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Create An Welcome Email Series –  MailChimp Automation

Create An Welcome Email Series –  MailChimp Automation

by | Content Marketing

Create An Welcome Email Series –  MailChimp Automation

Create An Welcome Email Series –  MailChimp Automation

Hello Friend, are you ready to chat about creating a welcome series with MailChimp Automation?

Even if you’re new to your online business, I’m guessing you've heard that you need to move the conversation from social media to your email list.

That welcome series your working to create is significant as it is the most open and engaged your audience will be, setting up a MailChimp Automation will streamline this process and give all the warm welcoming feels.

Let’s talk about automation

MailChimp automation is a sequence of emails that send once triggered by an event.

For example, Sally Active signs up for your beautifully crafted opt-in from your landing page. When Sally signs up, it triggers your welcome series using MailChimp Automation.

The first email in the welcome series is the most open and read, so it's kinda a big deal.

In this message, you want to provide a link to your opt-in, give valuable information and when Sally can expect to hear from you again.

Setting up a MailChimp automation will allow for the email series to be delivered based on the predetermined schedule that was set when the workflow was created.

When they first sign up it is okay to send the first few emails in your warm-up sequence daily. Then you can space them out every couple days. You’ll want to shoot for six to ten emails.

Automation is different from campaigns

MailChimp automation is different from campaigns as the first email is sent when triggered not when it's scheduled by you.

Workflows

Various different workflows can be created with Automation such as after a purchase, signing up for an opt-in or clicked a link in a campaign that was received.

Automation merely is a workflow. MailChimp does all the administration of your emails with Automation.

Workflow is the actual process with the schedule, triggers, and emails. They have different predefined automation to help you set these up.

Dubsado Is A Game Changer a blog from Miss Task OBM
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A Little Side Note

And if you haven’t heard, ya should be following an 80/20 rule. You’ll want to give 80% value and 20% ask.

MailChimp automation is a great tool because you are able to set up the number of emails and when they should be sent.

If you need to save time, streamline your processes and encourage engagement with your subscriber set up a MailChimp Automation.

Other posts that may be helpful to you are:

Creating A List Building Project In Asana

What Is A Sales Funnel?

What Is A Landing Page?

List Building Workbook

Download our list building workbook to help plan out your next email marketing campaign. 

Download

Simple Email Marketing with ConvertKit

Simple Email Marketing with ConvertKit

by | Content Marketing

Simple Email Marketing with ConvertKit

Simple Email Marketing with ConvertKit

Are you looking for a simple email marketing tool to grow your email list? ConvertKit is a great tool to begin your email marketing adventures.

Let me tell you why!

They have responsive opt-in forms! With mobile and tablets the primary devices for viewing the internet, this is a very big deal.

Opt-In form are perfect for giving a gift for subscribing!

Are you a WordPress User?

ConvertKit has a WordPress Plugin to easily add a form to your blog post! This allows you to create different calls to action for each post! Why is this important, it will help with those higher conversion rates.

Create a Landing Page!

They really keep this one simple for the user.

  • Choose from three different landing pages to designs.
  • Use the visual editor to design a landing page with customized text and colors!
  • Familiar with CSS? You can write about any change with the custom CSS feature.

ConvertKit will host your landing page for you or get it on your own domain with the WordPress plugin.

 

Want, to send out emails to your subscribers?

  • Using Broadcasts lets you send out the email to your list.
  • Send to everyone or just a particular group with segments.
  • Once you create the segment, you are able to save it for the future
  • Or do you want to let interested subscribers know that your course is going on sale? It will let you segment out the subscribers that have already purchased the product.
  • Customize your messages so that it is personalized for every subscriber!
  • Save your templates to brand your look to subscribers.

Set it and Forget It

With the Sequence functionality, you can set it and forget it! A visitor signs up for your Tips and Tricks.

  • Sequences let you selection the new of emails you would like to send out.
  • The amount of time between your emails
  • Add a file for download to right to the email

If the above features were not enough to hook ya. ConvertKit has an automation functionality! Email Marketing done simple.

  • This is marketing automation at it finest!
  • Use it when they subscribe to a new form
  • Purchase a Product
  • Complete a Course
  • ConvertKit gives you a number of different blueprints to take the scary out of marketing automation.

Psst…ConvertKit also have a number of integrations to make this all even simpler.

Check them out here!

Check out my services for ConvertKit here.

Need more direction on your list building? Subscribe to my list building email series and workbook!

List Building Workbook

Download our list building workbook to help plan out your next email marketing campaign. 

Download

What Is A Landing Page?

What Is A Landing Page?

by | Content Marketing

What is a landing page?

What is a landing page is kicking off my series on Leadpages. Initially, I was going to jump right into Leadpages. After discussing this topic with a few customers I discovered that landing pages are not completely understood.

What is a landing page? In simple terms a web page that you “land” on. (I know obvious, right) A landing page in marketing terms well, that’s a bit different.

In Marketing Terms

Let’s jump into what a landing page in marketing terms. It is a standalone web page entered only from a link provided in a call to action (CTA) from your web page, an email or social media page. The lead would click the link that takes them to a landing page or sales page allowing them to view more information and sign up for your call to action.

Landing Pages are simple and free from distraction. It allows the lead to focus on the information and provides a form to gather information or click through to a purchase page. The only goal for a landing page is to convert visitors into leads or buying customers.

Landing pages come in different forms

Click-Through

Typically used with e-commerce. You know the beautiful pages giving details about why you must own this product or service. Providing you all the information to make an informed buying decision.

Lead Generating Page

Lead generating pages gather information such as name and email address. You will see these used with a lead magnet. The landing page has information about what you are giving to the lead in exchange for their contact information. Lead generating pages are integrated with email marketing tools, such as MailChimp or ConvertKit.

What a Landing Page Isn'tMiss Task Blog Post | What is a landing page?

Landing pages are not your home page on your website. The homepage on your website has more to do with your brand.

Here are great resources if you would like more information:

Hubspot: What is a Landing Page

 

Email Marketing Planning Guide

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