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Marketing Funnel Example: A Simple Guide for Wellness Coaches

Marketing Funnel Example: A Simple Guide for Wellness Coaches

Michele Duwe from Miss Task | Marketing Funnel Example: A Simple Guide for Wellness Coaches

As a wellness coach, you're passionate about helping people live healthier, more balanced lives. But to make a real impact, you need to reach more clients. That's where marketing funnels come in.

If you're struggling to sell because it feels a little bit icky, today's post is for you. We're going to explore several different marketing funnel examples to help you get through it.

 

What Is a Marketing Funnel?

Before we get into all these examples, let's quickly define what a marketing funnel actually is. A marketing funnel is a fancy term that describes the journey a potential client takes—from first becoming aware of your wellness coaching services to eventually signing on to your one-on-one coaching or other programs you offer. 

It's called a funnel because it typically starts wide at the top with many potential clients and then narrows down to the people that move through the different stages.

You know, the ones that actually connect to you, that are drawn to you, and really, truly want to work with you because they feel like you can make a difference in their life. That's exactly what your marketing funnel helps you do.

The AIDA Marketing Funnel

So, we're going to talk about the fancy terms that different marketing funnel examples are. You have your classic, and you may hear people refer to it as the AIDA model if you are speaking marketing funnel language. 🙂

Awareness: This is when your potential client becomes aware of your wellness coaching services. They stumbled upon your content and are intrigued. They want to find out a little bit more about you and what you provide.

Interest: They show interest by engaging with your content or researching more about you. I know I'm someone who dives in deep and researches more. Then, I'll go and search them so I can find out where they have more content online. 

As a side note, typically, it is not social media content. I’ll dive into their long-form content in the form of a podcast or YouTube. My favorite is a podcast, which is easier for me to consume. 

Desire: Your potential client develops a desire for your coaching as if they feel it deep in their gut. Okay, well, maybe I feel it deep in my gut, but I know the people who I want to have coach me because I'm so drawn to them.

Action: They take action by signing up for your services.

Applying the AIDA Funnel to Your Wellness Coaching Business

As a wellness coach, how do you apply the AIDA funnel into your business to help you sell your products and services?

Awareness: This is where you share your health tips on your various social media platforms or appear on another person's wellness podcast.

Interest: You're offering a free wellness assessment, a health quiz on your website, or some sort of freebie that aligns with your paid offer.

Desire: This is where you showcase your client success stories and the benefits of your coaching. It's when they're deep inside your actual email list, and you're sending them different information about your coaching and what it's like to work with you.

Action: This is where you provide a clear call to action to book a discovery call with you or to sign up for your programs.

Here's the interesting part: you could also do something I've discussed before, like what Lindsay Maloney does. She has a sales breakthrough where she audits your sales page. She also sells this as a low-ticket offer on her website.

Understanding How to Apply the Funnel

This funnel is very effective for wellness coaches who create content. I'm not sure if there's a wellness coach out there who doesn't make some sort of organic content, whether that is social media, blog posts, videos, podcasts, or whatever. Almost everyone creates organic content to attract people and get to know them.

Again, the top of the funnel is your free blog posts, videos, podcasts, and guest appearances on different podcasts about your wellness topic. The middle of the funnel is the content upgrade. This is where they will download your meal plan, workout guide, or meditation guide—whatever you have as your opt-in or freebie.

Next week, friends, I will discuss Flodesk and email automation for your freebies. The bottom of the funnel is the paid coaching program or wellness course that you have available.

A High-Level Real-World Example

Here's a high-level, real-world example for you: You write a blog post about the five foods that naturally boost your energy. As a content upgrade, you offer a downloadable seven-day energy-boosting meal plan. I would be all over that one. Then, you promote your one-on-one coaching to those who downloaded the meal plan at the end of the email sequence.

As they work through that funnel, that seven-day energy-boosting meal plan would be perfect because you can send one email every single day that corresponds with that meal plan. On day eight, you can ask them if they want to go deep and work with you.

 

The Webinar Funnel

Here's another popular funnel out there: the webinar funnel. Here's an example of how that works: webinars are powerful tools for converting leads into clients. There's a reason so many people offer webinars: they do work, especially if it's a live webinar, and people can ask you questions as they're going through it. I recently attended a week-long masterclass or webinar, and it was very powerful!

Awareness: You promote the webinar through your social media, email list, and organic content. You build that up. As you mirror your promotional calendar to your content calendar, this is the awareness phase because it is where you're building all of that up.

Registration: This is where you capture your leads through that webinar registration page.

Engagement: You deliver value during your webinar while subtly promoting your offer. Hey, don't even subtly promote it. Most of us in the online space know exactly what a webinar is. If you feel more comfortable saying, “Hey, at the end of this webinar, I'm going to have an offer to let you work with me in a more intimate setting,” go ahead and do that.

Conversion: At the end of the webinar, you make a limited-time offer for your coaching program. If you want to, after your doors close to your program or your one-on-one, you can offer them a down-sell if they do not sign up with you later on. Or you can send them a curiosity email asking why they did not join the program.

You can offer them an alternative to your one-on-one coaching or group coaching. It might be that low-ticket offer that will allow them to stay in your funnel and nurture them more and more. Some people may need to stay in your funnel longer, whereas others are like – heck yes, I'm interested in working with this coach right now! It's all about letting people get to know you and how you work.

Implementing a Wellness Webinar

So here's how you could actually put your wellness webinar into play. You host a webinar—let's say it's “Three Secrets to Sustainable Weight Loss.” You offer a live Q&A session to engage with your attendees, and then you promote your 12-week weight loss coaching program during and after the webinar.

Michele Duwe from Miss Task | Marketing Funnel Example: A Simple Guide for Wellness Coaches

The Quiz Funnel Example

Here's the next one: it's a quiz funnel example. People love quizzes. I love quizzes. And they do provide that high engagement and effectiveness for your lead generation.

Attract: You promote your health-related or wellness-related quiz, which is the specific topic or niche that you help people with.

Engage: Users take the quiz and receive valuable information about their wellness goals.

Capture: You collect that email address to deliver the quiz results.

Nurture: You follow up with personalized content based on their quiz results.

Convert: You offer related coaching programs.

Again, your nurture sequence—you want to think of it as being more than one or two emails, more like seven or eight different emails. And on the last email is when you ask them to work with you.

Implementing This as a Wellness Coach

How would you implement this as a wellness coach? Well, you're going to create a quiz on “What's Your Wellness Personality?” The quiz results are segmented by whatever their result is in your email list, and then you have all those different personalities receive a different nurturing funnel in your email series.

While I’ve not used it personally, I’ve heard only good things about Interact Software for quiz implementation.

You can provide personalized wellness tips based on their personality and the things that they actually need help with. In the end, you can offer coaching services tailored to their specific needs.

 

The Tripwire Funnel Example

A tripwire funnel example—you've heard me talk about tripwires before. A tripwire is just a low-cost offer designed to convert free users into paying clients. Once somebody spends money with you, they're more apt to stay in and buy something else from you. I don’t know about you, but I’ve proven that time and time again with my purchase history.

Free Offer: You provide a valuable free resource. Maybe you like to provide a healthy recipe ebook.

Tripwire: Immediately after they access that free resource, you offer a low-ticket, high-value product. If you don't have a sales cart set up, you can create a landing page on your website. After they sign up for your free offer, they go to your thank-you page, where they can sign up for or purchase your low-ticket offer.

Core Offer: Once they've purchased your tripwire, then you can introduce your main coaching program.

Once again, your free offer will put them in the funnel—maybe halfway through that email series with your funnel. If they didn't sign up for your tripwire, you can give them the option to purchase it again. Or, if you’re not comfortable with that, have them go through the funnel and give them the option at the end to work with you more deeply with your coaching.

But if they do sign up for your tripwire, then at that point, you can put them in a different funnel that gives them still that high-value product information. It might be a little bit different than the value that you're providing in your free resource with your healthy recipe ebook, for example. And then you can ask them again at the end to work with you.

What Does That Look Like in Real Life?

What does that actually look like in real life? You offer a free guide on “10 Simple Stress Reduction Techniques.” Then you provide a low-cost 21-day stress management challenge as a tripwire. I love challenges, friends. Then you introduce your stress management coaching program to your tripwire buyers.

 

The Evergreen Product Launch Funnel Example

Okay, one more example, and then I'll be done here: the evergreen product launch funnel example. This funnel simulates a live product launch, but it runs automatically, which is easier for you. Personally, I’m not a fan of the fake live webinar because it feels out of integrity to me. However, a pre-recorded masterclass, I am all about that. And, this is your business, so you do you.

Opt-In: They sign up to watch your evergreen webinar series or one webinar.

Educate: If you are doing a pre-record or “on-demand” series, you provide a series of valuable content pieces—a video series, an email course, or an audio series where you send in drip audio, video, or daily emails that provide more education.

Offer: You offer open enrollment for your signature coaching program with a timer. I have used Deadline Funnel with clients, and it is simple and works well.

The timer provides that urgency. You can create this scarcity with limited spots or a time-limited offer. I don't know about you, but I do understand creating urgency. However, to maintain integrity, it should be genuine limited spots.

A past client of mine only opens coaching spots a couple of times a year to onboard all the new clients at the same time. Generally, enrollment went quickly. Spots open to the wait list first, followed by her email list a day later. On rare occasions, she opens them to new applicants.

Keep in mind that after your enrollment closes, those leads who didn’t purchase stay in your nurture sequence. Just because it was a no now doesn’t mean it will be a no in the future. Think of them as we are not ready yet. Those who will never be a yes will opt out of your list.

An Example of How This Would Work in Your Coaching

You create a free holistic health secrets video or audio series—you know, you can listen to it when you're folding your laundry or out on your walk. Anything to make laundry folding more fun, right? Then, you educate your viewers on the importance of a comprehensive approach to wellness.

You offer your signature six-month wellness transformation program with limited spots and continue nurturing non-buyers with valuable wellness content. They're on your list. Leave them on your list until they stop opening your emails; then, you can clean it out.

I wish it were as easy for me to clean out my closet as to purge my email list. About every six months, I'll look at anyone that hasn't opened one of my emails in the last six months. I'll email them and ask them if they want to stay on the list. If they open the email, they get to stay on the list. If they don't open the email, I delete them for my service provider. I take them off because there's no reason sending and cluttering up somebody's email if they're not going to read it.

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It’s Time To Wrap This Up

What is the right marketing funnel example for your wellness coaching business that I've provided today? The best marketing funnel for you depends on your specific coaching style, your ideal client, and your resources. Whether you're a techie or non-techie, it also plays a role                    .

As a wellness coach, you do have the unique advantage of being able to offer immediate value through your health tips and your resources at any stage in the funnel. You're able to make an impact no matter where somebody is in your funnel. Remember, the key to a successful marketing funnel is providing value at every single stage and consistently.

By consistently delivering helpful wellness content throughout your chosen funnel, you're just not selling a service—you know that. You are creating an impact. You're demonstrating your expertise and building trust with your ideal clients, with your potential clients.

Experiment with these marketing funnel examples. Track your results and redefine your approach. With persistence and optimization, you're going to create a really powerful marketing engine that turns curious people into committed wellness coaching clients.

Okay, friends. Thank you so much for staying with me. One last thing: if you feel called, I welcome you to single one-on-one coaching session with me where we can map out your marketing funnel. My favorite way to do this is with content you’ve already created. Here is the link https://misstask.com/coaching-special-offer
I appreciate you, and I hope you make it a wonderful week.

Unlock Your Creativity: Why You Need an Idea Content Library

Unlock Your Creativity: Why You Need an Idea Content Library

Michele Duwe from Miss Task | Unlock Your Creativity: Why You Need an Idea Content Library

Do you sometimes find yourself asking, “Where did I jot down that brilliant idea?” Was it in your planner, on your phone, or lost among a sea of sticky notes? It’s frustrating when creativity seems to vanish just when you need it most. But don't worry, because today you're going to set up an Idea Content Library—a fail-safe system to store those flashes of genius until you're ready to incorporate them into your content strategy.

How to Seamlessly Track All Your Content Ideas

As an online business owner and coach, you know that feeling scattered can make your business goals seem out of reach. Storing all your incredible ideas in a dedicated Idea Content Library isn't just smart—it's essential. Trust me, your future self will thank you for the organization you start today.

Why an Idea Content Library?

Here’s why establishing a simple Idea Content Library could be a game-changer for you:

  • Stay Organized. Keep all your ideas in one spot for easy access whenever inspiration strikes or a need arises.
  • Boost Efficiency: Save precious time and energy. There is no need to scramble for ideas; just dive into your library and pick the right fit for your current needs.
  • Spark Inspiration: Have you ever hit a creative block? Browse your library to reignite your creativity and discover new directions for your business.
  • Plan With Ease: Draw from a well of ideas to populate your content calendar or map out product launches. Planning becomes a breeze when your resources are well-organized.

Setting Up Your Idea Content Library

Let’s keep this straightforward. Choose the method that resonates with you most—if it doesn't fit your style, it won’t be helpful. Here’s how you can start:

  • Visual Tools: If you’re visually inclined, try tools like Whimsical or MindMeister to create mind maps that organize your thoughts visually.
  • Google Sheets: This is perfect for those without a project management system. Simply set up an “Idea Content Library” file with tabs or columns for different business areas—content, social media, lead magnets, courses, and services.
  • Project Management Tools: Tools like Asana, ClickUp, Trello, or Notion are ideal for a unified approach. I personally use Notion to manage all my content ideas effectively.
Michele Duwe from Miss Task | Unlock Your Creativity: Why You Need an Idea Content Library

Time To Wrap This Up

Embrace Efficiency in Content Creation

An Idea Content Library is crucial for any online business aiming to streamline content creation. It helps you stay organized, enhances efficiency, provides continuous inspiration, and supports strategic planning.

So, are you ready to leave behind the stress of last-minute content creation? Thanks for joining me today. I appreciate you and hope you make it a fantastic week. 

5 Steps To Creating Systems In Your Business That Save Time

5 Steps To Creating Systems In Your Business That Save Time

Michele Duwe from Miss Task | 5 Steps To Creating Systems In Your Business That Save Time

As a holistic wellness coach, you're passionate about helping your clients achieve balance and vitality in their lives. But are you feeling overwhelmed by the chaos of your own content creation process? Do you find yourself scrambling at the last minute to pull everything together, only to miss essential steps and vow to never let it happen again? Yet here you are, stuck in the same cycle, realizing the need to create a content system in your business.

If this resonates with you, take a deep breath. It's time to transform your approach to content creation and establish a system that not only saves you time but enhances the quality of your services. Let's dive into five transformative steps to create a content system in your business that will revolutionize your online wellness coaching practice. By learning to create a content system in your business, you'll not only streamline your workflow but also consistently deliver value to your clients.

Why Focus on Creating Systems in Your Business?

Before we jump into the steps, let's address why a content system in business is crucial for your holistic wellness coaching practice. It's not just about saving time – it's about elevating your entire business operation. A well-defined system:

  • Efficiency: Well-designed systems save time and energy.
  • Consistency: Systems ensure reliable service quality across all client interactions.
  • Scalability: With solid systems, your business can grow without sacrificing quality.
  • Focus: Effective systems free you to concentrate on what truly matters – your clients' wellbeing.

Remember, your content is the cornerstone of your digital marketing strategy. From the moment someone discovers your holistic approach to long after they become a client, your content impacts everything – from social media posts to email marketing, and even how your website is organized.

One key area where creating systems can make a significant difference is in your content creation process. Let's explore a 5-step approach to creating content systems within your wellness coaching business.

Step 1: Identify Your Content Challenges

The first step in creating systems in your business is recognizing where improvements are needed. For many wellness coaches, content creation is a major pain point. Ask yourself:

  • Is your wellness content scattered across multiple platforms?
  • Do you struggle to consistently produce valuable content for your audience?
  • Are you missing opportunities to repurpose your best material?

Start by pinpointing the specific challenges you're facing. Are your wellness tips and coaching resources scattered across multiple platforms? Maybe you have meditation scripts on Dropbox, nutrition guides on Google Drive, and workout plans on your local hard drive. This disorganization can lead to lost hours searching for poorly named files and missed opportunities to repurpose valuable content. Identifying these challenges is crucial for creating systems that truly serve your business needs.

Step 2: Establish a Simple, Effective Workflow

Creating systems in your business doesn't have to be complicated. Begin with the basics and build from there. Consider all the steps involved in creating your content system for your business.

  1. Ideation: Brainstorming holistic wellness topics
  2. Planning: Developing a content calendar aligned with wellness trends
  3. Creation: Producing your content (blog posts, videos, podcasts)
  4. Refinement: Editing and enhancing your wellness advice
  5. Distribution: Publishing and promoting across various platforms

By breaking down your content process into these stages, you're taking a crucial step in creating systems in your business that promote efficiency and consistency.

Step 3: Organize Your Ideas

Keep an idea library to fuel your creativity. As a wellness coach, you might categorize ideas by different aspects of holistic health:

  • Nutrition and natural remedies
  • Mindfulness and meditation
  • Physical exercise and movement
  • Emotional wellbeing
  • Spiritual growth

A key aspect of creating systems in your business is establishing methods for capturing and organizing ideas. For wellness coaches, this might include:

  • Maintaining an idea library grouped  by wellness categories (nutrition, mindfulness, exercise, emotional health, etc.)
  • Using mind mapping tools to connect related wellness concepts
  • Setting up a system to record client questions for future content inspiration

Remember, the goal of creating systems in your business is to support your work, not complicate it. Choose organization methods that feel natural and enhance your creativity.

Develop a content calendar that rotates through these topics, ensuring you consistently address all aspects of holistic wellness.

Michele Duwe from Miss Task | 5 Steps To Creating Systems In Your Business That Save Time

Step 4: Plan Your Content Creation and Promotion

Break down your content creation into manageable tasks. For example:

  • Mondays: Script out your wellness podcast or YouTube video
  • Tuesdays: Record content
  • Wednesdays: Edit and prepare for publication
  • Thursdays: Write accompanying blog posts or social media content
  • Fridays: Schedule and promote across platforms

Remember, promotion isn't always about selling. It's about engaging your audience, encouraging them to join your wellness community, or inspiring them to take small steps towards better health.

Step 5: Measure and Refine Your System

Creating systems in your business is an ongoing process. Set clear metrics to evaluate the effectiveness of your content. This could include:

  • Engagement rates on social media
  • Email list growth
  • Client inquiries generated from specific content pieces
  • Positive feedback or testimonials related to your wellness advice

Use these insights to continuously refine your content strategy and better serve your holistic wellness audience.

Tools to Support Your Business Systems

Leverage technology in creating systems in your business. Consider using tools to visualize and manage your content flow:

  • Mind mapping tools like MindMeister or Canva for brainstorming
  • Project management tools like Asana, ClickUp, or Trello for organizing tasks
  • Tango, a Chrome plugin, for easily documenting your content creation processes

These tools can significantly streamline your workflows, demonstrating how technology plays a crucial role in creating systems in your business.

Are you looking for personalized guidance in creating systems in your business? I'd be honored to help you streamline your processes and achieve your content goals faster. Reach out today to explore how we can work together to optimize your wellness coaching practice! Here is the link to my private coaching. https://misstask.com/coaching-special-offer

Time To Wrap This Up

Remember, your content system is an ongoing process. As you grow and evolve as a holistic wellness coach, so should your content strategy. Regularly review and adjust your approach to ensure it aligns with your current methods and your client's ever-changing needs.

By implementing these steps, you'll create a powerful content system that allows you to focus on what you do best – guiding your clients towards holistic wellness and vibrant living. Your newfound organization and efficiency will shine through in the quality of your content, attracting more clients who resonate with your unique approach to health and wellness.

Ready to take your holistic wellness coaching practice to the next level? Start building your content system today and watch your impact grow!

Thank you so much for reading. I appreciate you, and I hope you make it a wonderful week.