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Lead generation through content: 5 content strategies that work to generate leads

Lead generation through content: 5 content strategies that work to generate leads

by | Content Creation, Content Marketing

Michele Duwe from Miss Task | Lead generation through content: 5 content strategies that work to generate leads

It’s funny—when I first started my online business, writing for my blog was my least favorite thing to do. But eight years later, content creation brings me so much joy. Especially the behind-the-scenes work of organizing, creating systems, and repurposing content. And here’s the thing—content marketing can attract and retain clients, and yes, be a lead generator for your small online business.

Now, I know what you’re thinking: “Michele, this isn’t exactly revolutionary.” But listen, creating valuable, informative content that solves problems for your ideal client will always be relevant. The reality is that content creation can feel overwhelming, and when life gets busy, it’s often the first thing to go.

I get it. It’s easy to post something just to keep things moving, even if it’s not your best work. But when you commit to putting out helpful content that is original to you, you’ll build trust with your audience. Over time, this trust turns into leads. Whether it’s a blog post, podcast, video, or ebook, quality content makes you a thought leader and a reliable lead generator.

If you want to take this a step further, you can also explore how a relationship funnel supports successful content marketing. It’s a powerful way to keep your audience engaged and turn content into meaningful connections that convert.

Optimize Your Content for SEO

Let’s talk SEO. I know optimizing content for search engines isn’t everyone’s favorite thing, but it’s one of the most effective ways to generate leads. When you use the right keywords—like “lead generation” or “content strategies”—your chances of showing up in search results increase. And more visibility means more traffic coming to your site.

Here’s the interesting part: When someone finds your blog post on Google, they’ve already taken a step toward you. They’ve searched for a solution, and your content is right there offering the answer they need.

 

Use Social Media to Engage

I don’t know if you love social media or loathe it, but it’s another essential tool for lead generation. The key isn’t just posting; it’s engaging. When you interact with your followers and respond to comments, you build relationships. And relationships can turn into leads.

Now, this is important: With short-form video formats like Instagram Reels, TikToks, and YouTube Shorts, you have quicker ways to deliver value. These videos are also great lead generators. I read a stat recently—something like 49% of people who watch TikTok videos actually make purchases. That’s powerful.

Experiment with Different Content Strategies

What works for someone else might not work for you. That’s why experimenting with different types of content is important. Try creating infographics, hosting webinars, or adding interactive content like quizzes or surveys.

When you allow yourself to experiment, it takes the pressure off. Not every piece of content will be a hit—and that’s okay. The goal is to learn what works and adjust your strategy as you go.

 

New Trends Shaping Lead Generation

We really can’t talk about content strategies without mentioning AI. AI tools can analyze audience behavior and recommend personalized content based on their interests. It’s like having a personal assistant helping you deliver the right message at the right time.

Another strategy is using chatbots to engage visitors on your site. A chatbot can answer questions, recommend content, and guide visitors through your website—24/7. It’s a lead generator that works even when you’re off the clock.

Interactive content like quizzes and polls also drives engagement. And here’s the interesting part—49% of people who take a quiz are likely to convert into customers. That’s a stat worth paying attention to.

Collaborate with Others to Expand Your Reach

Collaboration is another great way to generate leads. Whether you co-host a webinar, record a podcast together, or go live on social media with someone in your niche, partnerships help you tap into new audiences. Collaborating with other entrepreneurs builds trust and expands your reach, both of which are essential for lead generation.

Michele Duwe from Miss Task | Lead generation through content: 5 content strategies that work to generate leads

Optimize for Voice Search

With the rise of voice assistants like Alexa and Google, optimizing your content for voice search is becoming more important. This means using conversational, long-tail keywords that match how people speak their queries. When you get this right, your content becomes easier to find—and more likely to generate leads.

 

Leverage User-Generated Content (UGC)

Encourage your audience to share their experiences with your products or services. User-generated content, like reviews or social media posts, builds credibility and trust. People are more likely to trust recommendations from other users than from brands, making UGC a powerful lead generator.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

  • 2 vertical video clips
  • 1 Carousel post graphic and caption
  • 1 Quote/Static post graphic and caption
  • 1 Graphic and caption to specifically promote the podcast episode
  • 4 Additional Social Media Captions
I Want This Done for Me

The Money Is in the List

You’ve heard me say it before—the money is in the list. Building a strong email list filled with potential clients is one of the smartest things you can do for your business. When you collect contact information and nurture those relationships, you position yourself as the solution to their problems. And when the time is right, they’ll say, “Yes, I want to work with you.”

 

Time To Wrap This Up

Lead generation isn’t a one-time event—it’s a process. The key is to be consistent. Track your progress, analyze what’s working, and adjust your strategy along the way.

Thank you for reading! If you found this helpful, grab my free resource, Know Thy Numbers. It’s a Google Sheet you can copy and make your own to start tracking your results. Until next time, happy content creating!

Internal Linking: https://misstask.com/relationship-funnel-successful-content-marketing/

The Essentials of a Content Marketing Plan

The Essentials of a Content Marketing Plan

by | Content Marketing

Michele Duwe from Miss Task | The Essentials of a Content Marketing Plan

In order for your online wellness coaching business to succeed, you need to produce consistent core content or long-form content. You know, that content that has a long shelf life. And a central content marketing plan is built around your long-form content.

 Avoiding the Social Media Trap

Are you spending all your valuable resources getting caught up in the social media posting game? When really, it's only one piece of your overall content marketing plan. Social media is a great way to meet people who share your interests. But here’s the interesting part: it’s not everything. To avoid the social media trap, it all begins with your core content.

Your core content consists of blog posts, podcasts, or YouTube videos. It forms the cornerstone of your content marketing plan.

The Content Marketing Pie

It’s funny, but when I think of a content marketing plan, I see a pie cut into different-sized pieces. 🤷‍♀️ Social media is just one of those pieces. Your content marketing plan requires more than just social media.

So, what other pieces make up your content marketing plan? Here are the contents of a complete marketing plan:

  • SEO-optimized website content
  • Blog posts
  • Podcasts
  • YouTube videos
  • Email marketing to your list
  • Social media posts

Now, this is important: your content marketing plan should include a core piece of content that gets repurposed. This core content will drive traffic back to your website and support your overall strategy.

Choosing Key Topics for Your Core Content

What key topics will you discuss each week with your core content? What problems are your ideal clients trying to solve in their wellness journey?

If you haven’t already, brainstorm your content pillars. These are the core topics you’ll return to consistently. These pillars should align with your business and the solutions you offer

A Practical Content Marketing Plan

Here’s an example of how you might structure your content marketing plan to make the most of your core content.

Think of this like an 80/20 strategy: 80% of your time goes into creating high-quality evergreen content, and 20% goes into promoting that content across various platforms.

It all starts with one long-form piece of content—your podcast or blog post. You then break that down into smaller pieces for other platforms like social media, email marketing, or even Pinterest infographics.

Michele Duwe from Miss Task | The Essentials of a Content Marketing Plan

The Weight Loss Coaching Content Plan

For example, if you’re a weight loss coach, your weekly blog posts or podcasts could focus on specific challenges your clients face. Your email newsletter could offer tips, recipes, and motivation. Your social media posts could share quick tips, before-and-after photos, or testimonials. And on YouTube, you could post monthly videos about targeted exercises, nutrition myths, or mindset shifts.

Create a lead magnet, like a meal planner or workout guide, to grow your email list. Once people are on your list, send them new plans either monthly or quarterly. You don’t have to create endless new content—just 12 base plans with small tweaks will do.

 

Batching Your Content

Now, let’s talk productivity. Batching your core content is essential. When you batch similar tasks, it keeps you in the same frame of mind. You’re more productive when you focus on one thing at a time.

Here’s how to batch your content marketing planning:

  • Brainstorm ideas
  • Research keywords
  • Write outlines or scripts
  • Record videos or podcasts
  • Edit videos or podcasts
  • Transcribe content using tools like Descript
  • Write blog posts from your transcript
  • Create graphics in Canva
  • Upload and schedule posts
  • Schedule social media content

Sit down once a week and schedule everything in one go. This makes the entire process much easier.

 

Repurposing Your Core Content for Social Media

Now that we’ve discussed the importance of your core content, let’s circle back to social media. Repurposing your core content for social media helps in two ways. First, it gives your followers a peek into your main content. Second, it makes creating social media content easier.

I’ve even created a Core Content Repurposing Google Doc to make this simple and effective.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

  • 2 vertical video clips
  • 1 Carousel post graphic and caption
  • 1 Quote/Static post graphic and caption
  • 1 Graphic and caption to specifically promote the podcast episode
  • 4 Additional Social Media Captions
I Want This Done for Me

Time To Wrap This Up

Friends, if you need help with your content planning, go ahead and grab my free resource—the Content Workflow Workbook—to help you work through your core content planning.

Thank you so much for your time! I hope you found this helpful and that it makes your content creation process smoother. Let’s grow, friends!

Little Side Note: 
Have you read this post yet? Asana Calendar: How to Create a Simple Content Calendar

Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation

Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation

by | Content Marketing

Michele Duwe from Miss Task | Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation

As a health and wellness coach, it’s easy to feel the pressure to show up everywhere online. You see other coaches posting on all the social media platforms, and it’s tempting to think you need to do the same to stay relevant. But here’s the thing—social media is only one piece of your marketing puzzle. Falling into the trap of social media as your only strategy can overwhelm you and lack of the desired results.

What Is the Social Media Trap?

The social media trap happens when you believe social platforms are the only way to generate leads and grow your coaching business. Social media can help you reach potential clients, but it shouldn’t be your only strategy. If you rely solely on it, you limit your opportunities to build sustainable growth.

Now, this is important—if Instagram or Facebook goes down (it happens!), your entire marketing strategy shouldn’t fall apart with it. You need to diversify your efforts to avoid this trap and grow your business with less stress.

5 Ways to Avoid the Trap of Social Media

 

1. Diversify Your Marketing Efforts

Don’t put all your eggs in one basket. In other words, your marketing should go beyond social media. Consider adding email marketing, content marketing, or even paid ads if your budget allows. When you spread your efforts, you reduce the pressure on any one platform to bring in leads.

And here's the kicker—you won't be the one panicking when Instagram decides to take a day off.

2. Repurpose Your Content to Maximize Reach

As a coach with a podcast, you’re already creating great content. Now, it’s time to spread that content across multiple channels.

  • Turn podcast episodes into blog posts.
  • Record blog posts into podcast episodes.
  • Use snippets from both as social media content.
  • Send newsletters without creating new material from scratch.

This strategy reinforces your message across platforms, reaching different audiences without extra work.

3. Use Social Media to Drive Traffic to Your Website

It all boils down to this: your website should be the hub of your online presence, and social media can be a great way to drive traffic to it. Use your social media profiles to promote your website and encourage people to learn more about your coaching services.

Pro tip: Add a link in your Instagram bio that directs visitors to a landing page on your website that looks similar to Linktree. This makes it easy for potential clients to find everything they need and visit your website.

Michele Duwe from Miss Task | Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation

4. Leverage SEO to Attract Clients

Yes, SEO can seem intimidating. But keep this in mind—social media isn’t the only way people find services like yours. Optimizing your website can improve your visibility in search results, helping you attract clients who are actively searching for what you offer.

You don’t need to target keywords with huge search volumes. Even a lower-traffic keyword that gets you on page one is valuable. Remember—10 new visitors on your website are 10 new opportunities.

SEO takes time, but it works. Test it out, and stick with it to see results.

 

5. Build Relationships with Other Coaches and Businesses

Networking is an underrated strategy. Reach out to other health and wellness coaches or businesses with complementary services.

  • Partner with a yoga studio to offer a guest talk.
  • Collaborate on a blog or podcast episode with another coach.

Building these connections expands your audience and introduces you to potential clients.

Focus on Relationships and Value

It’s funny, but one of the best ways to grow your business is to offer value before asking for a sale. A podcast is perfect for this—it helps build authority and trust. When people feel like they know and respect you, they’re more likely to become paying clients.

Whether through free resources, webinars, or insightful content, offering value upfront strengthens your relationships. And here’s the catch—you need to have a clear paid offer that makes it easy for potential clients to work with you.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

  • 2 vertical video clips
  • 1 Carousel post graphic and caption
  • 1 Quote/Static post graphic and caption
  • 1 Graphic and caption to specifically promote the podcast episode
  • 4 Additional Social Media Captions
I Want This Done for Me

Break Free from the Social Media Trap

By diversifying your efforts and avoiding the trap of social media, you’ll reduce stress and create more sustainable growth. Take a step back from the social media whirlwind and explore other strategies that align with your business goals.

Thank you for reading! If you found this helpful, I’d love for you to share it with your business bestie or subscribe to my podcast Content Systems for Growth for more tips like these. And as always, if you’re ready to take your content strategy to the next level, the link to work with me is just a click away. Let’s grow, friends!