Content Marketing Archives

What to Prepare Before You Hire a Content Assistant

You know that you’re not being intentional with your time and energy. You’ve looked back on your day, and the first thought is, wow, I’m not being strategic about where I’m investing my time. You feel a little all over the place. That feels annoying to you because you value being intentional. You’re debating if you should hire someone to help, but you’re also not 100% clear on how to guide them since you don’t feel like you have good systems. Let’s be real: the last time you hired a team member, it did not end well. Here is what to prepare to hire a content assistant.

I’m Preaching To The Choir

I’m guessing you already know what the problem is; I’ve seen it with so many entrepreneurs. When it comes down to it, you love to create content. You have a heart of service and you desire to make an impact and an income.

And let’s be real: creating consistent content takes a lot of work; it is hard and overwhelming. Before you know it becomes a whole big thing, your pocketbook begins to feel the effects of your inconsistency.

Consistency is truly the thing. And what makes it so difficult, as entrepreneurs, is that there’s so much for us to do that our focus is divided up. We are just all over the place, trying to keep all the balls in the air. Getting as much done as we can. Before you know it, you do it again. You’ve become yet again an Inconsistent content creator. Sound familiar?

It Really Comes Down To This

You talk about being overwhelmed by all the things you do as an entrepreneur. Heck, your husband knows it because you talk about it to him all the time. You know you’re not being as strategic as you could be. You’ve been debating for months, yes months, about whether you should hire a content assistant to help, but you’re not 100% clear on how to guide them since you tell yourself that you're not good at leading.

When you’re the owner with all the things falling on your shoulders, you’re in a constant battle that you’re stuck in because you’re trying to do all the things. You know you can’t do them all by yourself, you really aren’t in the position to bring on a team member because your stuff is a hot mess express around your content systems.

When it comes to hiring someone, you're scared because you're not making multi-millions yet, so it’s not like you’re comfortable with it. If you hire them, it won't be very efficient, because you don't have your stuff together. It's like you have that awareness, but you're stuck there, unsure how to get out of the cycle.

What to Prepare Before You Hire a Content Assistant to Your Remote Team

The success of your future content assistant for your business depends on how well you set up your content system before you hire a content assistant.

What to prepare to bring on your content assistant:

Record videos or tango: One simple way to create a system is to start with a screen recording as you do the work yourself. As you click and type, call out the steps. Then, have the screen recording transcribed.
What can be even simpler? Using the Chrome plugin Tango. Tango has a free and paid version. It takes a screenshot anytime you click your mouse or type on your keyboard! Your workflow is captured easily and effortlessly. https://www.tango.us/

Create the step-by-step checklist in your project management software and save it as a template. If you did a screen recording and had it transcribed, take the transcript and add each step as a task in your content creation template. Add the video to the project template.

If you went the Tango route, use that for the step-by-step checklist.

Here are a few things to consider when hiring a content assistant for your remote team.

Know your budget and consider how much extra time you’ll have each week.
Begin slow and ramp up. Do not dump everything on them at once. Start slowly with one thing and only a few hours per week. As they get the hang of it, add more tasks and hours. When you do a slow roll, it is far less overwhelming for everyone involved.
Be sure to know what they like to do, what they want to learn, and what they feel they have already mastered.
Know that the fault lies on your shoulders if something doesn’t go right. When it doesn’t go as smoothly as possible, we want to shift the blame. But, if something doesn’t go right, the fault lies on your shoulders. In most cases, if something didn’t go right with a team member, it was because something was missed in the process or the communication on how to do it was poor. When we do things 100 times, we sometimes forget those tiny, important steps along the way. If you always know that the fault lies on your shoulders, you look at things from a different perspective

Did you know that Miss Task has a Done For You Content Repurposing Service? Try it out with the mini-service, where we’ll turn your podcast into a blog post, email newsletter, and social media copy. Here is a link to our services page.

It’s time to wrap this up.

To recap, what to prepare before you hire a content assistant for your remote team.

Start to create your systems by either transcribing your screen recording or Tango to capture screenshots for you.
Know your budget, and begin to set aside the money before you hire them.
Begin slow and ramp up as you both begin to feel more comfortable
Know that if something doesn’t go right, the fault lies on your shoulders.
Remember you can try our DFY service to repurpose your podcast.

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Transforming Your Content: The Art of Repurposing

by Michele | Content Creation, Content Marketing

Ever feel caught in a mad dash to create fresh content, struggling to come up with ideas?

Did you know that repurposing old content is actually an easier way to create content?

What is your system for repurposing your old content? Do you use it to its full potential? For the longest time, many people thought they couldn't use their existing material. However, you can save time while producing quality content by understanding what repurposing means and applying effective strategies for making the most out of our previous work.

We are going to expand upon episode 12 topic of repurposing free content. What exactly is content repurposing, and how to create a system for reusing your content?

What is Content Repurposing?

It is using content that you’ve already created and in a new way.

It’s a great way for online businesse owners to maximize their content marketing efforts without starting from scratch every time.

Content repurposing is taking existing core content, such as blogs, videos, and podcasts, and using it on a different platform.

By utilizing content repurposing, you can save time and show up on different platforms that you’re ideal client is hanging out on.

Content repurposing has many benefits that make it essential for an online business owner to utilize to avoid content burnout.

For starters, it allows you to get more mileage from your original work by reaching new audiences who may not have seen the original content.

While it may sound complex and time-consuming, it is not. It is either turning your blog post into a podcast or YouTube video. or the opposite, a podcast or youtube into a blog post.

In addition, that content can also be transformed into social media copy to get even more use and reach more people.

Strategies for Repurposing Old Content

By leveraging existing material, you can produce new content that resonates with your audience without starting from scratch. Repurposing existing material can be a great way to generate new, appealing content for your audience while conserving time and effort. Here are some strategies for repurposing old content:

Updating and Refreshing Existing Content:

This strategy involves taking an existing piece of core content and updating it with new information or insights. You can add relevant images, videos, links, quotes or other elements to make the piece more engaging. Furthermore, you can revise your content to align with your current business and audience. As you evolve and grow as an online business owner so do your offers.

For example, if you wrote a blog post about SEO best practices two years ago but now new trends are emerging in the industry – you could refresh this post by adding those changes to it.

Creating New Formats from Old Content

Instead of simply refreshing an existing piece of content, why not turn it into something entirely different?

This could involve turning a blog post a podcast or YouTube video. Which is my personal favorite. By doing this you expand your reach to a different audience who may prefer consuming their information differently than others do

Repurposing old content can be a great way to breathe new life into your existing material and increase its reach.

How to create a system to reuse your content.

Content recycling is an excellent way to gain additional value from your current material and reach new viewers.

Here are the actions steps to take a blog post and repurpose it into a podcast. Doing this it allows that one piece of content to reach a broader audience.

Google does like it when you refresh the content on your site. Plus, it allows you to take old content that may not be relevant to your current business model and refresh it so that it’s not confusing to your audience. Over my seven years in business I’ve gone from offering general va, to websites services to online business management to now specifically focused on organic content creation. I have a lot of old content that I can go back and rewrite, republish, and use for a podcast.

In your project management software of choice, we will create a repurposing system that can be used repeatedly.

BTW, If you struggle to stick with project management software, you may not be using the right tool. If this is you I encourage you to book a 30-minute mini-session where we will find the right project management tools for you and I’ll throw in a couple of templates to get you started.

What are the steps for your repurposing system?

Identity a list of blog posts to rewrite, republish, and podcast. Do this as batch work. Sit down and go through your old content and put all the links in your project management tool as future posts to rewrite, republish and podcast.
Based on your blog post, create an outline for the podcast script, refreshing the content to your current audience that is in alignment with your paid offers.
Record your podcast.
Edit your podcast.
Finalize the podcast and have it transcribed.
This moves us into, editing the transcript to be used as the rewritten and republished blog post. I guess the process is a podcast, rewrite and republish now that I’m thinking about my true process.
Publish and add the podcast to your website with the refreshed blog post.
I consider this two-birds-with-one-stone method. I’m making my content relevant again and sharing it on a different platform.

This same process can be used with video as well.

Best Practices for Effective Repurposing of Old Content

When repurposing old content, quality should always be prioritized over quantity. Content repurposing aims to create something new and fresh from existing material, not just churn out the same thing in a different format. It is essential to align content to your current business offers. Don’t leave people confused.

Sum it up.

Repurposing old content is a great way to maximize your efforts and save time. Repurposing provides a chance to craft something new from outdated content without initiating the process from scratch every time. Figure out what core content can be recycled so that you can make sure your old posts don't go to waste but rather get changed into something completely different. Take control of your content creation with simple workflows that help repurpose old content. Start now and avoid content creation burnout!

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What is a Sales Funnel? Why it has more to do with Know, Like & Trust.

by Michele | Content Marketing

What is a sales funnel? Why it has more to do with know, like, and trust verse selling in a coaching business? Sales funnels are essential to any business, especially in the coaching industry. They're not just about selling; they're about building relationships. And that's why I like to call them “relationship funnels.” That's what creating a trust funnel is about.

What is a Sales Funnel?

Building a relationship with a potential coaching client is not any different than building any other relationship. It will follow the same path: you meet, get to know each other, decide you like to hang out with this person, and the more you hang out, the more you trust each other.

When building a sales funnel, you’ll ensure that you do the same things you would to create a long-lasting relationship.

How you meet

Imagine you're meeting someone new for the first time. You're both strangers, but over time, you start to get to know each other, decide you like each other and eventually build trust. It is no different with a sales funnel. Can you see how it is a trust funnel?

You will meet new people in various ways with an online coaching business. It may be through social media, via a google search, or, more than likely, an introduction from one of your mutual online friends.

When building a sales funnel, you need to ensure that you're doing the same things you would do to create a long-lasting relationship. You need to meet people, get to know them, and build trust. And the key to building trust is being visible.

It’s visibility…

First, you need to be visible. How will potential clients find you if you're not putting yourself out there? It can be scary to put yourself out there, but it's essential. You must share your knowledge, engage on social media, and attend local meetups if that's your thing.

If you’re not putting yourself out there, how will anyone, let alone your dream client, know what you offer?

This is how you build visibility and connect with the people you're meant to serve.

But I know that being visible can be scary. It's an area that I struggle with too. I love to have my head down working behind the scenes, but that's not how you build relationships. You need to face your fears and put yourself out there.

If you stay in your little world, you will have difficulty connecting with people with whom you have a genuine bond. They are the people that you’re drawn to, the people that you’d like to serve. If you’re not visible, how will they find you? So get yourself out there and mingle.

Overcoming…

Overcoming visibility phobia can only be done by facing the fear. Stop lurking in Facebook groups and actually share your wonderful knowledge. Create a Reel for Instagram, comment on posts, and begin to engage. Put a few stories on and then start to go live on social media. This gives people the opportunity to engage with you. Prefer face-to-face? Search for local Meet Ups.

Stop assuming that people know what you know. Share your unique self.

Now that they meet you

Now that they meet you, it’s time to start to get to know each other. How would you do this if you were developing a budding friendship? You may ask them out for a coffee; you can do the same and have a virtual coffee chat.

Block time out in your schedule a couple of times a week for 15 minutes to have a video chat via Zoom, Skype, Facetime, or whatever video conference platform you use. This gives you the added benefit of having a face-to-face experience. It is much easier to get to know someone if you can actually hear the voice inflection and see the smiling face.

Trust will come…

Once you've made a connection, it's time to start getting to know each other. This is where the “know” part of the funnel comes in. You can schedule virtual coffee chats, engage on social media, or have them join your email list. The more you interact, the more trust you'll build.

And trust is essential. It's a two-way street; you both need to feel comfortable in the growing relationship. Without trust, you won't be able to move forward and discover the solutions you can offer to help them.

In time, the relationship will continue to develop, whether it is through coffee chats, engagement on social media, or subscription to your email list. Trust grows as the relationship grows.

A growing relationship requires both members to feel comfortable with each other.

In the relationship funnel, know, like, and trust is at the top.

Discover

Once you've built trust, the “discover” step is next. This is where you pay attention to the things they talk about and their struggles and invite them to a discovery call.

Now that you know their struggles, don’t be scared to tell them how you can help. If they do not reach out to you first, it's okay to create a little plan and invite them to a discovery call and give a few solutions you can offer.

If you have a true connection, why would you sit back and watch them struggle when you’re offering the exact solution they have been searching for?

This is the “discover” step of the funnel. After this, you'll both decide if it's a good fit to move forward and become part of the “inner circle” or a new client.

The goal is to turn all your clients into “champions” – people who give you love notes and introduce you to their friends. This is how the inner circle grows, and your business thrives.

Inner Circle

After the discovery call, both of you get to decide if this relationship deserves an invite into your inner circle. Your inner circle should be clients that you have a genuine connection with.

You’ll want to ensure the inner circle is saved for clients with similar values and characteristics because you don’t want to be alone when you break out in a happy dance to celebrate their win.

l

Little Side Note

Be visible! Developing successful relationships with potential clients starts with being visible.

Share your knowledge, share your personality.

Champions

Do you hear it in your head now – “We are the Champions…”

The goal is to turn all your clients into Champions. What are champions? They are the people that give you love notes and introduce you to their friends. This is how the inner circle grows.

But don't just take my word for it. Try it for yourself. Implement a sales funnel in your business, and see how it changes how you connect with potential clients. You'll be amazed at the difference it makes.

In a nutshell, a sales funnel builds a relationship with potential clients by getting to know them, liking them, and building trust. It's not just about selling; it's about creating a connection that can last for the long term. It's a way to understand your client's struggles and offer them the solutions they need to overcome them. And as a coach, your ultimate goal is to make your clients champions, people who sing your praises and refer you to others. So, start building your trust funnel today and watch your business grow.

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