Simple Steps To Creating A Sales Funnel
Before we dive into the simple steps to creating a sales funnel. Let’s cover the basics, just in case you're new to the online business world.
Really, what are sales funnel anyway
Sales funnels are the path that a potential customer will go through. In other words, because the path to purchase look like a normal everyday funnel. Wide on the top and small at the button.
I’m about to lay down shocking news here. In spite of all your efforts, not everyone that starts in the sales process with end up a client. Formerly, in my career as a sales rep, I was excited if one in ten leads converted into a client. Ya, I know.
On the positive side, if you’re working one to one your funnel doesn’t need to be huge to start.
Know, Like and Trust
As a result, getting clients to work with you has more to do with know, like, and trust verse selling in your online business. Therefore, if the word sales cause you to break out into hives think of it as a relationship funnel.
Building a relationship with your soulmate client is easy. It’s important to realize that building a relationship online is not any different than building any other relationship.
In fact, it will follow the same path, you meet, you get to know each other, you decide you like to hang out and the more you hang out the more you trust each other.
When you’re building a sales funnel you’ll make sure that you are doing the same things you would do to building any long-lasting connection.
How you meet
Connecting with your soulmate client online will happen in a variety of ways. For example, It may be through social media, google search, or the biggest is a referral or introduction from one of your mutual online friends.
It’s visibility…
Heed my advice, get visible. You guessed it, I didn’t do this right away in any consistent manner.
The best sales advice ever, you can’t hope your way to a sale.
As much as I hoped for my soulmate client to stumble upon my content and instantly fall in love with me. It didn’t happen that way.
To emphasize to all of those in the back row, if you’re not putting yourself out there, how will anyone, let alone your soulmate client, know what you offer?
So long as you stay in your own little world you’ll have a difficult time connecting with people that you have a true bond with.
These are the people that you’re drawn too, the people that you’d like to serve. If you’re not visible and putting yourself out there how will they find you? So get out and mingle.
If you happened to miss it before, visibility was an area that I struggle with, I really love to have my head down checking all the things off the to-do list.
Once I added networking to my to-do list this is when things shifted in my business because Friend if you do not let people know about your great services you not sharing your gifts.
Overcoming…
Overcoming visibility phobia can only be done by facing fear. Stop lurking in Facebook groups and actually share your wonderful knowledge. Find hashtags on Instagram to follow and begin to engage.
A great way to do this is with a virtual coffee chat, in short, these chats are a no pitch, no pressure chat to get to know each other.
Prefer face to face? Search for local Meet Ups.
Stop assuming that people know what you know. Share your special self.
Trust will come…
Provide valuable content on social media. What would make the life of your soulmate client easier? Figure this out and share it.
Create and Share
Create a piece of free content to give them in exchange for an email address.
Then continue to wow them with valuable content that they will find useful in their business. Keep in mind that you want your free content to be in line with the services you offer.
For example, I help build plans. Creating a sales funnel would start with a plan of action. Well, you could start without a plan, but it may not be the most efficient use of your time and I would predict spinning wheels in your future.
Little Side Note
In the book, Building A Story Brand by Donald Miller he gives this formula for crafting each nurturing email.
One, talk about a problem. Two, explain a plan to solve the problem. Three, describe how life can look for the reader once the problem is solved.
If you’ve not read this book, make it the next book you read.
Build A Nurturing Series
Okay, but you start to say “I can’t do that.” Say you can and you will.
First let me say, this does not need to be complicated, actually make it simple and quick.
Second, open up a google document and start typing. List out all the struggles that you’ve heard from your soulmate clients on coffee chats, in facebook groups, pay attention in the post chats what are they talking about. Now write how you would solve the problem. Repeat this three times. Put this into an automated sequence in MailChimp or Mailerlite. Two very simple and free tools that you can use for your email service provider.
Third, in that same google document write the fourth email. This one will be a sales email with an ask or call to action.
Before you get all anxious, you need to do this because no one else will do it for you. In the online world, you either attract or repel. Trust me, if you repel its not a big deal. We aren’t in a popularity contest. This is about creating a connection to your soulmate client that has been praying for your service.
Put it on repeat
Just like your favorite song, put your nurturing series on repeat. In the same fashion as before, It’s three gives and one ask.
That’s the simple steps to creating a sales funnel.
Planning is my superpower! Would you like help in mapping and accomplishing your commitments?
Each month I open up a limited number of spots to work one-on-one with heart-centered entrepreneurs to create a roadmap to their dreams.
How is this done? With a ninety-day commitment plan. A ninety-day commitment plan breaks down all the to-dos that need to happen to achieve your commitment.
The ninety-day commitment plan includes a three-hour planning intensive along with thirty-six accountability check-ins to ultimately take your vision from do to done. Say you can and you will!
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