Content Marketing Archives - Page 7 of 8 - Miss Task

Easy Content Creation for Social Media and Your Business

by Michele Duwe, Miss Task | Content Marketing

Social media acts like a business card for your online businesses. It is a way to network and provide valuable connections. Oh my goodness, I’m not sure how you feel about it, but creating social media content is never-ending, with sometimes little return. It's easy to get overwhelmed when you’re constantly creating new content, which is time-consuming and, for some, challenging. It doesn’t have to be that way when you use the strategy of repurposing long-form content for your preferred social media platform. One of my favorite processes in repeatable content systems would be repurposing content for social media and your business.

The Power of Repurposing

Repurposing content is simply changing up your existing content to social media platforms that you like to hang out on. By doing so, you increase the value of your long-form content, have the potential to reach a wider audience and extend its lifespan. You can increase visibility and engagement by repurposing your content. When repurposing social media, you can recycle that content and give a really juicy, long-form piece of content a new life three or six months later.

Techniques for Repurposing Long-Form Content

Blog to Infographic:

Transforming a blog post into an eye-catching infographic is one of my favorite things to put in a newsletter to subscribers. You're taking written content and transforming it into visual content. As for repurposing blog content for social media and your business, the infographic is perfect for Pinterest. For Instagram, you can change it into a Reel by switching out the background with a stock video or B-Roll that you create yourself.

YouTube to Video Clips:

If your primary long-form content is for YouTube, pull out all the key points and repurpose the recording into short video clips. Besides changing these into YouTube shorts, they can also be Pinterest Video Pins, Facebook and Instagram Reels. Don't forget about TikTok if that's your platform.

Repurpose those videos into SEO-optimized blog posts on your website. You always want to lead people to things you own. I like to think of social media as rented ground; you may get an unexpected eviction notice.

Podcast to Blog Post:

Turn your podcast episodes into SEO-friendly blog posts. Begin by having the podcast transcribed. Descript does the transcribing for me. When change your podcast transcription into a blog post that allows your content to be found by Google when it is optimized for SEO.

It's the same process for podcasts. Repurpose content for social media by creating audiograms to share across your prefered social platforms. I’d like to mention that I use Descript for easily creating social media audiograms.

Benefits for Online Life Coaches

Best Way To Increased Reach and Exposure:

The best way to increase the reach and exposure of your social media content is by making content in the format the platform is currently pushing. For example, Instagram is showing reels to people that are not currently following you. Unlike, stories that only your audience or followers will see.

Repurposing content gives you the potential to reach someone new that is searching for exactly what you offer. It allows you to share your expertise with a wider audience beyond your regular followers and establish yourself as a thought leader in your niche.

Time and Effort:

Creating original content for all platforms from scratch can be time-consuming. Repurposing content saves valuable time and effort by using what you’ve already created with your existing long-form content.

These are perfect activities to assign to your Content VA, allowing you to focus on engaging with your new found audience. Repurposing content on your social media makes creating a content calendar much easier! If you like you can come up with a simple repeatable pattern for re-promoting your content. This allows your content calendar to be filled easily without effort.

Reinforcement of Your Key Points:

Repetition is key when it comes to your important messages. By repurposing content, you're not attempting to come up with new ideas. I don’t know about you, but rarely do I purchase from someone that I just started to follow. I am definitely a lurker.

After you publish your new content you want to make sure to drive traffic to that content. When you're keep the content theme in line with your new published long-form content it allows you to do this from all the social media platforms. Plus, you can use the same content for consistent and impactful across your different social media channels.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

2 vertical video clips
1 Carousel post graphic and caption
1 Quote/Static post graphic and caption
1 Graphic and caption to specifically promote the podcast episode
4 Additional Social Media Captions

I Want This Done for Me

It’s Time To Wrap This Up

With all the different processes you set up in your business, repurposing long-form content for social media is a powerful strategy you should not overlook. Without a doubt, recycling content for social media and your business frees up your valuable time.

This simple process can highlight your expertise and attract new clients with minimal effort. When you are juggling all the balls in your life, it is a way to get back a little more of your time and energy. Thank you so much for reading. I appreciate you and I hope you make it a great week.

Simple Process To Planning and Brainstorming Your Opt-In Freebie

by Michele | Planning-Organization-Productivity, Content Marketing

After a few years in the life coaching business and honing in on your niche, you've realized that your old opt-in isn't working. While it still gets a lot of downloads, it's no longer attracting the right people.

The dwindling number of subscribers converting to paid offers screams this to you. It's disappointing, right? Despite all the effort you put into your business, that essential tool for growing your email list—the lead magnet—has been quietly falling short, leading to lower-than-desired conversion rates.

We've all been there, putting off the creation of a new, more aligned opt-in because, honestly, the whole process feels daunting.

Where do you start? The first place I would begin is planning and brainstorming your opt-in. However, I'll give you the whole process.

How is that?

When the Problem You Solve Changes

As business owners grow, it is natural to focus on one specific problem; when that happens, it requires updating several marketing pieces. If your current opt-in is not producing the conversion rates you've had in the past, it's a clear sign that something needs to change. Likely, your free offer to grow your email list is no longer in alignment with your paid offer. This is a common sign of the bigger problem: mismatched opt-in content.

Focusing on the Solution

To fix the bigger problem, planning and brainstorming your opt-in is crucial. The longer you put it off, the bigger the effect it will have on your business. That's a stressful problem to have. Despite being overwhelming, it is necessary to come up with a strategy that engages and converts your audience. I'm guessing you already have a good understanding of the problem your audience is trying to solve. Now, it is time to plan an opt-in that leaves your paid offer irresistible.

Step One: Begin With The End In Mind

What most people do not realize is that the simplest way to plan is to start with the end in mind. What paid offer will your updated opt-in and email series lead them to? Your opt-in should solve one quick-fix problem. Then, your email sequence takes them down the path of getting to know you. Understanding what it is like to work with you.

As a result, we begin at the end, which is your paid offer. What free offer can you create that is easy to do and gives them a quick fix to the problem they are actively trying to solve?

Remember, it only needs to be one piece. Actually, it is better this way. Each email in your sequence should bring them one step closer to saying ‘yes' to your offer.

Step Two: Idea Generation with Conversion in Mind

At this point, you have a very clear picture of the problem you are solving. As I said at the beginning, you've overtime niche down from a general life coach or virtual assistant into a very specific market. This has come from working with a broad range of clients. Along the way, you've discovered what you love to do most.

Now is the time to write an exhaustive list of ideas. I want to mention this because it has been an ah-ha moment for more than one client.

What free content have you already created? Here's the thing: you can repurpose content with a proven track record of driving engagement and interest. This content can become your new opt-in. I know, right? Huge time saver!

It's funny how this previously created content can be overlooked. Are you one who likes to go live inside your Facebook Group or Instagram? I sure hope you have all those videos. Put them together into either a video or audio email series. You see your new opt-in doesn't need to be a PDF. It can be an educational email series.

Have you done a live challenge with your audience? This can be turned into an opt-in to your email list.

I sure hope that I have your wheels turning here.

Step Three: Decide On Your Email Opt-In and Create the Outlines

Map out an email journey that leads your subscribers to your paid offer. You're not for everyone, and it is the job of the email series to help them decide if you're the right one.

I understand this is easy to say, but it takes longer to do. You have a list of all your ideas. Which one is the right one? What is most in line with your paid offer? Does one feel easier to create?

Be mindful of the copy you use in your emails. You want it to generate a true connection with your ideal client. It is not all about selling; it is about connecting with the right person. I always think the right people will find you. Personally, the people I gravitate to work with get me. They are the ones who speak my language. You see, this is why marketers talk about interviewing ideal clients when just getting started.

Step three in planning and brainstorming your opt-in is about outlining and gathering. It is the time when you make all the hard decisions. Again, you want all the content to focus on delivering quality and easy action steps. Think about what one thing they can do to get a quick win.

Here is a quick checklist for copy and images:

Sales Page
– Take a look at the current sales page for your paid offer.
– Does this need any updating?
– Or is everything still good.
Email Automation Sequence
– How many emails
– Don't forget about adding in testimonial
– Final email is the ask or your sales pitch
Landing Page
Sign Up Thank You Page
– After signing up for your lists
– After signing up for your services
Freebie

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

2 vertical video clips
1 Carousel post graphic and caption
1 Quote/Static post graphic and caption
1 Graphic and caption to specifically promote the podcast episode
4 Additional Social Media Captions

I Want This Done for Me

Step Four: Creating the Content

Now, it's all about creating the content. You've made all the decisions have an outline, and now is the time to develop your new freebie.

If you've decided to create a workbook, it doesn't need to be very long. If you have downloaded my quarterly planning guide, you know I did not follow this rule because it is around 50 pages. Here is the link if you’re curious: https://misstask.com/free-planning-workbook

If you're creating a workbook, up to five pages will do.

During the create phrase, you will create it all. You will write your copy, find your images, and follow your outlines to create it all!

Step Five: Setting Up the Automation

For some who are not as techie, this may be the hardest part of the whole process. Before you set up the automation, have all the leg work done ahead of time. You do not want to write your emails while you are setting up the automation. That will be too much task switching, without a doubt, make you exhausted and overwhelmed.

When you task switching, you’ll be doing tasks that are not anything alike. The switching is what makes you feel exhausted and overwhelmed.

You have your whole plan. It's already laid out for you. Now, you just need to plug that into the automation and you configure your email marketing platform for that automatic delivery. To initiate that follow-up sequence that happens automatically to nurture your subscribers towards your desired action, which is to sign up for your paid service.

Step Six: Launching and Promoting Your Freebie

Now, step six is actually launching and promoting your new freebie to attract the right people.

You announce your new freebie and begin talking about it everywhere. You start putting it out so that it can be discovered. You add it to your website. You're doing all the things to leverage your existing list.

You can handle it as if it were a re-engagement campaign. Your new target list is whoever clicks on the link to download the new freebie, and everyone else gets pruned away.

You're putting the problem of your new opt-in freebie out there to find your people.

Put it out on your social media channels and create reels. What are all the different things that you can do to promote your new freebie and attract signups? My guess is you have a pretty good handle on promoting your services.

Step Seven: Tracking and Analyzing Metrics

Don't skip step seven. This is when you know what you need to tweak and change so you can identify those key metrics and track the performance of your new opt-in over time.

When you review metrics, you're able to refine your strategy based on that data and feedback, which gives you a really good look into how it's performing.

I'm guessing you've already been tracking your metrics because you're looking to change your opt-in because it's not converting. Right? So you have to have some idea of your numbers, at least I'm assuming you do.

Time To Wrap This Up

Those are the seven different steps for planning and brainstorming your new opt-in. I hope that this has given you a really good step-by-step approach. I get that it doesn't include every single step-that would be way to much information for one post—it's more like big buckets of steps. But these are the buckets of steps that make up the are part of an opt-in building process inside a content system. My goal was to help you with the steps needed to create an opt-in that can help boost your conversion rates.

Focusing on what your audience needs, leveraging those effective strategies, and guiding your subscribers towards your ultimate goal with a carefully planned email series, you're setting the stage for the freebie that's going to connect deeply with your ideal audience.

Thank you so much for your time. I appreciate you. And I hope you have a wonderful week.

What is a Sales Funnel? Why it has more to do with Know, Like & Trust.

by Michele | Content Marketing

What is a sales funnel? Why it has more to do with know, like, and trust verse selling in a coaching business? Sales funnels are essential to any business, especially in the coaching industry. They're not just about selling; they're about building relationships. And that's why I like to call them “relationship funnels.” That's what creating a trust funnel is about.

What is a Sales Funnel?

Building a relationship with a potential coaching client is not any different than building any other relationship. It will follow the same path: you meet, get to know each other, decide you like to hang out with this person, and the more you hang out, the more you trust each other.

When building a sales funnel, you’ll ensure that you do the same things you would to create a long-lasting relationship.

How you meet

Imagine you're meeting someone new for the first time. You're both strangers, but over time, you start to get to know each other, decide you like each other and eventually build trust. It is no different with a sales funnel. Can you see how it is a trust funnel?

You will meet new people in various ways with an online coaching business. It may be through social media, via a google search, or, more than likely, an introduction from one of your mutual online friends.

When building a sales funnel, you need to ensure that you're doing the same things you would do to create a long-lasting relationship. You need to meet people, get to know them, and build trust. And the key to building trust is being visible.

It’s visibility…

First, you need to be visible. How will potential clients find you if you're not putting yourself out there? It can be scary to put yourself out there, but it's essential. You must share your knowledge, engage on social media, and attend local meetups if that's your thing.

If you’re not putting yourself out there, how will anyone, let alone your dream client, know what you offer?

This is how you build visibility and connect with the people you're meant to serve.

But I know that being visible can be scary. It's an area that I struggle with too. I love to have my head down working behind the scenes, but that's not how you build relationships. You need to face your fears and put yourself out there.

If you stay in your little world, you will have difficulty connecting with people with whom you have a genuine bond. They are the people that you’re drawn to, the people that you’d like to serve. If you’re not visible, how will they find you? So get yourself out there and mingle.

Overcoming…

Overcoming visibility phobia can only be done by facing the fear. Stop lurking in Facebook groups and actually share your wonderful knowledge. Create a Reel for Instagram, comment on posts, and begin to engage. Put a few stories on and then start to go live on social media. This gives people the opportunity to engage with you. Prefer face-to-face? Search for local Meet Ups.

Stop assuming that people know what you know. Share your unique self.

Now that they meet you

Now that they meet you, it’s time to start to get to know each other. How would you do this if you were developing a budding friendship? You may ask them out for a coffee; you can do the same and have a virtual coffee chat.

Block time out in your schedule a couple of times a week for 15 minutes to have a video chat via Zoom, Skype, Facetime, or whatever video conference platform you use. This gives you the added benefit of having a face-to-face experience. It is much easier to get to know someone if you can actually hear the voice inflection and see the smiling face.

Trust will come…

Once you've made a connection, it's time to start getting to know each other. This is where the “know” part of the funnel comes in. You can schedule virtual coffee chats, engage on social media, or have them join your email list. The more you interact, the more trust you'll build.

And trust is essential. It's a two-way street; you both need to feel comfortable in the growing relationship. Without trust, you won't be able to move forward and discover the solutions you can offer to help them.

In time, the relationship will continue to develop, whether it is through coffee chats, engagement on social media, or subscription to your email list. Trust grows as the relationship grows.

A growing relationship requires both members to feel comfortable with each other.

In the relationship funnel, know, like, and trust is at the top.

Discover

Once you've built trust, the “discover” step is next. This is where you pay attention to the things they talk about and their struggles and invite them to a discovery call.

Now that you know their struggles, don’t be scared to tell them how you can help. If they do not reach out to you first, it's okay to create a little plan and invite them to a discovery call and give a few solutions you can offer.

If you have a true connection, why would you sit back and watch them struggle when you’re offering the exact solution they have been searching for?

This is the “discover” step of the funnel. After this, you'll both decide if it's a good fit to move forward and become part of the “inner circle” or a new client.

The goal is to turn all your clients into “champions” – people who give you love notes and introduce you to their friends. This is how the inner circle grows, and your business thrives.

Inner Circle

After the discovery call, both of you get to decide if this relationship deserves an invite into your inner circle. Your inner circle should be clients that you have a genuine connection with.

You’ll want to ensure the inner circle is saved for clients with similar values and characteristics because you don’t want to be alone when you break out in a happy dance to celebrate their win.

l

Little Side Note

Be visible! Developing successful relationships with potential clients starts with being visible.

Share your knowledge, share your personality.

Champions

Do you hear it in your head now – “We are the Champions…”

The goal is to turn all your clients into Champions. What are champions? They are the people that give you love notes and introduce you to their friends. This is how the inner circle grows.

But don't just take my word for it. Try it for yourself. Implement a sales funnel in your business, and see how it changes how you connect with potential clients. You'll be amazed at the difference it makes.

In a nutshell, a sales funnel builds a relationship with potential clients by getting to know them, liking them, and building trust. It's not just about selling; it's about creating a connection that can last for the long term. It's a way to understand your client's struggles and offer them the solutions they need to overcome them. And as a coach, your ultimate goal is to make your clients champions, people who sing your praises and refer you to others. So, start building your trust funnel today and watch your business grow.

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