How Lindsay Maloney Creates So Much Content Without Burnout

Ever scroll past someone’s Instagram and wonder, How on earth does she do all that?!

That’s how I feel about Lindsay Maloney. She’s a coach, course creator, homeschooling mom, and works a full-time job. And yet—she still creates more content than most people with way less on their plate.

So I asked her to come on the Content Systems for Growth podcast and share how she really does it all.

This post is a peek inside our conversation. It’s full of simple, honest takeaways that can help you show up consistently—without the burnout.

“I like to be busy”

The first thing Lindsay said made me smile. She told me:

“I’m a very busy body type personality. I like to be busy. I almost kind of panic when I don’t have something to do.”

She doesn’t try to be busy. It’s just how she’s wired. And instead of fighting it, she’s created a business that works with her energy and her time.

“If I can manage to build a business by myself with just an hour or two a day, that’s the kind of business I want.”

And friend, she’s done exactly that.

A Business That Fits Into Real Life

I had to ask: how does she fit it all in?

Lindsay wakes up early—really early. Like 4:30am early. She uses that time to move her body, check in with clients, clear out Asana, and get ready for her full-time job. Then it’s homeschool, dinner at 4:30 (yes, you read that right!), and rest.

“My days primarily look the same… It’s very structured. My family knows that I’m very structured.”

She keeps her business running on simple rhythms. It’s not about being perfect. It’s about being consistent.

Boundaries Over Burnout

When I worked with Lindsay 1:1, one thing that stood out was how clear she was about boundaries. She always responded to my Voxer messages, but I also always knew when to expect a reply.

And during the interview, she said:

“I have very strong boundaries and I will always promise myself I will stick to those… because I know how fast things can crumble.”

That’s such a good reminder. You don’t need more to do—you need more clarity about when you’ll do it and when you won’t.

Create Once. Use Everywhere.

Of course, I had to ask about content repurposing.

Lindsay’s not trying to be everywhere. She just uses what she’s already created, in multiple places.

“I don’t know if this was in a podcast or a post or an email… it was probably all of them.”

That’s the mindset shift. Your content doesn’t have to be new—it has to be useful. She even reminds her clients:

“Why don’t you just make one email and take that email and make two Instagram posts out of it?”

Exactly.

One Piece at a Time

We talked about how some coaches feel scattered in their content, like they’re always behind. Lindsay had the perfect visual:

“Get a piece of paper, draw a long line… the end is where you are now. The beginning is when you started your journey.”

She said every little moment on that timeline could be its own digital product. Just one piece. One win. One lesson.

“Sometimes we think we have to sell this whole world of knowledge… but if you just stripped off one piece of your timeline, that’s a course.”

Yes, yes, yes.

Final Advice: Don’t Compare

Before we wrapped up, I asked Lindsay what she’d tell someone who feels overwhelmed or behind in business.

Here’s what she said:

“Don’t compare yourself to me—or to anyone else. We all start at zero.”

She’s right. You’re doing the best you can. And your version of “consistent content” doesn’t need to look like hers—or mine. It just needs to work for you.