Are you ready to grow a business online by taking imperfect action? Waiting for the perfect moment keeps too many online entrepreneurs stuck, but taking the first step—even if it feels messy—is the best way to build momentum and make real progress. Success doesn’t come from waiting for the perfect moment—it comes from jumping in and taking action. Whether you're building your email list, starting a podcast, exploring digital products, or working on your social media presence, the first step is always the most important.
Grow a business online by taking imperfect action is the best thing in order to have a successful business. Taking imperfect action is a powerful motivation for business growth. Even if it feels uneasy, the decision to start is the key to success for online business owners — it is essential to take action on your new ideas; the ball is in your court to achieve your big goal.
Embrace Imperfection
Putting myself out in the online world has always been a challenge. When I'm trying new things, the mean girl comes out for me, and friends, she comes out strong. She will give me the whole song and dance about not being good enough, and who would even want to hear what I have to say?
Then I remembered: it’s not about me. When I get stuck in that mindset, I limit my ability to create an impact. The goal isn’t to make an impact on everybody—it’s to make an impact on someONE.
That one ripple can create waves.
A great example was hitting publish on my first YouTube video. This video was also my way of dipping my toe back into content creation. Burnt out from blogging, I took over a year off from adding anything new to my blog. Back then, I didn’t fully understand the importance of rewriting and republishing old content to make it relevant again. The LORD impressed upon my heart that it was time to stop hidden and take imperfect action every single day because it’s not about me.
Imperfect action is the secret sauce for so many successful online entrepreneurs. Often, the fear of failure, analysis paralysis, or the mean voice in our heads holds us back. The truth is, there’s no such thing as perfect. Waiting for the perfect website, the perfect business model, or the perfect plan is one of the biggest things keeping small business owners stuck. The good part? You don’t need perfection to succeed—you just need courage.
What Shifted for Me
When I decided to take imperfect action and publish a video I’d been sitting on for a long time, it began a consistent journey of releasing YouTube videos for over two years. Eventually, this process led me to discover my love for the ease and connection of podcasting. The excuses I had—about not being good enough or not knowing if anyone would care—were holding me back from connecting with the right people in my target market. But once I let go of those doubts and hit publish, I realized it’s not about being perfect; it’s about showing up.
For those who are starting their own business, whether you’re a life coach, running a yoga business, or creating digital products, imperfect action can propel you in the right direction. It’s an important step to get out of your comfort zone and take that leap toward your big dreams.
Steps to Take Imperfect Action Today
- Identify Your First Step: What’s the one small thing you can do today to move closer to your goal? Whether it’s writing your first blog post, outlining an email marketing campaign, or recording a live video, pick one action.
- Create a Hit List: Write down a list of imperfect actions that you can take. This could include things like reaching out to potential customers, testing a new idea, or sharing your business plan with an accountability partner.
- Reframe Failure: Shift your mindset from fearing failure to embracing it as a part of the learning process. Remember, the most successful people learn from their past experiences. There is no failure in business, only feedback.
- Start with High-Quality Content: Even if it’s not perfect, start creating content that serves your target audience. Use social media platforms, blog posts, or live videos to build your online presence and attract your ideal customer base.
- Take It Day by Day: Business success doesn’t happen overnight. Commit to taking small, courageous steps every single day.
Does This Happen to You?
Do you ever feel truly inspired to do something, only to be stopped by a flood of excuses? The mean voice in your head starts whispering—or even shouting—convincing you to second-guess yourself. The fear of failure takes over, and you find yourself stuck.
I’ve been there too. Everything I talk about in this video is 100% true. Do I wish I had taken imperfect action earlier and just published the video earlier than I did? Possibly. But at the time, something inside me wasn’t ready for that bold step. Looking back, I see that every step of the journey—even the imperfect ones—led me to where I am today.
Lessons From This Post
If you’ve been following my content, you’ll know that taking imperfect action has been a recurring theme. In this post, we explored actionable marketing tips and mindset advice for online entrepreneurs. One of the biggest takeaways is that you don’t need a perfect business idea to get started. Instead, focus on connecting with your target audience and testing marketing tactics that resonate with you. Do not we afraid to try out different types of content marketing.
Imperfect Action in Practice
Here’s what it looks like:
- Publishing a blog post or podcast without overanalyzing every detail.
- Sharing your high-ticket offer even if it’s not 100% polished to “perfection”.
- Trying a live launching strategy to promote your online courses even if you’re nervous about showing up on live video.
The Ripple Effect
Taking action isn’t just about your business; it’s about creating a ripple effect. When you step out of your comfort zone, you inspire others to do the same. Your courage can spark motivation in someone else—whether it’s a fellow online business owner, or a potential client.
Quick Recap
- Take the First Step: Start with small, actionable tasks.
- Quiet the Doubts: Recognize that the fear of failure is normal but shouldn’t stop you.
- Commit to Progress: Even in a relatively short time frame, imperfect action can lead to business growth.
- Focus on Value: Provide much value to your audience through high-quality content and marketing strategies to spread the word.
- Stay Consistent: Showing up every single day builds trust with your customer base and establishes your online presence. With that said it is a good idea to pick a schedule that works for you to be a consistent poster to social media platforms.
Book A 1-Hour Virtual Session
Discover the Secret to Effortless Content Creation –
From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!
Time to Wrap This Up
Taking imperfect action is the only way to move forward in your business journey when fear is holding you back. Whether you’re aiming for website traffic, building your email list, or launching a new bonus strategy, the key is to start. Are you familiar with a flywheel? A flywheel at first, starts very slowly because of the friction, once it is moving it picks up speed.
Remember, do not get frustrated when your content marketing strategy is like a flywheel, turning painfully slow until it gains speed and moves almost seemly on its own as it gains momentum.
For more actionable marketing tips, tune in to our next episode, where we’ll discuss how to create a super simple sales funnel and digital marketing strategies that work for content creators.
