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6 Tips to Master Your Guidelines for Posting Content

6 Tips to Master Your Guidelines for Posting Content

Do you know I have a form on my website to submit questions or episode ideas for me? Well, I'm going to cover one that I received. And the question is, “Can you share with me strategies and guidelines for posting content in terms of a timetable?” Refill your coffee because we're going to go ahead and answer that question today.

Why You Need Guidelines for Posting Content

I love it, when I get questions from my listeners, it makes things so easy. I don't have to guess what questions you have. Isn't that such a wonderful thing? So today, we're going to cover the guidelines for posting content so that you can master this for yourself. 

I was so excited actually to receive this question. It's a topic that is near and dear to my heart because I know that I've struggled with it myself.

Determine Your Posting Frequency

Before diving into the types of content you want to create, let's lay the foundation with your posting frequency. It's all about what's doable for you, given your time and energy resources. And hey, let's not forget your audience and the kind of time and energy they have to consume your content. Whether it's videos, podcasts, or social media updates, each has its own time commitment.

Here's your quick action step: Grab a timer and set it for five minutes. 🕒 During that time, jot down how much time you can dedicate to creating content each week. Knowing your “time bank” will help you decide if you're aiming for daily, weekly, or bi-weekly posts. Trust me, consistency is your golden ticket here.

The Magic of a Content Calendar 🗓️

Once you've nailed down your posting frequency, the next step in your guidelines for posting content is creating a content calendar. Trust me, this is your secret weapon against decision fatigue and last-minute scrambles.

Imagine it's Tuesday night, and you suddenly remember your blog or podcast is supposed to go live on Wednesday morning. Yikes! A content calendar saves you from those “Oh no!” moments and keeps you consistently on track.

Here's the deal: A well-planned content calendar helps you map out not just what to post, but when to post it. Take your core content—whether it's a blog post, podcast, or video—and sprinkle it throughout the month. This way, you can keep directing your audience back to that cornerstone piece.

Quick Action Step: 🎯

Spare just 10 minutes to set up a basic content calendar. Whether you're a Google Sheets guru or a paper planner enthusiast, jot down the dates and topics you want to cover.

Pro tip: I keep my content calendar in two places—my paper planner and Notion. Why? Because jotting it down on paper first helps my brain process it better.

Then, I transferred it to Notion for easy digital access. So, if I'm ever away from my computer, a quick flip through my paper planner keeps me in the loop.

The Power of Scheduling Tools in Your Content Posting Guidelines

When it comes to guidelines for posting content, a scheduling tool is your unsung hero. I'm a big fan of Metricool, and let me tell you why—it's like having a mini-assistant that handles all your posting needs.

RSS Feed Magic

First off, Metricool lets you set up an RSS feed that pulls directly from your website. What's the big deal? Well, it automatically shares your latest blog posts across your social media channels as soon as they go live. Talk about a time-saver!

Recycle and Reuse

But wait, there's more! Metricool can also recycle your posts. Imagine your blog post from October popping back up in your followers' feeds months later. I have mine set to resurface every 90 days, keeping my content fresh without the extra work.

Quote Me on This

Love sharing quotes? Me too! Metricool has you covered. You can set up a feed of your favorite quotes to be published at intervals on your chosen social media platforms.

Canva Compatibility

Another perk? Metricool plays well with Canva. Create your images in Canva, add your copy, and schedule it directly to Metricool.

A quick tip: don't write your captions directly in Canva. Use a caption bank to store pre-written captions, making it a breeze to copy and paste when scheduling.

Quick Action Step: 🎯

Take 10 minutes to explore Metricool or another scheduling tool. Schedule a test post for tomorrow to see how it feels.

Remember, a little planning goes a long way. You could spend just an hour a week—or even a month—planning and scheduling your content. The best part? Once it's set, it's on autopilot.

Spice Up Your Content Mix 🌶️

Variety isn't just the spice of life; it's the secret sauce in your content strategy. Your audience wants to have a mixture of different content types—from blog posts and social media videos to infographics.

Why? Because mixing it up keeps them engaged and curious. They'll think, “Wow, this infographic is so helpful, what else do they have?”

Quick Action Step: 🎯
Set a timer for 10 minutes and brainstorm a list of various content types you'd like to experiment with this month. Then, pick one new format to try out. Variety keeps your audience coming back for more, so don't be afraid to shake things up!

Timing is Everything in Content Posting Guidelines

When it comes to guidelines for posting content, timing is crucial. You want your content to go live when your audience—especially if you're targeting busy work-from-home moms—is most likely to engage. While algorithms can be unpredictable, you can still play the odds by posting at peak times.

Why Metricool is a Game-Changer 🌟

Here's where Metricool comes in as a lifesaver. It shows you the “hot times” when people are most active on each platform. This allows you to strategically schedule your posts for maximum visibility. No need to dive into analytics; Metricool has got you covered.

Quick Action Step: 🎯

Spare just five minutes to check the analytics on your social media platforms. Identify when your audience is most active and adjust your scheduling tool accordingly. If you're using Metricool, this info is already at your fingertips.

Monitor, Adjust, and Refine Your Content Posting Guidelines

The last but certainly not least step in your guidelines for posting content is to keep an eye on your metrics. Monitoring and adjusting are not just buzzwords; they're essential practices to get the most bang for your buck. Or in this case, your time.

Are people engaging with your posts? Are certain topics gaining more traction? Use this data to refine your strategy.

Quick Action Step: 🎯

Carve out 10 minutes at the end of each week to review your metrics and analytics. Make notes on what's working and what needs tweaking, then adjust your content calendar accordingly.

Pro Tip: The CEO Report 📝

Want to make this process even easier? Create a “CEO Report” using a Google Form. Include questions that prompt you to review your week's metrics and performance.

Fill it out weekly to keep a running history you can refer back to. I've got mine set up in Notion, and it's a game-changer.

It's time to wrap this up!

Okay, friends. It's time to wrap this up. I hope that you found these tips to be helpful.

And this answered the specific question that you asked me to cover. If not, I guess. Let me know, and I will try again. 

Quick Recap: Your Ultimate Guide to Content Posting Guidelines

  1. Determine Your Posting Frequency: Figure out what's doable for you and stick to it. Consistency is key!
  2. Create a Content Calendar: Say goodbye to last-minute stress and hello to a well-planned content strategy.
  3. Leverage Scheduling Tools: Tools like Metricool can be your best friend, automating your posts and optimizing timing.
  4. Mix Up Your Content Types: Keep your audience engaged with a variety of content formats.
  5. Timing is Everything: Post when your audience is most active for maximum engagement.
  6. Monitor and Adjust: Keep an eye on your metrics to refine your strategy continually.

Thank you so much for your time I appreciate you, and I hope you have a wonderful week.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Get Out of the Content Creation Loop

Get Out of the Content Creation Loop

Miss Task | Content Creation Loop | Small Business Owner working on her computer

Hey there, friend! Are you feeling stuck in the content creation loop? Trust me, you're not alone. The idea behind repurposing your existing content is to get out of the loop and make your life much easier.

Repurposing your existing content gives you more time to focus on other important tasks. Plus, you can create more content with the same amount of effort. Finally, repurposing your existing content can help you reach a wider audience.

The Struggle of the Content Creation Loop Is Real

Juggling family life and running an online business is no small feat. The to-do list seems endless, and falling into the content creation loop can feel like another full-time job. But here's the silver lining: you can streamline your workflow and reclaim your time with the right systems and strategies. So, refill that coffee mug, and let's get to it!

Content Creation Loop Signs

  • You're constantly brainstorming new content ideas.
  • You feel overwhelmed by the publishing schedule.
  • You're sacrificing family time to keep up with content demands.
  • You're spending too much time and energy creating content and not enough time promoting it. 
  • It's exhausting and overwhelming for you.
  • Don't even get you started on the tech challenges. 

Why You Should Escape the Content Creation Loop

1. Save Time and Resources

Creating new content from scratch is a time-suck. You brainstorm, research, write, edit, and publish—each step eating away precious hours. But what if you could escape the content creation loop by giving an old piece of content a new life? 

Added Tips: 

  • Use content templates for common post types.
  • Batch create content to save time.
  • Outsource tasks that don't require your expertise.

2. Increase Visibility and Reach

The internet is a big place, and not everyone hangs out in the same corners. Repurposing your content allows you to meet your audience where they are. 

Added Tips: 

  • Use analytics to identify which platforms your audience frequents.
  • Tailor your message to fit the platform's culture and norms.

3. Dive Deeper into Topics

Repurposing lets you explore subtopics you might have skimmed over initially. For instance, by updating an old blog post with new insights, you can make it even more valuable for your readers.

Added Tips: 

  • Use reader comments and questions as inspiration for new subtopics.
  • Update old posts with new data, graphics, or expert quotes.

4. Unlock New Opportunities

Repurposing isn't just about recycling; it's about amplifying your voice and expertise. Refreshing old content can catch the eye of industry leaders, opening doors to collaborations, speaking gigs, or business partnerships.

Added Tips: 

  • Use social media to tag and engage potential collaborators.
  • Keep an updated portfolio to showcase your expertise.

It's Time To Wrap This Up

Repurposing content isn't just a time-saving hack; it's a strategic move. It maximizes your efforts, broadens your reach, deepens your authority, and can even open new doors. So, the next time you create a piece of content, think of it as a starting point, not the finish line.

Your Action Plan to Break the Content Creation Loop

1. Audit your existing content.

2. Identify repurposing opportunities.

3. Create a repurposing workflow.

4. Implement and track results.

Thank you for your time. I appreciate you, and I hope you have a wonderful week!

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

5 Steps for a Successful Strategic Planning Day Process

5 Steps for a Successful Strategic Planning Day Process

Free Resource for a Strategic Planning Day Process

Hey there, friend! You're in the right place if you're juggling the demands of running an online business, taking care of your family, and trying to create consistent, organic content. A Strategic Planning Day isn't just a “nice-to-have”; it's a non-negotiable if you're serious about scaling your business and reclaiming your time.

So, refill that coffee mug, and let's dive into the five steps for a successful strategic planning day process your roadmap to business bliss.

If your business growth is not important to you then you’ll be stuck in your online business. Put on your CEO hat and be the person your future self will be proud of. (: 

Why You Need a Strategic Planning Day Process

Your calendar should include a Strategic Planning Day if you're serious about scaling your online business. Done quarterly, this focused time allows you to step into your CEO shoes and map out a path for growth. When you have a set process for your planning day you'll not miss any important steps.

The Struggle is Real, But So is the Solution

If you're anything like me, you're juggling a million things simultaneously. Running an online business, taking care of your family, and trying to create consistent, organic content. It's a lot, right? But here's the good news: you're not alone, and there's a way to make it all work seamlessly.

The Secret Sauce: Planning Workbook

One of the most popular resources I offer is a planning workbook. It is 50 pages that are chock-full of all the prompts you need to plan well in your business. It is between the workbook and the email series that goes a long with it you'll have a strategic planning day process to follow. Would you like to know what all these things are that are in this planning workbook? Wonderful! I'd love to give you a sneak peek at it today, and I really hope and pray that it is helpful for you.

Are you ready to get into the five steps for a successful Strategic Planning Day Process that is truly transformative?

Grab your copy of the planning workbook here!

1. Create a Distraction-Free Zone

Do you want to know the first thing you must do? You should put time on your calendar so that you actually will do this, have integrity with yourself, and complete this planning day.

It’s a lot if you cannot get through it all in one day; no worries, friend, break it up into days, or maybe you want to stay at a hotel for a weekend. What is essential is you focus on your business and where you're going in the next 12 weeks.

Before you start, ensure you're setting yourself up for success. Turn off notifications, close unnecessary browser tabs, and silence your phone. This is your time to focus solely on your business, so make it count.

2. Start with Reflection: The Foundation of Your Strategic Planning Day

Kick off your Strategic Planning Day by reflecting on your business journey. You must take a step back so that you can look forward. You're going to spend 15 minutes journaling and reflecting.

Grab your journal and jot down.

  • What has worked well for you
  • Areas that need improvement
  • Lessons learned (the good, the bad, and the ugly)

Remember, you're amazing, and acknowledging your wins is a crucial part of the process.

While you have your journal, let’s also do a self-assessment.

How happy are you really? Not put on a show fake happy, but like real, real happy.

How happy are you in these areas of your life:

  1. Money
  2. Personal Growth
  3. Self Care (Mind, Body, spirit)
  4. Family and Friends
  5. Love and Relationships
  6. You Time (Fun and Leisure)
  7. Home Environment
  8. Business

You're going to put a mark on each one of those categories from one to ten by ranking your happiness. A 10 means you’re happy and fulfilled in this area of your life. The areas that you may not be so happy about will probably be more like one or two.

5 Elements in a Strategic Planning VIP Day

3. Revisit and Realign Your Vision

Your vision is the North Star of your Strategic Planning Day. Read it out loud and ask yourself:

  • Does it still align with your current vision?
  • Does it evoke feelings of happiness, pride, and achievement?
  • If not, it's time for some adjustments.

4. Set SMART Goals: The Heart of Your Strategic Planning Day

Next, stop in your strategic planning day and set your goals for the next 12 weeks.

How can you make your vision a reality? By breaking it down into small, actionable goals.

I want you to take a look at what you want to achieve. What are your top three business, personal, and financial goals that you have for yourself?

Ask yourself, what are you committed to achieving? Identify what you are actually committed to 100%. Without your true commitment, you may struggle to get it done.

Now, let's get down to the nitty-gritty—your goals. Break them down into three categories:

  • One-year goals (Think big, like financial milestones)
  • 90-day goals (Smaller objectives that contribute to your one-year goals)
  • 30-day focus (Immediate actions to propel your business forward)

5. Commit and Break Down the Plan

A plan is only as good as its execution. Break down your goals into actionable steps, assigning responsibilities and deadlines. This is where your commitment comes into play; without it, even the best-laid plans can fall apart.

Have you ever broken down a goal into actionable steps, or are you more of a winger? Trust me, I wing with the best of them, but the things that truly matter are better off with a plan.

In step five of your strategy day, you will map it out. So, how do you make sure that you achieve those goals? You actually sit down, and you map out your goal.

Start at the end and work back to the beginning. How will you know that you’ve accomplished your goal? What was the step right before that, then the step before that? Map out all the different steps that must happen. Please keep in mind small, actionable steps that you can do every single day in order to move forward toward your goal.

Sit down and do a whole mind sweep of every step you think you will need to do to achieve that goal. And once you have it, you want to map it out with who's responsible.

If it's only you in your business. Well, you’ll be the only one doing the work. You also need to look at your time and the actual time bank that you have to get everything done. We tend to underestimate the amount of work and time something will take to get done. Make sure to give yourself grace.
To create your plan, you must also figure out how much time you’ll be working. It's time to pull out that calendar and determine how many days out of the office you want in the next 12 weeks. What days will your kiddos be home because they are off on a random day? What are the must-attend kid events? What holidays are upcoming? the holidays. All of those things. Then, you need to be able to reverse engineer from that end date to ensure that you have enough time to get all the items done. To make that goal a reality.

If it's not alone and you have a team member who is the team number that will be doing the work. You need to know all the action items; no more flying by the seat of your pants. You need to have the who, the want, and the when documented, preferably in a project management tool like Asana, Trello, or MeisterTask. All the actions are assigned a date by knowing the end date and revenue engineering the time frame.

Depending on how big your goals are, you may have a couple of goals in the quarter however, if you have something big, like a launch. Then, you only want one goal for that entire quarter.

Here is an example of how to set up an Asana Board for Goals and Quarterly Planning:

An example of a Asana board set up for goals and quarterly planning for an online business owner

Map out important dates

As I mentioned earlier, you must understand your time bank for the quarter. How many hours do you really have to work on the goals and projects in your business? Do you have a realistic amount of time to get everything done in the timeframe that your brain is telling you?

It is essential to take the time to map out the dates and the actual chunks of time that you’ll work on your goals and project. When you do this, you’re not sitting down at your desk wondering what do I need to do today. It is all planned out for you in advance, thoughtfully.

Be sure to start by marking all the out-of-office dates on your calendar.

  • Vacation Days
  • Important Kid Events
  • No School Days
  • Holidays
  • Add all the out-of-office dates to your Google Calendar.

Everything else is mapped around those dates on your calendar. It's important for me to know the commitments and the time bank when I'm working on my promotion calendar or a client's promotion calendar.

Walk Through Video

Just in case you'd prefer to see the key elements of a successful planning day, here's a video I created a few years ago.

Bonus: Your Content Calendar and Beyond

While not directly related to strategic planning, your content calendar is crucial. Plan out your content for the next three months, week by week. This will help you stay consistent and aligned with your goals.

Don’t Forget To Track Your Numbers

If you do not already have a stat/metric tracker in place, do that. What gets measured gets improved. Here are a few ideas of comment states:

  • Website Traffic
  • Email Subscribers
  • Engagement
  • Number of Clients
  • Number of Leads
  • Number of Sales

Let’s Wrap This Up:

There you have it, the ultimate guide to a successful Strategic Planning Day. Implement these five key elements, and you're heading to a thriving business. Get 'em, you've got this!

Thank you so much for your time. I appreciate you, and I hope you have a wonderful week.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

✁ Just a Snippet

Here is just a snippet of the important points, you know for the skimmer in you. 🤪

  • Looking back is the best way to move forward.
  • Are you still in alignment with your vision?
  • What are you actually committed to doing?
  • Add all the important out of office dates to your calendar
  • Create a plan and commit to your success
  • How do you know you’ve improved without having a business pulse with all your numbers?
  • Go get ’em, tiger! You’ve got this.