In the fast-paced world of online entrepreneurship, content creation is key. But what happens when your content becomes scattered and unorganized? Chaos ensues. Let me ask, friend if you understand the common problems entrepreneurs face when their content is unorganized. Oh no, do you run the risk of poorly named and saved content that may never see the light of day? Fear not, though, as I’ll provide three simple tips for managing your content using a basic system with Google Sheets and Google Drive. And yes, I’ll explain why starting a content management system early on is crucial, even before you hire your first virtual assistant. Let's get organized!

The Struggles of Unorganized Content:

When your content is unorganized, you face a multitude of challenges. Unorganized content can be a nightmare to manage. Imagine spending hours searching for that brilliant blog post you wrote months ago, only to give up in frustration.

It leads to wasted time searching for files, missed opportunities to repurpose valuable content, and a general feeling of chaos.

When everything is scattered across different folders, devices, or platforms, it becomes challenging to locate what you need when you need it. Recognizing the impact of disorganization is the first step toward creating a system that brings order and efficiency to your content management process.

Unorganized content hinders your ability to repurpose and maximize its potential value.

You could be missing out on opportunities to reach a wider audience and increase your online presence.

Don't let disorganized content hold you back any longer.

Three Simple Tips for a Management Content System Using a Basic Approach:

Creating a content management process doesn't have to be complicated. Here are three simple tips utilizing a basic system with Google Sheets and Google Drive:

Tip 1: Establish a File Structure: Start by creating a well-organized file structure in Google Drive. Create folders for each content type, such as blog posts, videos, or social media graphics. Within each folder, further, categorize by topic or date. This structure will provide a clear hierarchy and make content retrieval a breeze.

Think about broad categories that align with your business, such as “Blog,” “Social Media,” or “Content Planning.” Within each category, establish subfolders for specific topics or campaigns.

This structure will provide a clear roadmap for effortlessly organizing and locating your content. Episode 4 is digital content organization, and Episode 2 is content file organization. I’d love for you to give those two a listen.

Tip 2: Utilize a Google Sheet for Tracking: Create a Google Sheet acting as your content inventory. Include columns for content titles, descriptions, keywords, publication status, and links to the corresponding files. This sheet will serve as your central dashboard, allowing you to locate and track your content assets quickly.

The Importance of Starting Early:

You might be wondering why you should establish a management content system before hiring a virtual assistant. The answer is simple: it sets you up for success.

By organizing your content early on, you'll develop efficient habits and processes. When the time comes to delegate tasks to a virtual assistant, you'll be ready to seamlessly hand over your well-structured system. Starting early prevents overwhelm and ensures a smooth transition as your business grows.

Once you have a simple content management system in place, onboarding a virtual assistant becomes a breeze. With organized folders, clear filenames, and a centralized content repository, you can easily share access to specific folders or files with your assistant. This ensures they have everything they need to support you efficiently without getting lost in the content maze.

Good-Bye to the Struggle

Entrepreneurs, it's time to take control of your content!  Managing your content doesn't have to be a daunting task, even if you haven't been the most organized business owner in the past. A management content system is your ticket to organization, efficiency, and maximizing the value of your creations. 

By recognizing the challenges of unorganized content, addressing the risks of poorly named and saved files, and implementing three simple tips for content management, you can create an efficient system that brings order to your business. Start small, develop consistency, and enjoy the benefits of a streamlined content management process. With a simple content system in place, you'll be better equipped to collaborate, repurpose content, and maximize your business's potential. 

Say goodbye to the struggles of unorganized content and the risks of burying your work. Embrace the simplicity of a Google Sheets and Google Drive system, establishing file structures, tracking your assets, and implementing a consistent naming convention. Start now, even before hiring your first virtual assistant, and pave the way for a successful and streamlined content journey. Your online business will thank you.

Hey there! Do you ever feel like creating content is a total rollercoaster? It's tough to keep things consistent. But don't worry, I've got some awesome tips for you! By using the right systems, you can make sure your content creation process is smooth sailing. Do you want to dive into some super helpful ways to stay consistent with your content creation goals? These tips allow you to create amazing content regularly – even when life gets crazy! So buckle up and get ready for some seriously useful advice!

What is the point of the content? 

Are you looking to create content that really packs a punch for your online business? Well, first things first, you need to understand your content goals! Setting clear goals is super important for ensuring your content is effective and aligned with your overall business dreams. 

But how can you do this? It's all about determining the intent of each piece of content. Are you trying to educate potential clients? Build brand awareness? Increase website traffic? Grow your email list? Narrowing down the goal of each piece will help you figure out how it should be structured and what topics to cover that your ideal client will find helpful.

Another important factor to consider is your ideal client. Who are you trying to reach? Knowing who you’re talking to will help you tailor your content to their interests and the problems they are trying to solve. You’re organic content should not be created with the thought of only checking a box off the list; make sure your ideal client will find value in what you’re providing to them. 

What is the right amount of content for you? 

This is essential, how much organic content are you able to create without finding yourself overwhelmed? Friend, this question is so very important. I’ll touch on it more next week but I discovered really quickly that putting out three podcasts a week, while doable, was causing me to say “no” to things that I wanted to say “yes” to. Grr, my ambition gets the best of me sometimes. 

Know what is the right amount of content that you’re able to create consistently. For years, YEARS, I’ve known that one piece of organic content is the right amount of consistent content creation for me, my business, and my family. I ignored this when setting my goal of 100 episodes before the end of 2023.

I thought no big deal, I’ll batch record and have my VA handle everything else. Well, until something happened to the recordings, eight episodes of batch work were gone. One may think that my first thought would be to record them again; no big deal, right? 

Instead of recording them again, I asked myself what is the lesson here? What is the message that God is sending me? I stepped back to look for my message; everything happens for a reason, am I right?  

This reflection made me understand I set a goal not for the greater good of my family, God, or my ideal clients. I set a goal for myself, a vanity number of having over 100 episodes. 

Moving forward, for this time in my life, the right amount of content for me to be able to serve my clients and be present for my family is one piece of content each week.

Tip Two Planning Ahead Is A Key To Consistent Content Creation

Planning ahead is essential for consistent content creation success. In fact, it allows you to be purposeful with your content so that it aligns with your goals. By doing this, you'll be able to stay organized with your launch schedule and cover the right topics at the right time with an effective plan.

Moreover, at either the end of last year or the beginning of this year, did you sketch out a plan for where you'd want to be by the end of the year? While I'm a big believer in 90-day planning, there is a huge benefit when you stretch out or create a rough draft of when you'll be in growth mode versus nurture mode. This way, even if you work one on one with clients, it is nice to onboard new clients simultaneously. 

By doing this, you'll know the right topics to cover at the right time based on what mode you're in. For example, if you have a group program or a mastermind alongside your one-on-one practice, you'll likely not promote these at the same time. Or perhaps you have a few different online courses. These, as well, you're probably not promoting at the same time.

To help with this, create a high-level overview of your year. By doing this, you'll want to be specifically making content that is attracting the right people leading up to those launches. Ashlyn Write does an amazing job of this inside her business, and it's a great example to follow.

If you’ve not done this, no worries, Friend now is the perfect time to schedule time on your calendar and sketch out until the end of the year. 

Taking the necessary steps to plan ahead, such as determining what topics must be covered and when will ensure success. 

Laying out your weekly topics in your project management app is a great way to look at the road ahead. It can also map out a template that can be duplicated from start to finish when creating content so that everything runs smoothly. No missing steps! 

It's also important not to forget about promotion; make sure there are slots in your schedule dedicated solely to marketing activities like social media posting or email campaigns once the piece has been published.

Setting a schedule for content creation is essential to staying consistent and organized. Planning ahead can help ensure that you are creating the best possible content in an efficient manner.

Track Your Progress is Tip Three

By tracking progress, you can identify areas for improvement and gain insight into how well certain pieces of content have performed over time. Our numbers give us clues and valuable insights into what content works and which topics aren’t doing so hot. 

It's also important to observe how viewers are receiving your content. Are they clicking through to other pages? Sharing it with their network? Taking action based on what you wrote? These insights can help you determine which topics resonate most strongly with your audience and focus more energy on those areas going forward.

Monitoring statistics such as visits to your site, page views, and conversions can assist in discerning which content is more successful than others so that future changes may be made. If your primary long-form content is a podcast or YouTube, be certain you’re checking those numbers! 

In addition to your website stats, pay attention to your social media. Are you getting people clicking through to your website, saving and sharing your content? 

For this, I have a great resource for you. “Know Thy Numbers” is my free resource for tracking profit, metrics, email stats, sales calls, ads, and last but not least, price for profit.

As a quick recap, we’ve covered three key tips for creating content consistently. Firstly, understanding your content goals is essential for ensuring your content is effective and aligned with your overall business objectives. This means determining the intent of each piece of content and considering your ideal client to tailor your content to their interests and problems. Secondly, planning ahead is crucial and involves establishing a doable schedule, creating a content calendar, and mapping out a high-level overview of the year. Finally, tracking progress is important to identify areas for improvement, gain insight into the performance of content, and monitor statistics such as website visits and social media engagement. Following these tips, you can create amazing content regularly and stay consistent even when life gets crazy.