Create a Super Simple Sales Funnel

Do you need to create a super simple sales funnel for your online business? What are sales funnels? It’s a series of emails that you send to either a select group of people on your email list or to everyone on your email list. 

The email series will eventually lead people to your fabulous products or services. That is the goal of a super simple sales funnel is to lead people down a path of know, like and trust so they will want to work with your business.

Revenue engineer the funnel

Okay, friend, the best way to go about this is to work backward. Think about the end what service or product in your online business will you be directing them to?

The funnel can be longer depending on how much your offer is or how much you feel you’d like to share with them. 

Welcome Email

The welcome email can go out a day after they sign up for your opt-in. Welcome them to the list, let them know what to expect.

Put a link to your opt-in again in case they didn’t get to it yesterday. 

Introduce them to who you are and your online business. 

Provide any additional information that they will find as a benefit. 

Opt-In Delivery Email

The opt-in is delivered right after they sign up. Don’t wait to have it sent, make sure it goes out immediately. 

When we sign up for something its because we are trying to find a solution right now, not later. 

Create A Thank You Page

After they sign up send them to a thank you page with the option to download the opt-in or a link to the training. 

Bonus points if you add a tripwire to the page. This is a very low-cost item that they can purchase from you. 

Depending on who you chat with some say under $50 other will tell you under $20. It really depends on what you’re offering to them and the price point of the service or product you’ll offer in the end.

Create A Landing Page

The landing page is giving information about your opt-in and the solution that it helps to solve. Give them what the opt-in will do to help them. They were searching for XYZ for a reason, right?

The landing page will also have the sign-up form to add them to your email list. 

The Opt-In

This has so many names opt-in, lead magnet, freebie, and I’m sure more that are floating around out there. 

The opt-in is the free gift that you give for anyone that opt-ins to your email list to get to know you and your business better. 

Your opt-in needs to be in sync with the product or services that you offer. It can be a coupon, workbook, video training, or a free chapter in your book.

What do you plan to do with your opt-in?

Get'em while they last

Planning is my superpower! Would you like help in mapping and accomplishing your commitments?

Each month I open up a limited number of spots to work one-on-one with heart-centered entrepreneurs to create a roadmap to their dreams.

How is this done? With a ninety-day commitment plan. A ninety-day commitment plan breaks down all the to-dos that need to happen to achieve your commitment.

The ninety-day commitment plan includes a three-hour planning intensive along with thirty-six accountability check-ins to ultimately take your vision from do to done. Say you can and you will!

Pin Now, Read Later!

Simple Steps To Creating A Sales Funnel

Before we dive into the simple steps to creating a sales funnel. Let’s cover the basics, just in case you're new to the online business world. 

Really, what are sales funnel anyway

Sales funnels are the path that a potential customer will go through. In other words, because the path to purchase look like a normal everyday funnel. Wide on the top and small at the button. 

I’m about to lay down shocking news here. In spite of all your efforts, not everyone that starts in the sales process with end up a client. Formerly, in my career as a sales rep, I was excited if one in ten leads converted into a client. Ya, I know. 

On the positive side, if you’re working one to one your funnel doesn’t need to be huge to start. 

Know, Like and Trust

As a result, getting clients to work with you has more to do with know, like, and trust verse selling in your online business. Therefore, if the word sales cause you to break out into hives think of it as a relationship funnel.

Building a relationship with your soulmate client is easy. It’s important to realize that building a relationship online is not any different than building any other relationship. 

In fact, it will follow the same path, you meet, you get to know each other, you decide you like to hang out and the more you hang out the more you trust each other.

When you’re building a sales funnel you’ll make sure that you are doing the same things you would do to building any long-lasting connection.

Overcoming…

Overcoming visibility phobia can only be done by facing fear. Stop lurking in Facebook groups and actually share your wonderful knowledge. Find hashtags on Instagram to follow and begin to engage. 

A great way to do this is with a virtual coffee chat, in short, these chats are a no pitch, no pressure chat to get to know each other. 

Prefer face to face? Search for local Meet Ups.

Stop assuming that people know what you know. Share your special self.

Trust will come…

Provide valuable content on social media. What would make the life of your soulmate client easier? Figure this out and share it. 

Create and Share

Create a piece of free content to give them in exchange for an email address.

Then continue to wow them with valuable content that they will find useful in their business. Keep in mind that you want your free content to be in line with the services you offer. 

For example, I help build plans. Creating a sales funnel would start with a plan of action. Well, you could start without a plan, but it may not be the most efficient use of your time and I would predict spinning wheels in your future.

Build A Nurturing Series

Okay, but you start to say “I can’t do that.” Say you can and you will. 

First let me say, this does not need to be complicated, actually make it simple and quick. 

Second, open up a google document and start typing. List out all the struggles that you’ve heard from your soulmate clients on coffee chats, in facebook groups, pay attention in the post chats what are they talking about. Now write how you would solve the problem. Repeat this three times. Put this into an automated sequence in MailChimp or Mailerlite. Two very simple and free tools that you can use for your email service provider.   

Third, in that same google document write the fourth email. This one will be a sales email with an ask or call to action. 

Before you get all anxious, you need to do this because no one else will do it for you. In the online world, you either attract or repel. Trust me, if you repel its not a big deal. We aren’t in a popularity contest. This is about creating a connection to your soulmate client that has been praying for your service.  

Put it on repeat

Just like your favorite song, put your nurturing series on repeat. In the same fashion as before, It’s three gives and one ask. 

That’s the simple steps to creating a sales funnel.

Get'em while they last

Planning is my superpower! Would you like help in mapping and accomplishing your commitments?

Each month I open up a limited number of spots to work one-on-one with heart-centered entrepreneurs to create a roadmap to their dreams.

How is this done? With a ninety-day commitment plan. A ninety-day commitment plan breaks down all the to-dos that need to happen to achieve your commitment.

The ninety-day commitment plan includes a three-hour planning intensive along with thirty-six accountability check-ins to ultimately take your vision from do to done. Say you can and you will!

Pin Now, Read Later!

Email Marketing: Plan A/B Testing In Your Next Email Campaign

Email marketing is fundamental to a successful online business. A fantastic way to make sure that your communication is on point is to plan A/B testing in your next email campaign.

Why Plan An A/B Test

Are you happy with your open rates? Or maybe your click-thru rates have dropped. This is a type of test an online business needs to perform to increase engagement with email marketing.

What is A/B Testing

A/B testing or you may also hear it referred to as split testing is communicating a little something different to your email list. This doesn’t mean that you rewrite the whole email.

It simply means that you change one element of the email and figure out which one performed better with your email list.

Keep Track

After you send out your campaign keep track of the results. This can be done on a piece of paper or in a spreadsheet. Since your A/B Testing in your email campaign

The items that you’ll want to track and compare are:

• Open Rates – how many subscribers opened the email. This will be a direct reflection of your subject line and pre-header text.
• Total Clicks – What is the total number of clicks you received during your campaign. Did one email outrank the other?
• Clicks per Link – If you were testing a call to action this will be a metric to watch.
• Unsubscribers – did one email receive a higher unsubscribe number?
• Conversation Rate – This would be a great metric for the success of your offers or your call to action.
• Forward Rate – Sharing is caring! Did one of the emails receive more forwards? This is when the user shares your email with a friend.
• A/B Testing is not a one and done. Do it again until your messaging is a fine-tuned communication machine.

Quick Wrap Up

Why Plan A/B Testing In Your Next Email Campaign – testing will help you figure out what performs better with your unique subscriber list.

What is A/B Testing – when you compare two emails with the same variable changed in each of the emails? This will also be referred to as split testing.

What’s The Goal – every email marketing campaign needs to be sent with a goal in mind

Ideas List of Tests – a quick list of ideas to get started on A/B testing in your next email campaign.

Keep Track – items that you’ll want to track and measure to determine success.

New to email marketing?

Try this…