Do you know I have a form on my website to submit questions or episode ideas for me? Well, I'm going to cover one that I received. And the question is, “Can you share with me strategies and guidelines for posting content in terms of a timetable?” Refill your coffee because we're going to go ahead and answer that question today.
Why You Need Guidelines for Posting Content
I love it, when I get questions from my listeners, it makes things so easy. I don't have to guess what questions you have. Isn't that such a wonderful thing? So today, we're going to cover the guidelines for posting content so that you can master this for yourself.
I was so excited actually to receive this question. It's a topic that is near and dear to my heart because I know that I've struggled with it myself.
Determine Your Posting Frequency
Before diving into the types of content you want to create, let's lay the foundation with your posting frequency. It's all about what's doable for you, given your time and energy resources. And hey, let's not forget your audience and the kind of time and energy they have to consume your content. Whether it's videos, podcasts, or social media updates, each has its own time commitment.
Here's your quick action step: Grab a timer and set it for five minutes. 🕒 During that time, jot down how much time you can dedicate to creating content each week. Knowing your “time bank” will help you decide if you're aiming for daily, weekly, or bi-weekly posts. Trust me, consistency is your golden ticket here.
The Magic of a Content Calendar 🗓️
Once you've nailed down your posting frequency, the next step in your guidelines for posting content is creating a content calendar. Trust me, this is your secret weapon against decision fatigue and last-minute scrambles.
Imagine it's Tuesday night, and you suddenly remember your blog or podcast is supposed to go live on Wednesday morning. Yikes! A content calendar saves you from those “Oh no!” moments and keeps you consistently on track.
Here's the deal: A well-planned content calendar helps you map out not just what to post, but when to post it. Take your core content—whether it's a blog post, podcast, or video—and sprinkle it throughout the month. This way, you can keep directing your audience back to that cornerstone piece.
Quick Action Step: 🎯
Spare just 10 minutes to set up a basic content calendar. Whether you're a Google Sheets guru or a paper planner enthusiast, jot down the dates and topics you want to cover.
Pro tip: I keep my content calendar in two places—my paper planner and Notion. Why? Because jotting it down on paper first helps my brain process it better.
Then, I transferred it to Notion for easy digital access. So, if I'm ever away from my computer, a quick flip through my paper planner keeps me in the loop.
The Power of Scheduling Tools in Your Content Posting Guidelines
When it comes to guidelines for posting content, a scheduling tool is your unsung hero. I'm a big fan of Metricool, and let me tell you why—it's like having a mini-assistant that handles all your posting needs.
RSS Feed Magic
First off, Metricool lets you set up an RSS feed that pulls directly from your website. What's the big deal? Well, it automatically shares your latest blog posts across your social media channels as soon as they go live. Talk about a time-saver!
Recycle and Reuse
But wait, there's more! Metricool can also recycle your posts. Imagine your blog post from October popping back up in your followers' feeds months later. I have mine set to resurface every 90 days, keeping my content fresh without the extra work.
Quote Me on This
Love sharing quotes? Me too! Metricool has you covered. You can set up a feed of your favorite quotes to be published at intervals on your chosen social media platforms.
Canva Compatibility
Another perk? Metricool plays well with Canva. Create your images in Canva, add your copy, and schedule it directly to Metricool.
A quick tip: don't write your captions directly in Canva. Use a caption bank to store pre-written captions, making it a breeze to copy and paste when scheduling.
Quick Action Step: 🎯
Take 10 minutes to explore Metricool or another scheduling tool. Schedule a test post for tomorrow to see how it feels.
Remember, a little planning goes a long way. You could spend just an hour a week—or even a month—planning and scheduling your content. The best part? Once it's set, it's on autopilot.
Spice Up Your Content Mix 🌶️
Variety isn't just the spice of life; it's the secret sauce in your content strategy. Your audience wants to have a mixture of different content types—from blog posts and social media videos to infographics.
Why? Because mixing it up keeps them engaged and curious. They'll think, “Wow, this infographic is so helpful, what else do they have?”
Quick Action Step: 🎯
Set a timer for 10 minutes and brainstorm a list of various content types you'd like to experiment with this month. Then, pick one new format to try out. Variety keeps your audience coming back for more, so don't be afraid to shake things up!
Timing is Everything in Content Posting Guidelines
When it comes to guidelines for posting content, timing is crucial. You want your content to go live when your audience—especially if you're targeting busy work-from-home moms—is most likely to engage. While algorithms can be unpredictable, you can still play the odds by posting at peak times.
Why Metricool is a Game-Changer 🌟
Here's where Metricool comes in as a lifesaver. It shows you the “hot times” when people are most active on each platform. This allows you to strategically schedule your posts for maximum visibility. No need to dive into analytics; Metricool has got you covered.
Quick Action Step: 🎯
Spare just five minutes to check the analytics on your social media platforms. Identify when your audience is most active and adjust your scheduling tool accordingly. If you're using Metricool, this info is already at your fingertips.
Monitor, Adjust, and Refine Your Content Posting Guidelines
The last but certainly not least step in your guidelines for posting content is to keep an eye on your metrics. Monitoring and adjusting are not just buzzwords; they're essential practices to get the most bang for your buck. Or in this case, your time.
Are people engaging with your posts? Are certain topics gaining more traction? Use this data to refine your strategy.
Quick Action Step: 🎯
Carve out 10 minutes at the end of each week to review your metrics and analytics. Make notes on what's working and what needs tweaking, then adjust your content calendar accordingly.
Pro Tip: The CEO Report 📝
Want to make this process even easier? Create a “CEO Report” using a Google Form. Include questions that prompt you to review your week's metrics and performance.
Fill it out weekly to keep a running history you can refer back to. I've got mine set up in Notion, and it's a game-changer.
It's time to wrap this up!
Okay, friends. It's time to wrap this up. I hope that you found these tips to be helpful.
And this answered the specific question that you asked me to cover. If not, I guess. Let me know, and I will try again.
Quick Recap: Your Ultimate Guide to Content Posting Guidelines
- Determine Your Posting Frequency: Figure out what's doable for you and stick to it. Consistency is key!
- Create a Content Calendar: Say goodbye to last-minute stress and hello to a well-planned content strategy.
- Leverage Scheduling Tools: Tools like Metricool can be your best friend, automating your posts and optimizing timing.
- Mix Up Your Content Types: Keep your audience engaged with a variety of content formats.
- Timing is Everything: Post when your audience is most active for maximum engagement.
- Monitor and Adjust: Keep an eye on your metrics to refine your strategy continually.
Thank you so much for your time I appreciate you, and I hope you have a wonderful week.
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