Have you ever read Emily Ley’s book Grace Not Perfection? She grabbed me with the first few lines in the introduction. She starts off by talking about the hampster wheel of overwhelm, trying to do it all, along with managing the circus of life as a wife, mom, and business owner, and overachiever. In the circus of life, I’m definitely the juggling act. How about you? I’m guessing the last thing you want to have to happen is dropping the ball on a new prospective client by making them feel unwelcome. Implementing software for lead management is one way to make your online marketing efforts thrive. 

It's about having an efficient client workflow that allows you to automate and manage your prospects. That's where lead management software comes into play. With its powerful features and intuitive interface, lead management software can streamline your sales process, ensuring that no potential client slips through the cracks. From capturing and organizing leads to nurturing them through automated workflows, this software is a game-changer for your small online business. Are you ready to explore the benefits of lead management software?

The Importance of Streamlining Your Sales Process

A streamlined sales process is essential for any online business owner looking to grow a business that is able to support their big why. I’m guessing you understand the importance of having an efficient system in place. Without a sales process in place, what good is all that time and energy spent on your online marketing efforts? It's easy to lose those valuable leads, resulting in missed revenue opportunities. However, I believe the worst of all is missing out on the chance to make a positive impact.

Do you see how important it is to have lead management software to organize and track leads? Your entire sales cycle should be focused on making every prospect feel welcome.

One of the key benefits of streamlining your sales process is increased efficiency. With lead management software, manual tasks such as data entry and lead tracking become automated, freeing up your valuable time to focus on building relationships. By eliminating time-consuming administrative tasks, you can become more productive and effective in running your circus. (:

Benefits of Software For Lead Management

Your online business can benefit greatly from the features of all-in-one software for lead management. We are going to look specifically at the key features of HoneyBook, which is the Client Relationship Management (CRM) software that I use in my online business. I’ve used Dubsado in the past, and they are both very similar. It really comes down to personal preference. A few years ago, I switched to Honeybook as I found it simpler and more visually appealing. 

1. Contact Form for Lead Management

Lead management software provides a contact form that will kick off the automation process. It will welcome your lead, send you a notification, and ensure that no lead falls through the cracks.

Honeybook contact forms can be customized and embedded on your website. Or, if you prefer, as a direct link to an already set up call to action on your website or social media.

When you send your ideal clients to one place, it allows you to gather important information. New inquiries are automatically added to your HoneyBook account, so you can respond and manage them all in one place.  

Plus, HoneyBook contact forms are so cute that your ideal clients won't be able to resist! They'll be saying “Aww, how could I say no to this adorable contact form?! I'm in!”

2. Automations of Managing Your Prospects

Oh my goodness, HoneyBook automations allow you to automate repetitive task so they’re taken off your plate. What I love is that it will send an automated thank you. This reduces administrative work for me and my team and allows me to give my clients the best experience possible. It is a 

3. Beautiful Templates are simple and easy way to streamline for your lead workflow.

You can use HoneyBook’s interactive files to build customer experience for your clients. They have beautiful templates gallery full of examples made by other business owners, so it’s easy to get started. Not only that, they have a scheduler with payment so you can book faster. With multiple steps in one customizable file you can streamline your entire client flow. 

This is exactly what I use for my project management mini-session. If you’ve attempted to implement this in the past and failed, you may not have picked the right project management software for you. Are ready to streamline your operations, improve team collaboration, enhance productivity, and calm the chaos? Book a mini-session, we will figure out the right software for you and I’ll get you started with a template.

Now, that we’ve covered the benefits of software for lead management, let’s move into mapping out the workflow.

5. Consultant Call or Services Booking:

•  Once the lead submits the form, you receive their information in HoneyBook CRM.
• Now, this is where you have a few options: 

→You may review each application or lead form submitted and decide, based on the information, if they are a good fit and send them the link to book and pay for a 1:1 coaching call. 

→  Or you can send them a booking link to schedule a complimentary consultation call to figure out if they are the right fit for your services

6. Consultant Call:

• During the consultant call, you have a conversation to understand the lead's needs, challenges, and goals.
• You provide tailored solutions and recommendations based on their specific requirements.

7. Proposal and Contract Management:

• After the consultant call, you create a customized proposal using Honeybook CRM's proposal management feature.
• The proposal outlines your services, pricing, and any other relevant details.
• Once the lead approves the proposal, they receive a contract to review and sign electronically through Honeybook CRM.

8. Onboarding:

• The lead officially becomes a client once the contract is signed and the initial payment is made (if required).
• You begin onboarding, providing them with any necessary information and resources to get started.

9. Service Delivery and Follow-up:

•  You deliver the agreed-upon services, providing top-notch customer service throughout the process.
•  You continue to nurture the client through email marketing and occasional check-ins to maintain a positive relationship.

10. Payment and Ongoing Relationship:

• As the client is satisfied with your services, they continue to work with you on an ongoing basis.
• Honeybook CRM helps manage payment processing and client communication throughout the relationship.

Does that give you an idea of a lead management workflow? Of course, you’ll need to tailor it for your exact services. See how you can efficiently guide leads through the process, from their initial introduction to becoming satisfied paying clients, all while leveraging the capabilities of Honeybook CRM to streamline and automate various stages.​