long-lasting relationship. You need to meet people, get to know them, and build trust. And the key to building trust is being visible.

It’s visibility…

First, you need to be visible. How will potential clients find you if you're not putting yourself out there? It can be scary to put yourself out there, but it's essential. You must share your knowledge, engage on social media, and attend local meetups if that's your thing.

If you’re not putting yourself out there, how will anyone, let alone your dream client, know what you offer?

This is how you build visibility and connect with the people you're meant to serve.

But I know that being visible can be scary. It's an area that I struggle with too. I love to have my head down working behind the scenes, but that's not how you build relationships. You need to face your fears and put yourself out there.

If you stay in your little world, you will have difficulty connecting with people with whom you have a genuine bond. They are the people that you’re drawn to, the people that you’d like to serve. If you’re not visible, how will they find you? So get yourself out there and mingle.

Overcoming…

Overcoming visibility phobia can only be done by facing the fear. Stop lurking in Facebook groups and actually share your wonderful knowledge. Create a Reel for Instagram, comment on posts, and begin to engage. Put a few stories on and then start to go live on social media. This gives people the opportunity to engage with you. Prefer face-to-face? Search for local Meet Ups.

Stop assuming that people know what you know. Share your unique self.

Now that they meet you

Now that they meet you, it’s time to start to get to know each other. How would you do this if you were developing a budding friendship? You may ask them out for a coffee; you can do the same and have a virtual coffee chat.

Block time out in your schedule a couple of times a week for 15 minutes to have a video chat via Zoom, Skype, Facetime, or whatever video conference platform you use. This gives you the added benefit of having a face-to-face experience. It is much easier to get to know someone if you can actually hear the voice inflection and see the smiling face.

Trust will come…

Once you've made a connection, it's time to start getting to know each other. This is where the “know” part of the funnel comes in. You can schedule virtual coffee chats, engage on social media, or have them join your email list. The more you interact, the more trust you'll build.

And trust is essential. It's a two-way street; you both need to feel comfortable in the growing relationship. Without trust, you won't be able to move forward and discover the solutions you can offer to help them.

In time, the relationship will continue to develop, whether it is through coffee chats, engagement on social media, or subscription to your email list. Trust grows as the relationship grows.

A growing relationship requires both members to feel comfortable with each other.

In the relationship funnel, know, like, and trust is at the top.

Discover

Once you've built trust, the “discover” step is next. This is where you pay attention to the things they talk about and their struggles and invite them to a discovery call.

Now that you know their struggles, don’t be scared to tell them how you can help. If they do not reach out to you first, it's okay to create a little plan and invite them to a discovery call and give a few solutions you can offer.

If you have a true connection, why would you sit back and watch them struggle when you’re offering the exact solution they have been searching for?

This is the “discover” step of the funnel. After this, you'll both decide if it's a good fit to move forward and become part of the “inner circle” or a new client.

The goal is to turn all your clients into “champions” – people who give you love notes and introduce you to their friends. This is how the inner circle grows, and your business thrives.

Inner Circle

After the discovery call, both of you get to decide if this relationship deserves an invite into your inner circle. Your inner circle should be clients that you have a genuine connection with.

You’ll want to ensure the inner circle is saved for clients with similar values and characteristics because you don’t want to be alone when you break out in a happy dance to celebrate their win.

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Little Side Note

Be visible! Developing successful relationships with potential clients starts with being visible.

Share your knowledge, share your personality.

Champions

Do you hear it in your head now – “We are the Champions…”

The goal is to turn all your clients into Champions. What are champions? They are the people that give you love notes and introduce you to their friends. This is how the inner circle grows.

But don't just take my word for it. Try it for yourself. Implement a sales funnel in your business, and see how it changes how you connect with potential clients. You'll be amazed at the difference it makes.

In a nutshell, a sales funnel builds a relationship with potential clients by getting to know them, liking them, and building trust. It's not just about selling; it's about creating a connection that can last for the long term. It's a way to understand your client's struggles and offer them the solutions they need to overcome them. And as a coach, your ultimate goal is to make your clients champions, people who sing your praises and refer you to others. So, start building your trust funnel today and watch your business grow.

← FloDesk Email Automation: Your Welcome Flow Series System for Content Creation →

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FloDesk Email Automation: Your Welcome Flow Series

by Michele | Content Marketing, May Contain An Affiliate Link

Want to take your email marketing to the next level and stand out from the crowd? Flodesk is the answer. Its user-friendly design and automation features make it the perfect tool for online business and mindset coaches looking to streamline email marketing and build deeper connections with their audience. Say goodbye to overwhelming email automation and hello to beautifully designed, automated emails that will help you connect with your audience and grow your business!

Why did you start your online business?

Yes, I know I ask more questions than a three-year-old, but it is for a good reason. You see, why you started your online business need to be strong enough to get you through the periods when you feel scattered, overwhelmed, and overworked. Running an online business is not for the faint of heart.

I’ve circled back to my why more than I care to admit. For anyone that doesn’t know my story, before starting my business, I was a sales representative that traveled for work 75% of the time, feeling like a stranger in my own home for a job that did not feel rewarding or impactful.

For me, it is the freedom to be present for my family while building a business that feels like I’m making an impact and supporting another business owner’s dreams.

What I’ve discovered is this same why is so true for many online business owners and coaches.

The never-ending bits and bots of creative content

Unfortunately, I’ve heard from many of you that the neverending bits and bots of creative content leave you overwhelmed and overworked.

Building your email list is one way to avoid burnout from content creation. I know what you’re thinking, creating a welcome flow email series has zero appeal to you, or perhaps you’ve made one before that generated little traffic.

If you’d like an easier way to engage with your potential clients, it’s time to leverage the power of automation to connect quickly with your new subscribers. With Flodesk, you can easily create an automated welcome email series that will make a great first impression for all new subscribers.

Are you procrastinating on building your email list?

There could be a variety of reasons why business owners and mindset coaches might procrastinate on building an email list. I’ve heard a lot of reasons; here are the most common, and I’m curious as to which bucket you fall into.

Lack of understanding or knowledge about how to build an email list effectively.
Feeling overwhelmed or unsure about what content to include in your emails.
Fear of failure or rejection from potential subscribers.
Prioritizing other tasks or responsibilities over building an email list. (cough, cough, social media)
Believing that email marketing is no longer an effective method of reaching clients.

Do you have a different reason for procrastinating on creating your welcome flow email series? Please know that whatever the reason, know that you’re not alone.

Why building an email list is necessary for the success of your online business.

Most people don’t realize that building an email list is essential for the success of an online business because it allows you to communicate directly with your target audience and build relationships with them.

Some key benefits of building an email list include

Increased client retention: Email marketing helps keep your business top-of-mind with your clients, leading to increased sales and repeat business. I can tell you for a fact that the marketing emails that come in from my current coach and my past coaches always get read.
Cost-effective: Email marketing is one of the most cost-effective ways to reach and engage your target audience.
Personalization: Email marketing allows you to personalize your message and tailor your content to specific segments of your audience, which can lead to higher engagement and conversion rates.
Direct communication: Emails are a direct line of communication with your clients, which allows you to easily update them on new services, sales promotions, and other helpful information.
Increased website traffic: Email marketing campaigns can drive more traffic to your website, increasing your visibility, leading to more sales, and helping to grow your business.
Additionally, having an email list gives you the ability to reach out to your audience even if social media platforms or search engines algorithm change. This way, you have control over your audience, and you can reach out to them directly.

Connecting Flodesk to your site.

If you’re a new user of Flodesk, the first step to creating an automated welcome email is connecting Flodesk to your site. It is as simple as copying and pasting a bit of code into your website's header.

Depending on your WordPress theme, most make it pretty simple these days.

This will allow for a popup for your visitors, and yes, they do work.

Flodesk makes it easy for you and new subscribers.

Basically, this will automatically enable your new subscribers to be added to the list once they’ve signed up. After you've connected Flodesk with your site, it's time to create a message that will be sent out whenever someone subscribes from your site.

Creating a Flodesk email automation is simple.

Flodesk has an online university that walks you through creating a welcome flow email series. Here is the link to watch that training! https://university.flodesk.com/what-are-workflows

Write out the messages in your welcome flow email series.

Your welcome message should be warm, friendly, and inviting. Start by thanking your subscribers for joining your list. After all, think of this as a new client walking through the front door of your business. When I worked at Victoria's Secret years ago, every customer walking through needed to be greeted almost immediately.

You should also give them an idea of what they can expect to receive from you. Such as new product updates, helpful blog posts, exclusive discounts, and offers – and how often they'll hear from you. Be sure to add your contact details if anyone has questions about their subscription so they know who to reach out to.

Craft a killer subject line.

The subject line of your automated welcome message should pique curiosity and hint at what’s to come.

Brainstorming ideas such as: “Welcome to!”, “Grateful you’re here,” or “Get ready for the great stuff ahead.”

Keep it short and sweet but set the tone with an introduction to yourself, your brand, and your personality in the subject line to encourage subscribers to open it.

Pretty Email Automation

One of the best features is the beautiful email templates. Flodesk offers an extensive library of beautifully designed templates to choose from so that you can create a framework for your email in no time.

Each template has been professionally designed by their in-house design team and is entirely customizable with drag-and-drop elements such as logos, images, text frames, social media links, fun gifs, and so much more!

You also have the option to upload your photo, graphics, and brand fonts if you want to customize Flodesk further.

Set it and send it.

Set up triggers to send the automated email. Now that you have designed your automated welcome email, you will need to create triggers to send it.

In Flodesk, this is a simple process – just click on the Automations tab and select a trigger. Several types of triggers are available, including when someone signs up for your newsletter list or makes a purchase from your store. Select the desired trigger and then set up the message's delivery time – it can be sent out immediately or delayed for later. You’re all done!

How much is Flodesk, and is it worth it?

Flodesk pricing starts at $35 per month when billed annually, which includes all features and integrations. One of those features is unlimited subscribers, you may be wondering. This is not necessarily the case for all email service providers.

Is Flodesk worth it for a growing online business? Yes! With Flodesk, members are never penalized for successfully growing their lists. Subscriptions are $38/month for unlimited email sends, unlimited subscribers, and unlimited access to all features.

Get 50% off your first year with my code! Here is the link: https://misstask.com/flodesk

Again, in case you missed it above, here is my affiliate disclosure: Some of the links in this post content are affiliate links, and if you go through them to make a purchase, I will earn a commission. Keep in mind that I only share companies I truly believe in.

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Little Side Note

Email Marketing: Plan A/B Testing In Your Next Email Campaign

Time to wrap this up; welcome flow email automation with Flodesk is a powerful tool for online business and mindset coaches looking to build deeper connections with their potential clients.

It allows you to create a series of automated emails that welcome new subscribers, introduce your brand and build trust with your subscribers.

With its user-friendly design and automation features, Flodesk makes it easy to streamline your email marketing and make a lasting impression on your new subscribers. So, if you're looking to take your email marketing to the next level, give Flodesk a try and see how it can help you grow your business.

See the difference Flodesk can make in their email marketing. Try Flodesk risk-free for 30 days and see the results for yourself. In case you missed it above.

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