As a wellness coach, you're passionate about helping people live healthier, more balanced lives. But to make a real impact, you need to reach more clients. That's where marketing funnels come in.

If you're struggling to sell because it feels a little bit icky, today's post is for you. We're going to explore several different marketing funnel examples to help you get through it.

What Is a Marketing Funnel?

Before we get into all these examples, let's quickly define what a marketing funnel actually is. A marketing funnel is a fancy term that describes the journey a potential client takes—from first becoming aware of your wellness coaching services to eventually signing on to your one-on-one coaching or other programs you offer. 

It's called a funnel because it typically starts wide at the top with many potential clients and then narrows down to the people that move through the different stages.

You know, the ones that actually connect to you, that are drawn to you, and really, truly want to work with you because they feel like you can make a difference in their life. That's exactly what your marketing funnel helps you do.

The AIDA Marketing Funnel

So, we're going to talk about the fancy terms that different marketing funnel examples are. You have your classic, and you may hear people refer to it as the AIDA model if you are speaking marketing funnel language. 🙂

Awareness: This is when your potential client becomes aware of your wellness coaching services. They stumbled upon your content and are intrigued. They want to find out a little bit more about you and what you provide.

Interest: They show interest by engaging with your content or researching more about you. I know I'm someone who dives in deep and researches more. Then, I'll go and search them so I can find out where they have more content online. 

As a side note, typically, it is not social media content. I’ll dive into their long-form content in the form of a podcast or YouTube. My favorite is a podcast, which is easier for me to consume. 

Desire: Your potential client develops a desire for your coaching as if they feel it deep in their gut. Okay, well, maybe I feel it deep in my gut, but I know the people who I want to have coach me because I'm so drawn to them.

Action: They take action by signing up for your services.

Applying the AIDA Funnel to Your Wellness Coaching Business

As a wellness coach, how do you apply the AIDA funnel into your business to help you sell your products and services?

Awareness: This is where you share your health tips on your various social media platforms or appear on another person's wellness podcast.

Interest: You're offering a free wellness assessment, a health quiz on your website, or some sort of freebie that aligns with your paid offer.

Desire: This is where you showcase your client success stories and the benefits of your coaching. It's when they're deep inside your actual email list, and you're sending them different information about your coaching and what it's like to work with you.

Action: This is where you provide a clear call to action to book a discovery call with you or to sign up for your programs.

Here's the interesting part: you could also do something I've discussed before, like what Lindsay Maloney does. She has a sales breakthrough where she audits your sales page. She also sells this as a low-ticket offer on her website.

Understanding How to Apply the Funnel

This funnel is very effective for wellness coaches who create content. I'm not sure if there's a wellness coach out there who doesn't make some sort of organic content, whether that is social media, blog posts, videos, podcasts, or whatever. Almost everyone creates organic content to attract people and get to know them.

Again, the top of the funnel is your free blog posts, videos, podcasts, and guest appearances on different podcasts about your wellness topic. The middle of the funnel is the content upgrade. This is where they will download your meal plan, workout guide, or meditation guide—whatever you have as your opt-in or freebie.

Next week, friends, I will discuss Flodesk and email automation for your freebies. The bottom of the funnel is the paid coaching program or wellness course that you have available.

A High-Level Real-World Example

Here's a high-level, real-world example for you: You write a blog post about the five foods that naturally boost your energy. As a content upgrade, you offer a downloadable seven-day energy-boosting meal plan. I would be all over that one. Then, you promote your one-on-one coaching to those who downloaded the meal plan at the end of the email sequence.

As they work through that funnel, that seven-day energy-boosting meal plan would be perfect because you can send one email every single day that corresponds with that meal plan. On day eight, you can ask them if they want to go deep and work with you.

The Webinar Funnel

Here's another popular funnel out there: the webinar funnel. Here's an example of how that works: webinars are powerful tools for converting leads into clients. There's a reason so many people offer webinars: they do work, especially if it's a live webinar, and people can ask you questions as they're going through it. I recently attended a week-long masterclass or webinar, and it was very powerful!

Awareness: You promote the webinar through your social media, email list, and organic content. You build that up. As you mirror your promotional calendar to your content calendar, this is the awareness phase because it is where you're building all of that up.

Registration: This is where you capture your leads through that webinar registration page.

Engagement: You deliver value during your webinar while subtly promoting your offer. Hey, don't even subtly promote it. Most of us in the online space know exactly what a webinar is. If you feel more comfortable saying, “Hey, at the end of this webinar, I'm going to have an offer to let you work with me in a more intimate setting,” go ahead and do that.

Conversion: At the end of the webinar, you make a limited-time offer for your coaching program. If you want to, after your doors close to your program or your one-on-one, you can offer them a down-sell if they do not sign up with you later on. Or you can send them a curiosity email asking why they did not join the program.

You can offer them an alternative to your one-on-one coaching or group coaching. It might be that low-ticket offer that will allow them to stay in your funnel and nurture them more and more. Some people may need to stay in your funnel longer, whereas others are like – heck yes, I'm interested in working with this coach right now! It's all about letting people get to know you and how you work.

The Quiz Funnel Example

Here's the next one: it's a quiz funnel example. People love quizzes. I love quizzes. And they do provide that high engagement and effectiveness for your lead generation.

Attract: You promote your health-related or wellness-related quiz, which is the specific topic or niche that you help people with.

Engage: Users take the quiz and receive valuable information about their wellness goals.

Capture: You collect that email address to deliver the quiz results.

Nurture: You follow up with personalized content based on their quiz results.

Convert: You offer related coaching programs.

Again, your nurture sequence—you want to think of it as being more than one or two emails, more like seven or eight different emails. And on the last email is when you ask them to work with you.

Implementing This as a Wellness Coach

How would you implement this as a wellness coach? Well, you're going to create a quiz on “What's Your Wellness Personality?” The quiz results are segmented by whatever their result is in your email list, and then you have all those different personalities receive a different nurturing funnel in your email series.

While I’ve not used it personally, I’ve heard only good things about Interact Software for quiz implementation.

You can provide personalized wellness tips based on their personality and the things that they actually need help with. In the end, you can offer coaching services tailored to their specific needs.

The Tripwire Funnel Example

A tripwire funnel example—you've heard me talk about tripwires before. A tripwire is just a low-cost offer designed to convert free users into paying clients. Once somebody spends money with you, they're more apt to stay in and buy something else from you. I don’t know about you, but I’ve proven that time and time again with my purchase history.

Free Offer: You provide a valuable free resource. Maybe you like to provide a healthy recipe ebook.

Tripwire: Immediately after they access that free resource, you offer a low-ticket, high-value product. If you don't have a sales cart set up, you can create a landing page on your website. After they sign up for your free offer, they go to your thank-you page, where they can sign up for or purchase your low-ticket offer.

Core Offer: Once they've purchased your tripwire, then you can introduce your main coaching program.

Once again, your free offer will put them in the funnel—maybe halfway through that email series with your funnel. If they didn't sign up for your tripwire, you can give them the option to purchase it again. Or, if you’re not comfortable with that, have them go through the funnel and give them the option at the end to work with you more deeply with your coaching.

But if they do sign up for your tripwire, then at that point, you can put them in a different funnel that gives them still that high-value product information. It might be a little bit different than the value that you're providing in your free resource with your healthy recipe ebook, for example. And then you can ask them again at the end to work with you.

What Does That Look Like in Real Life?

What does that actually look like in real life? You offer a free guide on “10 Simple Stress Reduction Techniques.” Then you provide a low-cost 21-day stress management challenge as a tripwire. I love challenges, friends. Then you introduce your stress management coaching program to your tripwire buyers.

The Evergreen Product Launch Funnel Example

Okay, one more example, and then I'll be done here: the evergreen product launch funnel example. This funnel simulates a live product launch, but it runs automatically, which is easier for you. Personally, I’m not a fan of the fake live webinar because it feels out of integrity to me. However, a pre-recorded masterclass, I am all about that. And, this is your business, so you do you.

Opt-In: They sign up to watch your evergreen webinar series or one webinar.

Educate: If you are doing a pre-record or “on-demand” series, you provide a series of valuable content pieces—a video series, an email course, or an audio series where you send in drip audio, video, or daily emails that provide more education.

Offer: You offer open enrollment for your signature coaching program with a timer. I have used Deadline Funnel with clients, and it is simple and works well.

The timer provides that urgency. You can create this scarcity with limited spots or a time-limited offer. I don't know about you, but I do understand creating urgency. However, to maintain integrity, it should be genuine limited spots.

A past client of mine only opens coaching spots a couple of times a year to onboard all the new clients at the same time. Generally, enrollment went quickly. Spots open to the wait list first, followed by her email list a day later. On rare occasions, she opens them to new applicants.

Keep in mind that after your enrollment closes, those leads who didn’t purchase stay in your nurture sequence. Just because it was a no now doesn’t mean it will be a no in the future. Think of them as we are not ready yet. Those who will never be a yes will opt out of your list.

An Example of How This Would Work in Your Coaching

You create a free holistic health secrets video or audio series—you know, you can listen to it when you're folding your laundry or out on your walk. Anything to make laundry folding more fun, right? Then, you educate your viewers on the importance of a comprehensive approach to wellness.

You offer your signature six-month wellness transformation program with limited spots and continue nurturing non-buyers with valuable wellness content. They're on your list. Leave them on your list until they stop opening your emails; then, you can clean it out.

I wish it were as easy for me to clean out my closet as to purge my email list. About every six months, I'll look at anyone that hasn't opened one of my emails in the last six months. I'll email them and ask them if they want to stay on the list. If they open the email, they get to stay on the list. If they don't open the email, I delete them for my service provider. I take them off because there's no reason sending and cluttering up somebody's email if they're not going to read it.

It’s Time To Wrap This Up

What is the right marketing funnel example for your wellness coaching business that I've provided today? The best marketing funnel for you depends on your specific coaching style, your ideal client, and your resources. Whether you're a techie or non-techie, it also plays a role                    .

As a wellness coach, you do have the unique advantage of being able to offer immediate value through your health tips and your resources at any stage in the funnel. You're able to make an impact no matter where somebody is in your funnel. Remember, the key to a successful marketing funnel is providing value at every single stage and consistently.

By consistently delivering helpful wellness content throughout your chosen funnel, you're just not selling a service—you know that. You are creating an impact. You're demonstrating your expertise and building trust with your ideal clients, with your potential clients.

Experiment with these marketing funnel examples. Track your results and redefine your approach. With persistence and optimization, you're going to create a really powerful marketing engine that turns curious people into committed wellness coaching clients.

Okay, friends. Thank you so much for staying with me. One last thing: if you feel called, I welcome you to single one-on-one coaching session with me where we can map out your marketing funnel. My favorite way to do this is with content you’ve already created. Here is the link https://misstask.com/coaching-special-offer
I appreciate you, and I hope you make it a wonderful week.

Are you having trouble creating a long-form content calendar that aligns with your business goals and helps drive revenue in your health coaching business?

Well, friend, you're not alone. If you're tired of throwing spaghetti at the wall with your long-form content—like blog posts, podcasts, or YouTube videos—today, we're diving into how to simplify content creation and align it perfectly with your promotional strategies. This isn't just about growth; it's about boosting your income as a wellness coach.

Creating a content calendar for your wellness coaching practice keeps you consistent and helps avoid decision fatigue. And here's the thing—consistency isn't just a buzzword; it's the best way to build connections and reach the right people who will benefit the most from your expertise.

Understanding Content Pillars:

Let’s say you're just starting out and want to establish content pillars aligned with what you help people achieve. If mindset is your main focus, you might have pillars like mindset in eating, exercise, or goal setting—these are the big topics you help your clients overcome and should be the core of your content calendar.

You could structure your content to focus on one pillar per month, diving deep into that topic over several episodes or posts, or rotate through your pillars every six weeks. The key is aligning your content calendar and pillars with your promotional calendar to ensure every piece of content nurtures your audience and leads them toward your offers.

Scheduling and Consistency:

One of the easiest strategies I've found is content batching and planning for the next four to six weeks or creating a 13-week content cycle. This allows you to plan ahead and maintain a fresh flow of content without burning out. Aligning your content pillars with a 13-week cycle ensures that every part of what you want to cover is discussed.

For example, if you're transitioning from one-on-one to group coaching due to reaching capacit. Your content over those 13 weeks should lead to the launch of your group coaching, solving the problems your program addresses and inviting people to join a waitlist.

Managing Content Volume and Organization:

Have you ever been overwhelmed by the volume of content? One of the best ways to handle this is to create a content system using tools like Trello, Asana, or Google Drive. These tools allow you to have a consistent checklist that covers all necessary steps.

Don’t be afraid to go back and refresh old content to realign it with your current promotional calendar or business goals. Tools like the Yoast plugin can help rewrite and republish blog content, ensuring it stays relevant and serves your current audience.

Practical Steps to Implement Today:

I want you to act today by mapping out your content pillars and sketching a basic promotional calendar highlighting key dates and events. These should run in parallel, each benefiting the other.

Best Practices for Creating an Effective Content Calendar:

Start by setting clear goals aligned with your promotional calendar. Know what your content aims to achieve, whether attracting new clients, establishing expertise, or building your brand.

1. Set clear goals: Before you begin creating your content calendar, take the time to think about your goals. What do you want to achieve through your content? Are you looking to attract new clients, establish yourself as an expert, or build your brand? Having clear goals in mind will help you create targeted and effective content.
2. Conduct a content audit: Take inventory of the content on your website and social media channels. Look at the type of content, the topics you cover, and the formats you use. This will help you identify any gaps in your content and areas for improvement.
3. Consider your ideal client: When creating your content calendar, consider your ideal client and the problems they are trying to solve. Ensure your content addresses their pain points and meets their needs.
4. Plan for variety: Don't just stick to one type of content. Mix things up by repurposing your podcast into a blog post or video or changing an already published blog post into your next podcast episode. This will help you reach different audiences.
5. Utilize a scheduling tool: A scheduling tool like Metricool will help you plan, organize, and schedule your content in advance. This will ensure that your content is published regularly and consistently.
6. Be consistent: When it comes to creating a content calendar, consistency is key. Aim to publish content regularly and at the same time every week. This will help you build an audience that knows when to expect new content from you.
7. Be adaptable: Be prepared to adjust your content calendar if something isn't working. Use analytics to track the performance of your content and adjust your strategy accordingly. One sure way you know that your content is hitting the mark with your promotional calendar is with money. Yes, I know. But in order to make the most impact, you have to bring money into your business. This is a metric not to be overlooked.

Time To Wrap This Up:

Friends, I hope today's episode helps you see how aligning your content calendar with your promotional calendar can simplify your processes and amplify your impact. Remember, that long-form content you create is out there forever, simplifying your business goals. Don’t shy away from repurposing old content to give it new life.

Thank you so much for reading. If you're looking for more resources, check out the free quarterly planner. This planner will help you set clear goals and align your content strategy.

https://misstask.com/free-planning-workbook  

Have a wonderful week, and remember to stay consistent and aligned with your content calendar!

Creating content for your wellness podcast can feel overwhelming, especially when juggling everything else as the chief doer and decision-maker in your online business. But having a solid system to organize your content is a game changer for your productivity. A structured approach to your podcast episodes and accompanying content is also essential. This simplifies managing your online presence and ensures you reach the people who desperately need your wellness tips and guidance. Let’s discuss how to streamline your wellness podcast process to create quality episodes that connect with your ideal client. This is key to building lasting relationships and trust with your potential clients.

Today, we will discuss four steps to integrate into your routine.

We'll cover four essential steps to integrate into your routine. By establishing a consistent podcast content process, brainstorming session topics regularly, crafting high-quality episodes, and publishing consistently, you'll engage your listeners with content that reflects your unique approach to wellness, making it a simple choice for anyone interested in improving their health and wellbeing.

Streamline Your Wellness Podcast Process

Setting up a content creation process may sound daunting.

I've heard it before. But trust me, it's absolutely vital.

You see, when you set up a streamlined content creation process for your podcast, it sets you up for success. 

Here’s how you can keep it simple and effective: Start by planning your episode topics. Think about subjects or themes you can talk about extensively that are related to your specific coaching niche and dive deep into. Map out the major pillars of content or categories you want to cover in your podcast, ideally no more than six. If your goal is to increase listener engagement or grow your audience, choose topics that are relevant and deeply interesting to your listeners. You want these topics to resonate with them on their wellness journey.

Give them those juicy little tips that you know work. I'm currently into plant-based eating, and I've been listening to many wellness shows about it. This way of eating is new to me, and I don't understand it. 

For example, a friend recommended the book Fiber Fueled. I read it in three days and have recommended it to at least three people. I want to learn more. Where was the next place I turned to receive knowledge and insights? Podcasts. 

I’m always looking for new podcasts with deeply interesting topics. Guess what? So is your ideal client. Podcasts are a great way to connect with a broader audience and the right people. Understand your listeners and the problem they are actively searching to solve. This begins by creating content about their specific wellness interests and challenges. What are they dealing with? Diet? Fitness? Mindset?

Are they making an overall lifestyle change like I am right now?

You really want to hone in on these themes when you're creating those episode topics or categories.

Step One: Create Your Content Calendar and Schedule Your Recordings.

A well-organized content calendar for your podcast episodes is essential to avoid the pitfalls of random publishing, which plagues many podcasts. If you're new to podcasting, a pro tip is to have at least ten episodes ready to go before you even publish your first one, ensuring you're ahead of the curve. 

Maintain a consistent routine of scheduling and recording episodes in alignment with your promotional calendar.

If you need help finding a project management tool that works best for you, just pick one, try it, and go. Just keep in mind that you shouldn’t overthink it. I’ve overthought my project management tool for so long. I'm with Asana, and I landed on Asana because it worked best for my team.

Keep that in mind as well because if you're planning to grow and have a Content VA on your team, you want something simple and easy for you and for them to use. There's no one right system. There's only the system that you'll actually use.

​

Step Three: Developing Engaging Podcast Episodes

If you want your listeners to stay to the end of your podcast, keep it exciting. Provide valuable content and information that is easy for them to implement, as well as tips and tricks that make their wellness journey simple and easy. 

Not only that, know your audience's attention span when creating your outline or script. Personally, I like short podcasts that are 10-20 minutes long. My husband, on the other hand, loves long podcasts. He does a lot of driving for his job, and he wants to be able to put on a four-hour podcast and listen to one topic for the whole day. What does your ideal listener want?

What are the episode titles intriguing to your potential listeners?

Although, I don't know if I've gotten this one down pat yet, but your content should deliver that valuable insight into their wellness that keep them coming back episode after episode after episode.

Engaging titles should be clear and concise. Then, you should let them know the actual problem that you're solving because you want to pique their curiosity and ensure that they hit the play.

I do find when I say four tips, three tips, five tips, whatever. Those titles seem to do a little bit better.

I'm a huge fan of Stephanie Gass's Online Business for Christian Women's podcast. In episode 699, she covers four podcast title hacks you need to use to attract more listeners. Here is the link. I encourage you to listen to that one because she has brilliant ideas in it.

You need to streamline your wellness podcast process, including developing engaging episodes. This one is your magic sauce. When you speak about topics that you’re passionate about, your episode will be naturally engaging.

Each episode should offer actionable wellness insight. Make sure that you're using welcoming, understandable language for the newcomers to your podcast and really inviting them into your world. But you also want to make sure that you're holding enough value in there so that the people who have been with you for a while are still finding value in what you have to offer along their wellness journey.

Publishing and Promoting Your Episode is Step Four

The final step is publishing and promoting your episode effectively. Because friends, what's the point of creating awesome content if it doesn’t get the ears it deserves? You want people to be able to find your podcast so you can boost your reach and impact to more of your ideal clients or your target audience, whatever you want to call them.

How do you ensure that your episodes make that impact?

Besides putting your podcast on all the big platforms, like Spotify and Apple Podcast, you also want to promote it on social media so people know about it. I love Pinterest, which is a search engine rather than a social media platform. Part of my promotion strategies is to create pins for my podcast episodes and blog posts on Pinterest. I know Pinterest works because I see it as a traffic source in my Google Analytics.

Remember that you can use ChatGPT to easily and without effort repurpose your podcast transcript into an SEO-friendly blog post. You just need to give it a once-over because sometimes it throws things in there that are fluffy and flowery. If you’re curious, this is the prompt that I use for this post:

Here is the transcript from Episode 79 of the Content Systems for Growth podcast. Please edit this for me. Keep my words and tone. Please optimize this to be readable and SEO-friendly for the keyword “Streamline Your Wellness Podcast Process.” Do not add in any fluffy or flowery language. 

You can also ask ChatGPT to summarize the podcast as a beginning caption for your social media posts.

Once it's been published, you want to make sure that you are tracking your performance.

Your numbers tell a story about the topics that resonate the most with your listeners. You can see your top downloaded episodes and listen to episodes. So, if you're hitting a sweet spot with your audience, make sure you're coming back to that same topic and discussing it in a different way. We all understand things differently, and we need to hear it more than once. It’s been a while, but I read research that we must listen to the same message over ten times before it sticks with us.

You never know what will resonate with one person over another.

Of course, I touched on it before, but you want to repurpose your content. Make sure that your podcast episodes are being turned into blog posts. Recently, Google Podcasts began directing everything to YouTube. You’ll want to have YouTube as part of your distribution channel because YouTube is the second most used search engine behind Google. Boost your reach by ensuring you're getting your content in the right places to be easily searchable.

Okay, friends, it's Time To Wrap This Up. 

Streamline your wellness podcast process, and you simplify content creation, making it both rewarding and effective. You can ensure that your message reaches and resonates with the right people. 

Let’s simplify your content creation process together and make it as rewarding and effective as possible. I have private coaching spots available if you’re interested in taking this further. https://misstask.com/coaching-application 

Thank you so much for reading. I appreciate you, and I hope you have a wonderful week, friend.