Want to take your email marketing to the next level and stand out from the crowd? Flodesk is the answer. Its user-friendly design and automation features make it the perfect tool for online business and mindset coaches looking to streamline email marketing and build deeper connections with their audience. Say goodbye to overwhelming email automation and hello to beautifully designed, automated emails that will help you connect with your audience and grow your business!

Why did you start your online business?

Yes, I know I ask more questions than a three-year-old, but it is for a good reason. You see, why you started your online business need to be strong enough to get you through the periods when you feel scattered, overwhelmed, and overworked. Running an online business is not for the faint of heart. 

I’ve circled back to my why more than I care to admit. For anyone that doesn’t know my story, before starting my business, I was a sales representative that traveled for work 75% of the time, feeling like a stranger in my own home for a job that did not feel rewarding or impactful.

For me, it is the freedom to be present for my family while building a business that feels like I’m making an impact and supporting another business owner’s dreams.

What I’ve discovered is this same why is so true for many online business owners and coaches. 

The never-ending bits and bots of creative content

Unfortunately, I’ve heard from many of you that the neverending bits and bots of creative content leave you overwhelmed and overworked. 

Building your email list is one way to avoid burnout from content creation. I know what you’re thinking, creating a welcome flow email series has zero appeal to you, or perhaps you’ve made one before that generated little traffic. 

If you’d like an easier way to engage with your potential clients, it’s time to leverage the power of automation to connect quickly with your new subscribers. With Flodesk, you can easily create an automated welcome email series that will make a great first impression for all new subscribers.

Why building an email list is necessary for the success of your online business.

Most people don’t realize that building an email list is essential for the success of an online business because it allows you to communicate directly with your target audience and build relationships with them. 

Some key benefits of building an email list include

• Increased client retention: Email marketing helps keep your business top-of-mind with your clients, leading to increased sales and repeat business. I can tell you for a fact that the marketing emails that come in from my current coach and my past coaches always get read.
• Cost-effective: Email marketing is one of the most cost-effective ways to reach and engage your target audience.
• Personalization: Email marketing allows you to personalize your message and tailor your content to specific segments of your audience, which can lead to higher engagement and conversion rates.
• Direct communication: Emails are a direct line of communication with your clients, which allows you to easily update them on new services, sales promotions, and other helpful information.
• Increased website traffic: Email marketing campaigns can drive more traffic to your website, increasing your visibility, leading to more sales, and helping to grow your business.
• Additionally, having an email list gives you the ability to reach out to your audience even if social media platforms or search engines algorithm change. This way, you have control over your audience, and you can reach out to them directly.

Connecting Flodesk to your site.

If you’re a new user of Flodesk, the first step to creating an automated welcome email is connecting Flodesk to your site. It is as simple as copying and pasting a bit of code into your website's header. 

Depending on your WordPress theme, most make it pretty simple these days. 

This will allow for a popup for your visitors, and yes, they do work. 

Flodesk makes it easy for you and new subscribers.

Basically, this will automatically enable your new subscribers to be added to the list once they’ve signed up. After you've connected Flodesk with your site, it's time to create a message that will be sent out whenever someone subscribes from your site.

Creating a Flodesk email automation is simple.

Flodesk has an online university that walks you through creating a welcome flow email series. Here is the link to watch that training! https://university.flodesk.com/what-are-workflows

Write out the messages in your welcome flow email series. 

Your welcome message should be warm, friendly, and inviting. Start by thanking your subscribers for joining your list. After all, think of this as a new client walking through the front door of your business. When I worked at Victoria's Secret years ago, every customer walking through needed to be greeted almost immediately. 

You should also give them an idea of what they can expect to receive from you. Such as new product updates, helpful blog posts, exclusive discounts, and offers – and how often they'll hear from you. Be sure to add your contact details if anyone has questions about their subscription so they know who to reach out to.

Craft a killer subject line. 

The subject line of your automated welcome message should pique curiosity and hint at what’s to come. 

Brainstorming ideas such as: “Welcome to!”, “Grateful you’re here,” or “Get ready for the great stuff ahead.” 

Keep it short and sweet but set the tone with an introduction to yourself, your brand, and your personality in the subject line to encourage subscribers to open it.

Pretty Email Automation

One of the best features is the beautiful email templates. Flodesk offers an extensive library of beautifully designed templates to choose from so that you can create a framework for your email in no time. 

Each template has been professionally designed by their in-house design team and is entirely customizable with drag-and-drop elements such as logos, images, text frames, social media links, fun gifs, and so much more! 

You also have the option to upload your photo, graphics, and brand fonts if you want to customize Flodesk further.

Set it and send it. 

Set up triggers to send the automated email. Now that you have designed your automated welcome email, you will need to create triggers to send it.

In Flodesk, this is a simple process – just click on the Automations tab and select a trigger. Several types of triggers are available, including when someone signs up for your newsletter list or makes a purchase from your store. Select the desired trigger and then set up the message's delivery time – it can be sent out immediately or delayed for later. You’re all done!

How much is Flodesk, and is it worth it? 

Flodesk pricing starts at $35 per month when billed annually, which includes all features and integrations. One of those features is unlimited subscribers, you may be wondering. This is not necessarily the case for all email service providers. 

Is Flodesk worth it for a growing online business? Yes! With Flodesk, members are never penalized for successfully growing their lists. Subscriptions are $38/month for unlimited email sends, unlimited subscribers, and unlimited access to all features. 

Get 50% off your first year with my code! Here is the link: https://misstask.com/flodesk 

Again, in case you missed it above, here is my affiliate disclosure: Some of the links in this post content are affiliate links, and if you go through them to make a purchase, I will earn a commission. Keep in mind that I only share companies I truly believe in.