How Lindsay Maloney Creates So Much Content Without Burnout

How Lindsay Maloney Creates So Much Content Without Burnout

Michele Duwe from Miss Task | How Lindsay Maloney Creates So Much Content Without Burnout

Ever scroll past someone’s Instagram and wonder, How on earth does she do all that?!

That’s how I feel about Lindsay Maloney. She’s a coach, course creator, homeschooling mom, and works a full-time job. And yet—she still creates more content than most people with way less on their plate.

So I asked her to come on the Content Systems for Growth podcast and share how she really does it all.

This post is a peek inside our conversation. It’s full of simple, honest takeaways that can help you show up consistently—without the burnout.

“I like to be busy”

The first thing Lindsay said made me smile. She told me:

“I’m a very busy body type personality. I like to be busy. I almost kind of panic when I don’t have something to do.”

She doesn’t try to be busy. It’s just how she’s wired. And instead of fighting it, she’s created a business that works with her energy and her time.

“If I can manage to build a business by myself with just an hour or two a day, that’s the kind of business I want.”

And friend, she’s done exactly that.

A Business That Fits Into Real Life

I had to ask: how does she fit it all in?

Lindsay wakes up early—really early. Like 4:30am early. She uses that time to move her body, check in with clients, clear out Asana, and get ready for her full-time job. Then it’s homeschool, dinner at 4:30 (yes, you read that right!), and rest.

“My days primarily look the same… It’s very structured. My family knows that I’m very structured.”

She keeps her business running on simple rhythms. It’s not about being perfect. It’s about being consistent.

Boundaries Over Burnout

When I worked with Lindsay 1:1, one thing that stood out was how clear she was about boundaries. She always responded to my Voxer messages, but I also always knew when to expect a reply.

And during the interview, she said:

“I have very strong boundaries and I will always promise myself I will stick to those… because I know how fast things can crumble.”

That’s such a good reminder. You don’t need more to do—you need more clarity about when you’ll do it and when you won’t.

Why She Stopped Podcasting

Lindsay shared something big—she stopped podcasting after recording over 200 episodes. Here’s why:

“It didn’t stop at the recording. It was editing, making the graphics, all the things. It’s so much work.”

She realized her energy was better spent on what actually grows her business: low-ticket offers.

“I’ve given so much free stuff. I’m probably gonna shift gears now.”

And it worked. She launched Dream Client Code in early 2024. It now has over 5,000 students.

“That’s over 5,000 students in just that amount of time. It’s been quite the ride.”

Michele Duwe from Miss Task | How Lindsay Maloney Creates So Much Content Without Burnout

Create Once. Use Everywhere.

Of course, I had to ask about content repurposing.

Lindsay’s not trying to be everywhere. She just uses what she’s already created, in multiple places.

“I don’t know if this was in a podcast or a post or an email… it was probably all of them.”

That’s the mindset shift. Your content doesn’t have to be new—it has to be useful. She even reminds her clients:

“Why don’t you just make one email and take that email and make two Instagram posts out of it?”

Exactly.

Michele Duwe from Miss Task | How Lindsay Maloney Creates So Much Content Without Burnout

One Piece at a Time

We talked about how some coaches feel scattered in their content, like they’re always behind. Lindsay had the perfect visual:

“Get a piece of paper, draw a long line… the end is where you are now. The beginning is when you started your journey.”

She said every little moment on that timeline could be its own digital product. Just one piece. One win. One lesson.

“Sometimes we think we have to sell this whole world of knowledge… but if you just stripped off one piece of your timeline, that’s a course.”

Yes, yes, yes.

Final Advice: Don’t Compare

Before we wrapped up, I asked Lindsay what she’d tell someone who feels overwhelmed or behind in business.

Here’s what she said:

“Don’t compare yourself to me—or to anyone else. We all start at zero.”

She’s right. You’re doing the best you can. And your version of “consistent content” doesn’t need to look like hers—or mine. It just needs to work for you.

So take a deep breath. Take one step. And remember what Lindsay said:

“All you can do is keep learning and trying… and everything will fall into place.”


Want to learn more from Lindsay?
You can find her offers—including her low-ticket product vault and free resources—right here: https://www.lindsaymaloney.com

And if you're ready to finally repurpose your own podcast, YouTube, or blog content into strategic posts, email me at hello@misstask.com or check out my repurposing packages here.

Show Up Consistently—Without Doing It All Yourself

Your Podcast, Repurposed into a Full Marketing Strategy

A done-for-you repurposing service where we turn one piece of content into 5 Days of Marketing Content so you can grow your audience and impact in less time.

5 Days of Content from 1 Podcast Episode

  • 2 vertical video clips
  • 1 Carousel post graphic and caption
  • 1 Quote/Static post graphic and caption
  • 1 Graphic and caption to specifically promote the podcast episode
  • 4 Additional Social Media Captions
Write Your Way To Clarity

Write Your Way To Clarity

Write Your Way to Content Clarity: How Journaling Can Transform Your Content Creation

Have you ever recorded a podcast or video, only to sit down and edit it and think, “Hmm, something's off”? You are not alone. I've been there too, and that exact situation is what led me to discover how powerful journaling can be for content clarity.

When Content Feels Forced

Here's what happened to me. I recorded a podcast during my blocked recording time (you know, that time I set aside to batch my content). But if I'm being real with you, it felt a bit forced. The next morning, during my journaling time, something about it didn't feel right. It felt heavy and not like my voice. The message was there, but it didn't feel like my best work.

Now, I usually live by the mantra “business is easy when you take messy, imperfect action.” Most of the time, you just keep going because you don't have time to redo something. But this time was different.

I grabbed my journal and started writing, asking myself:

  • Why didn't this feel right?
  • Why did I feel like I was forcing the content?
  • If I did it again, what would I say differently?
  • Would rerecording actually help me serve my audience better?

The more I wrote, the more I knew I needed to record it again. And here's the best part – that one journaling session didn't just give me a better podcast. It also gave me ideas for my email list, another blog post, and several social media captions.

Why Writing Works So Well

Have you ever heard of stream of consciousness journaling? It's just getting everything out of your head without editing. You end up uncovering thoughts, stories, and ideas that you didn't even realize were in your brain.

For me, journaling started almost 10 years ago when I was laid off from my sales job. My brain was so full of worry, ideas, and next steps that I couldn't think straight. Writing was the only thing that helped me quiet that noise.

Now I use journaling not just for clarity in my life, but for clarity in my content. It's where I:

  • Process my own challenges so I can teach through them
  • Capture phrases that sound most like me
  • Uncover the themes my audience actually wants to hear about
Michele Duwe from Miss Task | Write Your Way To Clarity

From Venting to Vision

Over time, my journaling shifted from venting about what I didn't want to happen in my business to writing about the future. I began writing about my business dreams and the vision I have for it.

I began what I called “future scripting” (you can also call it vision writing). I'd write out my dream week, my dream clients, and the kind of transformation I wanted them to experience.

Here's where the time management piece comes in: those journaling sessions often turn into my content calendar. I can look back at a single page and see five post ideas, a podcast transcript, and an outline for my next email.

Turn 15 Minutes into Multiple Content Pieces

This is how you can turn 15-minute journaling sessions into multiple pieces of content:

  1. Start with your journal entry – messy and unfiltered, friend. Let it be.
  2. Highlight the key takeaways – find the two or three things that matter most to your audience
  3. Repurpose those ideas:
    • If you have lots of thoughts, it can become a blog post or podcast episode
    • If it's just short snippets, maybe it's a quote for social media
    • Don't forget to create content for your email newsletter too

It's a simple habit that can feed your entire content system. I'll be honest – some of my journaling sessions don't lead to content at all because they're just getting the messiness out of my brain. But there are days where I can turn that into content that's beneficial for me, my ideal clients, and my audience. 

Adding AI to Your Process

Now here's a modern twist. While pen and paper is always my starting point, ChatGPT can become your clarity partner. I use Day One for my journaling because it helps me stay consistent.

Once you've done your brain dump, you can paste those notes into ChatGPT and ask it to:

  • Group them into themes or priorities
  • Suggest related content ideas your audience might love
  • Turn bullet points into an outline or script

The key is that you bring your heart and authentic ideas. AI just helps you package them up. It's there as a tool to help you, not replace you.



Michele Duwe from Miss Task | Write Your Way To Clarity

Content Clarity Prompts to Get You Started

If you're not sure where to start when you sit down to journal, here are a few prompts:

  • What transformations do I want to help my audience achieve?
  • What struggles am I working through right now that my audience may also face? (This can be something that once you've gotten through the struggle, you're able to help people with how you got through it)
  • If I could only create content about one thing this month, what would that be?
  • What is God showing me right now that could encourage my audience?

Friend, God often works through our words to encourage others. And sometimes those words start as messy notes in your journal.

In case you're curious how far I've come, this is the video from 2021. 🙂 Messy imperfect action at its best.

Your Challenge This Week

Here's my challenge for you: Set aside just 15 minutes for a clarity session. Spend 10 minutes journaling and 5 minutes organizing your ideas (maybe with ChatGPT). Then turn those ideas into at least one piece of content.

When you're struggling with consistency, you might be surprised how quickly you move from staring at a blinking cursor to having a month's worth of content planned out.

Remember, with the right system and mindset, you can create content that feels aligned, authentic, and easier to repurpose. Your voice matters, and journaling can help you find it.

I hope this blesses you, friend. Thank you for your time, and I hope you make it a wonderful week!


What would you like to know more about the stream of consciousness writing? Check out these two YouTube videos.

Write Your Way To Clarity

Write Your Way To Clarity

Struggling with content? Learn how 15 minutes of journaling can enhance clarity and generate authentic ideas for your online business.

Is Trello the right project management software for you?

Is Trello the right project management software for you?

Michele Duwe from Miss Task | Is Trello The Right Project Management Software For You?

When it comes to creating consistent content and managing all the moving pieces in your business, are you at the end of your rope and ready for a change? As your client list grows, are you finding less time to manage all the things? 

If you're a solo business owner juggling podcast episodes, blog posts, client work, and family life, you already know what burnout feels like.

You’ve been the content creator, editor, strategist, scheduler, and marketer for your brand. 

You’re managing all the ideas, tasks, and deadlines… in your head, in your inbox, or scattered across sticky notes and Google Docs.

Now, you’re ready for help. Actually, you're beyond ready for help. You're thinking about bringing on a team member to take work off your to-do list. But here's the truth: without a content system in place, adding help won’t fix the chaos.

That’s where Trello comes in. But is Trello the right project management software for you and your future team members?

Why You Need a System Before You Add a Team Member

If you've been going solo for a while, you've likely said something like:

  • “I just need a system to manage my podcast.”
  • “I’m so tired of starting things and not finishing them.”
  • “I want to delegate, but I don’t even know what to hand off.”

These aren’t just passing frustrations. They’re signs that you’re running your business without the structure that supports delegation, consistency, and growth.

Trello is one of the most user-friendly project management tools for small teams and solo entrepreneurs stepping into leadership. And when used right, it gives you a clear, repeatable content system you can share with a new team member, so you're not micromanaging or re-explaining tasks every week.

Let’s walk through three questions to help you figure out if Trello is the right project management tool.

1. Do I value simplicity and ease in my project management tool?

Do you need a simple way to organize your podcast content? If you're overwhelmed by managing all your content in your head, Trello gives you a home for everything. It’s visual, easy to learn, and built around a user-friendly interface that helps you see the big picture without overcomplicating the process.

As a side note, with the Trello Content System Board I created, you’ll get a plug-and-play template that maps out your podcast workflow from idea to publication, and every step in between. It’s perfect for solo entrepreneurs ready to finally get organized or hand off pieces of the process without dropping the ball.

Trello is built for simplicity. Its clean layout and drag-and-drop interface make it a great fit for small business owners who want an intuitive, visual way to manage their workflow without a steep learning curve. You can create a new Trello board in minutes and start organizing your tasks into clear stages using Trello cards. With the new Trello inbox, you'll be able to consolidate all your ideas and tasks from different sources, preventing scattered to-do lists across various platforms. 

If even thinking about setting up project management software makes your shoulders tense up, Trello might be the gentle on-ramp you need. No complicated setup. Just a visual layout that makes sense, and helps you keep due dates and tasks from slipping through the cracks. It is the best tool with a visual approach.

2. Is visual organization important for how I stay focused and on track?

If you’re someone who loves to see the big picture laid out visually, Trello’s Kanban-style boards will feel like a breath of fresh air.

Each board is made up of columns (called “lists”) and cards that represent specific tasks or content pieces. You can create a Trello board just for your content strategy or build a custom system for your client work. It’s flexible, visual, and easy to customize with features like labels, checklists, due dates, and custom fields.

Trello is especially helpful for content creators, small teams, and freelancers who manage various projects or marketing campaigns. It gives you a dedicated space to map out what’s in progress, what’s scheduled, and what’s done—all in one glance.

Need to color-code your content calendar? Want to add attachments from Google Drive? Trello makes it easy to build a system that works the way you work.

However, remember, Michele, I see a remote team in my future, and I don’t have a clear system in place to delegate important tasks. 

This is the key shift that most solo business owners face: you want to delegate, but you’re stuck because the process only lives in your head. Well, you are not the first small business owner 

I've heard this from, and I think it is safe to assume you won't be the last either.

Trello solves that by making your content process visible and trackable, for you and your team. 

You can assign tasks, set due dates, create checklists, and leave comments. Everyone knows exactly what needs to be done and when. All these key features make team collaboration a breeze.

Even if your “team” is just one VA working a few hours a week, a clear system gives you more breathing room, better communication, and fewer last-minute scrambles.

3. Do I need basic planning and tracking to manage my business tasks?

You don’t need an advanced system with 50 features you’ll never use and will only stress you out trying to learn. You just need something that helps you plan your content, track your to-do list, and actually finish those complex projects with ease.

Trello offers exactly that. You can build a board that mirrors your content creation workflow or your batching days. 

Here's a quick example of two common board setups:

Podcast Workflow Board

  • Idea Bank
  • Outline
  • Record
  • Write
  • Edit
  • Schedule
  • Publish
  • Promote
  • Metrics
  • Done

Content Batch Week Board

  • Monday | Research & Outline
  • Tuesday | Record
  • Wednesday | Edit
  • Thursday | Write
  • Friday | Schedule

Trello gives you the flexibility to create a repeatable project workflow that matches your style and helps you follow through, especially when your day is packed. Create a Trello card as your template for all your weekly repetitive tasks.

Additionally, features like real-time collaboration enable team members to jump in, assign tasks, and track progress, making it an effective way to stay aligned, whether you're a team of one or a small business with contractors.

Michele Duwe from Miss Task | Is Trello The Right Project Management Software For You?

Am I ready to run my business with more structure and less stress?

If you’ve been doing all the things, all by yourself, chances are you’ve hit decision fatigue. 

You’re tired of remembering everything. Tired of second-guessing whether you followed through. 

Tired of being the bottleneck in your own business.

A content system built in Trello gives you peace of mind. You can finally see your content laid out clearly. You can track what’s done, what’s in progress, and what needs your attention. You don’t have to reinvent the wheel every week.

And here’s the good news—you don’t have to build that system from scratch.

Your Next Step: Get the Trello Content System Board

If you’re ready to simplify your content process and set up a system that’s ready to scale with your team, I’ve got you covered.

🎯 The Trello Content System Board includes:

  • A pre-built podcast workflow from idea to publish
  • Lists for planning, writing, recording, editing, and promoting
  • Templates for task cards so you don’t have to start from zero
  • A setup that’s easy to hand off to a VA or editor

It’s the same system that I've set up for my clients to streamline their podcast creation process. You can grab it, copy it and start using it today.

👉 Click here to get the Trello Content System Board

Michele Duwe from Miss Task | Is Trello The Right Project Management Software For You?

What Makes Trello a Great Option for Smaller Teams?

  • Visual project management with Kanban boards
  • Real-time updates for remote teams and collaborators
  • Unlimited cards and lists on the free plan
  • Power-Ups for extra features like Gantt charts or calendar views
  • Integrations with tools like Google Drive, Slack, and Microsoft Teams
  • Easy access via desktop and mobile app

But here’s the honest truth: Trello isn’t for everyone. If you need advanced features like time tracking, detailed reporting, or complex task dependencies, you may outgrow Trello quickly and want to explore tools like ClickUp or Asana.

Still Not Sure?

Ask yourself:

  • Do I need a straightforward system to track tasks and collaborate with my team?
  • Do I feel overwhelmed by traditional project management software?
  • Do I want to stay consistent with content but need help organizing all the steps?

If you answered “yes” to any of these, Trello could be the perfect project management tool for your business.

Time to Wrap This Up

If you’re asking yourself, “Is Trello the right project management tool for me?”—you’re not alone. 

Many small businesses get stuck trying to manage content without a clear system, and it creates bottlenecks that slow everything down.

The truth is, effective task management isn’t just about keeping track of tasks. It’s about giving yourself margin. It’s about building a system that grows with you, whether you’re managing personal projects, launching a new product, or bringing on a part-time assistant to help manage your workload.

Trello provides new users with an easy way to get started with project management software. 

With basic features that cover most of your content planning needs and automation capabilities that help reduce manual work, Trello is a strong fit for small teams navigating content creation.

But it’s not about using every single powerful tool out there. It’s about choosing one that supports your current needs and helps you grow, without overwhelming you.

If you're ready to lead your content creation with confidence and set your business up for real collaboration, Trello might just be the best choice for where you are right now.

And if you want to skip the setup and get a plug-and-play system you can start using today, grab my Trello Content System Board. It’s built specifically for Trello users like you—solo business owners who need a smarter way to manage their podcast and content workflow without all the tech headaches. https://misstask.com/trello-podcast-workflow 

You don’t have to do it all alone anymore. Let’s build the system that supports the team—and the business—you’re called to lead.