As an online business owner, you likely understand the importance of creating valuable free content for your audience. However, you may not be able to sustain your business long-term solely by providing free content. It's here that the art of repurposing free content into a tripwire or tiny offer comes into play. Consider converting free content, such as video series or challenges, into a tripwire or tiny offer that leads to a larger paid offer. You can maximize the value of your content by following these strategies.
Solutions Are Found In The Struggle
Isn’t crazy that the best solutions are found in the struggle? If you think about it, the solutions to your challenges can often be found when you work through them instead of giving up.
I swear, sometimes, I’ve been crowd the queen of struggle; I guess it has advantages since I’ve found many solutions. LOL.
I’ll share one of my stories with you. When I started my online business, I struggled to make a profit. While some of it had to do with a terrible case of imposter syndrome. The main issue was that I didn’t create a plan to take my potential clients from my free content to my paid services. I’d spend a ton of time creating free content on my blog and various lead magnets, but I didn't see much for a return on my investment. I had become exhausted, burnt out, and discouraged from all the content creation.
That's when I started to figure out ways to repurpose my free content. Instead of constantly creating new content, I realized I could transform my existing content into something I could sell.
You see when your free content is a proven asset to your clients, this is the time to transform it from free to a tripwire or tiny offer.
By repurposing the free content into a tiny offer, you know without a doubt that it will provide value. There is something magical about not feeling like valuable content is sitting there unused.
From Free to Paid
During a content audit with a client, It didn’t take me long to recognize she was on the road to content creation burnout.
Part of the content audit process is looking at all the free content to figure out how to reuse and repurpose it to prevent content creation burnout. Let me tell you she’s created a lot of free content over all her years as a mindset coach and online business owner.
We discovered she had a gold mind of free content that could be repurposed into a tiny offer or a tripwire. She felt discouraged and frustrated with the consent churn of free content that was one and done. She was on the struggle bus to create a steady profit with her business.
Using this strategy, we were to map out a sales funnel that took her audience from a free opt-in to a low-cost trip wire and then to her higher-priced offerings. And the best part? It required minimal additional effort on her part.
The Art of Repurposing Free Content
Let's take a look at steps you can take to convert your current free content into a profitable tripwire:
1. Identify Your Best Content: Look at your existing content and identify the pieces that resonate most with your audience. These are the pieces that you can repurpose into something more profitable.
2. Repurpose Your Content: Once you've identified your best content, repurpose it into a format suitable for a tripwire or tiny offer. For example, you could turn a popular blog post into a workbook, a video series, or a challenge into a mini-course.
3. Add Value: Add extra content, bonuses, or resources not previously included in your free content to make your tripwire or tiny offer a little more enticing.
4. Create a Sense of Urgency: A tripwire or tiny offer is designed to create a sense of urgency and encourage your audience to take action. You can achieve this by setting a deadline or limiting the number of copies available.
5. Set a Low Price: Your tripwire or tiny offer should be priced low enough to be an easy yes, but high enough to create perceived value. The price will depend on your audience, your niche, and the value that you're offering.
6. Promote Your Tripwire: Once your tripwire or tiny offer is ready, it's time to promote it. You can promote it on your website, social media channels, and email list. I tend to gravitate to organic marketing.
7. Track and Analyze Your Results: Finally, it's essential to track and analyze your results to see how well your tripwire or tiny offer is performing. Look at conversion rate, revenue generated, and customer feedback metrics, and adjust as needed.
Using your free content as a tripwire or tiny offer to generate leads to a bigger paid offer can help you grow your online business. Get started exploring the possibilities today and take your business to the next level!
