Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation
As a health and wellness coach, it’s easy to feel the pressure to show up everywhere online. You see other coaches posting on all the social media platforms, and it’s tempting to think you need to do the same to stay relevant. But here’s the thing—social media is only one piece of your marketing puzzle. Falling into the trap of social media as your only strategy can overwhelm you and lack of the desired results.
What Is the Social Media Trap?
The social media trap happens when you believe social platforms are the only way to generate leads and grow your coaching business. Social media can help you reach potential clients, but it shouldn’t be your only strategy. If you rely solely on it, you limit your opportunities to build sustainable growth.
Now, this is important—if Instagram or Facebook goes down (it happens!), your entire marketing strategy shouldn’t fall apart with it. You need to diversify your efforts to avoid this trap and grow your business with less stress.
5 Ways to Avoid the Trap of Social Media
1. Diversify Your Marketing Efforts
Don’t put all your eggs in one basket. In other words, your marketing should go beyond social media. Consider adding email marketing, content marketing, or even paid ads if your budget allows. When you spread your efforts, you reduce the pressure on any one platform to bring in leads.
And here's the kicker—you won't be the one panicking when Instagram decides to take a day off.
2. Repurpose Your Content to Maximize Reach
As a coach with a podcast, you’re already creating great content. Now, it’s time to spread that content across multiple channels.
- Turn podcast episodes into blog posts.
- Record blog posts into podcast episodes.
- Use snippets from both as social media content.
- Send newsletters without creating new material from scratch.
This strategy reinforces your message across platforms, reaching different audiences without extra work.
3. Use Social Media to Drive Traffic to Your Website
It all boils down to this: your website should be the hub of your online presence, and social media can be a great way to drive traffic to it. Use your social media profiles to promote your website and encourage people to learn more about your coaching services.
Pro tip: Add a link in your Instagram bio that directs visitors to a landing page on your website that looks similar to Linktree. This makes it easy for potential clients to find everything they need and visit your website.
4. Leverage SEO to Attract Clients
Yes, SEO can seem intimidating. But keep this in mind—social media isn’t the only way people find services like yours. Optimizing your website can improve your visibility in search results, helping you attract clients who are actively searching for what you offer.
You don’t need to target keywords with huge search volumes. Even a lower-traffic keyword that gets you on page one is valuable. Remember—10 new visitors on your website are 10 new opportunities.
SEO takes time, but it works. Test it out, and stick with it to see results.
5. Build Relationships with Other Coaches and Businesses
Networking is an underrated strategy. Reach out to other health and wellness coaches or businesses with complementary services.
- Partner with a yoga studio to offer a guest talk.
- Collaborate on a blog or podcast episode with another coach.
Building these connections expands your audience and introduces you to potential clients.
Focus on Relationships and Value
It’s funny, but one of the best ways to grow your business is to offer value before asking for a sale. A podcast is perfect for this—it helps build authority and trust. When people feel like they know and respect you, they’re more likely to become paying clients.
Whether through free resources, webinars, or insightful content, offering value upfront strengthens your relationships. And here’s the catch—you need to have a clear paid offer that makes it easy for potential clients to work with you.
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Break Free from the Social Media Trap
By diversifying your efforts and avoiding the trap of social media, you’ll reduce stress and create more sustainable growth. Take a step back from the social media whirlwind and explore other strategies that align with your business goals.
Thank you for reading! If you found this helpful, I’d love for you to share it with your business bestie or subscribe to my podcast Content Systems for Growth for more tips like these. And as always, if you’re ready to take your content strategy to the next level, the link to work with me is just a click away. Let’s grow, friends!
