If you’ve ever typed something into ChatGPT like, “Write me an Instagram caption about my podcast,” and ended up with a bunch of robotic fluff that sounded nothing like you, you’re not alone. Most of my clients say the same thing: “It just doesn’t sound like me.”

And honestly? I get it. I’ve seen ChatGPT suggest phrases like treasure trove, and let me tell you, those words have never come out of my mouth. If you’re creating long-form content like a podcast or blog post and you're already stretched thin, the last thing you want is to spend more time rewriting AI-generated content that was supposed to save you time.

So in today’s post, I’m sharing one ChatGPT content prompt that can help you finally get social media captions, blog content, and email copy that actually sounds like you.

Why Most Prompts Fall Flat

It’s not that ChatGPT isn’t a powerful tool. The problem is that we often give it the wrong prompts, or barely any direction at all.

If you ask for something vague, like “Write a blog post about my new podcast episode,” you won't get high-quality content that fits your brand voice. Think of it like handing someone three puzzle pieces and expecting them to recreate your whole brand.

Here’s what’s usually missing from those meh results:

• Your tone and writing style
• Who you're talking to (your target audience)
• The main point you're trying to make
• Actual background information to pull from

The good news? You can fix all of that with one clear prompt.

A Simple ChatGPT Content Prompt That Works

Here’s the prompt I give my DIY clients when they’re trying to repurpose their podcast or blog post into better social media content, emails, or captions:

Prompt:“Using the [text below or podcast transcript], write a [type of content] that speaks to [ideal client] in my voice and writing style. Use a casual and helpful tone. Focus on [insert topic or keyword].
Text: [paste your blog post, podcast transcript, or email draft here].”

Want an Instagram caption that feels like you wrote it? Paste your original content into that format and let ChatGPT do the work, with your voice.

Still not perfect? That’s okay. Just add:

“Make it sound more like me. Use shorter sentences. Remove the fluff.”

Remember: ChatGPT is an amazing tool for small business owners, but you must provide the best prompts to receive better results. You get to train it, giving it as much direction as needed to understand your content writing style. Here is the thing: we all have a very unique voice as content creators, and ChatGPT will begin to pick up on that voice when you give it the right prompts. When you find the most effective prompts for your business, save those to build up your prompt library. Pretty soon, you'll have your own effective ChatGPT prompts to create content in less time.

Use ChatGPT to Save Time—Not Create More Work

Whether you're trying to repurpose long-form content, such as podcast episodes, video scripts, or blog posts, or you're looking for a better starting point to create social media posts, captions, or your next email newsletter, this prompt is your go-to.

Stop fighting with generic AI-generated content and start guiding it with prompts that match your specific needs, tone, and goals.

Another option is to create your own GPT to save time and accelerate the content creation process. Upload your previously published content so that it understands your words, tone, and voice. Let your GPT know your content pillars, provide it with blog title examples, your best-converting subject lines, past social media campaigns, and product descriptions or the services you offer. The more information you provide to your personal GPT, the more it will sound like you and the natural language you use.

This is just one way to start building a content strategy that actually works for your business.

If you're creating blog posts, podcasts, or product content and wondering why it's not getting the visibility it deserves, you’re not alone. Most small businesses are focused on social media platforms like Instagram or Facebook—chasing likes, views, and that next viral moment.

But what if you could build brand awareness and drive consistent traffic to your online business… even while you’re offline?

In this episode of the Content Systems for Growth podcast, I sat down with Pinterest strategist Heather Farris to talk about how to use Pinterest marketing the smart way—without spending too much time or getting overwhelmed by all the moving pieces.

“Pinterest isn’t the McDonald’s drive-thru,” Heather said. “You can’t just pull up, order a cheeseburger, and expect instant gratification. It’s a long-term platform that will give you long-term gains—if you’re serious about it and consistent.”

In this post, we’ll break down key takeaways from our conversation, including best practices, step-by-step strategies, and real-life tips from Heather on how to use Pinterest as a powerful tool for visibility and sales.

Why Pinterest Marketing Is Different from Other Social Media Sites

One of the first mindset shifts you’ll need to make is understanding that Pinterest isn’t like traditional social media channels.

Unlike Instagram or Facebook, Pinterest is a visual search engine, not a social network. That means your Pinterest marketing strategy should focus less on engagement and more on discovery.

“I think it gets overlooked because it’s not instant gratification for most people,” Heather said.
“You’re not getting dopamine hits from it. But if you stick with it, it works.”

Pinterest is a great place for blog posts, product pins, and visual content that solves a specific problem. And it has staying power. A single pin you post today can still drive traffic months—or even years—later.

First Step: Set Up a Pinterest Business Account

If you’re still using a personal account, it’s time to upgrade. A Pinterest business profile gives you access to Pinterest analytics, ad tools, and rich pins, which display more detailed information like pricing or availability right on the pin.

“Your Pinterest profile should be more like a landing page than an ‘about me,’” Heather explained. “Boards are like mini landing pages, too—each one should be curated around a common theme that’s relevant to your target audience.”

Here are the basics you’ll want to optimize:
Profile photo:

• Use your logo or a clear photo of yourself.
• Cover image: Feature your best content or current promotion.
• Pinterest boards: Organize by categories or themes that your audience searches for.
• Pinterest pins: Include product pins, blog graphics, and even video pins.
• Pin titles and descriptions: Use relevant keywords throughout for better search results.

Use Keywords Like You Would for Google SEO

One of the most powerful tips Heather shared is to approach Pinterest the same way you do with blogging: use keyword research to make your content searchable.

“Everything on your Pinterest account should be rooted in an SEO strategy first,” she said. “How are people searching for your content? What problems are they trying to solve? Start there.”

Some helpful keyword practices:

• Add relevant keywords to your pin title and pin descriptions
• Use keywords in your Pinterest boards and your business profile
• Think about different ways people might search for the same topic (broad and long-tail)

She also recommends creating boards for your brand pillars or content categories. “That way, you're not just pinning randomly—you’re curating with a purpose.”

Repurposing Content? Pinterest is the Perfect Fit

If you’re already creating blog posts or podcast episodes, Pinterest is a good way to get more mileage out of that content.

You don’t need to create something brand new every time. Instead, focus on:

• Pulling multiple angles or tips from a single blog post
• Creating different types of pins (graphics, video pins, quote pins)
• Reusing Instagram reels or podcast teasers as vertical pins

“Inside your content system, you’re already creating marketing graphics,” Heather explained. “Just add one for Pinterest, drop in your keywords, and pin it to the most relevant board.”

Heather also recommends going back to older content and refreshing it with a new pin design.

“Yes, Pinterest sees that as new content if it has a new image. You can cycle through the same URL with different graphics and keep it fresh.”

This is great news for creators who want to promote new products, offer free downloads, or repurpose older posts that remain relevant.

What About Pin Frequency?

Let’s talk logistics. How many pins should you create for one blog post? Is once enough? Should you pin it every day?

“You can create as many pins as you want—but don’t publish them all on the same day,” Heather said. “Think of it like planting wildflowers. You want to spread them out and let them bloom.”

Here’s a general guide:

• Start with one new pin per day
• Mix in older content and product pins
• Rotate through different boards and Pinterest trends
• Avoid pinning the same image over and over (it won’t help)

This frequency helps you stay consistent without feeling overwhelmed. And with tools like Tailwind or the Pinterest app scheduler, it’s easy to batch your pins ahead of time.

Pinterest Analytics: What to Track (and What to Ignore)

If you’ve been refreshing your Pinterest page every hour to check on pin performance, don’t.

“As a beginner, I actually tell people not to look at their analytics for three months,” Heather said. “You’ll just feel discouraged. Pinterest takes time to index your content.”

When you’re ready to track performance, here’s what to look at:

• Pin clicks: Are people clicking through to your site?
• Saves: Are people saving your content to inspiration boards?
• Top-performing boards: Which ones are driving the most traffic?
• Conversion paths: Are people signing up for your email list or buying from your online store?

“Focus on building your Pinterest library first. Pins you create today can still work for you a year from now,” Heather said.

This is what makes Pinterest one of the most powerful tools for online sales and brand awareness.