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The Smart Way to Turn Free Content into a Tiny Offer

The Smart Way to Turn Free Content into a Tiny Offer

by | Content Creation

Michele Duwe from Miss Task | From Free to Paid: Repurpose Content into a Paid Offer

If you’ve been pouring hours into creating free content but still feel like your business is spinning its wheels financially, you're not alone. Creating endless freebies, challenges, or blog posts might grow your audience, but it doesn't always grow your revenue. The good news? You don’t need to keep creating more—it's time to leverage the valuable content you've already made.

You likely already have exactly what you need to quickly turn your best-performing free content into a tiny offer that sells. No starting from scratch required—just smart, strategic repurposing.

Here's how to do it.

Solutions Are Found in the Struggle

Isn't it funny how some of our best solutions come straight from our struggles? If you think about it, we usually find the answers we need when we push through challenges instead of giving up.

Trust me—I’ve often felt like the queen of struggle. I guess there's an upside, though: all that struggling led me to some of my most valuable discoveries.

When I started my online business, I struggled big-time to make a consistent profit. Sure, imposter syndrome was partly to blame—but the bigger problem was that I didn't have a clear path for my audience to move from my free content to my paid services. I was spending tons of time creating blogs, lead magnets, and freebies, but I wasn't seeing much return on my investment. Honestly, I felt exhausted, burnt out, and totally discouraged by the endless cycle of content creation.

That struggle is exactly what pushed me to discover a smarter way. Instead of constantly creating something new, I began repurposing the valuable content I already had—content my audience had already shown me they loved.

And here's the magic: when your free content is already a proven winner, you know it'll make an irresistible tiny offer. It feels amazing knowing your best work isn’t sitting forgotten—it’s out there making an impact and growing your business.

Real-World Example: Your Existing Content Is a Hidden Asset

During a content audit with a client, it didn’t take me long to recognize she was headed for content burnout. She was still showing up, but her offers—and her content—weren’t aligned anymore. Her sales funnel used to convert well, but after updating her one-on-one coaching package, it stopped working. Everything felt off.

She thought she’d have to start from scratch and spend six months building a brand-new funnel to fit her new direction. And like so many business owners, she was already stretched thin—balancing client calls, managing the backend of her business, and keeping everything running at home.

As we talked, she mentioned that she felt the most in flow when she went live in her private Facebook group. That’s where her best teaching happened. So we started there.

What we found was a gold mine of high-value content—live streams, trainings, and resources that could be repurposed into a tiny offer or a tripwire. But because none of it had been reused, she felt frustrated with the constant churn of content that was one and done. She was on the struggle bus trying to create steady profit with systems that no longer fit her business.

Using what she already had, we mapped out a fresh, aligned sales funnel that took her audience from a free opt-in to a low-cost tripwire and then into her new coaching offer. And the best part? It didn’t take six months. It took a few days of focused repurposing—with minimal new creation.

And this isn’t something I just recommend to clients—I've done it myself.

My Own “Tiny Offer” Lightbulb Moment

I bring this up because sometimes your best tiny offer idea is something you’ve already created—you just haven’t looked at it through that lens yet.

Earlier this year, I was part of a goal-achieving mastermind and was looking for an easy way to create a tiny offer. Even though my core service is repurposing podcast content into blogs, emails, and social media, I also help clients set up workflows and systems in tools like Trello or Asana.

That’s when it hit me—I already had a Trello workflow I’d created for a client. With a few small tweaks, I realized I could make it more general, record a short video on how to customize it, and add some prompt questions to guide people through the setup. The base was already built—I just needed to repurpose it.

That one shift turned something I already had into a valuable, strategic offer. It’s a reminder that your next tiny offer doesn’t have to be complicated. You’ve probably got what you need sitting in your Google Drive or buried in your client folders.

Michele Duwe from Miss Task | From Free to Paid: Repurpose Content into a Paid Offer

I’m Curious

Have you ever created something custom for a client—a workbook, a training video, a system walkthrough—that could be repurposed with just a few tweaks? Those projects often hold more potential than we give them credit for.

Michele Duwe from Miss Task | From Free to Paid: Repurpose Content into a Paid Offer

Are Tiny Offers Still Relevant in 2025?

Maybe you're wondering if tiny offers are still working—or if this is just another outdated strategy getting recycled.

Here’s what I can tell you: tiny offers still work in 2025, but only when they’re used with intention.

People are more discerning with what they buy now. They’re not looking for a bundle of PDFs they'll never open. They want quick wins, shortcuts, and tools that solve specific problems in real time. And when your tiny offer delivers that? It becomes a powerful part of your overall content and sales strategy.

The tiny offers that are working today:

  • Are clear and outcome-driven
  • Solve one specific problem
  • Are positioned as valuable, not “cheap”
  • Fit seamlessly into your bigger offer ecosystem

When done right, a tiny offer builds trust, filters your audience, and gives your content a job to do. That’s why this strategy still matters—and why it’s worth creating one that’s aligned with your business now.

How to Turn Free Content into a Tiny Offer That Sells

Here’s how to make this work in your business:

1. Find the Content That’s Already Working

Go through your content and look for patterns. What gets the most downloads, saves, or responses? That’s where the value is. That’s your starting point.

2. Decide What to Turn It Into

Think: What would make it easier for someone to take the next step?

 Popular formats for tiny offers:

  • A printable workbook
  • A mini video series
  • A training paired with a checklist
  • A swipe file or template

You're not starting from zero—you’re shaping what’s already there.

3. Add a Bonus or Two

Sprinkle in a little extra value. Maybe it’s a bonus template, a quick-start video, or a behind-the-scenes resource. You want them to feel like they got a win right away.

4. Keep the Price Low (But Valuable)

Think $7, $17, $27—something that feels like an easy yes. The goal here isn’t to make a huge profit. It’s to build trust and momentum that moves people toward your higher-ticket offers.

5. Create Urgency Without Being Pushy

You can do this with limited-time pricing, a fast-action bonus, or simply by showing what they'll miss if they don't take action now. Urgency doesn’t have to be loud—it just has to be clear.

6. Make It Easy to Say Yes

This is where clear messaging and intentional delivery matter. Don’t hide it in your footer. Share it in your welcome email. Add it to your social content rotation. It should be something you’re excited to tell people about.

7. Track What’s Working

Once it’s live, track the numbers. What’s converting? What needs tweaking? Want a simple way to do this? Download my Know Thy Numbers Tracking Sheet to help you stay on top of it all without the spreadsheet overwhelm.

Time To Wrap This Up

You’ve already put in the work. You’ve already shown up with value. Now it’s time to let that content keep working for you.

If you’re tired of feeling like your best content is sitting unused, this is your invitation to do something with it. One tiny offer could be the thing that starts a whole new level of ease and flow in your business.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

  • 2 vertical video clips
  • 1 Carousel post graphic and caption
  • 1 Quote/Static post graphic and caption
  • 1 Graphic and caption to specifically promote the podcast episode
  • 4 Additional Social Media Captions
I Want This Done for Me
Stay Present: Change Your Mindset and Content Creation

Stay Present: Change Your Mindset and Content Creation

by | Content Creation, Life and Success

I tend to share past entries out of my journal with my email list. Today, I want to share something a bit reflective with you. It’s about being present, really being where your feet are. I’ll be honest—I struggle with this. My mind is always darting from one thought to another, hardly ever just being still. But there’s a beautiful lesson in learning to be present, not just for our mental health but also for our spiritual journey. This is actually from a journal entry from a couple of years ago, but it got me thinking a lot about your mindset and content creation.

The Struggle with Presence

You know, the concept of ‘being where your feet are' sounds simple, right? But it's anything but that for most of us. Our minds are crowded places, bustling with the noise of ‘what ifs’ and ‘I need to.’ It's tough just to be still. And here’s something interesting—while we're talking about presence, we're also talking about awareness. Awareness of the moment, of our feelings, and our blessings in our daily life.

The Power of Awareness

This awareness is crucial. Even now, I rarely sit down with a hot cup of coffee, get cozy, snuggle with my puppies, and enjoy that moment. Take the time to truly feel all my blessings and give that magical cup of coffee my full focus.

What I’m finding is the days that I take those moments of gratitude. It pays forward with how I approach the day ahead. But it takes practice to have these moments. The Bible says in Psalm 46:10, ‘Be still, and know that I am God!’ That’s about finding peace in presence and knowing that there’s profound faith and understanding in the stillness. The awareness that we are not in this life alone. God is with us, and he puts the right people in our lives. It is up to us to cherish what we have.

​

Spiritual Perspective on Contentment

How often do you find yourself always striving for more? Rushing through the present with a temptation to always want more? That urge doesn’t come from a place of gratitude. It can lead us away from our path, from what God wants for us. He wants us to thrive, to follow His ways, His rules—and oh, how I love following rules! But part of what Paul tells us in Philippians 4:11, ‘I have learned how to be content with whatever I have.' It’s not about what we accumulate but what we appreciate.

Practical Steps to Increase Presence (Professional Focus)

Let’s shift gears to how being present influences you and your business. To truly have the impact your heart desires.

This impact comes from the pieces of content that you create. Isn’t the best content the pieces that you are fully present when you create it. Being present in your work means being deeply engaged with the task, whether strategizing your content calendar or creating compelling, impactful material. 

Here are a few steps I've implemented that you might find useful:

  1. Single-Tasking Over Multi-Tasking: Focus on one project at a time. This improves the quality and speeds up the process because your attention isn't divided. When you switch tasks, your energy can have small shifts, so keep the right mindset to create great content.
  2. Scheduled Check-Ins: Regularly step back to assess the direction of your work. Are you aligned with your business goals? Is your content doing what it’s supposed to do? Are you using your long-form content and repurposing it to social posts? 
  3. Mindful Meetings: Whether it’s with clients or team members, being fully present in meetings ensures more productive outcomes and fewer misunderstandings.
  4. Embrace Automation: Use tools and systems to handle repetitive tasks. This frees up mental space, allowing you to be more creative and strategic with your content.

Embracing Change and Letting Go

Change is hard. We resist it, even when it’s good for us. But to truly embrace presence, we sometimes need to let go. Let go of the clothes that just sit in our closet, the tasks we do out of obligation, and the stress that doesn’t serve us. This isn’t just cleaning out; it’s making room for new growth and blessings. When we let go it allows us to have a growth mindset instead of staying stuck in a fixed mindset and not looking for possibility.

Breaking Down the Overwhelm

Let's talk about those moments when the weight of everything on our shoulders feels too heavy—when our to-do lists seem a mile long and our minds buzz with wants, needs, and what-ifs. It's natural to feel overwhelmed in these moments, but a strategy can bring us back to a state of effectiveness and calm: focusing on the present moment. I know, right, It is easy to say and sometimes hard to do. 

Here's a quick story that brings this idea to life. A few weeks ago, my husband, our youngest daughter, who was home from college on spring break, and I were playing Rummikub. Bryar can easily see how to move around the tiles. My competitive family likes to keep tabs on who wins, and she has signed the box the most out of the three of us. Well, during the game, my husband had to step away to take a phone call, and we paused the game until he returned.

When he returned and sat down, he immediately placed his tiles in ways he hadn’t noticed before. Surprised, he said, ‘Why did I not see these before?' And that’s when I told him, ‘Sometimes, you need to step back and come back with fresh eyes.' He agreed, saying, ‘Yes, it does.'

This simple moment in our family game night is a perfect metaphor for what we often face in our busy lives. Just like stepping away from the game gave my husband a new perspective, taking a moment to pause and assess our small business and personal challenges can reveal solutions and opportunities we might not see. At the same time, we’re caught up in the hustle.

So, when you feel overwhelmed, remember the power of a short break. It's not just about stepping away; it's about returning with a fresh perspective that can make all the difference.

Applying Presence to Content Creation

Now, let’s take this concept of presence and apply it directly to content creation, which, as many of you know, is a big part of my world. Just like in our personal and business lives, being present can transform the content creation process. Successful content creators understand their best work is done with a present and positive mindset. 

When we’re overwhelmed with ideas, deadlines, and the pressure to produce, it’s easy to lose sight of the creativity and purpose behind our work. Here’s how we can apply the ‘Pause and Assess' strategy specifically to content creation:

  1. Clear the Clutter: Before you start working on a new piece of content, take a moment to clear away any unnecessary distractions. This could be physical clutter on your desk or digital clutter on your computer. I don’t know about you, but I have many open windows, which can be distracting.
  2. Focus on One Piece at a Time: Instead of juggling multiple content pieces simultaneously, focus intensely on one. This could mean taking one piece of content from start to finish. Maybe you’re not someone that can batch-create. You may need to take one idea from start to finish. While batching is effective, it may not work for everyone.
  3. Reflect on Your Goals: What is the purpose of the content you’re creating? Who is it for? Realigning with your goals can refresh your perspective and inspire new ideas.
  4. Take a Creative Break: If you're stuck, step away for a while. Just like my husband found new ways to lay down his tiles after his break, you might find new inspiration for your content after some time away from the screen. Get up, move your body, and let your mind wander to your next great idea.
  5. Return with Fresh Eyes: When you return, look at your content as if seeing it for the first time. Sometimes, this fresh perspective can help you spot opportunities for improvement or new angles you hadn’t considered before.

By being fully present in each step of the content creation process, you will produce work that aligns with you and creates the desired impact. Remember, every piece of content you create is an extension of your presence in the online world. Show up how you want to be seen and make it count.

Call to Listeners:

Before I wrap up this post, I want to take a moment to talk about something close to my heart—helping you make the most of your content. As a content manager and podcaster, I understand how overwhelming it can feel to keep up with the demands of creating, managing, and repurposing content.
That’s where I come in. My content marketing services are designed to take the load off your shoulders, whether you want to streamline your content systems or breathe new life into old posts.

From setting up efficient content systems in your favorite project management tool to repurposing your podcast into blog posts, social media snippets, and beyond, I’m here to help you maximize your impact with minimum stress. View my service if you’re ready to transform your content strategy and free up more time to focus on what you truly love. Let’s make your content work smarter, not harder.
​

Time To Wrap This Up:

As I wrap up, remember that the journey to being more present—personally and professionally—is paved with intentional, small steps. By focusing on what we can do right now, we not only manage our daily tasks more effectively but also live our lives more fully. This is the essence of being where our feet are—fully immersed, fully engaged, and fully alive to the opportunities of the present moment.

How to Get in the Right Mindset Before Creating Content (and Why It Matters)

How to Get in the Right Mindset Before Creating Content (and Why It Matters)

by | Content Creation, Planning-Organization-Productivity

Michele Duwe from Miss Task | How to Get in the Right Mindset Before Creating Content (and Why It Matters)

How to Get in the Right Mindset Before Creating Content (and Why It Matters)

Have you ever sat down to create content and felt completely stuck? Maybe your brain is foggy, your motivation is low, or you’re second-guessing every idea that comes to mind. The truth is, creativity isn’t just about having great ideas—it’s about showing up in the right mindset to bring those ideas to life. When you force yourself to create from a place of stress or overwhelm, it shows in your content. But when you create from a space of clarity and excitement, everything flows easier.

In episode 111 of Content Systems for Growth, I had an incredible conversation with Ang Barnard, host of The Intentional Mind Podcast, about how to get in the right mindset before creating content. Ang is a communication consultant and career coach who helps people boost creativity, increase focus, and stay motivated when they show up to create. In this post, I’m sharing key takeaways from our conversation, including why your mindset affects content creation, how to break through creative blocks, and simple shifts to stay productive and aligned when making content.

Why Your Mindset Matters When Creating Content

One of entrepreneurs' biggest mistakes when creating content is thinking that success comes from strategy alone. While strategy is important, your mindset and focus play an even bigger role in how your content is received. In my conversation with Ang Barnard, she explained how your energy, mindset, and overall clarity directly impact how your audience connects with your message.

Think about it—have you ever watched a video or listened to a podcast where the creator’s energy felt low or forced? It’s hard to stay engaged, right? Now compare that to content where the speaker is fully present, confident, and speaking from the heart. That energy is contagious. When you create from a place of alignment and excitement, people can feel it—and they respond to it.

But what happens when you’re just not feeling it? Low motivation, overthinking, or feeling distracted can keep you from creating the kind of content that truly connects. The good news is that you don’t have to stay stuck. In the next section, we’ll dive into the most common signs that your mindset is holding you back—so you can recognize them and shift before you start creating.

Signs Your Mindset is Holding You Back from Creating Content

Before you can shift into a more focused and creative state, you need to recognize when your mindset is working against you. In my conversation with Ang, we talked about how content creation shouldn’t feel like you’re forcing it—it should flow naturally. But when you’re stuck in a low-energy state, creating can feel overwhelming, frustrating, or just plain exhausting.

Here are some clear signs that your mindset is keeping you from creating content that truly connects:

  • You’re overthinking everything. Instead of trusting yourself and creating from a place of excitement, you’re second-guessing every word, worrying about whether it’s “good enough,” or trying to make it perfect.
  • You feel like you’re forcing it. If sitting down to write or record feels like a chore, chances are, your mindset isn’t in the right place. Great content comes from alignment, not pressure.
  • You’re comparing yourself to others. Scrolling social media and seeing other creators doing “better” can leave you feeling discouraged or like you’re falling behind.
  • You’re focused on the outcome instead of the process. If you’re constantly thinking, Will people like this? or Will this go viral? instead of enjoying the creative process, your energy is in the wrong place.
  • You feel mentally drained before you even start. If content creation feels exhausting before you begin, it’s a sign you need a quick mindset shift before diving in.

The good news? You don’t have to stay in this space. In the next section, we’ll cover simple ways to reset your focus, boost creativity, and shift into the right mindset before you start creating.

How to Shift Your Mindset Before Creating Content

Now that you know the signs of being stuck in a low-energy state, let’s talk about how to reset and get into a creative flow before you start creating. One of the biggest takeaways from my conversation with Ang was that small shifts can make a massive difference in your focus, motivation, and creativity.

If you’ve ever tried to push through content creation when you’re not feeling it, you know how frustrating it can be. Instead of forcing it, try one of these quick mindset shifts before you sit down to write, record, or show up for your audience:

1. Move Your Body
Your physical state directly impacts your mental clarity. If you feel stuck, get up and move! Take a quick walk, stretch, jump on a mini trampoline (one of Ang’s favorite tips!), or do a few power poses. Just two minutes of movement can increase your focus and shift your energy before you create.

2. Change Your Environment
Sometimes, the space you’re in is what’s draining your focus. Try switching locations—move to a different room, step outside, or adjust the lighting in your space. Even small changes, like lighting a candle or playing upbeat music, can help signal to your brain that it’s time to shift into a creative mode.

3. Take a Deep Breath (or Several!)
Feeling overwhelmed? Pause and take a few deep breaths. Try box breathing (inhale for four seconds, hold for four, exhale for four) to calm your nervous system and reset your focus. When you slow down, your creativity can flow more freely.

4. Reframe Your Thoughts
If you’re caught up in perfectionism or fear of judgment, remind yourself why you’re creating in the first place. Instead of thinking, What if no one likes this?, shift your focus to, Who needs to hear this today? When you create from a place of service instead of stress, everything flows more easily.

5. Make It Fun
Creativity thrives when you’re enjoying the process. Instead of treating content creation like a chore, find ways to make it feel fun again. Record a voice memo instead of typing, create a challenge for yourself, or gamify the process—whatever helps you feel more inspired and less pressured.

By making small adjustments to your mindset, movement, and environment, you can step into content creation feeling motivated, focused, and ready to create something that truly resonates.

In the next section, we’ll talk about some of the biggest mindset traps that keep entrepreneurs stuck—and how to avoid them.

​

Michele Duwe from Miss Task | How to Get in the Right Mindset Before Creating Content (and Why It Matters)

Common Mindset Traps That Keep You Stuck (And How to Avoid Them)

Even when you’re intentional about shifting your mindset, there are still some common thought patterns that can sneak in and drain your creativity. In my conversation with Ang, we talked about how fear, overthinking, and comparison can keep you from showing up fully in your content. The good news? Once you recognize these mindset traps, you can shift away from them before they hold you back.

Here are some of the biggest ones to watch for:

1. The “I’m Not Ready” Trap
Have you ever told yourself that you’ll start creating content when you have more time, more confidence, or more expertise? This mindset keeps you stuck in a cycle of waiting instead of taking action. Truth bomb: You’ll never feel 100% ready, but you don’t need to be. The best way to gain confidence is to start.

How to break it: Ask yourself, What small step can I take today? Instead of waiting for perfect conditions, take imperfect action—your content (and audience) will grow as you do.

2. The Perfectionism Trap
Perfectionism disguises itself as a high standard, but really, it’s fear in disguise. If you find yourself spending way too long tweaking every word, re-recording the same video, or holding back because something “isn’t quite right,” you’re likely stuck in perfectionism.

How to break it: Shift your focus from perfect to valuable. Ask yourself, Does this help my audience? If the answer is yes, then it’s good enough to share.

3. The Comparison Trap
It’s easy to look at what other content creators are doing and feel like you’re falling behind. Maybe someone else’s posts are performing better, or their videos seem more polished. But comparison kills creativity. The more you focus on someone else’s journey, the less energy you have for your own.

How to break it: Limit social media scrolling before creating content. Instead of asking, How do I measure up?, ask, How can I share something that feels true to me? Your audience follows you for your unique perspective—lean into that.

4. The “I Have Nothing New to Say” Trap
Ever feel like everything you want to share has already been said? This mindset keeps a lot of entrepreneurs silent. But here’s the truth: your voice, your perspective, and your experiences are unique. Even if the topic isn’t new, the way you explain it will resonate with someone differently.

How to break it: Instead of trying to be completely original, focus on being authentic and relatable. What experiences have shaped your views? What stories can you share that will help someone else?

5. The “Content Creation Should Feel Easy” Trap
Yes, we talk a lot about flow and alignment, but that doesn’t mean content creation won’t ever feel hard. Some days, creativity takes effort, and that’s okay. The key is not to mistake resistance for a reason to stop.

How to break it: When you hit a creative block, don’t assume it means you’re doing something wrong. Take a break, shift your environment, or try a different medium (speak your thoughts into a voice memo instead of writing, for example).

By recognizing these mindset traps, you can shift away from self-doubt and into confident action. The more you create, the easier it gets—and the more your audience connects with what you share.

In the final section, we’ll wrap up with the key takeaways and a simple strategy to help you stay aligned before every content session.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

  • 2 vertical video clips
  • 1 Carousel post graphic and caption
  • 1 Quote/Static post graphic and caption
  • 1 Graphic and caption to specifically promote the podcast episode
  • 4 Additional Social Media Captions
I Want This Done for Me

Final Thoughts: Aligning Your Mindset Before Every Content Session

If there’s one thing I hope you take away from this conversation with Ang, it’s that your mindset directly impacts how your content is received. When you show up drained, distracted, or second-guessing yourself, it’s hard to create content that truly connects. But when you take a few moments to shift into alignment, everything flows more naturally.

Here’s a simple pre-content creation ritual you can use before every session to help you stay focused, inspired, and confident:

1. Check in with yourself
Before you start writing, recording, or brainstorming, pause and ask: How am I feeling right now? If you’re feeling stuck, unfocused, or uninspired, don’t push through—reset first.

2. Make a small shift
Use one of the quick strategies from earlier in this post: Move your body, change your environment, take deep breaths, or reframe your thoughts. Even two minutes can make a massive difference.

3. Set an intention
Decide what you want your audience to feel after engaging with your content. Instead of focusing on how it will perform, focus on who it will help.

When you prioritize your mindset, creativity, and motivation, content creation stops feeling like a struggle and starts feeling like something you enjoy again.

I’d love to hear from you! What’s your biggest struggle when it comes to showing up with the right mindset for content creation? Send me a DM or tag me on Instagram (@micheleduweobm) with your biggest takeaway.