Hello! I'm Michele

System for Content Creation

Creating content for online businesses and life coaches can be a time-consuming task. How can you make the process more efficient? It's by implementing a simple system for content creation to streamline your workflows. A system for content creation is designed to help you organize your work into repeatable processes that save both time and energy. A system to make it easy to create new content and reuse older loved content. Come on, let's explore the benefits of using a system, how to set one up, tips on organizing it, and finally, quick action steps to get you started.

What is a System for Content Creation?

I'm guessing you already know the benefits of creating content and why it is essential to your business growth. A system for content creation helps streamline this process by providing a repeatable workflow and tools that can be used to create, manage, and share content more efficiently.

A key tool is project management software. This software allows you to organize tasks into projects, assign yourself deadlines, track your progress, and know exactly what you should be working on when you sit at your desk.

Once you get to the point that you need to hire a team member, project management software is necessary. It keeps everyone on the same page and efficient.

Any content creation system should include workflow automation tools.

Workflow automation tools are another important part of any system for content creation. These tools help automate repetitive tasks such as sending emails to your subscribers or posting updates on social media platforms so that they don’t have to be done manually every time.

Automation saves time and energy by allowing you to batch your work while ensuring consistency across all channels where your business shares its content.

Templates for everything are a cornerstone in a content creation system. You see, templates provide you with guidelines when creating new pieces of content.

I don’t know about you, but scrolling through Canva and looking at all the possibilities feels overwhelming. Instead, you’ll have different templates already created that only need to be duplicated and updated. Not only that, it provides brand consistency across the different platforms.

The goal of a content system is to make it easier for your business and still produce high-quality work faster than ever before. This gives you more time back in your day so that you can focus on helping more of your ideal clients

Having a system for content creation helps you to be more organized, efficient, and productive with your work. It's an invaluable tool that can help any online business maximize its potential.

Benefits of Using a System for Content Creation

Your business can benefit greatly from creating a content creation system.

Efficiency is improved when you have a repeatable process in place, as it eliminates the need to reinvent the wheel each time you create a new piece of content.

Additionally, having an organized system makes it easier to find what you’re looking for and find the information you need quickly. Do you see how huge this is?

Having a well-defined system in place also increases productivity. By breaking down tasks into smaller steps and creating checklists of things that need to be done, you will know exactly what needs to be accomplished. This helps keep everyone on track and ensures nothing falls through the cracks. This means you won't be in fanatic content creation mode at all hours of the night. Can I get a Hallajua?

In a system for content creation, everything is clearly laid out from start to finish, so there are fewer chances of mistakes or inconsistencies when it comes to posting.

Having a repeatable process in place makes it much easier to get your content done without having to remember all the steps.

You need content marketing strategies such as blogging and reusing it on social media to stay relevant as an online business owner.

Why does this work? Using a system for content creation can help you streamline your processes, save time, and produce valuable content.

How to Set Up a System for Content Creation

What type of content do you create? Are you a blogger, podcaster, or Youtuber?

What most people don't realize is that your main content should be on multiple different platforms to reach your ideal clients where they are.

Right now, you may be listening to this podcast or maybe reading the blog post.

Regardless of how you consume it, this content is all part of my content system.

Your system should do the same thing.

In order to create an organized workflow, you'll need to outline each step in the process from start to finish. You don't need to worry, I've got you covered. For a starting point, you can download an outline of my system. You can either find the link below or in the show notes.

However, if you prefer to do it on your own, begin by outlining how ideas will be generated and stored until you're ready to use them. A great way to do this is by creating an idea bank.

Check out this post or listen to ways to create an idea bank.

With an idea bank for inspiration, you'll be able to easily plan out your content calendar and know exactly what to create and when.

In addition to researching keywords, you'll want to determine if your ideal client is actively seeking solutions to that problem. If so, you can begin to outline your content. You'll want to set a time limit because creative minds may become time blind. I'm guessing you're all familiar with Parkinson's Law, which states that your work expands to fill the time you have available.

Next, you'll either write or record your audio/video.

Your audio/video is transcribed into your blog post or show notes. Descript is my tool of choice for this action.

Use your already created Canva templates for graphics and schedule your content.

When setting up a system for content creation, it is important to remember that every business has different needs; therefore, tailor your workflow accordingly.

Additionally, keep an eye out for potential areas where improvements can be made over time as needed.

Furthermore, look into automation options which can help reduce manual labor associated with certain tasks such as scheduling posts on social media platforms or sending emails when new pieces of content go live online.

Creating a system for content creation can help streamline your process and maximize efficiency. With the right tips, you can optimize your system even further – let's look at how in the next section.

Tips for Optimizing Your System for Content Creation

Having a system for content creation is essential for any online business owner or coach.. It helps streamline the process of creating and distributing content, ensuring that tasks are completed on time and consistently.

However, it’s important to optimize your system further in order to maximize efficiency and productivity.

Here are some tips for optimizing your system for content creation:

Automate Tasks:

Automating certain tasks can help save time and energy for content creation. Consider using workflow automation tools like Zapier to automate repetitive processes like sending emails or updating social media accounts. This will free up more time so you can focus on helping your clients.

Project Management Software:

Project management software can be extremely helpful when managing multiple projects at once. Use this type of software to keep track of deadlines, assign tasks, monitor progress, collaborate with your team members, and store documents related to the content all in one place. This will ensure that you know exactly what to do next and keeps things organized from start to finish.

Time Tracking Tools:

Time tracking tools are great for monitoring how much time you spend on each task when you’re creating content – from research and planning stages right through posting and repurposing. When you know where you spend your time it allows you room for improvement in terms of efficiency or productivity levels.

By following these tips, you will have an optimized system that allows you to create consistent content quickly while also freeing up more time so you can focus on other aspects of running your business and coaching practice.

Still not sure where to start with your system for content creation and what a little more one-on-one attention than a downloadable? Schedule a 30-minute mini session, we will decide on the best project management system for you and I’ll send you away with a template to get you started.

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Little Side Note

When you have a repeatable process in place, it allows for efficiency, and consistencany to the content creation process.

By setting up a project management software, having a repeatable process in place, and optimizing your system as needed you can create content with ease.

A well thought out system for content creation will not only save time but also ensure that all of your content is consistent and is a valuable resource for your ideal client.

With this approach you'll be able to maximize productivity while minimizing stress levels so that you can focus on what really matters: creating great content.

Conclusion

Having a system in place to create content efficiently and effectively can help you maximize your productivity, save time, and produce high-quality output consistently over time.

The key to setting up an effective system for content creation is selecting the right tools that best meet your needs. This could include project management software such as Asana or Trello, writing tools like Google Docs or WordPress, and image editing programs like Adobe Photoshop or Canva. Once you have chosen the appropriate tools for your workflow, it’s important to establish a clear structure so that everyone involved knows what their roles are and how they should be working together.

To optimize your system for content creation further, make sure to set deadlines for each step of the process so that tasks don't get overlooked or forgotten about. Additionally, having regular check-ins with team members will ensure that everyone is on track with their assigned tasks while also allowing them to voice any concerns they may have about their workloads or processes. Finally, make sure all feedback from stakeholders is documented properly so it can be easily accessed when needed in the future.

By following these tips and creating a well-structured system for content creation tailored specifically towards meeting your own unique needs, you can ensure that everything runs smoothly every time new content needs to be created; saving you both time and money in the long run.

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What is a Sales Funnel? Why it has more to do with Know, Like & Trust.

by Michele | Content Marketing

What is a sales funnel? Why it has more to do with know, like, and trust verse selling in a coaching business? Sales funnels are essential to any business, especially in the coaching industry. They're not just about selling; they're about building relationships. And that's why I like to call them “relationship funnels.” That's what creating a trust funnel is about.

What is a Sales Funnel?

Building a relationship with a potential coaching client is not any different than building any other relationship. It will follow the same path: you meet, get to know each other, decide you like to hang out with this person, and the more you hang out, the more you trust each other.

When building a sales funnel, you’ll ensure that you do the same things you would to create a long-lasting relationship.

How you meet

Imagine you're meeting someone new for the first time. You're both strangers, but over time, you start to get to know each other, decide you like each other and eventually build trust. It is no different with a sales funnel. Can you see how it is a trust funnel?

You will meet new people in various ways with an online coaching business. It may be through social media, via a google search, or, more than likely, an introduction from one of your mutual online friends.

When building a sales funnel, you need to ensure that you're doing the same things you would do to create a long-lasting relationship. You need to meet people, get to know them, and build trust. And the key to building trust is being visible.

It’s visibility…

First, you need to be visible. How will potential clients find you if you're not putting yourself out there? It can be scary to put yourself out there, but it's essential. You must share your knowledge, engage on social media, and attend local meetups if that's your thing.

If you’re not putting yourself out there, how will anyone, let alone your dream client, know what you offer?

This is how you build visibility and connect with the people you're meant to serve.

But I know that being visible can be scary. It's an area that I struggle with too. I love to have my head down working behind the scenes, but that's not how you build relationships. You need to face your fears and put yourself out there.

If you stay in your little world, you will have difficulty connecting with people with whom you have a genuine bond. They are the people that you’re drawn to, the people that you’d like to serve. If you’re not visible, how will they find you? So get yourself out there and mingle.

Overcoming…

Overcoming visibility phobia can only be done by facing the fear. Stop lurking in Facebook groups and actually share your wonderful knowledge. Create a Reel for Instagram, comment on posts, and begin to engage. Put a few stories on and then start to go live on social media. This gives people the opportunity to engage with you. Prefer face-to-face? Search for local Meet Ups.

Stop assuming that people know what you know. Share your unique self.

Now that they meet you

Now that they meet you, it’s time to start to get to know each other. How would you do this if you were developing a budding friendship? You may ask them out for a coffee; you can do the same and have a virtual coffee chat.

Block time out in your schedule a couple of times a week for 15 minutes to have a video chat via Zoom, Skype, Facetime, or whatever video conference platform you use. This gives you the added benefit of having a face-to-face experience. It is much easier to get to know someone if you can actually hear the voice inflection and see the smiling face.

Trust will come…

Once you've made a connection, it's time to start getting to know each other. This is where the “know” part of the funnel comes in. You can schedule virtual coffee chats, engage on social media, or have them join your email list. The more you interact, the more trust you'll build.

And trust is essential. It's a two-way street; you both need to feel comfortable in the growing relationship. Without trust, you won't be able to move forward and discover the solutions you can offer to help them.

In time, the relationship will continue to develop, whether it is through coffee chats, engagement on social media, or subscription to your email list. Trust grows as the relationship grows.

A growing relationship requires both members to feel comfortable with each other.

In the relationship funnel, know, like, and trust is at the top.

Discover

Once you've built trust, the “discover” step is next. This is where you pay attention to the things they talk about and their struggles and invite them to a discovery call.

Now that you know their struggles, don’t be scared to tell them how you can help. If they do not reach out to you first, it's okay to create a little plan and invite them to a discovery call and give a few solutions you can offer.

If you have a true connection, why would you sit back and watch them struggle when you’re offering the exact solution they have been searching for?

This is the “discover” step of the funnel. After this, you'll both decide if it's a good fit to move forward and become part of the “inner circle” or a new client.

The goal is to turn all your clients into “champions” – people who give you love notes and introduce you to their friends. This is how the inner circle grows, and your business thrives.

Inner Circle

After the discovery call, both of you get to decide if this relationship deserves an invite into your inner circle. Your inner circle should be clients that you have a genuine connection with.

You’ll want to ensure the inner circle is saved for clients with similar values and characteristics because you don’t want to be alone when you break out in a happy dance to celebrate their win.

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Little Side Note

Be visible! Developing successful relationships with potential clients starts with being visible.

Share your knowledge, share your personality.

Champions

Do you hear it in your head now – “We are the Champions…”

The goal is to turn all your clients into Champions. What are champions? They are the people that give you love notes and introduce you to their friends. This is how the inner circle grows.

But don't just take my word for it. Try it for yourself. Implement a sales funnel in your business, and see how it changes how you connect with potential clients. You'll be amazed at the difference it makes.

In a nutshell, a sales funnel builds a relationship with potential clients by getting to know them, liking them, and building trust. It's not just about selling; it's about creating a connection that can last for the long term. It's a way to understand your client's struggles and offer them the solutions they need to overcome them. And as a coach, your ultimate goal is to make your clients champions, people who sing your praises and refer you to others. So, start building your trust funnel today and watch your business grow.

← FloDesk Email Automation: Your Welcome Flow Series System for Content Creation →

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FloDesk Email Automation: Your Welcome Flow Series

by Michele | Content Marketing, May Contain An Affiliate Link

Want to take your email marketing to the next level and stand out from the crowd? Flodesk is the answer. Its user-friendly design and automation features make it the perfect tool for online business and mindset coaches looking to streamline email marketing and build deeper connections with their audience. Say goodbye to overwhelming email automation and hello to beautifully designed, automated emails that will help you connect with your audience and grow your business!

Why did you start your online business?

Yes, I know I ask more questions than a three-year-old, but it is for a good reason. You see, why you started your online business need to be strong enough to get you through the periods when you feel scattered, overwhelmed, and overworked. Running an online business is not for the faint of heart.

I’ve circled back to my why more than I care to admit. For anyone that doesn’t know my story, before starting my business, I was a sales representative that traveled for work 75% of the time, feeling like a stranger in my own home for a job that did not feel rewarding or impactful.

For me, it is the freedom to be present for my family while building a business that feels like I’m making an impact and supporting another business owner’s dreams.

What I’ve discovered is this same why is so true for many online business owners and coaches.

The never-ending bits and bots of creative content

Unfortunately, I’ve heard from many of you that the neverending bits and bots of creative content leave you overwhelmed and overworked.

Building your email list is one way to avoid burnout from content creation. I know what you’re thinking, creating a welcome flow email series has zero appeal to you, or perhaps you’ve made one before that generated little traffic.

If you’d like an easier way to engage with your potential clients, it’s time to leverage the power of automation to connect quickly with your new subscribers. With Flodesk, you can easily create an automated welcome email series that will make a great first impression for all new subscribers.

Are you procrastinating on building your email list?

There could be a variety of reasons why business owners and mindset coaches might procrastinate on building an email list. I’ve heard a lot of reasons; here are the most common, and I’m curious as to which bucket you fall into.

Lack of understanding or knowledge about how to build an email list effectively.
Feeling overwhelmed or unsure about what content to include in your emails.
Fear of failure or rejection from potential subscribers.
Prioritizing other tasks or responsibilities over building an email list. (cough, cough, social media)
Believing that email marketing is no longer an effective method of reaching clients.

Do you have a different reason for procrastinating on creating your welcome flow email series? Please know that whatever the reason, know that you’re not alone.

Why building an email list is necessary for the success of your online business.

Most people don’t realize that building an email list is essential for the success of an online business because it allows you to communicate directly with your target audience and build relationships with them.

Some key benefits of building an email list include

Increased client retention: Email marketing helps keep your business top-of-mind with your clients, leading to increased sales and repeat business. I can tell you for a fact that the marketing emails that come in from my current coach and my past coaches always get read.
Cost-effective: Email marketing is one of the most cost-effective ways to reach and engage your target audience.
Personalization: Email marketing allows you to personalize your message and tailor your content to specific segments of your audience, which can lead to higher engagement and conversion rates.
Direct communication: Emails are a direct line of communication with your clients, which allows you to easily update them on new services, sales promotions, and other helpful information.
Increased website traffic: Email marketing campaigns can drive more traffic to your website, increasing your visibility, leading to more sales, and helping to grow your business.
Additionally, having an email list gives you the ability to reach out to your audience even if social media platforms or search engines algorithm change. This way, you have control over your audience, and you can reach out to them directly.

Connecting Flodesk to your site.

If you’re a new user of Flodesk, the first step to creating an automated welcome email is connecting Flodesk to your site. It is as simple as copying and pasting a bit of code into your website's header.

Depending on your WordPress theme, most make it pretty simple these days.

This will allow for a popup for your visitors, and yes, they do work.

Flodesk makes it easy for you and new subscribers.

Basically, this will automatically enable your new subscribers to be added to the list once they’ve signed up. After you've connected Flodesk with your site, it's time to create a message that will be sent out whenever someone subscribes from your site.

Creating a Flodesk email automation is simple.

Flodesk has an online university that walks you through creating a welcome flow email series. Here is the link to watch that training! https://university.flodesk.com/what-are-workflows

Write out the messages in your welcome flow email series.

Your welcome message should be warm, friendly, and inviting. Start by thanking your subscribers for joining your list. After all, think of this as a new client walking through the front door of your business. When I worked at Victoria's Secret years ago, every customer walking through needed to be greeted almost immediately.

You should also give them an idea of what they can expect to receive from you. Such as new product updates, helpful blog posts, exclusive discounts, and offers – and how often they'll hear from you. Be sure to add your contact details if anyone has questions about their subscription so they know who to reach out to.

Craft a killer subject line.

The subject line of your automated welcome message should pique curiosity and hint at what’s to come.

Brainstorming ideas such as: “Welcome to!”, “Grateful you’re here,” or “Get ready for the great stuff ahead.”

Keep it short and sweet but set the tone with an introduction to yourself, your brand, and your personality in the subject line to encourage subscribers to open it.

Pretty Email Automation

One of the best features is the beautiful email templates. Flodesk offers an extensive library of beautifully designed templates to choose from so that you can create a framework for your email in no time.

Each template has been professionally designed by their in-house design team and is entirely customizable with drag-and-drop elements such as logos, images, text frames, social media links, fun gifs, and so much more!

You also have the option to upload your photo, graphics, and brand fonts if you want to customize Flodesk further.

Set it and send it.

Set up triggers to send the automated email. Now that you have designed your automated welcome email, you will need to create triggers to send it.

In Flodesk, this is a simple process – just click on the Automations tab and select a trigger. Several types of triggers are available, including when someone signs up for your newsletter list or makes a purchase from your store. Select the desired trigger and then set up the message's delivery time – it can be sent out immediately or delayed for later. You’re all done!

How much is Flodesk, and is it worth it?

Flodesk pricing starts at $35 per month when billed annually, which includes all features and integrations. One of those features is unlimited subscribers, you may be wondering. This is not necessarily the case for all email service providers.

Is Flodesk worth it for a growing online business? Yes! With Flodesk, members are never penalized for successfully growing their lists. Subscriptions are $38/month for unlimited email sends, unlimited subscribers, and unlimited access to all features.

Get 50% off your first year with my code! Here is the link: https://misstask.com/flodesk

Again, in case you missed it above, here is my affiliate disclosure: Some of the links in this post content are affiliate links, and if you go through them to make a purchase, I will earn a commission. Keep in mind that I only share companies I truly believe in.

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Little Side Note

Email Marketing: Plan A/B Testing In Your Next Email Campaign

Time to wrap this up; welcome flow email automation with Flodesk is a powerful tool for online business and mindset coaches looking to build deeper connections with their potential clients.

It allows you to create a series of automated emails that welcome new subscribers, introduce your brand and build trust with your subscribers.

With its user-friendly design and automation features, Flodesk makes it easy to streamline your email marketing and make a lasting impression on your new subscribers. So, if you're looking to take your email marketing to the next level, give Flodesk a try and see how it can help you grow your business.

See the difference Flodesk can make in their email marketing. Try Flodesk risk-free for 30 days and see the results for yourself. In case you missed it above.

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