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From Free to Paid: Repurpose Content into a Paid Offer

From Free to Paid: Repurpose Content into a Paid Offer

by | Content Creation

As an online business owner, you likely understand the importance of creating valuable free content for your audience. However, you may not be able to sustain your business long-term solely by providing free content. It's here that the art of repurposing free content into a tripwire or tiny offer comes into play. Consider converting free content, such as video series or challenges, into a tripwire or tiny offer that leads to a larger paid offer. You can maximize the value of your content by following these strategies.

 

Solutions Are Found In The Struggle

Isn’t crazy that the best solutions are found in the struggle? If you think about it, the solutions to your challenges can often be found when you work through them instead of giving up.

I swear, sometimes, I’ve been crowd the queen of struggle; I guess it has advantages since I’ve found many solutions. LOL.

I’ll share one of my stories with you. When I started my online business, I struggled to make a profit. While some of it had to do with a terrible case of imposter syndrome. The main issue was that I didn’t create a plan to take my potential clients from my free content to my paid services. I’d spend a ton of time creating free content on my blog and various lead magnets, but I didn't see much for a return on my investment. I had become exhausted, burnt out, and discouraged from all the content creation.

That's when I started to figure out ways to repurpose my free content. Instead of constantly creating new content, I realized I could transform my existing content into something I could sell.

You see when your free content is a proven asset to your clients, this is the time to transform it from free to a tripwire or tiny offer.

By repurposing the free content into a tiny offer, you know without a doubt that it will provide value. There is something magical about not feeling like valuable content is sitting there unused.

From Free to Paid

During a content audit with a client, It didn’t take me long to recognize she was on the road to content creation burnout. 

Part of the content audit process is looking at all the free content to figure out how to reuse and repurpose it to prevent content creation burnout. Let me tell you she’s created a lot of free content over all her years as a mindset coach and online business owner. 

We discovered she had a gold mind of free content that could be repurposed into a tiny offer or a tripwire. She felt discouraged and frustrated with the consent churn of free content that was one and done. She was on the struggle bus to create a steady profit with her business. 

Using this strategy, we were to map out a sales funnel that took her audience from a free opt-in to a low-cost trip wire and then to her higher-priced offerings. And the best part? It required minimal additional effort on her part. 

The Art of Repurposing Free Content

Let's take a look at steps you can take to convert your current free content into a profitable tripwire:

1. Identify Your Best Content: Look at your existing content and identify the pieces that resonate most with your audience. These are the pieces that you can repurpose into something more profitable.

2. Repurpose Your Content: Once you've identified your best content, repurpose it into a format suitable for a tripwire or tiny offer. For example, you could turn a popular blog post into a workbook, a video series, or a challenge into a mini-course.

3. Add Value: Add extra content, bonuses, or resources not previously included in your free content to make your tripwire or tiny offer a little more enticing.

4. Create a Sense of Urgency: A tripwire or tiny offer is designed to create a sense of urgency and encourage your audience to take action. You can achieve this by setting a deadline or limiting the number of copies available. 

5. Set a Low Price: Your tripwire or tiny offer should be priced low enough to be an easy yes, but high enough to create perceived value. The price will depend on your audience, your niche, and the value that you're offering.

6. Promote Your Tripwire: Once your tripwire or tiny offer is ready, it's time to promote it. You can promote it on your website, social media channels, and email list. I tend to gravitate to organic marketing.

7. Track and Analyze Your Results: Finally, it's essential to track and analyze your results to see how well your tripwire or tiny offer is performing. Look at conversion rate, revenue generated, and customer feedback metrics, and adjust as needed.

Do you need a tracking system? Here is the link to download my Know Thy Numbers Google Sheet to help you track it all. 

Using your free content as a tripwire or tiny offer to generate leads to a bigger paid offer can help you grow your online business. Get started exploring the possibilities today and take your business to the next level! 

Where to Create a Workflow for Content Creation

Where to Create a Workflow for Content Creation

by | Content Creation, Planning-Organization-Productivity

Creating content for your blog, podcast, or YouTube channel can be difficult and time-consuming. Knowing where to create a workflow for content creation is key to streamlining the process. Workflows are an essential part of project management, allowing you to stay organized while making sure all tasks get done on time. When creating content, workflows offer many benefits, such as increased efficiency and improved communication between team members.

Let’s explore different types of workflows that can be used for content creation, how to choose the right tool, and some popular tools available today for creating workflows! So let's dive in and learn how we can develop a workflow that is customized to your needs.

What is a Workflow?

A workflow is a set of tasks and processes to complete a project. By knowing what steps to take next, you can improve your efficiency. What does that mean for you? No more wasted time figuring out the next thing to do in your business.

This will be a shocker as an online business owner using a workflow for content creation. A content workflow includes steps such as researching topics, writing drafts, editing drafts, publishing posts on your WordPress website, and promoting the post on social media platforms.

Using this type of workflow can save time by batching work when your research topics, writing drafts, creating social media posts, or batch recording, ensuring consistency across all your content pieces.

Are you a life coach? You may also benefit from creating workflows for your clients' progress-tracking process, which could include setting goals at the start of each session, evaluating progress throughout the coaching sessions, providing feedback after each session, reminders to follow up with clients via email, and finally evaluating overall results at the end of your time together.

You can easily track client progress over time with this type of workflow, saving you time from manually tracking every step. 

Workflows help online businesses to stay organized by allowing them to create templates for different types of projects. This will ensure that everyone involved knows exactly what needs to be done when working on a particular task or project.

For instance, if you were running a digital product store alongside your coaching business, you could create separate workflows for product launches.

Each step would be outlined in the workflow template. Allowing you to duplicate the template and tweaking to the current launch plan. Utizling workflow templates when launching a digital product without having to reinvent the wheel from scratch every time.

A workflow allows you to organize the process that helps streamline the creation of content, making it easier to manage and track progress. With its many benefits, creating a workflow for content creation can help save time and energy while increasing efficiency.

Benefits of Using Workflows for Content Creation

Workflows are an essential tool for any online business owner who creates content to connect with their audience. They provide a structure to the creative process, ensuring that tasks are completed in the correct order and on time. I'm guessing you do not love scrambling at the last minute because you forgot a key step in the process.

One of the primary benefits of using workflows is improved efficiency. By using workflows, you can make complex projects easier to manage by breaking them down into smaller tasks that can be completed faster and more accurately.

It helps meet deadlines without sacrificing quality. It also allows you to plan your next move rather than trying to do everything at once, which can cause mistakes or delays.

Another benefit of using workflows is to refine your process before you hire your first team member. It will help you to identify the areas that you'd like to outsource first and easily onboard them into your business.

In this way, you will be able to assign tasks and responsibilities clearly. This will ensure that your first hire knows what they need to do and when they need to do it. As a result, communication is easier and confusion over who should be doing what is reduced. It also encourages feedback from all parties involved so problems can be addressed quickly before they become bigger issues down the line.

Finally, workflows help improve accuracy by providing clear guidelines for each step of the process. This includes editing guidelines such as spelling checks, brand voice or style guides to keep your brand content consistent.

It ensures consistency between all pieces created by you and your team members.

Using workflows for content creation can save time and money while also improving the quality of your content.

Types of Workflows for Content Creation

The purpose of workflows is to streamline the content creation process and ensure that tasks are completed on time.

When it comes to creating content, there are several types of workflows that can be used.

Content Calendars:

A content calendar is a workflow tool to plan out your content strategy in advance. What products or services you'll be promoting is a key factor in your content calendar.

A clearly defined content calendar will allow you to organize your ideas, set deadlines for each task, and track progress over time.

With a content calendar, you will know exactly what you need to create on your next content creation batch day.

Task Management Systems:

An easy way to create templates that break down all the tasks is possible with task management systems. You'll be able to set reminders, due dates, and priority levels, as well as keep all the links in one place.

Project management systems are all designed to make sure nothing slips through the cracks during the content creation process.

Automated Publishing Tools:

By using automated publishing tools, you can schedule posts ahead of time, so they don't have to upload them manually.

You can set how often posts go out to stay consistent with your posting schedule without having to spend too much time on it every day.

Overall, workflows have many benefits when it comes to creating quality content quickly and efficiently. While still ensuring each step in the process is done – from planning out ideas right through to publication.

In short, workflow systems streamline your content creation process. They reduce potential errors or oversights along the way and ensure that all tasks have been completed before your content goes live.

Choosing the Right Workflow Tool

When it comes to choosing the right workflow tool for content creation, there are a few key factors to consider. It's important to consider the costs of the tool; you want to make sure that you're getting value for your money.

Ease of use is also important; look for tools that do not make you feel overwhelmed. There is a reason we have so many options. Just because a tool is good for your friend does not mean it will be good for you.

The best tool is always the one that you will use.

Scalability should also be taken into account; choose a tool that can grow with your business as needed. Integration with other tools is another consideration, as this can save time and effort when creating content across multiple platforms or applications. Finally, customer support options should be available in case any issues arise while using the tool.

The type of workflow tool you choose will depend on what kind of content you need to create and how complex your workflows are likely to become over time.

For basic tasks such as creating blog posts or scheduling social media updates, simple drag-and-drop editors may be the better option – they allow you to quickly build out your workflows without being overwhelmed. Plus, it will be easier on your creative brain.

Ultimately, the right choice depends on what works best for you. If you'd like help finding the right tools for you, set up a 30-minute mini-session, and we will figure out the best project management tool for you. I'll throw in a template to get you started.

Don't be scared to do a bit of trial and error. Many companies offer free plans to start with, so you can jump in and start playing around with the software.

Choosing the right workflow tool is essential to ensure your content creation process runs smoothly and efficiently.

Online Business Owners | Workflow For Content Creation

Popular Tools for Creating Workflows

There are a variety of tools available for creating workflows that can help you get the job done quickly and easily.

Trello: Trello is a popular workflow tool that allows users to create boards with lists, cards, and tasks. If sticky notes are your friend, this may be the right system for you. It’s easy to use and offers features such as assigning tasks, setting due dates, adding comments, and attaching files. You can also collaborate with other users in real time by sharing boards or inviting them to join your team.

Asana: Asana is another great option for creating workflows. This tool allows you to create projects, assign tasks and track progress all in one place. It also has powerful collaboration features like task dependencies. These features allow you to set up complex relationships between different tasks within a project so they can be completed in the right order automatically.

ClickUp: ClickUp is highly customizable, allowing users to create and configure their own workflows, views, and integrations with other tools. It is for users who like flexibility. I'd like to point out that due to its flexibility, it does have a learning curve. It can be used by teams of any size and across different industries, from software development to marketing and education.

MeisterTask: MeisterTask is a web-based task management and collaboration tool designed for individuals and teams of all sizes. One of the key features of MeisterTask is its Kanban-style project board, which allows users to visualize and track their tasks through different stages or workflows. This makes it easy to see the status of each task and move them along as they progress.

MeisterTask also offers a variety of task management features, such as due dates, checklists, and attachments. In addition, it has the ability to assign tasks to team members and set priorities.

Online Business Owners | Workflow For Content Creation

Wrap Up

Workflows allows you to streamline your processes, save time, and increase efficiency. When choosing the right workflow tool, it is important to consider your specific needs and budget. Popular tools for creating workflows include project management software such as Asana or Trello. No matter which option you choose, having a well-defined workflow in place will help you stay organized and get more done with less effort – making it easier than ever to create consistent content that resonates with your audience.

System for Content Creation

System for Content Creation

by | Content Creation

Creating content for online businesses and life coaches can be a time-consuming task. How can you make the process more efficient? It's by implementing a simple system for content creation to streamline your workflows. A system for content creation is designed to help you organize your work into repeatable processes that save both time and energy. A system to make it easy to create new content and reuse older loved content. Come on, let's explore the benefits of using a system, how to set one up, tips on organizing it, and finally, quick action steps to get you started. 

What is a System for Content Creation?

I'm guessing you already know the benefits of creating content and why it is essential to your business growth. A system for content creation helps streamline this process by providing a repeatable workflow and tools that can be used to create, manage, and share content more efficiently.

A key tool is project management software. This software allows you to organize tasks into projects, assign yourself deadlines, track your progress, and know exactly what you should be working on when you sit at your desk. 

Once you get to the point that you need to hire a team member, project management software is necessary. It keeps everyone on the same page and efficient.

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Any content creation system should include workflow automation tools.

Workflow automation tools are another important part of any system for content creation. These tools help automate repetitive tasks such as sending emails to your subscribers or posting updates on social media platforms so that they don’t have to be done manually every time. 

Automation saves time and energy by allowing you to batch your work while ensuring consistency across all channels where your business shares its content.

Templates for everything are a cornerstone in a content creation system. You see, templates provide you with guidelines when creating new pieces of content.

I don’t know about you, but scrolling through Canva and looking at all the possibilities feels overwhelming. Instead, you’ll have different templates already created that only need to be duplicated and updated. Not only that, it provides brand consistency across the different platforms. 

The goal of a content system is to make it easier for your business and still produce high-quality work faster than ever before. This gives you more time back in your day so that you can focus on helping more of your ideal clients

Having a system for content creation helps you to be more organized, efficient, and productive with your work. It's an invaluable tool that can help any online business maximize its potential. 

Benefits of Using a System for Content Creation

Your business can benefit greatly from creating a content creation system.

Efficiency is improved when you have a repeatable process in place, as it eliminates the need to reinvent the wheel each time you create a new piece of content.

Additionally, having an organized system makes it easier to find what you’re looking for and find the information you need quickly. Do you see how huge this is?

Having a well-defined system in place also increases productivity. By breaking down tasks into smaller steps and creating checklists of things that need to be done, you will know exactly what needs to be accomplished. This helps keep everyone on track and ensures nothing falls through the cracks. This means you won't be in fanatic content creation mode at all hours of the night. Can I get a Hallajua?

In a system for content creation, everything is clearly laid out from start to finish, so there are fewer chances of mistakes or inconsistencies when it comes to posting.

Having a repeatable process in place makes it much easier to get your content done without having to remember all the steps.

You need content marketing strategies such as blogging and reusing it on social media to stay relevant as an online business owner.

Why does this work? Using a system for content creation can help you streamline your processes, save time, and produce valuable content. 

How to Set Up a System for Content Creation

What type of content do you create? Are you a blogger, podcaster, or Youtuber? 

What most people don't realize is that your main content should be on multiple different platforms to reach your ideal clients where they are. 

Right now, you may be listening to this podcast or maybe reading the blog post. 

Regardless of how you consume it, this content is all part of my content system.

Your system should do the same thing. 

In order to create an organized workflow, you'll need to outline each step in the process from start to finish. You don't need to worry, I've got you covered. For a starting point, you can download an outline of my system. You can either find the link below or in the show notes. 

However, if you prefer to do it on your own, begin by outlining how ideas will be generated and stored until you're ready to use them. A great way to do this is by creating an idea bank. 

Check out this post or listen to ways to create an idea bank.

With an idea bank for inspiration, you'll be able to easily plan out your content calendar and know exactly what to create and when. 

In addition to researching keywords, you'll want to determine if your ideal client is actively seeking solutions to that problem. If so, you can begin to outline your content. You'll want to set a time limit because creative minds may become time blind. I'm guessing you're all familiar with Parkinson's Law, which states that your work expands to fill the time you have available. 

Next, you'll either write or record your audio/video. 

Your audio/video is transcribed into your blog post or show notes. Descript is my tool of choice for this action. 

Use your already created Canva templates for graphics and schedule your content. 

When setting up a system for content creation, it is important to remember that every business has different needs; therefore, tailor your workflow accordingly. 

Additionally, keep an eye out for potential areas where improvements can be made over time as needed. 

Furthermore, look into automation options which can help reduce manual labor associated with certain tasks such as scheduling posts on social media platforms or sending emails when new pieces of content go live online.

Creating a system for content creation can help streamline your process and maximize efficiency. With the right tips, you can optimize your system even further – let's look at how in the next section.

Tips for Optimizing Your System for Content Creation

Having a system for content creation is essential for any online business owner or coach.. It helps streamline the process of creating and distributing content, ensuring that tasks are completed on time and consistently.

However, it’s important to optimize your system further in order to maximize efficiency and productivity. 

Here are some tips for optimizing your system for content creation:

Automate Tasks:

Automating certain tasks can help save time and energy for content creation. Consider using workflow automation tools like Zapier to automate repetitive processes like sending emails or updating social media accounts. This will free up more time so you can focus on helping your clients.

Project Management Software:

Project management software can be extremely helpful when managing multiple projects at once. Use this type of software to keep track of deadlines, assign tasks, monitor progress, collaborate with your team members, and store documents related to the content all in one place. This will ensure that you know exactly what to do next and keeps things organized from start to finish.

Time Tracking Tools:

Time tracking tools are great for monitoring how much time you spend on each task when you’re creating content  – from research and planning stages right through posting and repurposing. When you know where you spend your time it allows you room for improvement in terms of efficiency or productivity levels.

By following these tips, you will have an optimized system that allows you to create consistent content quickly while also freeing up more time so you can focus on other aspects of running your business and  coaching practice.

Still not sure where to start with your system for content creation and what a little more one-on-one attention than a downloadable? Schedule a 30-minute mini session, we will decide on the best project management system for you and I’ll send you away with a template to get you started. 

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Little Side Note

When you have a repeatable process in place, it allows for efficiency, and consistencany to the content creation process. 

By setting up a project management software, having a repeatable process in place, and optimizing your system as needed you can create content with ease. 

A well thought out system for content creation will not only save time but also ensure that all of your content is consistent and is a valuable resource for your ideal client. 

With this approach you'll be able to maximize productivity while minimizing stress levels so that you can focus on what really matters: creating great content.

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Conclusion

Having a system in place to create content efficiently and effectively can help you maximize your productivity, save time, and produce high-quality output consistently over time.

The key to setting up an effective system for content creation is selecting the right tools that best meet your needs. This could include project management software such as Asana or Trello, writing tools like Google Docs or WordPress, and image editing programs like Adobe Photoshop or Canva. Once you have chosen the appropriate tools for your workflow, it’s important to establish a clear structure so that everyone involved knows what their roles are and how they should be working together.

To optimize your system for content creation further, make sure to set deadlines for each step of the process so that tasks don't get overlooked or forgotten about. Additionally, having regular check-ins with team members will ensure that everyone is on track with their assigned tasks while also allowing them to voice any concerns they may have about their workloads or processes. Finally, make sure all feedback from stakeholders is documented properly so it can be easily accessed when needed in the future.

By following these tips and creating a well-structured system for content creation tailored specifically towards meeting your own unique needs, you can ensure that everything runs smoothly every time new content needs to be created; saving you both time and money in the long run.