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Content Organization and Repurpose: Your Guide to Content Hubs

Content Organization and Repurpose: Your Guide to Content Hubs

by | Content Marketing, Planning-Organization-Productivity

Creating a Content Hub for your Online Business to find and reuse content quickly

Wow, have you stopped to consider how much content you’ve created for your wellness coaching business? Heck, maybe you've created a lifetime's worth of content. It is unfortunate that all of your amazing creative content is scattered all over the place, with little to no organization to speak of. It's funny; it's like the endless merry-go-round that you got stuck on as a kid. While it starts out as a fun ride, too much time leaves you feeling dizzy and nauseous. The same thing happens in your online business when you're not reusing and repurposing your content. It's as if you're stuck on the endless merry-go-round ride of content creation. It's time to jump off and create your content hub.

Repurpose your content?

“Wait, what that's a thing? I thought that I couldn't use the same content.” Is this you? If so, you're not the only one. I've heard it before, as these are the exact words from a client in a mini-session.

Yes! It is a thing. It is totally fine to refresh and reuse your content.

After all, think back to when you started your online business journey. I'm guessing right now your knowledge of your specific subject matter has grown over the years. As your mastery and skills increase, you'll have even more valuable insights to add to your previous creative content.

What do you do with all this kick-butt content?

You create a content hub. I know what you're thinking: a content hub?

Yes, a content hub to store and organize all your content so that you can easily find and reuse it.

Before you start getting overwhelmed with the thought of getting all the old content organized. Stop it. Rome wasn't built in a day, and your content hub will not be either.

How do you organize all your content?

Now, you're trying to figure out how you're able to organize all the content, am I right? How can I find it easily without endless searching?

Your content hub will have different categories for your:

  • Social Media Post
  • Blog Post
  • Video Files
  • Podcasts
  • Email newsletters
  • Swipe Files
  • The list goes on and on. 

It’s no wonder that we feel overwhelmed by all our digital data. 

The key is to build a content hub that works for your brain.
The problem is we keep searching for a quick fix, buying and downloading template after template. Only to discover that your mind doesn't work that way.

Fortunately, there is a simple solution. You need to determine if the organizational system will work for you.

Okay, stop with those eye rolls.

What is the best way to determine whether the system will work for your brain?

It will start with trial and error.

Given that, here are a few project management or task management tools that I recommend to my clients for organizing their content. Since you all tend to be visual and see things in pillars, keep it simple.

  • Use Trello if you like sticky notes for organizing.
  • It's Asana if you keep a notebook with lists and random thoughts. This is me, BTW.
  • Distracted brains will enjoy MeisterTask.
  • If it's just you as a solopreneur with zero plans to grow a team, check out Todosit.

Right now, if you find yourself wishing for an easier way, book a Content to Cashflow Accelerator.

If you've dreamed of someone looking at your content and instantly finding its earning potential, this is for you. 

Creating a Content Hub for your Online Business to find and reuse content quickly

Drum roll, please create your content hub.

Below are a few processes that I’ve implemented in my clients' digital back offices. The purpose of these processes is to create a content hub for your online business so that all content can be found and reused easily. You can reuse your content, my friend. I give you permission to do so.

In case you do not want to take my word for it, here is an article by Neil Patel regarding repurposing content. 

Creating a Content Hub for your Online Business to find and reuse content quickly

Let’s begin with a content storage plan.

In order for your content storage plan to work, you should choose one place to store all your content. Think Google Drive, Dropbox, or OneDrive.

You're going to select one and not look back. So often, entrepreneurs like to second-guess decisions. It is just busy work that doesn't move your business forward. Pick one, implement it, and move on.

Using one storage system will allow your organization or team to quickly locate content.

For this reason, you're not wasting your precious time looking for content, adding the benefit of time management.

What you need to do.

Select a project management or task management application to keep track of all your content and tasks. Be sure to link all your collateral to the tasks associated with your content.

  • Organize all your data in one place. Doing so will save you time and money.
  • You have permission to reuse your content.
  • Pick a tool you feel comfortable with and will use. 
Year End Planning and Making Sales for Wellness Coaches

Year End Planning and Making Sales for Wellness Coaches

by | Planning-Organization-Productivity

Michele Duwe from Miss Task | Year End Planning and Making Sales for Wellness Coaches

We’re digging into something incredibly crucial for all you wellness coaches out there – planning and promotion for the fourth quarter of your coaching business. Yes, I know it is the beginning of August, and hear me out. Typically the fourth quarter is the best quarter for selling. Whether we want to believe it or not, the final stretch of the year is upon us, and with kids heading back to school, it’s the perfect time to focus on building up your business.

So, grab a cup of coffee or your favorite drink, get comfy, and get to it.

Why Year End Planning is Essential

Yes, I know. We're only one month into the third quarter, and this time of year is essential for any online business, especially for you, my wellness coach friends. Before you know it, you'll be kicking off with all your new coaching clients in January. Taking a few hours each quarter to review and plan for the upcoming months is essential. Why? Because what you focus on improves.

I'm not sure about you, but things do not get done if I do not block time on my calendar. Start by scheduling time on your calendar for this year end planning session. I know not everybody loves to sit down and plan, but trust me, it's so worth it for your decision fatigue and for your business. Block off at least two hours, ideally on your CEO day or whenever it actually works for you. You want to review the fourth quarter from last year and set your new goals for the upcoming fourth quarter.

Setting the Tone for Year End Planning

Before you dive into your year end planning, set the tone to really get you in the right mindset. 

Grab your coffee, water, wine, or essential oils if you have a diffuser. If that's your thing, let's begin with a meditation to really get you focused. Turn off all the distractions. Yes, this means notifications are off, the phone is in do not disturb, and close all those extra browser tabs. You know what I mean, right? 

Personally, I love to pop in my earbuds and play some brown noise on my Insight Timer App. It helps me drown out all the distractions so that I can focus. I really need that in order to really get in and focus and be able to get things done in a shorter amount of time because we all want to get things done in a shorter amount of time. Am I right?

 

Reflect and Review

Once you have your year end planning day set and you're ready to go, the first thing you need to do is reflect on the current year. How is it going for you? Are you in line to reach your financial goals? If that makes you feel a little bit squeamish because you struggle to focus on money, think about your impact goals instead. How many people were you planning to work with this year? Are you close to hitting that target?

Pull out your quarterly review from the fourth quarter of last year. I'm guessing a lot has changed in your business over the last three quarters. However, it's a good base for year end planning. What worked well? What didn’t? Did you hit your goals? If not, why? This reflection is crucial to moving forward effectively. Take five to ten minutes to jot down your thoughts. I'm not expecting you to spend a whole lot of time and energy on this, but I just want you to get all your thoughts out on paper. Anything that comes to mind regarding last year's success or learning lessons?

Revisit Your Vision

Next, revisit your vision for this year. Personally, I do this monthly. I like to have a new splash on my desktop with my goals for the month and my vision for the year. If you haven't looked at your vision since the beginning of the year, does it still align with where you are now? If not, adjust it. Write out your three-year goal, so you know where you're going and where you want to be in three years. Then use that for your one-year vision to ensure alignment. Focus on just the last 90 days of this year. What do you want to achieve in this time? Make sure your quarterly goals align with your one-year vision. This alignment ensures that every step you take is pushing your business forward in the right direction.

Michele Duwe from Miss Task | Year End Planning and Making Sales for Wellness Coaches

Set Concrete Goals

Now, let’s set some concrete goals for the last quarter. Ensure these goals will impact your one-year vision. Break down those goals into actionable steps—who, what, when, and if needed, a little bit of how. Remember, commitment is key. Are you willing to devote two hours a day to these goals? If not, reconsider their importance. Map out important dates on your calendar: out-of-office days, kid events, holidays, and launch dates—all need to be accounted for. Reverse engineer your goals from these dates.

 

Prepare for Black Friday

Let's talk a little bit about Black Friday. Do you have a plan? If not, don't worry. You're not alone. Many small businesses find themselves either winging it or scrambling at the last minute. But today, we're changing that. Because it's August and we're looking at our Black Friday specials, we want to start by setting a revenue goal. Look at your numbers from last year and set your good, better, and best goals for this year. Determine your budget for ads if that's your jam and set a dollar amount that is reasonable.

Do you need to hire any additional help to make this year end plan come to life? You may need to budget time for a virtual assistant. Decide what you’ll be promoting at the end of the year. Will it be group coaching for January or one-on-one coaching packages? Plan your mini-offer or low-ticket offer for Black Friday that flows into your high-ticket offer.

Michele Duwe from Miss Task | Year End Planning and Making Sales for Wellness Coaches

Create Your Action Plan

Then create your action plan to get it all done. Action drives everything. You need your landing page, email sequences, shopping carts, onboarding process—the works. This preparation will make your Black Friday promotion and end-of-the-year promotions run smoothly and successfully. If you need help, I have just the low-ticket offer for you, a Black Friday Google Project Plan done for you. https://misstask.com/black-friday-project-plan

Time To Wrap This Up:

So there you have it—a quick start guide to year end planning your fourth quarter and gearing up for Black Friday. Remember, consistency is key, and taking the time to plan now will pay off in the busy months ahead. Focus on building your email list with a valuable freebie and keeping your audience engaged. You've got this, coach. Keep your mind, body, and spirit healthy, and let’s make this fourth quarter the best one yet.

Thank you so much for your support, I appreciate you and hope you make it a wonderful week!

3 Steps to Organize Digital Content: Never Lose Your Content Again

3 Steps to Organize Digital Content: Never Lose Your Content Again

by | Content Systems, Planning-Organization-Productivity

Michele Duwe from Miss Task | 3 Steps to Organize Digital Content: Never Lose Your Content Again

I’m curious: Have you ever found yourself frustrated and exclaiming, “Help! I’m Always Losing My Images/Files/Content Ideas?” Today, we're tackling a common problem: losing your images, files, and content ideas. This issue can cause significant frustration and inefficiency in your workflow. But don’t worry—I’m here to help with three practical steps to fix this problem once and for all.

Tackling A Common Problem

Have you ever been ready to post an amazing blog only to find that you can’t locate the perfect image you created in Canva? Or maybe you had a brilliant idea for your next podcast episode, but it has vanished from your memory. You knew you wrote it down somewhere, but you can't remember where any of this sound familiar. You’re not alone. Many entrepreneurs face this issue, but today, we're going to change that. By the end of this post, you’ll have a clear strategy to ensure you never lose your important files or ideas again.

Step 1: Create a Centralized Storage System

One of the biggest reasons we lose files and ideas is that they’re scattered across different devices, apps, and platforms. The solution is simple: create a centralized storage system.

Choose Your Tool: Decide where you want to store everything. Google Drive, Dropbox, and OneDrive are excellent for storing files. For capturing content ideas, consider using Evernote, Notion, or your project management system like Asana.

Organize Your Files: Create a logical folder structure. For example, have a main folder for each project or content type with subfolders for images, documents, and ideas. Use consistent naming conventions to make searching easier.

Free Resource: I have a free guide on organizing your Google Drive, including tips on naming files and creating folders. Here is the link to sign up for the organization series and workbook.

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Step 2: Implement a Regular Backup Routine

Even if you store your files in the cloud, it's crucial to have backups. Cloud services can fail, and having a backup routine ensures your data is always safe.

Backup Tools and Methods: Use cloud services, external hard drives, or automatic backup tools. Personally, I back up my files to both Google Workspace and iCloud. This redundancy ensures that I have access to my files even if one service fails.

Schedule Your Backups: Depending on your content volume, schedule your backups daily, weekly, or monthly. Automate the process using tools like Time Machine for Mac or Backup and Restore for Windows.

Extra Tip: Besides backing up your website, remember to back up your email list. Most email platforms allow you to download your list, ensuring you have a copy if needed.

Michele Duwe from Miss Task | 3 Steps to Organize Digital Content: Never Lose Your Content Again

Step 3: Develop a Consistent Workflow for Capturing Ideas

Random note-taking leads to lost ideas. Developing a consistent workflow for capturing your ideas is essential.

Capture Tools: Use mobile apps like Google Keep, Trello, or Asana. Voice memos and dedicated notebooks are also great for capturing ideas on the go. I often use the voice function with ChatGPT to document conversations and ideas, especially when driving.

Single Place for Ideas: Ensure all your ideas go into one place. For example, if you use ChatGPT for idea generation, transfer those ideas to your main idea bank in Notion or Asana when you’re back at your desk.

Schedule Idea Time: Set aside specific times for idea generation and capture. Whether it’s in the morning with your coffee or during a weekly brainstorming session, find what works best for you. Track your energy levels to identify the best times for creative thinking.

Templates and Forms: Create templates or quick forms for idea recording. In Asana, you can set up templates for easy duplication, ensuring all your processes are documented and accessible to your team.

Book A 1-Hour Virtual Session

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Time To Wrap This Up

Here’s a quick recap of the three steps to fix the problem of losing your images, files, and content ideas:

Create a centralized storage system.
Implement a regular backup routine.
Develop a consistent workflow for capturing ideas.
I hope you find these steps helpful and start implementing them today. This will make your content creation process more organized and stress-free. Don’t forget to check out the free resource on organizing your digital content.

Thank you for reading, I appreciate you and hope you have a wonderful week!