Select Page
What is the Management Trap for Online Business Owners?

What is the Management Trap for Online Business Owners?

by | Online Business

In order to grow and scale your online business, it is essential to hire. And yes, it's important to delegate. With a well-run team, all things are possible.

BUT there is something that many online business owners aren't prepared for when they start hiring.

Do you want to know what that is?

What most business owners don’t realize, they are getting themselves into the management trap.

Of course, right. Because the first thing that happens when you hire somebody is you have to manage that person.

Let's first dig in and define what management actually is.

  • Management is about planning – taking a goal and turning it into an actionable plan
  • Management is about people – ensuring the right folks are on the team to execute on the plan
  • Management is about process – finding the best way to get the work done
  • Management is about progress – seeing the plan through to completion and getting stuff done!

It's the role of a manager to make sure the right things get done, in the right way, at the right time, and by the right people.

In the earlier days of your online business journey – before you hire – the management part is pretty easy because we only have one person to manage – yourself.

I’m sure you’re with me on this one for the most part it’s super simple to only manage yourself.

Management Trap for Online Businesses

As you grow, and you hire new people … then you have those people that you need to manage on your team.

You must be wondering, is it worth it? Absolutely! Bring on a team that's a great part of growing a business. No more going it alone as a business owner, the right team members have your back and will be with you through thick and thin.

Your Team Requires

The essential things for a well-run virtual team of contractors are communication, clarity, support, and accountability.

You need to communicate about what is going on in the business. They need clarity around their role and what they are doing. They need support to ensure they have all they need to do their best work. They need accountability to get things done right and on time.

Project management

In addition to managing the people, you also have to manage projects. You’ll need to create systems and structures. You need strategic planning to keep everything on track.

Here’s the bottom line, the bigger the business becomes, the more there is to manage.

The question is – who is doing the managing?

There is a ‘rude awakening' moment with many of the early to mid-6-figure coaches and course creators that I work with.

You hire, thinking that will free up your time and you will be able to FINALLY focus on your revenue, your income, your impact, and the things you really want to do in your business.

Only to find that instead your days are now filled with:

  • Checking in with the team to make sure stuff is getting done
  • Thinking constantly about what is coming up
  • Wondering if you have the right people on the team or not?
  • Answering team questions
  • Trying to figure out the best way to get things done
  • Dealing with the ‘odds and ends' that come up in the day to day running of the business

This is my friend is the management trap.

Is this you? Are you in the management trap with your online business?

The management trap is a rude awakening for many Digital CEOs because a) they didn't realize how much work management actually is and b) they aren't very good at it!

The problem is they find it tiring, frustrating, and draining. Can you relate? Is the management of your business taking up so much of your precious time?

The management of your online business is taking up so much of your time that you can't actually focus on growing your business and doing what you do best.

When you don't purposely hire someone to help here then management will fall on YOUR shoulders. Which may not be the best thing for you, your team, or your business.

As a Certified OBM, I can take management off your shoulders – let’s talk. Apply Here! 

What Is An Online Business Manager

Little Side Note

Curious about an Online Business Manager? Read this post. 

✁ Just a Snippet 

Here is just a snippet of the important points, you know for the skimmer in you. 🤪

  • What most business owners don’t realize, they are getting themselves into the management trap.
  • In the earlier days of your online business journey – before you hire – the management part is pretty easy because we only have one person to manage – yourself.
  • I’m sure you’re with me on this one for the most part it’s super simple to only manage yourself.
  • The essential things for a well-run virtual team of contractors are communication, clarity, support, and accountability.
  • There is a ‘rude awakening' moment with many of the early to mid-6-figure coaches and course creators that I work with
  • There is a ‘rude awakening' moment with many of the early to mid-6-figure coaches and course creators that I work with
  • The management of your online business is taking up so much of your time that you can't actually focus on growing your business and doing what you do best.
 

Organize Your Email Inbox

Organize Your Email Inbox

by | Online Business, Planning-Organization-Productivity

Would you rather walk on hot coals (oh hey Tony Robbins) or organize your email inbox?

We are about to turn your email inbox from painful to manageable and dare I say a pleasure to open.

If your searching for topics on organizing your inbox, I’m guessing right now your inbox feels overwhelming, scattered and chaotic. Not to mention out of control and a total pain in the butt.

If you feel this way, these are the simple steps that I used to clear my own inbox and how I show digital CEOs or their executive assistants how to clean out their inboxes so that it feels calm and in control. woohoo

Does the thought of having an organized inbox send you into thoughts of a happy jig? I know right, the joy of it all.

An email inbox that is chaotic will cause a waste of time and energy.

Your email inbox should be treated as a tool in your online business, it should not be where you spend the bulk of your time. Here are the simple steps for a clean email inbox, therefore giving you the steps you need to finally organize your email inbox.

Clear The Clutter

The dreaded backlog

This is real, the dreaded backlog that’s inside your email. I’ve logged into accounts that were pushing 100k in unread email, yes unread email. I know how overwhelmed I feel looking at that number, but there is hope.

Create a Folder

Move all the emails that are older than one to two months old into a folder. Name it what you like Old Emails
Dreaded Backlog
Lord, please help me,
Really whatever makes you smile.

Unsubscribe

As an online entrepreneur, you know that having people on your email list that do not open and read your email affects your stats. Do everyone a favor and just unsubscribe to these lists.

A couple of options here. One is to sign up at unroll.me. This is a slick little application that will sort through your emails and roll up all your newsletters into one email a day or you can have them unsubscribe for you too.

Another is to create a folder to put these into as your sorting through your inbox. When you’re sitting in front of the TV, go through the folder and start unsubscribing.

This is how I personally handle it, but my email inbox is pretty clean.

Organize Your Email Inbox

You’re in charge of your to-do list, not your email inbox

You start your day full of energy and excitement ready to tackle everything on your to-do list.

But, you make the mistake of opening your email inbox first thing in the morning before you do anything else.

Suddenly, you have all these demands on your time that aren’t in alignment with your goals or project for your business.

If you want to get into your email inbox right away in your day. Do that but do it with the understanding that you’re sorting only:
Do – if it will take 2 minutes or under
Delegate
Defer to later when you can schedule the appropriate time on your calendar
Delete
You get 15 minutes to do this, don’t get on caught on a runaway train. In and out.

For the items that have been deferred to later. Send a quick reply and let them know it has been received and will be completed by [insert date here].

Or one of my favorite time protection tips, turn on your auto-reply with your business policy regarding email. It can be this simple, hmm maybe something like it.

Greetings,
Your email message has been received. Our normal office hours are [insert office hours] and we will be back in touch within [insert hours here] business hours. Thank you for your patience. We appreciate you.
Schedule time on your calendar when you’ll go through your email inbox. Put it on your calendar as an action.

Labels and Filters make for a clean inbox

Setting up labels and filters is the first step to an organized inbox. In the past, I've created a number of labels, but I've scaled that back a bit. 98% of the time if you go looking for an email, likely you’ll search for a keyword or person before you go and look for it. If that’s not the case, how are you finding those emails? Searching is quick and easy.

Here are the best labels or folders that I’ve found work for me:
0-Immediate
1-Action
2-Active
3-Hold
Finance
Finance/Payable
Finance/Receivable
Review
Unsubscribe

Any specific folders that are needed in your business. Such as client or product folder.

Another option for inbox filtering is the Eisenhower Matrix for email. The folders would be
Q1: Urgent & Important
The action for this is Do
Q2: Not Urgent & Important
The action for this is to Defer for Later or Schedule
Q3: Urgent & Not Important
The action for this is to Delegate the email to a team member
Q4: Not Urgent & Not Important
The action for this is to Delete or Archive the email.

Let's talk about these labels or folders and the purpose they serve.

If you notice I have a number in front of a few of the labels. You may also use a character, such as an exclamation point or dash. It’s really your preference, you can change these later if need be.

0-Immediate

Immediate is the emails that must have immediate action, as in less than 24 business hours to complete or respond.

1-Action

Action is the emails that require action by you but doesn’t require immediate action.

2-Active

Active is to store the emails for active projects that are getting a number of emails. Generally speaking, I would suggest creating a filter to put them directly into the active folder. The filter can be on an email address or subject. As a result, you know where to go when looking for an active project.

3-Hold

Hold is for emails for meetings, travel, reservations, activities. Usually, anything you need to hold for a later time. Hence they are tied to a specific date or an agenda that will no longer be needed after the event has taken place. I actually named this folder Waiting Room in my inbox.

Finance

Finance is used to hold the emails that need to have an action done with them. Such as added into your accounting software or anything that may take longer than a couple of minutes to complete. Once the action has taken place, the email can be moved to either the payable or receivable sublabel/folder pending what it is.

Review

Review is for emails that do not have a timeframe as to when they need to be reviewed. This is where I put the marketing emails that I like to skim and archive.

Ashlyn from Ashlyn Writes calls her folder Read At Leisure which I think is a cute name.

Unsubscribe

Unsubscribe, is for all those emails that you signed up for but no longer read. This folder can either be manually added to or a filter can be created.

Although, I’ve done it both ways, personally, I prefer to manually add these when I’m sorting through my emails. Since some of the marketing emails will be added to my review folder to be skimmed later and possibly archived.

Inbox Applications

You have options, options and more options when it comes to inbox applications. I can’t even remember all the inbox applications I’ve tried out. At the present time, I regularly use Spark and Kiwi as they both have a certain set of features that I like to use. Do not be scared to try different applications, you need to figure out what works for you. You have so, so many possibilities!

Why I like Spark

I like Spark because it has an app for my iPhone, while Kiwi is for my desktop. I can pin emails, save canned responses, schedule emails, and have emails come back into my inbox.

Not to mention, they also have a paid option for teams to chat back and forth on emails. One other feature is Quick Reply this option allows you to set up canned responses that can be sent with a click of the mouse.

For example, this can be used to send a quick email to let your client know that you’ve received the email and will take a look at the request. It is handy dandy.

Why Kiwi

Kiwi brings your Gmail to your desktop and if you have multiple Gmail accounts they receive tabs to jump back and forth with.

Kiwi, together with Boomerang you’re able to have a number of the same features as Spark. Including, setting up emails to be sent at a later time or to snooze an email to review later.

Get out of your inbox

As an online entrepreneur, it’s important that you get out of your inbox. After all, your work should not be driven by the emails that you receive.
Instead, it’s best to block time to work on your email. Schedule when you’ll check and sort your emails.
As an entrepreneur, it’s important that you plan and schedule inbox time. Otherwise, you’ll find that you’re using it as a procrastination tool instead of revenue-generating activities.

To begin with sort your inbox when it’s first opened. Everything gets filed in the correct label or folder so that it is completed in the correct time block.

It is possible to get a clean inbox, it just takes a bit of time to clear out the clutter. Once you have the system in place email is so much more than an unproductive time waste.

l

Little Side Note

We forget that time is our most valuable non-renewable resource. Once we use our time we can never get it back. Focus on aligned action that will move your business ahead.

✁ Just a Snippet

Here is just a snippet of the important points, you know for the skimmer in you. 🤪

  • Share this with your Executive Assistant as a starting point to organize your inbox. 
  • Your inbox is a tool in your business to be utilized. 
  • If you haven't read it in two months how important is it – really? 
  • Unsubscribe to marketing emails that should not be your priority Digital CEO.
  • Time to review your and organize your email inbox should be planned. 
  • Labels and Filters are your best friend to have an organized email inbox. 
  • Find an Email Application that works for you.
  • As a Digital CEO your time needs to be focused on revenue-generating activities. 

This post was originally published on December 24, 2019, and has been freshened up a bit on August 17, 2021.

Schedule A Breakthrough Today!
New
How To Be Your Own Cheerleader In Your Online Business

How To Be Your Own Cheerleader In Your Online Business

by | Online Business

I'm not sure about you. But growing up I was taught to encourage others and to downplay my own accomplishments. While I do believe encouraging others is important, I also believe you need to be your own cheerleader.

Be Proud Of Your Accomplishments

I’m sure you’re with me on this one, encouraging and cheering on others brings joy to leadership. But here’s the thing, is it okay to downplay your own success?

Let me ask you, is it really prideful to be proud of your accomplishments?

But what if it simply means that you believing in yourself when you cheer on your own accomplishments?

So which is it? What perspective do you want to look at it from?

Now, this is important I feel you’re believing in yourself when you pause and take the time to cheer on your accomplishments!

Why Be Proud, You Ask

C’mon Friend, you and I both know not everyone achieves the goals that they set. Heck, not everyone will even set a goal.

When you set goals and achieving them, that can be hard. Not everybody has the ability to follow through and take the goal to the finish line.

That can be extremely hard when you run an online business.

So why not be your own cheerleader?

How To Be Your Own Cheerleader In Your Online Business

I challenge you to Be Your Own Cheerleader

So what do you do when you have no one to cheer you on?

You guessed it, be your own cheerleader!

When you have no one to build you up and encourage you to keep going when running an online business feels really challenging. It's okay. Be your own cheerleader.

When your family and friends may not get the whole online business world and hold you down when you should be soaring. Well, you need to be your own cheerleader.

Cheer, Friend when nobody else does.

Be The Voice

Here’s the bottom line you need to make sure that you believe in yourself.

You need to make sure that you're being confident, and you need to be your own cheerleader in your business and in your life.

Because I can tell you, you're not going to always have that encouraging voice in your ears, you need to make sure that you're that encouraging voice.

Take time to celebrate the accomplishments, be your own cheerleader.

The problem is online entrepreneurs rarely take time to slow down and pop the bubbly and celebrate.

Instead, they move quickly to the next goal all that hurry without cheering will drain your energy.

Do You? 

Hey, I throw no stones here, I speak first hand. I get it. Taking time to step back and truly celebrate accomplishments. Who has time for that? 

Then it finally dawned on me, I was not taking the time to really be my own cheerleader. 

Fortunately, there’s a simple solution be your own cheerleader. 

But there’s a catch, you need to cheer on the little things too not just the big thing! 

Every day should have at least one win, one thing to cheer. It's critical and it's important.

Today, I hope that you take the time to be your own cheerleader.

l

Little Side Note

How To Be Your Own Cheerleader In Your Online Business

✁ Just a Snippet

Here is just a snippet of the important points, you know for the skimmer in you. 🤪

  • Not sure about you, but I was taught to encourage others and downplay my own accomplishments.
  • To cheer for others, but not my own success.
  • Really is it prideful to be proud of our accomplishments?
  • Or is it simply believe in ourselves when we cheer for our accomplishments?
  • Setting goals and achieving them that can be hard. Why not be your own cheerleaders?
  • What do you do when you have no one to cheer you on? Be your own cheerleader.
  • What do you do when you have no one to build you up and encourage you to keep going when running an online business feels challenging. Be your own cheerleader.
  • When your family and friends may not get the whole online business world and hold you down when you should soar. Be your own cheerleader.
  • Cheerleaders cheer when no one else does.
  • Believe in yourself. Be confident. Be Your Own Cheerleader.
Schedule A Breakthrough Today!
New