Hey there, Friend! Are you ready for efficient content creation? I understand all too well all the juggling that takes place when you spend more time as a chauffeur than as the CEO of your business. Running a business is not for the faint of heart; it requires determination and grit. Let’s be real; running your business while taking care of your family is no small feat; you have enough going without trying to remember what to do when. That's why today I’m highlighting the top three workflows to implement first in your content system. Not only will it streamline your day-to-day, it will save you time, boosting your productivity and maximizing your results.
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Workflow 1: Content Calendars
Do you feel unorganized and scattered when it comes to your content? Likely this is due to an inefficient content creation process.
Do you feel like your content plan is more like throwing spaghetti at the wall and hoping that something sticks?
The ultimate goal of your content is to let people get to know you, your services, and how you help them solve the specific problem they are trying to fix.
One of the essential tools for efficient content creation is the content calendar. Picture this: no more scrambling for last-minute ideas or struggling to stay consistent. With a well-organized content calendar, you'll have a roadmap to guide you through each step of your content journey.
I’m only guessing it’s not the first time you’ve heard start by setting clear goals and objectives. What do you want to achieve with your content? Who are you trying to reach?
This workflow should include the following:
- Where do you store your ideas for future content?
- How often will you post new core content?
- What are your content buckets?
- What is your promotional schedule for the upcoming month/quarter?
Next, create a content calendar template. This can be as simple as a spreadsheet or a dedicated content scheduling tool. Personally, I feel the best place to do this is in project management software, or I love Notion for this. But, I know I’m also the person that is like, give me all the tech.
Schedule and organize your content in advance, ensuring you have a steady flow of valuable content ready to go. By planning ahead, you'll have more time to focus on what truly matters: your family and those one-on-one coaching sessions that make a real difference.
I’m in the process of updating my free planning workbook to include a content calendar template. Here is the link to sign up and download. Anytime I make a new version of any of my free offers, I send them out to my list.
Workflow 2: Core Content
Now let's dive into the heart of your content system: your core content or pillar content. This is the foundation upon which your brand and expertise shine. Setting up a simple system that you’ll actually use for creating meaningful and helpful core content will allow you to connect with the right peeps that are an amazing fit for your services.
First things first, what makes you shine? What makes you stand out? How do you want to be perceived by your audience? I know firsthand how difficult it can be to read the label from inside the bottle. Ask your past clients how did they find you? What problem, pain point, or challenge were they actively attempting to solve? This insight will guide you in crafting core content pillars. Your pillars are high-level topics. My core content pillars are Productivity and Organization, Time Management, Content Systems, Content Management Tips, and Mindset.
My blog is the heart of my core content. From there, I use that to create a podcast and sometimes a YouTube Video. Everything begins with my blog post.
These are the items in my checklist or workflow for efficient content creation. I encourage you to check out the link to the blog post so that you can have the checklist.
- Select a blog topic from idea list
- Research keywords with Ubersuggest
- Create a blog folder on Google Drive
- Create a Google Doc from Blog Template
- Write Blog Outline
- Write Blog Draft
- Write Blog Meta Description
- Write Blog Headline
- Review Blog Post for Errors
- Create Blog Featured Image in Canva
- Create Pinterest Images in Canva
- Optimize Images for Web with Tiny PNG
- Login to WordPress
- Upload Optimize Image to Website
- Add SEO Keywords to Alt Tag to Upload Images
- Create Post
- Schedule Post
- Create Social Media Copy from Blog Post
- Add Blog Links to Master Blog Spreadsheet
- Track Blog Stats
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Workflow 3: Repurposing Core Content to Social Media
Let's make your core content work smarter, not harder! Repurposing is the name of the game when it comes to leveraging your content across different social media platforms. By repackaging your core content, you'll save time and reach a wider audience.
Start by identifying key elements and snippets from your core content that can be repurposed. These can be bite-sized tips, compelling quotes, or intriguing questions. Adapt these snippets for the social media platforms that you show up on. I’m a little bit on Instagram and Facebook, but a lot on Pinterest.
Add all those bite-sized pieces from the blog into a spreadsheet so that you can pull from that at a future time and send people back to that post again. For each post, I pull out six pieces of content that can be used repeatedly.
Wrap Up These Workflows for Efficient Content Creation:
When you take the time to do the work of a repeatable process, you have the power to streamline your content creation efforts easily. I am unsure about you, but I want things to be simple and easy. Otherwise, it overwhelms me with all the other things I’m juggling in my life.
By implementing these top three workflows – content calendars, core content creation, and repurposing to social media – you'll find yourself more organized, productive, and able to devote quality time to your family while making an impact on the lives of others.
Remember, the key is to take action. Start by creating your content calendar, defining your core content strategy, and exploring the endless possibilities of repurposing. With these workflows in place, you'll unlock the potential to build a thriving business while enjoying the freedom to prioritize what truly matters: your family and helping others that need your exact solution.
Get ready to rock your content system and achieve the balance you've always dreamed of. You've got this, Friend! Don’t forget you don’t have to do this alone. Book a mini-session with me in 30 minutes. We will figure out the best place to create your efficient content creation systems, and I’ll give you my exact template to get you started.
