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Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation

Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation

Michele Duwe from Miss Task | Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation

As a health and wellness coach, it’s easy to feel the pressure to show up everywhere online. You see other coaches posting on all the social media platforms, and it’s tempting to think you need to do the same to stay relevant. But here’s the thing—social media is only one piece of your marketing puzzle. Falling into the trap of social media as your only strategy can overwhelm you and lack of the desired results.

What Is the Social Media Trap?

The social media trap happens when you believe social platforms are the only way to generate leads and grow your coaching business. Social media can help you reach potential clients, but it shouldn’t be your only strategy. If you rely solely on it, you limit your opportunities to build sustainable growth.

Now, this is important—if Instagram or Facebook goes down (it happens!), your entire marketing strategy shouldn’t fall apart with it. You need to diversify your efforts to avoid this trap and grow your business with less stress.

5 Ways to Avoid the Trap of Social Media

 

1. Diversify Your Marketing Efforts

Don’t put all your eggs in one basket. In other words, your marketing should go beyond social media. Consider adding email marketing, content marketing, or even paid ads if your budget allows. When you spread your efforts, you reduce the pressure on any one platform to bring in leads.

And here's the kicker—you won't be the one panicking when Instagram decides to take a day off.

2. Repurpose Your Content to Maximize Reach

As a coach with a podcast, you’re already creating great content. Now, it’s time to spread that content across multiple channels.

  • Turn podcast episodes into blog posts.
  • Record blog posts into podcast episodes.
  • Use snippets from both as social media content.
  • Send newsletters without creating new material from scratch.

This strategy reinforces your message across platforms, reaching different audiences without extra work.

3. Use Social Media to Drive Traffic to Your Website

It all boils down to this: your website should be the hub of your online presence, and social media can be a great way to drive traffic to it. Use your social media profiles to promote your website and encourage people to learn more about your coaching services.

Pro tip: Add a link in your Instagram bio that directs visitors to a landing page on your website that looks similar to Linktree. This makes it easy for potential clients to find everything they need and visit your website.

Michele Duwe from Miss Task | Small Business and Social Media: Ways to Avoid the Social Media Trap for Lead Generation

4. Leverage SEO to Attract Clients

Yes, SEO can seem intimidating. But keep this in mind—social media isn’t the only way people find services like yours. Optimizing your website can improve your visibility in search results, helping you attract clients who are actively searching for what you offer.

You don’t need to target keywords with huge search volumes. Even a lower-traffic keyword that gets you on page one is valuable. Remember—10 new visitors on your website are 10 new opportunities.

SEO takes time, but it works. Test it out, and stick with it to see results.

 

5. Build Relationships with Other Coaches and Businesses

Networking is an underrated strategy. Reach out to other health and wellness coaches or businesses with complementary services.

  • Partner with a yoga studio to offer a guest talk.
  • Collaborate on a blog or podcast episode with another coach.

Building these connections expands your audience and introduces you to potential clients.

Focus on Relationships and Value

It’s funny, but one of the best ways to grow your business is to offer value before asking for a sale. A podcast is perfect for this—it helps build authority and trust. When people feel like they know and respect you, they’re more likely to become paying clients.

Whether through free resources, webinars, or insightful content, offering value upfront strengthens your relationships. And here’s the catch—you need to have a clear paid offer that makes it easy for potential clients to work with you.

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Break Free from the Social Media Trap

By diversifying your efforts and avoiding the trap of social media, you’ll reduce stress and create more sustainable growth. Take a step back from the social media whirlwind and explore other strategies that align with your business goals.

Thank you for reading! If you found this helpful, I’d love for you to share it with your business bestie or subscribe to my podcast Content Systems for Growth for more tips like these. And as always, if you’re ready to take your content strategy to the next level, the link to work with me is just a click away. Let’s grow, friends!

Why Is Content Creation So Important For Your Coaching Business? (Content Creation Process)

Why Is Content Creation So Important For Your Coaching Business? (Content Creation Process)

Michele Duwe from Miss Task | Why Is Content Creation So Important For Your Coaching Business? (Content Creation Process)

Let me ask you this: Do I sound like Charlie Brown’s teacher—”Mwah wah wah wah mwah”—when I start talking about content creation systems or processes? Trust me, I get it. It can feel like a foreign language, especially when you're juggling your podcast and coaching business. Some of you might even wonder why creating more content is important. Does it really help with lead generation? Spoiler alert: It absolutely does.

So why does repurposing your content matter? As a health and wellness coach with a podcast, you’re already creating amazing content. But did you know that you can stretch that content further without reinventing the wheel? That’s where the magic happens. It’s time to uncover the benefits of repurposing your podcast episodes for other platforms.

Why Repurposing Your Podcast Content Matters

As a health and wellness coach with a podcast, you're already creating amazing content. But did you know you can stretch that content further without reinventing the wheel? It’s time to discover the benefits of repurposing your podcast episodes for other platforms.

1. Maximize Your Efforts

You’ve poured your heart into your podcast episodes. Why stop there? When you transform them into blog posts, social media content, or even videos, you're getting more mileage out of work you’ve already done. Personally, I love using Descript to create audiograms from my podcast episodes for social media.

2. Reach a Wider Audience

Not everyone consumes content the same way. Some people love listening to podcasts during their morning run, while others prefer reading a quick blog post with their morning coffee. When repurposing your content, you’re meeting your ideal client where they are, in the format they prefer.

3. Boost Your Visibility

Hello, SEO! Turning your podcast into written content helps improve your search engine rankings. The more quality content you have, the more opportunities people have to find you when searching for the solutions you provide. I didn’t realize how powerful SEO and keyword research were until I dove into it myself.

Does Repurposing Content Help with Lead Generation?

Let’s be real: we’re in business to make money. Sure, you want to make an impact, but to stay in business, you need lead generation and sales. So, how does repurposing your podcast content supercharge your lead generation?

  • SEO Benefits: Optimizing your written content helps your website rank higher in search results, driving organic traffic. And I’m guessing you’re not looking to run ads all the time, so organic traffic is key.
  • Social Media Engagement: Sharing quotes or highlights from your episodes on social media can attract new followers and potential clients.
  • Email Marketing: Don’t forget to let your email list know when a new podcast episode drops. Including a recap in your newsletter keeps subscribers engaged.
  • Lead Magnets: To encourage people to join your list, you can create freebies like checklists or guides based on your podcast topics. Remember: having one primary lead magnet is best to avoid spreading yourself too thin.

 

Simplifying the Content Creation Process

Now, I know what you’re thinking: “Michele, this sounds like a lot of extra work.” But here’s the secret: having a content creation process actually saves you time and energy in the long run. The more organized you are, the less scattered you’ll feel. And the more you'll believe your dream is worth the effort—because we both know it is.

Let’s break down the process:

Step 1: Identify Who You Help

This one’s not a shocker. Before repurposing, get crystal clear on who you're speaking to and the problem you solve. Do they hang out on Facebook, Instagram, YouTube, or Pinterest? Knowing where they are helps you tailor your content for those platforms.

Step 2. Choose Relevant Topics

Your podcast topics should resonate with your audience and focus on the problems they’re actively looking to solve. Zoning in on your passion areas makes your content more authentic and impactful.

 

Step 3: Gather and Organize Your Content

Use your podcast transcripts as a starting point. Highlight key points, quotes, and insights that can stand alone as blog posts or social media updates. It's like mining for gold in the content you already created!

Michele Duwe from Miss Task | Why Is Content Creation So Important For Your Coaching Business? (Content Creation Process)

Step 4: Create Outlines

Outlines aren't just for new content—they're super helpful when repurposing, too. They help you organize your thoughts and ensure your repurposed content flows well and hits all the important points.

 

Step 5: Reword, Rewrite, and Refine

Transform your spoken words into written ones. Edit for clarity, add any additional insights, and tweak the language to suit the platform. Trust me, I’m wordy, so a lot gets cut when I write a blog post. Be clear and concise, whether for a blog, Instagram, or email.

 

Step 6: Edit and Revise

Take the time to review and polish your content. And hey, I'm not throwing stones here—typos happen to the best of us, even after multiple reviews! The goal is to make your content as clear and error-free as possible.

 

Step 7: Publish and Promote

Share your repurposed content on your blog, social media, and email it to your subscribers. And here’s the resourceful part—don’t be afraid to reuse and republish content later down the road. You can tweak it slightly change the images, and your audience won’t even notice that they’ve seen it before. We need to hear things so many times before they sink in, probably because, generally, we are doing two things at once.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Time To Wrap This Up

After all that, I hope you no longer hear Charlie Brown’s teacher “Mwah wah wah wah mwah” when it comes to the content creation process. Repurposing your podcast content isn’t just smart—it’s essential for your coaching business. It helps boost your lead generation and saves you time in the long run.

Remember, your message deserves to be heard and read by those who need it most.

Thank you so much for reading, I appreciate you and I hope you make it a wonderful week! Until next week friend!

Be sure to read this post too! Efficient Content Creation: Top 3 Workflows for Content Creation  https://misstask.com/efficient-content-creation/ 

Email Marketing Essentials: Flodesk for Wellness Businesses

Email Marketing Essentials: Flodesk for Wellness Businesses

Michele Duwe from Miss Task | Email Marketing Essentials: Flodesk for Wellness Businesses

As a health and wellness coach, you are passionate about helping your clients achieve balance and overall well-being. But have you considered applying the same holistic principles to your marketing strategies? When it comes to connecting deeply with your audience, mastering the email marketing essentials with Flodesk can elevate your business to new heights.

Why Prioritize Email Marketing?

Let’s discuss the essential reasons why email marketing should be a key element of your wellness coaching strategy:

1. Direct Communication: Email lets you directly communicate with your clients and prospects, sharing valuable health tips, wellness challenges, and updates about your services.

2. Personalization: Just as you customize wellness plans for individual clients, email marketing enables you to tailor messages to different audience segments based on their interests and needs.

3. Relationship Building: Regular emails keep you connected with clients between sessions, helping to nurture and strengthen these relationships.

4. Authority Building: Use email to share your expertise on nutrition, fitness, and mindfulness, establishing yourself as a thought leader in the wellness field.

5. Promotions and Updates: Introduce new coaching programs, workshops, webinars, or retreats directly to those who are most engaged with your practice.

Overcoming Common Challenges in Email Marketing

Building an email list and creating engaging content can seem daunting, but Flodesk simplifies this process with its user-friendly features designed specifically for coaches and creatives. Here’s how Flodesk addresses common email marketing hurdles:

  • Ease of Use: Flodesk’s platform is designed to be intuitive, allowing you to create visually appealing emails easily.
    Automation: Automate your email sequences to ensure new subscribers receive a warm welcome and consistent follow-up.

  • Design Templates: Access a wide array of beautiful templates that can be customized to fit your brand’s style and voice.
  • Unlimited Growth: With Flodesk, there is no cap on subscriber numbers, so you can grow your list without worrying about additional costs.
  • Segmentation Capabilities: Tailor your communication by segmenting your list according to subscribers' specific wellness goals or interests.

Setting Up a Successful Welcome Series with Flodesk

A compelling welcome series is crucial in making a lasting first impression. Here are the steps to create an effective welcome series using Flodesk:

1. Integration: Connect Flodesk to your website with a simple copy-and-paste code, enabling you to start building your subscriber list immediately.

2. Welcome Emails: Use Flodesk’s intuitive editor to design a series of welcome emails that introduce your approach, offer health tips, and provide a valuable free resource, like a meditation guide.

3. Email Scheduling: Automate the timing of your emails to ensure subscribers receive your messages at just the right time.

4. Engaging Subject Lines: Craft subject lines that capture attention and encourage opens, such as “Unlock Your Best Self with Our Wellness Tips.”

5. Performance Monitoring: Use Flodesk’s analytics tools to monitor engagement and adjust your strategy to improve your reach and effectiveness.

Michele Duwe from Miss Task | Email Marketing Essentials: Flodesk for Wellness Businesses

Next Steps to Enhance Your Email Strategy

Are you ready to harness the power of email marketing to expand your wellness coaching business? Here are actionable steps to take using Flodesk:

Sign up for Flodesk: You’re welcome to use my affiliate link to enjoy a special 50% discount on your first year with Flodesk. https://misstask.com/flodesk

Develop Your Email Content: Create engaging and informative content that aligns with your wellness beliefs and services.

Grow Your List: Develop a compelling opt-in offer, such as a seven-day wellness challenge, to encourage sign-ups and foster engagement.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Time to Wrap This Up

Effective email marketing is essential for building lasting relationships with your ideal clients. By leveraging Flodesk’s user-friendly platform, you can focus more on what you do best—guiding others on their wellness journeys—while efficiently managing your email communications.

Thank you for reading. I appreciate you, and I hope you make it a wonderful week.