Content Marketing Archives

Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation

As a health and wellness coach, it’s easy to feel the pressure to show up everywhere online. You see other coaches posting on all the social media platforms, and it’s tempting to think you need to do the same to stay relevant. But here’s the thing—social media is only one piece of your marketing puzzle. Falling into the trap of social media as your only strategy can overwhelm you and lack of the desired results.

What Is the Social Media Trap?

The social media trap happens when you believe social platforms are the only way to generate leads and grow your coaching business. Social media can help you reach potential clients, but it shouldn’t be your only strategy. If you rely solely on it, you limit your opportunities to build sustainable growth.

Now, this is important—if Instagram or Facebook goes down (it happens!), your entire marketing strategy shouldn’t fall apart with it. You need to diversify your efforts to avoid this trap and grow your business with less stress.

5 Ways to Avoid the Trap of Social Media

1. Diversify Your Marketing Efforts

Don’t put all your eggs in one basket. In other words, your marketing should go beyond social media. Consider adding email marketing, content marketing, or even paid ads if your budget allows. When you spread your efforts, you reduce the pressure on any one platform to bring in leads.

And here's the kicker—you won't be the one panicking when Instagram decides to take a day off.

2. Repurpose Your Content to Maximize Reach

As a coach with a podcast, you’re already creating great content. Now, it’s time to spread that content across multiple channels.

Turn podcast episodes into blog posts.
Record blog posts into podcast episodes.
Use snippets from both as social media content.
Send newsletters without creating new material from scratch.

This strategy reinforces your message across platforms, reaching different audiences without extra work.

3. Use Social Media to Drive Traffic to Your Website

It all boils down to this: your website should be the hub of your online presence, and social media can be a great way to drive traffic to it. Use your social media profiles to promote your website and encourage people to learn more about your coaching services.

Pro tip: Add a link in your Instagram bio that directs visitors to a landing page on your website that looks similar to Linktree. This makes it easy for potential clients to find everything they need and visit your website.

4. Leverage SEO to Attract Clients

Yes, SEO can seem intimidating. But keep this in mind—social media isn’t the only way people find services like yours. Optimizing your website can improve your visibility in search results, helping you attract clients who are actively searching for what you offer.

You don’t need to target keywords with huge search volumes. Even a lower-traffic keyword that gets you on page one is valuable. Remember—10 new visitors on your website are 10 new opportunities.

SEO takes time, but it works. Test it out, and stick with it to see results.

5. Build Relationships with Other Coaches and Businesses

Networking is an underrated strategy. Reach out to other health and wellness coaches or businesses with complementary services.

Partner with a yoga studio to offer a guest talk.
Collaborate on a blog or podcast episode with another coach.

Building these connections expands your audience and introduces you to potential clients.

Focus on Relationships and Value

It’s funny, but one of the best ways to grow your business is to offer value before asking for a sale. A podcast is perfect for this—it helps build authority and trust. When people feel like they know and respect you, they’re more likely to become paying clients.

Whether through free resources, webinars, or insightful content, offering value upfront strengthens your relationships. And here’s the catch—you need to have a clear paid offer that makes it easy for potential clients to work with you.

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Break Free from the Social Media Trap

By diversifying your efforts and avoiding the trap of social media, you’ll reduce stress and create more sustainable growth. Take a step back from the social media whirlwind and explore other strategies that align with your business goals.

Thank you for reading! If you found this helpful, I’d love for you to share it with your business bestie or subscribe to my podcast Content Systems for Growth for more tips like these. And as always, if you’re ready to take your content strategy to the next level, the link to work with me is just a click away. Let’s grow, friends!

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Unlocking Success With a Clear Content Strategy and Value Ladder

by Michele | Content Marketing, Online Business

Flying by the seat of your pants? Content spread everywhere? If you’re lacking a solid content strategy without a value ladder, it’s like taking a journey without a destination in your wellness business. It’s funny how easy it is to get caught up in creating content without considering where you’re leading your ideal client. If your system is more of a “fly by the seat of your pants” approach, I understand because that was me too.

The Risk of Content Creation Without a Value Ladder

When you’re always creating unique content without a clear content strategy, you end up with a lifetime’s worth of content but no clients. Without a value ladder, you’re on a journey with no destination in sight.

What is a Value Ladder? Your Roadmap to Success

Now, this is important. A value ladder is not just a sales funnel. A value ladder is a roadmap to your high-ticket offer. It guides your clients on a journey of growth and transformation, just like coaching them one-on-one. The base of your value ladder is your free content—your blog posts, podcasts, YouTube channel, or free Facebook group.

Connecting the Dots: Value Ladder and Content Strategy

Here’s the interesting part. Your sales funnel and value ladder are connected through your content strategy. But what exactly is a content strategy? It’s the plan that takes your client from initial awareness of your wellness services to becoming a loyal fan who speaks your praises. This strategy typically consists of several stages: awareness, consideration, decision, and loyalty.

How to Use Free Content in Your Content Strategy

Your client's needs and expectations differ at each stage, and your marketing efforts should reflect that. Your free content fits into the awareness stage, where clients become aware of you and your services. It’s essential to have a clear process or system for creating this free content that considers the destination.

Building Trust: The Role of Touchpoints in Your Content Strategy

So, how can a clear content strategy help you avoid the journey without a destination? By creating free content, you’re attracting potential clients and building trust with them. When you provide valuable and informative content, your audience feels that you genuinely want to help them.

In other words, your content system must flow into your free offer. If you’re unsure how to set up your content strategy, consider booking a one-on-one coaching call. We can work on your content strategy together.

The Importance of Multiple Touchpoints in Client Conversion

It’s funny, but do you know how many times an ideal client needs to see your offer before signing up? It’s more than you think. The Online Marketing Institute suggests it can take up to 20 touchpoints to generate a sale from a cold lead. Touchpoints include listening to your podcast, reading your blog, seeing your social media posts, or being on your email list. Your email list is actually the best one.

Creating an Engaging Client Journey with a Value Ladder

Providing valuable content and personalized attention can help build that trust and increase the likelihood they’ll want to work with you one-on-one. Creating a value ladder isn’t just about building a sales funnel; it’s about creating an engaging journey for your future clients.

Designing Your Content Strategy: From Free Content to High-Ticket Offers

Each step of the ladder should provide value to your client and lead them closer to your high-ticket offer. Each step should build a trusting relationship with your ideal client because we buy from people we trust.

Why a Value Ladder is Key to Growing Your Wellness Business

When you align your value ladder with your content strategy, you stay true to who you are as a person. Imagine you’re a coach providing wellness services to help people achieve their goals. Your free content could be your blog or podcast, offering valuable tips and advice on setting and achieving wellness goals. From there, you can offer a low-priced digital product or course that digs deeper into your subject matter.

Moving Up the Ladder: Higher-Priced Offers and Personalized Attention

As your clients move up the value ladder, they encounter higher-priced offers that provide more personalized attention and guidance from you. For example, you can offer one-on-one coaching or a group coaching program. The ultimate goal is your high-ticket offer, like a VIP coaching package that provides the highest value to your ideal client and generates the most revenue.

Focus on Deep Relationships: The Power of a Value Ladder

The reason it generates the most revenue is that it takes the most of your time. A value ladder allows you to go deep with your clients rather than offering a wide range of unrelated services. This strategy is more effective because it allows you to build relationships, understand your clients' needs, and offer tailored solutions.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Book Now!

Implementing a Content Strategy: The Key to Business Growth

Do you see the significance of a content strategy and value ladder? It’s a powerful way to grow your business while providing your clients with the best possible experience of working with you.

If you’re a small business owner looking to take your business to the next level, consider implementing a value ladder into your content strategy. It can be the key to unlocking the success you’ve been dreaming of.

Thank you so much for reading. I appreciate you, and I hope you make it a wonderful week.

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Content Organization and Repurpose: Your Guide to Content Hubs

by Michele | Content Marketing, Planning-Organization-Productivity

Creating a Content Hub for your Online Business to find and reuse content quickly

Wow, have you stopped to consider how much content you’ve created for your wellness coaching business? Heck, maybe you've created a lifetime's worth of content. It is unfortunate that all of your amazing creative content is scattered all over the place, with little to no organization to speak of. It's funny; it's like the endless merry-go-round that you got stuck on as a kid. While it starts out as a fun ride, too much time leaves you feeling dizzy and nauseous. The same thing happens in your online business when you're not reusing and repurposing your content. It's as if you're stuck on the endless merry-go-round ride of content creation. It's time to jump off and create your content hub.

Repurpose your content?

“Wait, what that's a thing? I thought that I couldn't use the same content.” Is this you? If so, you're not the only one. I've heard it before, as these are the exact words from a client in a mini-session.

Yes! It is a thing. It is totally fine to refresh and reuse your content.

After all, think back to when you started your online business journey. I'm guessing right now your knowledge of your specific subject matter has grown over the years. As your mastery and skills increase, you'll have even more valuable insights to add to your previous creative content.

What do you do with all this kick-butt content?

You create a content hub. I know what you're thinking: a content hub?

Yes, a content hub to store and organize all your content so that you can easily find and reuse it.

Before you start getting overwhelmed with the thought of getting all the old content organized. Stop it. Rome wasn't built in a day, and your content hub will not be either.

How do you organize all your content?

Now, you're trying to figure out how you're able to organize all the content, am I right? How can I find it easily without endless searching?

Your content hub will have different categories for your:

Social Media Post
Blog Post
Video Files
Podcasts
Email newsletters
Swipe Files
The list goes on and on.

It’s no wonder that we feel overwhelmed by all our digital data.

The key is to build a content hub that works for your brain.
The problem is we keep searching for a quick fix, buying and downloading template after template. Only to discover that your mind doesn't work that way.

Fortunately, there is a simple solution. You need to determine if the organizational system will work for you.

Okay, stop with those eye rolls.

What is the best way to determine whether the system will work for your brain?

It will start with trial and error.

Given that, here are a few project management or task management tools that I recommend to my clients for organizing their content. Since you all tend to be visual and see things in pillars, keep it simple.

Use Trello if you like sticky notes for organizing.
It's Asana if you keep a notebook with lists and random thoughts. This is me, BTW.
Distracted brains will enjoy MeisterTask.
If it's just you as a solopreneur with zero plans to grow a team, check out Todosit.

Right now, if you find yourself wishing for an easier way, book a Content to Cashflow Accelerator.

If you've dreamed of someone looking at your content and instantly finding its earning potential, this is for you.

Drum roll, please create your content hub.

Below are a few processes that I’ve implemented in my clients' digital back offices. The purpose of these processes is to create a content hub for your online business so that all content can be found and reused easily. You can reuse your content, my friend. I give you permission to do so.

In case you do not want to take my word for it, here is an article by Neil Patel regarding repurposing content.

Let’s begin with a content storage plan.

In order for your content storage plan to work, you should choose one place to store all your content. Think Google Drive, Dropbox, or OneDrive.

You're going to select one and not look back. So often, entrepreneurs like to second-guess decisions. It is just busy work that doesn't move your business forward. Pick one, implement it, and move on.

Using one storage system will allow your organization or team to quickly locate content.

For this reason, you're not wasting your precious time looking for content, adding the benefit of time management.

What you need to do.

Select a project management or task management application to keep track of all your content and tasks. Be sure to link all your collateral to the tasks associated with your content.

Organize all your data in one place. Doing so will save you time and money.
You have permission to reuse your content.
Pick a tool you feel comfortable with and will use.

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