Are you looking for ways to drive organic traffic to your online business? Content creation is an important part of any successful digital marketing strategy. Where should you start when creating content that will generate the most interest and engagement? Let's chat about where to create content to drive organic traffic to your website.

We'll cover podcasts, social media posts, blogging, and email marketing – all great avenues for driving ideal leads to your website! Wherever you decide to create content, remember that consistency is key; keep up with regular posting habits for long-term success.

Podcasts:

I think I’ve been in love with podcasts since the very beginning. I would drive around the Midwest as a sales rep, visiting all my customers and soaking in every bit of wisdom. Podcasts provided endless topics to explore. What do you want to learn about business, health, wellness, organization, and time management?

This makes podcasts an effective way to reach a wide audience and drive organic traffic to your website. By attracting the right people, you can pique their interest and help them solve their problems.

The best podcasts have a mix of stories, provide advice, the best next step, and of course, things to think about. When creating podcast content, it's important to focus on topics relevant to your ideal client and your offerings. 

Doing this will ensure that the podcast is informative and engaging.

Ensure you end each episode with a clear call to action, allowing listeners to learn more about you. In my mind, Amy Porterfield is the queen of this with her Marketing Made Easy podcast. Amy always gives a call to action in her podcasts. 

How would you put this into practice? 

Here’s an example, If you're a life coach specializing in helping people achieve their goals. Consider creating episodes that focus on goal-setting strategies and motivational tips.

Ensure each episode has a simple, actionable takeaway that listeners can use immediately to get results from what they've learned.

At the end of each episode, direct them to the show notes. Provide links on where they can connect with you via your website or free offer. 

Be sure to outline your podcast before recording to avoid leaving out any key points you want to cover. And yes, Friend, this is a tip based on my past mistakes. Sometimes you get so excited to share that it becomes more of a train wreck than helpful.

Podcasts are an effective way to drive organic traffic to your website and build your audience.

Social Media

Social media can become a trap if you’re easily distracted. Well, maybe that’s just me with my shiny object syndrome. Business owners who want to connect with ideal clients can benefit greatly from social media. With social media platforms like TikTok, Facebook, Instagram, and Pinterest, entrepreneurs can connect with ideal clients instantly.

When creating content for social media, it’s important to focus on topics relevant to your ideal client. What type of questions are people asking in the comments? Make sure the content you create answers those questions in a clear, concise, and informative manner. 

Hey, don't be shy about throwing in some call-to-actions in your post. Ask your followers some questions so they can chime in with their thoughts in the comments.

Suggest they share the post with a business bestie who could use the info. You could even drop a CTA in there to let your followers know where to learn more about your business. And if you can direct them to your website, that's even better, am I right?

Social media is a great platform to share your content and engage with your ideal clients!

Email Marketing

A client recently asked me if email marketing was dead. No, it is not. How much time do you spend in your inbox every day?

Email marketing is a powerful tool for your business to stay connected with your clients and build relationships with your subscribers.

Have you ever considered all the amazing things you can do with email marketing? You can send newsletters, share exclusive offers, and even introduce your clients to awesome brands you love and use. The possibilities are endless!

Create engaging and informative content when creating emails for your target audience. I'd like to dive into a few tips about writing your emails.

Make Your Subject Line Engaging

Ensure the subject line is engaging to get your email noticed in your ideal client's inbox. The subject line should be concise yet catchy enough that readers can quickly understand the message.

Have you ever tried to use an action word such as “Discover” or “Unlock” to make your subject line stand out? How about personalizing your subject line by including the subscriber's name?

Did you know that personalizing significantly increases open rates? I’m on the fence regarding emoji. Do you use them in your subject line? I will say they do catch my eye!

Writing Compelling Content

Once you have drafted an interesting subject line, it's time to write compelling content for your email campaign.

What do you find compelling in your inbox? Do your eyes glass over with an email that is all copy? Ensure you're speaking from the heart and providing helpful information to your reader. Or sometimes it's just fun to entertain.

Don't forget to add images if you'll include a lot of copy in your email message.

Use Canva to create informative graphics with the key points. These grab attention and keep your reader scrolling down. It also draws the reader's eyes towards certain sections of your message more easily than plain text would do alone. If you're new around here, you may not know my love for pretty emails.

Adding a Call-To-Action

Email marketing campaigns should always include a call-to-action (CTA). Friends, this is a great way to urge readers to visit your business's website. Or if you’d like to grow your social media followers, ask them to go follow you. A CTA should be short yet effective, so readers know exactly how to take further action after reading through your message.
How can I increase the organic search traffic to my site?
1. Optimize your content for search engines by including relevant keywords and phrases in titles, headings, meta descriptions, and body text.
2. Create high-quality content that is valuable to readers and solves their problems or questions.
3. Use internal links within your website to help visitors navigate from one page to another related topic easily.
5. Take advantage of social media platforms by sharing engaging content and encouraging followers to share it, further increasing visibility online.

As an online business owner, you likely understand the importance of creating valuable free content for your audience. However, you may not be able to sustain your business long-term solely by providing free content. It's here that the art of repurposing free content into a tripwire or tiny offer comes into play. Consider converting free content, such as video series or challenges, into a tripwire or tiny offer that leads to a larger paid offer. You can maximize the value of your content by following these strategies.

Solutions Are Found In The Struggle

Isn’t crazy that the best solutions are found in the struggle? If you think about it, the solutions to your challenges can often be found when you work through them instead of giving up.

I swear, sometimes, I’ve been crowd the queen of struggle; I guess it has advantages since I’ve found many solutions. LOL.

I’ll share one of my stories with you. When I started my online business, I struggled to make a profit. While some of it had to do with a terrible case of imposter syndrome. The main issue was that I didn’t create a plan to take my potential clients from my free content to my paid services. I’d spend a ton of time creating free content on my blog and various lead magnets, but I didn't see much for a return on my investment. I had become exhausted, burnt out, and discouraged from all the content creation.

That's when I started to figure out ways to repurpose my free content. Instead of constantly creating new content, I realized I could transform my existing content into something I could sell.

You see when your free content is a proven asset to your clients, this is the time to transform it from free to a tripwire or tiny offer.

By repurposing the free content into a tiny offer, you know without a doubt that it will provide value. There is something magical about not feeling like valuable content is sitting there unused.

The Art of Repurposing Free Content

Let's take a look at steps you can take to convert your current free content into a profitable tripwire:

1. Identify Your Best Content: Look at your existing content and identify the pieces that resonate most with your audience. These are the pieces that you can repurpose into something more profitable.

2. Repurpose Your Content: Once you've identified your best content, repurpose it into a format suitable for a tripwire or tiny offer. For example, you could turn a popular blog post into a workbook, a video series, or a challenge into a mini-course.

3. Add Value: Add extra content, bonuses, or resources not previously included in your free content to make your tripwire or tiny offer a little more enticing.

4. Create a Sense of Urgency: A tripwire or tiny offer is designed to create a sense of urgency and encourage your audience to take action. You can achieve this by setting a deadline or limiting the number of copies available. 

5. Set a Low Price: Your tripwire or tiny offer should be priced low enough to be an easy yes, but high enough to create perceived value. The price will depend on your audience, your niche, and the value that you're offering.

6. Promote Your Tripwire: Once your tripwire or tiny offer is ready, it's time to promote it. You can promote it on your website, social media channels, and email list. I tend to gravitate to organic marketing.

7. Track and Analyze Your Results: Finally, it's essential to track and analyze your results to see how well your tripwire or tiny offer is performing. Look at conversion rate, revenue generated, and customer feedback metrics, and adjust as needed.

Do you need a tracking system? Here is the link to download my Know Thy Numbers Google Sheet to help you track it all. 

Using your free content as a tripwire or tiny offer to generate leads to a bigger paid offer can help you grow your online business. Get started exploring the possibilities today and take your business to the next level!