Creating content for your wellness podcast can feel overwhelming, especially when juggling everything else as the chief doer and decision-maker in your online business. But having a solid system to organize your content is a game changer for your productivity. A structured approach to your podcast episodes and accompanying content is also essential. This simplifies managing your online presence and ensures you reach the people who desperately need your wellness tips and guidance. Let’s discuss how to streamline your wellness podcast process to create quality episodes that connect with your ideal client. This is key to building lasting relationships and trust with your potential clients.

Today, we will discuss four steps to integrate into your routine.

We'll cover four essential steps to integrate into your routine. By establishing a consistent podcast content process, brainstorming session topics regularly, crafting high-quality episodes, and publishing consistently, you'll engage your listeners with content that reflects your unique approach to wellness, making it a simple choice for anyone interested in improving their health and wellbeing.

Streamline Your Wellness Podcast Process

Setting up a content creation process may sound daunting.

I've heard it before. But trust me, it's absolutely vital.

You see, when you set up a streamlined content creation process for your podcast, it sets you up for success. 

Here’s how you can keep it simple and effective: Start by planning your episode topics. Think about subjects or themes you can talk about extensively that are related to your specific coaching niche and dive deep into. Map out the major pillars of content or categories you want to cover in your podcast, ideally no more than six. If your goal is to increase listener engagement or grow your audience, choose topics that are relevant and deeply interesting to your listeners. You want these topics to resonate with them on their wellness journey.

Give them those juicy little tips that you know work. I'm currently into plant-based eating, and I've been listening to many wellness shows about it. This way of eating is new to me, and I don't understand it. 

For example, a friend recommended the book Fiber Fueled. I read it in three days and have recommended it to at least three people. I want to learn more. Where was the next place I turned to receive knowledge and insights? Podcasts. 

I’m always looking for new podcasts with deeply interesting topics. Guess what? So is your ideal client. Podcasts are a great way to connect with a broader audience and the right people. Understand your listeners and the problem they are actively searching to solve. This begins by creating content about their specific wellness interests and challenges. What are they dealing with? Diet? Fitness? Mindset?

Are they making an overall lifestyle change like I am right now?

You really want to hone in on these themes when you're creating those episode topics or categories.

Step One: Create Your Content Calendar and Schedule Your Recordings.

A well-organized content calendar for your podcast episodes is essential to avoid the pitfalls of random publishing, which plagues many podcasts. If you're new to podcasting, a pro tip is to have at least ten episodes ready to go before you even publish your first one, ensuring you're ahead of the curve. 

Maintain a consistent routine of scheduling and recording episodes in alignment with your promotional calendar.

If you need help finding a project management tool that works best for you, just pick one, try it, and go. Just keep in mind that you shouldn’t overthink it. I’ve overthought my project management tool for so long. I'm with Asana, and I landed on Asana because it worked best for my team.

Keep that in mind as well because if you're planning to grow and have a Content VA on your team, you want something simple and easy for you and for them to use. There's no one right system. There's only the system that you'll actually use.

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Step Three: Developing Engaging Podcast Episodes

If you want your listeners to stay to the end of your podcast, keep it exciting. Provide valuable content and information that is easy for them to implement, as well as tips and tricks that make their wellness journey simple and easy. 

Not only that, know your audience's attention span when creating your outline or script. Personally, I like short podcasts that are 10-20 minutes long. My husband, on the other hand, loves long podcasts. He does a lot of driving for his job, and he wants to be able to put on a four-hour podcast and listen to one topic for the whole day. What does your ideal listener want?

What are the episode titles intriguing to your potential listeners?

Although, I don't know if I've gotten this one down pat yet, but your content should deliver that valuable insight into their wellness that keep them coming back episode after episode after episode.

Engaging titles should be clear and concise. Then, you should let them know the actual problem that you're solving because you want to pique their curiosity and ensure that they hit the play.

I do find when I say four tips, three tips, five tips, whatever. Those titles seem to do a little bit better.

I'm a huge fan of Stephanie Gass's Online Business for Christian Women's podcast. In episode 699, she covers four podcast title hacks you need to use to attract more listeners. Here is the link. I encourage you to listen to that one because she has brilliant ideas in it.

You need to streamline your wellness podcast process, including developing engaging episodes. This one is your magic sauce. When you speak about topics that you’re passionate about, your episode will be naturally engaging.

Each episode should offer actionable wellness insight. Make sure that you're using welcoming, understandable language for the newcomers to your podcast and really inviting them into your world. But you also want to make sure that you're holding enough value in there so that the people who have been with you for a while are still finding value in what you have to offer along their wellness journey.

Publishing and Promoting Your Episode is Step Four

The final step is publishing and promoting your episode effectively. Because friends, what's the point of creating awesome content if it doesn’t get the ears it deserves? You want people to be able to find your podcast so you can boost your reach and impact to more of your ideal clients or your target audience, whatever you want to call them.

How do you ensure that your episodes make that impact?

Besides putting your podcast on all the big platforms, like Spotify and Apple Podcast, you also want to promote it on social media so people know about it. I love Pinterest, which is a search engine rather than a social media platform. Part of my promotion strategies is to create pins for my podcast episodes and blog posts on Pinterest. I know Pinterest works because I see it as a traffic source in my Google Analytics.

Remember that you can use ChatGPT to easily and without effort repurpose your podcast transcript into an SEO-friendly blog post. You just need to give it a once-over because sometimes it throws things in there that are fluffy and flowery. If you’re curious, this is the prompt that I use for this post:

Here is the transcript from Episode 79 of the Content Systems for Growth podcast. Please edit this for me. Keep my words and tone. Please optimize this to be readable and SEO-friendly for the keyword “Streamline Your Wellness Podcast Process.” Do not add in any fluffy or flowery language. 

You can also ask ChatGPT to summarize the podcast as a beginning caption for your social media posts.

Once it's been published, you want to make sure that you are tracking your performance.

Your numbers tell a story about the topics that resonate the most with your listeners. You can see your top downloaded episodes and listen to episodes. So, if you're hitting a sweet spot with your audience, make sure you're coming back to that same topic and discussing it in a different way. We all understand things differently, and we need to hear it more than once. It’s been a while, but I read research that we must listen to the same message over ten times before it sticks with us.

You never know what will resonate with one person over another.

Of course, I touched on it before, but you want to repurpose your content. Make sure that your podcast episodes are being turned into blog posts. Recently, Google Podcasts began directing everything to YouTube. You’ll want to have YouTube as part of your distribution channel because YouTube is the second most used search engine behind Google. Boost your reach by ensuring you're getting your content in the right places to be easily searchable.

Okay, friends, it's Time To Wrap This Up. 

Streamline your wellness podcast process, and you simplify content creation, making it both rewarding and effective. You can ensure that your message reaches and resonates with the right people. 

Let’s simplify your content creation process together and make it as rewarding and effective as possible. I have private coaching spots available if you’re interested in taking this further. https://misstask.com/coaching-application 

Thank you so much for reading. I appreciate you, and I hope you have a wonderful week, friend.

Have you ever wondered why some content creators seem to have an endless stream of ideas and consistently publish high-quality content each and every week? They make the whole thing seem effortless, am I right? Friend, you’re not alone! Maintaining consistent content is one of the biggest hurdles that I had to overcome in my business. I tease you not, when I say I went over a year without putting out one single piece of content on my website. Of course, this was long before I dip my toe into YouTube only to discover that podcasting was the right platform for me.

I stopped because the whole process of creating content week after week with seeing little to no traction, felt overwhelming. However, I knew that long game marketing would get me further than social media. I was not until I dug in my heels and decided I had to find an easier way. That is when I began the trial and error of figuring out what worked for me.

Discovering My Content Blueprint

Then, I set a goal. I was determined to be a consistent content creator; no more excuses. That became my goal: to be a consistent content creator and figure out how I could love creating content.

Goal Mapping for Consistent Content Creation

This is where goal mapping came into the picture. Goal mapping, for me, is creating a mind map of all the actions that need to happen to reach the goal. You can do this on paper, or I’ll map things out in MindMeister as well. 

No two days are the same for me if I’m chasing a lot of shiny objects that day. Paper, pen, and the sofa are my go-to. If I’m laser-focused, it is my office and MindMeister.

Making It Easy

Goal mapping is a powerful tool that helps you stay focused and motivated on your path to consistency. Friend, capture every thought; do not disqualify anything. Keep writing out every idea and thought that will make consistent content creation easy for you. 

Keep asking yourself: What else would make content creation easier? 

Let your mind come up with ways to make content creation feel simple to you. Often, we try to fit the process that works best for someone else and not for us. Don’t get me wrong; starting with something is better than starting from scratch. The key is to take that process as a starting point and make it work for you.

Continue to write down everything—until you have zero ideas popping into your head. Remember, at this point, no idea is too small or too ambitious. 

You’re simply getting all out of your head.

Be Realistic

How often are you able to be consistent? 

This is not a go-big or go-home. Nothing good comes from setting an unrealistic goal. It's about setting realistic; I’m a busy person who dislikes creating content expectations.

You see, my transition from being an inconsistent content creator to creating content on the regular took a hot minute. 

When I say a hot minute, it means a good couple of years of dread mixed in with tears of overwhelm, mainly because I did not take this advice. 

Of course, I did not set a realistic and achievable content creation goal. Quite the opposite, I set the once-a-week goal because that is what you should do, right? Wrong, looking back if I had given myself grace with a realistic goal I would have started to enjoy the process quicker.

What can you commit to? Does monthly content, sound like your sweetspot? Be honest and give yourself grace. Guess what? Creating one core piece of content consistently is better than creating content sporatically.

As you build up your consistency muscle, you can change your schedule. Nothing is forever. Figure out what you can commit to. Also, figure out if you need outside accountability or if you able to hold yourself accountable. 

What else needs to be on your goal mapping for consistent content creation?

Where will you be saving all of your content ideas? An action on your goal map will be to create an idea bank. Along those same line, how do you determine what is a good content idea?

Oh my goodness, I have a very long list of ideas in my idea bank. Likely, about half of them will see the outline column in my workflow. 

You see, making the decision on what is a good idea for content and what is a squirrel idea is always a good thing. When you’re scrambling to pick an idea for a piece of content to create. A good first question is, does it fit into my content pillars? 

If the answer is no, it's probably not a good content idea. 

We all have dreams and aspirations in life, but oftentimes, we struggle to turn them into reality. We get caught up in the daily grind and lose sight of our goals. If you do not enjoy the process of creating content, this will be the first thing that falls off the to-do list.

This is where goal mapping comes in. Goal mapping is a powerful tool that can help you stay focused and motivated on your journey towards consistency.

Using Goal Mapping Effectively

You can create a clear roadmap for achieving your goals by breaking them down into smaller, more manageable steps. 

With goal mapping, you'll be able to visualize all the actions needed to achieve your goal. When you check off actions, you can see your progress, track your achievements, and stay on track even when faced with obstacles.

Creating consistent content is hard work, and goal mapping is an alternative approach to making your dreams a reality.

​All The Actions To Get To Your End Goal

When you have your goal map, it is time to set dates and milestones. Since this was created with a mind map, actions are already grouped together. 

Next, it is about figuring out what comes first. You can do this by creating cards in Asana or Trello with each mind map branch and moving them around. Or if you’re a paper and pen gal, write these out on index cards and rearrange them to the right action order.

Your mind map contains all the actions you need to take to achieve your end goal, which is to be a consistent content creator. It’s okay if you missed an action or two; you can still ask yourself, “What else do I need to do to accomplish this goal?”

While they may seem silly, these are really things you need to decide on or do in order to become the person you want to be. We all have dreams and aspirations, but often, we get caught up in the daily grind and use that as an excuse to lose sight of them. 

Often times we use it as an excuse to put our goals on the back burner. You’ll tell yourself, I just don't have time for that. You do. You have time for whatever you make time for, but if you don't enjoy the process of creating content, I can guarantee you that's a hurdle that you need to overcome. In order to not put creating content on the back burner. 

Remember, you are not a consistent content creator yet—the “yet” that's so important to grasp. This is why goal mapping is essential—it's a powerful tool that helps you stay focused and motivated on your path to consistency. 

When You Break Down Your Goal

By breaking down your goals into small, manageable steps, you understand that little actions make huge progress. Even when things arise, and you feel overwhelmed, when your old thoughts begin to kick in, you are able to quiet that voice. 

You'll know exactly what you need to do because you've have dates assigned to those tasks. You have to decide on your timeframe. 

This is important, the timeframe is what is reasonable for you in order to make it achievable. 

Hopefully, you picked up, but I was laying down.