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System for Content Creation

System for Content Creation

by | Content Creation

Creating content for online businesses and life coaches can be a time-consuming task. How can you make the process more efficient? It's by implementing a simple system for content creation to streamline your workflows. A system for content creation is designed to help you organize your work into repeatable processes that save both time and energy. A system to make it easy to create new content and reuse older loved content. Come on, let's explore the benefits of using a system, how to set one up, tips on organizing it, and finally, quick action steps to get you started. 

What is a System for Content Creation?

I'm guessing you already know the benefits of creating content and why it is essential to your business growth. A system for content creation helps streamline this process by providing a repeatable workflow and tools that can be used to create, manage, and share content more efficiently.

A key tool is project management software. This software allows you to organize tasks into projects, assign yourself deadlines, track your progress, and know exactly what you should be working on when you sit at your desk. 

Once you get to the point that you need to hire a team member, project management software is necessary. It keeps everyone on the same page and efficient.

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Any content creation system should include workflow automation tools.

Workflow automation tools are another important part of any system for content creation. These tools help automate repetitive tasks such as sending emails to your subscribers or posting updates on social media platforms so that they don’t have to be done manually every time. 

Automation saves time and energy by allowing you to batch your work while ensuring consistency across all channels where your business shares its content.

Templates for everything are a cornerstone in a content creation system. You see, templates provide you with guidelines when creating new pieces of content.

I don’t know about you, but scrolling through Canva and looking at all the possibilities feels overwhelming. Instead, you’ll have different templates already created that only need to be duplicated and updated. Not only that, it provides brand consistency across the different platforms. 

The goal of a content system is to make it easier for your business and still produce high-quality work faster than ever before. This gives you more time back in your day so that you can focus on helping more of your ideal clients

Having a system for content creation helps you to be more organized, efficient, and productive with your work. It's an invaluable tool that can help any online business maximize its potential. 

Benefits of Using a System for Content Creation

Your business can benefit greatly from creating a content creation system.

Efficiency is improved when you have a repeatable process in place, as it eliminates the need to reinvent the wheel each time you create a new piece of content.

Additionally, having an organized system makes it easier to find what you’re looking for and find the information you need quickly. Do you see how huge this is?

Having a well-defined system in place also increases productivity. By breaking down tasks into smaller steps and creating checklists of things that need to be done, you will know exactly what needs to be accomplished. This helps keep everyone on track and ensures nothing falls through the cracks. This means you won't be in fanatic content creation mode at all hours of the night. Can I get a Hallajua?

In a system for content creation, everything is clearly laid out from start to finish, so there are fewer chances of mistakes or inconsistencies when it comes to posting.

Having a repeatable process in place makes it much easier to get your content done without having to remember all the steps.

You need content marketing strategies such as blogging and reusing it on social media to stay relevant as an online business owner.

Why does this work? Using a system for content creation can help you streamline your processes, save time, and produce valuable content. 

How to Set Up a System for Content Creation

What type of content do you create? Are you a blogger, podcaster, or Youtuber? 

What most people don't realize is that your main content should be on multiple different platforms to reach your ideal clients where they are. 

Right now, you may be listening to this podcast or maybe reading the blog post. 

Regardless of how you consume it, this content is all part of my content system.

Your system should do the same thing. 

In order to create an organized workflow, you'll need to outline each step in the process from start to finish. You don't need to worry, I've got you covered. For a starting point, you can download an outline of my system. You can either find the link below or in the show notes. 

However, if you prefer to do it on your own, begin by outlining how ideas will be generated and stored until you're ready to use them. A great way to do this is by creating an idea bank. 

Check out this post or listen to ways to create an idea bank.

With an idea bank for inspiration, you'll be able to easily plan out your content calendar and know exactly what to create and when. 

In addition to researching keywords, you'll want to determine if your ideal client is actively seeking solutions to that problem. If so, you can begin to outline your content. You'll want to set a time limit because creative minds may become time blind. I'm guessing you're all familiar with Parkinson's Law, which states that your work expands to fill the time you have available. 

Next, you'll either write or record your audio/video. 

Your audio/video is transcribed into your blog post or show notes. Descript is my tool of choice for this action. 

Use your already created Canva templates for graphics and schedule your content. 

When setting up a system for content creation, it is important to remember that every business has different needs; therefore, tailor your workflow accordingly. 

Additionally, keep an eye out for potential areas where improvements can be made over time as needed. 

Furthermore, look into automation options which can help reduce manual labor associated with certain tasks such as scheduling posts on social media platforms or sending emails when new pieces of content go live online.

Creating a system for content creation can help streamline your process and maximize efficiency. With the right tips, you can optimize your system even further – let's look at how in the next section.

Tips for Optimizing Your System for Content Creation

Having a system for content creation is essential for any online business owner or coach.. It helps streamline the process of creating and distributing content, ensuring that tasks are completed on time and consistently.

However, it’s important to optimize your system further in order to maximize efficiency and productivity. 

Here are some tips for optimizing your system for content creation:

Automate Tasks:

Automating certain tasks can help save time and energy for content creation. Consider using workflow automation tools like Zapier to automate repetitive processes like sending emails or updating social media accounts. This will free up more time so you can focus on helping your clients.

Project Management Software:

Project management software can be extremely helpful when managing multiple projects at once. Use this type of software to keep track of deadlines, assign tasks, monitor progress, collaborate with your team members, and store documents related to the content all in one place. This will ensure that you know exactly what to do next and keeps things organized from start to finish.

Time Tracking Tools:

Time tracking tools are great for monitoring how much time you spend on each task when you’re creating content  – from research and planning stages right through posting and repurposing. When you know where you spend your time it allows you room for improvement in terms of efficiency or productivity levels.

By following these tips, you will have an optimized system that allows you to create consistent content quickly while also freeing up more time so you can focus on other aspects of running your business and  coaching practice.

Still not sure where to start with your system for content creation and what a little more one-on-one attention than a downloadable? Schedule a 30-minute mini session, we will decide on the best project management system for you and I’ll send you away with a template to get you started. 

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Little Side Note

When you have a repeatable process in place, it allows for efficiency, and consistencany to the content creation process. 

By setting up a project management software, having a repeatable process in place, and optimizing your system as needed you can create content with ease. 

A well thought out system for content creation will not only save time but also ensure that all of your content is consistent and is a valuable resource for your ideal client. 

With this approach you'll be able to maximize productivity while minimizing stress levels so that you can focus on what really matters: creating great content.

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Conclusion

Having a system in place to create content efficiently and effectively can help you maximize your productivity, save time, and produce high-quality output consistently over time.

The key to setting up an effective system for content creation is selecting the right tools that best meet your needs. This could include project management software such as Asana or Trello, writing tools like Google Docs or WordPress, and image editing programs like Adobe Photoshop or Canva. Once you have chosen the appropriate tools for your workflow, it’s important to establish a clear structure so that everyone involved knows what their roles are and how they should be working together.

To optimize your system for content creation further, make sure to set deadlines for each step of the process so that tasks don't get overlooked or forgotten about. Additionally, having regular check-ins with team members will ensure that everyone is on track with their assigned tasks while also allowing them to voice any concerns they may have about their workloads or processes. Finally, make sure all feedback from stakeholders is documented properly so it can be easily accessed when needed in the future.

By following these tips and creating a well-structured system for content creation tailored specifically towards meeting your own unique needs, you can ensure that everything runs smoothly every time new content needs to be created; saving you both time and money in the long run.

Lead generation through content: 5 content strategies that work to generate leads

Lead generation through content: 5 content strategies that work to generate leads

by | Content Creation, Content Marketing

The Power of Content Marketing: How to attract and retain clients

I love the content creation process. It’s funny, when I began my online business, my least favorite thing to do in my business was to write content for my blog. Now, seven years later, it’s the process I look forward to in my business. The behind the scene content operations. It brings me all the joy. This is good because content marketing is a powerful tool for attracting and retaining clients, and it can also be a great way to generate leads for your small online business.

Dive into content strategies for your small online business.

Let's explore some strategies for driving leads and conversions through content marketing.

 

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One content strategy is to create valuable, informative content.

Now, I know what you are thinking, Michele; this is not revolutionary. I’ve heard it before. You see, informative content that addresses your ideal client needs and pain points is essential, so it bares repeating.

Here’s why it’s important, if a business owner does not love the content creation process, it can be one of the first things to go when they are feeling overwhelmed. Similarly, they may throw up content that maybe isn’t their best work. Hey, know I will not throw any stones here, because content creation can be exhausting.

Being that not everyone will take the time needed to create valuable content.

One key content strategy is creating informative content, this could be in the form of blog posts, whitepapers, ebooks, podcasts, or even videos. By providing valuable information to your audience, you can establish yourself as a thought leader in your industry and gain the trust of potential leads.

​Two is to optimize your content for search engines.

Generally, optimizing content for search engines is not a crowd favorite. Be that as it may, by including relevant keywords and phrases in your content, you can increase the chances of your content ranking highly in search results, which can drive more traffic to your website and increase the visibility of your business to potential leads.

Three is to use social media for lead generation.

Haha, I think this is one that you either love or loathe. Regardless of your feeling, one of the main content strategies for lead generation is to use social media to promote your content and engage with your audience.

You can reach a wider audience and build relationships with potential leads by sharing your content on social media platforms and interacting with your followers. Especially the part about interacting with your followers.

Lead Generation Through Content: 5 Content Strategies that work to generate leads

Four is to utilize email marketing.

Even if you think email marketing is dead, I disagree. Using email marketing to nurture leads and drive conversions is a great way to let your subscribers know they are a VIP in your eyes.

By creating targeted email campaigns and providing valuable content to leads in your email list, you can keep them engaged and move them closer to working with you.

Five is to experiment with content to generate leads.

What works for some may not work for you. Instead of continuing to be something that you are not, experiment with different types of content to see what works best for your audience and what you enjoy creating. This could include creating infographics, hosting webinars, or even creating interactive content like quizzes or surveys.
By trying out different types of content, you can better understand what resonates with your audience and adjust your strategy accordingly.

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Little Side Note

“The money is in the list.” – John Reese

This quote highlights the importance of building a list of potential clients or leads for your online business. When a subscriber gets on your email list, it’s like they are leaning in saying tell me more. 
By collecting contact information from your ideal clients and nurturing them through targeted marketing campaigns, aka the solution to a problem they are actively looking for, you will likely have a portion of them stand up to say “Yes, I want to work with this person.” 
Lead generation is an essential component of any online business, and building and maintaining a strong list of ideal clients can make a significant impact on your success.

Following these content marketing strategies can effectively generate leads and drive conversions for your online business.

As always, it's important to consistently analyze and measure the success of your efforts to ensure you're getting the best results. With that said, if you’ve been looking for a way to get started with tracking your result. I’m including a link to my free resource, Know Thy Numbers. This is a Google Sheet that you can copy and make your very own. ?

Thank you for reading, and I hope you found this information helpful! I appreciate you, and I have you have a wonderful week.

Get started on tracking your results today with our free Know Thy Numbers resource!

Simply click the link below to access the Google Sheet and make it your own.

Don't miss out on this valuable tool for analyzing and measuring the success of your content marketing efforts.

Grab my template
Free Resource for coaches and course creators. Track your results to grow your business.
Content Repurposing Ideas You Can Try

Content Repurposing Ideas You Can Try

by | Content Creation, Content Marketing

Michele Duwe from Miss Task Content Repurposing

Are you on the content hamster wheel? Do you feel as if all you do is create new content for everything trying to get noticed by your ideal client? Have you taken a step back to create a plan to recycle or repurpose the long-form content you’ve already created for your online coaching business? Turning your YouTube videos or podcasts into a blog post. Or using your blog post as a script for YouTube or a podcast. Are you taking it one step further and using that for social media or your newsletter? If you are excellent. Are you recycling content in the right way?

What I mean by repurposing content correctly.

Whenever you record a YouTube video and then turn it into a blog post, do you think about SEO?

Or are you simply putting the transcript on your website? Yes, the easiest thing to do is to throw it up there.

If you’re going to put in the work, why not take it a step further to ensure that your blog is working for you and that you're setting it up for the platform it's on? I'm sure this is not new news to you because I’m assuming you’ve heard that you must follow the rules for your platform.

When creating content for YouTube, you want to ensure that you're following what YouTube would like to see. If you're publishing a podcast, you're creating content for the podcasting world, or if you're repurposing your content to a blog post, you're creating it with keywords in mind so that it’s the best for Google to be able to rank you.

Do you share it with your email list?

Do you spread the word regarding your new content to your email subscribers? This is a step that I bypassed for several years. Funny, I didn’t even consider it until a business coach asked if I was spreading the word about my weekly content with my email list.

Are you spreading the word about your long-form content to your email subscribers?

Or what if you send out a rock-solid content-rich newsletter each week? Can you take bits and pieces of your newsletter and create a long-form piece of content?

How do you spread the word and repurpose your content on social media?

While I know it is tempting to be everywhere on social media, is anyone else curious about TikTok? But here’s the thing, make sure you’re not spreading yourself too thin, and that who you want to attract is on the social platform you want to be on.

Regardless of your selected platforms, ensure you’re taking the content you’ve created and spreading the word across your social media platforms.

Your time and energy are your most valuable resources. After all, it takes a lot of time and energy to create amazing long-form content. Why not use it to its fullest potential so that people know about your fabulous new content?

Michele Duwe from Miss Task Content Repurposing

Repurposing Long-Form Content Process

You may be wondering how to do this for yourself; it’s easier than you think to repurpose content and spread the word.

After you filmed the video or recorded a podcast, why not have it transcribed to use as a base for your blog post on your website?
The transcription makes a great base for your blog post, be sure that you edit it and add in your keywords. Of course, write it so that it flows better for reading. However, the bulk of the work is done from the transcription.

Then pull out all the gold nuggets to share from that blog post and add them to a Google Doc for easy reference.

Your Google Doc is the guide. If you divide it into different sections to pull out copy, you can quickly mix and match with different images. The copy can then be reused and recycled.

What if you take your headlines from the long-form content and simply copy the headlines into an Instagram carousel section? The images used in the Instagram carousel could easily be resized into a Pinterest Idea Pin using Canva.

In essence, if you break up my long-form content into different blocks that you can use to repurpose onto your social media so that you do not have to create new content all the time.

This is important that content must be added to a repurposing content plan allowing you to direct your ideal clients back to your website at different times from different pieces of content.

At first, the content is posted more frequently. After the first month, it will go into a 90-day rotation.

When you have to spread the word about your content, you may find it frustrating to maintain all those little legs, but without telling people, they will not know about it.

You know it is good, so why not reuse and recycle it to reach more people?

Only 6% of your followers will see it anyway.

Have you heard that only 6% of your social media followers will see your content? During a walk, I heard this information on a podcast.

Guess what? I’ve heard this information before, and was I annoyed that I heard it again? Of course not I found it a great reminder.

Here’s the thing, if you're not posting about your long-form content, people may not be hearing about it.

That’s a shame because you’re content is amazing.

Keep in mind, do you remember everything that people post on their social media? I guess the answer is no. Do you remember who posted every blog post you read?

If you spend time on the hamster wheel of content creation, you will become exhausted and burnt out.

And the last thing you'll want to do is post anything on your social media.

You must have a repurposing content plan for the long-form content you're already creating.

I'm always shocked when peers tell me they don't have a plan for repurposing content.

It was one of the things that I thought everyone did. You see, it’s something I've just done in my business. I’ve experimented with different processes and now have a solid repurposing process.

And I'm sure this one will not be a shocker, either.

Your followers must see your amazing content at least seven times before it will stick in their minds and they'll remember those things you talk about.

Keeping the social media algorithm in mind is essential so that the right people can see your content.

Are you having trouble marketing or distributing that core content across all platforms? I get it.

If you’re having trouble recycling your content. 

If it is a challenge to recycle your content, try this. 

Create a few templates in Canva that you may utilize only when recycling your content. 

Here’s the thing: you can create a template for publishing your pillar content and a second for recycling content. 

Once you’ve created the copy for your social media, it can be renewed with new images. 

If you pull the gold nuggets out of the long-form content, you’ve done the leg work ahead of time. 

By creating a repurposing document, you can renew your content with new images utilizing the headlines created from the long-form post. End each post with a QR code to lead back to your website. 

What have you tried in the past with repurposing long-form content?

Have you tried to reuse your content only for it to feel challenging? Do you feel you could look at  that and see if there's a different way to make it easier for yourself to spread the word about the content you're already creating? 

If your answer is nothing, “I don't repurpose my content; I just continuously create new content.”

Why is that? Why are you not taking the time to spread the word about the content you're creating?

Are you looking back on that older long-form content that may not perform well? What could you refresh to drive more traffic to your site? 

Do you have similar posts on your website that might have that same information? Can you create a pillar or cornerstone piece of content on your website to have people come to just that area to help up your ranking?

How can you repurpose your content in a fresh new way? Maybe it is simply creating new images? 

Do you just need to refresh that copy a little bit so that it sounds better and more in tune with who you are right now?

Michele Duwe from Miss Task Content Repurposing

Your time and energy

It's your business. I'm curious, what do you think would be more time efficient, continuously creating new content or taking that long-form content and dividing it up so that you can repurpose it across different platforms? 

And suppose you are looking for a simple solution to repurpose your content. In that case, I suggest you start with a Google Doc with all the gold nuggets from your content. 

Simply add the link to your project management system, something like Asana Trello, Clickup, or whatever you use. The link will be added to your project management software, so you can refer to it anytime. It is a recurring task, reminding you to recycle your long-form content.

You want to work smarter, not harder when you're spreading the word about all the long-form content you've already created. 

So tell me, are you tired of all the bits and bobs that go along with spreading the word about your long-form content?

I would love for you to tell me down below in the comments. 

Ask any questions you have because I would be more than happy to answer them. 

Thank you so much for your time. I appreciate you, and I hope you have a wonderful week.