Creating content can be an overwhelming task. Trust me, I know. I spent many nights crying in my office, trying to write content for my business. If you're an online business owner in the wellness space without a good system to organize your content creation, it can feel impossible to keep up. But I'm here to tell you it doesn't have to be that way.

It's important to have a system to organize content creation to make managing your online presence easier and establish yourself as an expert in your field. Developing a workflow to create quality content that engages readers is the key to building relationships and trust with your ideal clients.

Step 1: Establish Your Content Creation Process

I know what you're thinking—you have zero interest in establishing a content creation process. I get it. You've been resisting the thought of it, and the mere idea makes you cringe. But here's the thing: creating that content creation process is essential for any online business or wellness coach looking to organize their content creation.

You can make this process as simple as it needs to be. Keep in mind it should include setting your goals and intentions, defining who you're actually talking to, researching topics that resonate with them, and creating a content calendar.

Setting goals and intentions helps you determine the type of content to create to help solve problems for your audience. It’s important to set realistic expectations for yourself so you can measure your progress over time. For example, if your goal is to increase website traffic, then you need to create content that will attract more visitors each month until you reach your desired number.

Step 2: Define Your Audience and Research Topics

Defining your audience is crucial because it helps you create content that resonates with them. You need to hone in on your ideal client, understanding their age, gender, interests, and location. Most importantly, understand what problem you're solving for them. I’m sure you’ve heard others say, know what keeps them up at night. This is the most vital thing to understand about your ideal client. This will guide the type of content you create and ensure it's successful in reaching your intended audience.

Now, I know this next part might make you cringe, but it does help. Trust me. I resisted doing any relevant topic research when it came to SEO or that type of thing, but it really is essential. Once you identify your ideal client, research the topics related specifically to them so that the content will resonate. It's not just about generic topics. You need to find out what they are struggling with and how you can help.

Step 3: Create a Content Calendar

Content calendars are a game changer. They allow you to keep track of upcoming blog posts or other pieces of core content you have scheduled in the upcoming month or quarter. When you set up your content calendar, you can line it up with your promotional calendar. This ensures that all of your content will flow into the actual promotion that you're having.

When you organize your content ahead of time, it helps ensure consistency. Take an hour to plan out each piece of content. This way, you're not scrambling at the last minute. I literally did that this week—I sat down and planned out my content for the rest of the year. Now, when I look at my content calendar, I know exactly what I need to work on and what I need to create, which helps me stay ahead.

Developing Quality Content

Creating quality content that engages your audience is vital for your business. People don't read boring copy; they read engaging copy. I completely switched up my emails about six months ago. In the past, I would just highlight the blog post. I stopped doing that because I realized that the emails I actually read each week had personal stories. They gave me a glimpse into someone's life, their struggles, and what they were working on.

Since then, I've changed my strategy. Now, I write about what's going on in my life and relate it back to the topic. I get so many replies and comments about how people love the stories I share in my newsletter each week. This has also increased my open rates to over 50%.

When you're creating a system to organize your content creation, focus on developing quality, engaging copy and headlines. Your headlines should grab attention and make someone want to read more. But remember, no one likes a bait and switch, so keep your headlines and content relatable.

Publishing and Repurposing Content

Once you've created your high-quality content, you need to publish it strategically. Choose the right platforms based on where your ideal clients are. Do they listen to podcasts? Are they on YouTube or social media? Make sure to repurpose your content across different platforms to maximize its reach.

For example, if you do a social media live, take that live and put it on your website, or turn it into a podcast. Repurposing your content is an effective way to maximize its potential without starting from scratch every time. Everyone consumes content differently, so make sure you're reaching your ideal client wherever they show up.

Time To Wrap This Up

Organizing your content creation is essential to running a successful business. Establish a process that includes brainstorming your ideas and creating a content calendar. This way, you can develop quality content ideas easily and publish your content consistently.

By keeping these tips in mind, you'll be well on your way to creating organized content that resonates with your ideal clients. Remember to track all the steps involved in organizing your content creation so you can refer back to them when needed.

If you feel called, I invite you to book a one-on-one coaching call. Here is the link: https://misstask.com/coaching-special-offer . Thank you so much for reading. I appreciate you, and I hope you have a wonderful week.

Building your consistency in content creation is crucial for any entrepreneur looking to maintain and grow their business. Let's dive into why consistency in organic content creation is not just beneficial but essential and how you can strengthen this with simple, actionable steps.

The Challenge of Content Consistency

One challenge I've overcome is being consistent with creating content. Here’s the thing: I’ve been all over the place and understand what a struggle it can be. It seems like it should be super simple, right? Well, it is not. As entrepreneurs, we juggle so many tasks that it's easy to lose focus on what truly matters – being intentional and consistent with our content.

The Importance of Consistency in Content Creation

Consistently putting out new organic content is crucial, no matter how booked you may feel. It's easy to think you're all set with a full roster of clients and a waitlist. But ask yourself, how many potential clients have moved on because you weren't actively engaging them? 

As an entrepreneur, there’s so much for you to do that you can just be all over focusing on all the different things. If you’re not continuously expanding your waitlist, you could get yourself into trouble. 

What happens if you decide to switch gears from one-on-one clients into group coaching, membership, or a mastermind?

And if you need consistency in organic content creation, will your audience even remember who you are? If you do not continue to provide your list with consistent content, will they even know who you are or why they are receiving this email from you? Likely not. With the ongoing changes in email filtering by platforms like Google and Yahoo, consistency matters. Having an email marked as spam is a risk we cannot afford.

The Reality of Content Creation

Now, this is important: feeling like organic content creation is hard and overwhelming is normal because it is. You’re not alone. Even if you love to create content, it can be time-consuming without a sound system. Those daunting tasks often get pushed aside. Let’s be real; it’s the squeaky wheel that gets the oil. Unfortunately, you may not notice the quiet squeak of your inconsistent content creation until the wheels lock up.

Three Tips to Build Your Consistency in Content Creation

Friend, here are three simple things to build your consistency in content creation.

Two: Start a Story Bank

Begin to squirrel away all those random stories to be used and help with consistency in content creation. You can easily create this in Google Sheets and insert dropdowns with different categories, such as lessons learned, funny, business fails, life fails, favorite quotes, and truisms. You can pick the categories that work for you. You’re story bank will be filled with ideas for creating content for your online business. 

Three: Create a Simple Content System

You had to know this one was coming, right? Creating a simple content process so that you know what to do next in the creation process builds consistency in content creation.

An easy approach to creating a content system is simply to create a checklist of all the steps you need to take from idea to publication. 

Here are a few other checklists in your content system.

• Organize your social media process by creating a checklist.
• Checklist for repurposing content.
• Sending to your email list content process checklist. 
• What to do when you’re not inspired to create content: Start a list of what works for you to get motivated again. 

If you need help with where to start with creating your content system, book a Content Creation Simplified Session. If you’re curious about what this is, listen to episode 058, where you get to go behind the scenes in a Content Creation Simplified Session.

It’s Time To Wrap This Up

Let’s recap the three tips for building your consistency in content creation. 

1. Done will always beat perfect in a race. Take messy, imperfect action.
2. Create a story bank that you can use in your organic content creation. 
3. Finally, create a simple content system that includes a checklist for all your processes. 

Remember, here is the link to sign up for a Content Creation Simplified Session. Thank you so much for reading. I appreciate you, and I hope you have a wonderful week.