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Unlocking Success With a Clear Content Strategy and Value Ladder

by Michele | Content Marketing, Online Business

Flying by the seat of your pants? Content spread everywhere? If you’re lacking a solid content strategy without a value ladder, it’s like taking a journey without a destination in your wellness business. It’s funny how easy it is to get caught up in creating content without considering where you’re leading your ideal client. If your system is more of a “fly by the seat of your pants” approach, I understand because that was me too.

The Risk of Content Creation Without a Value Ladder

When you’re always creating unique content without a clear content strategy, you end up with a lifetime’s worth of content but no clients. Without a value ladder, you’re on a journey with no destination in sight.

What is a Value Ladder? Your Roadmap to Success

Now, this is important. A value ladder is not just a sales funnel. A value ladder is a roadmap to your high-ticket offer. It guides your clients on a journey of growth and transformation, just like coaching them one-on-one. The base of your value ladder is your free content—your blog posts, podcasts, YouTube channel, or free Facebook group.

Connecting the Dots: Value Ladder and Content Strategy

Here’s the interesting part. Your sales funnel and value ladder are connected through your content strategy. But what exactly is a content strategy? It’s the plan that takes your client from initial awareness of your wellness services to becoming a loyal fan who speaks your praises. This strategy typically consists of several stages: awareness, consideration, decision, and loyalty.

How to Use Free Content in Your Content Strategy

Your client's needs and expectations differ at each stage, and your marketing efforts should reflect that. Your free content fits into the awareness stage, where clients become aware of you and your services. It’s essential to have a clear process or system for creating this free content that considers the destination.

Building Trust: The Role of Touchpoints in Your Content Strategy

So, how can a clear content strategy help you avoid the journey without a destination? By creating free content, you’re attracting potential clients and building trust with them. When you provide valuable and informative content, your audience feels that you genuinely want to help them.

In other words, your content system must flow into your free offer. If you’re unsure how to set up your content strategy, consider booking a one-on-one coaching call. We can work on your content strategy together.

The Importance of Multiple Touchpoints in Client Conversion

It’s funny, but do you know how many times an ideal client needs to see your offer before signing up? It’s more than you think. The Online Marketing Institute suggests it can take up to 20 touchpoints to generate a sale from a cold lead. Touchpoints include listening to your podcast, reading your blog, seeing your social media posts, or being on your email list. Your email list is actually the best one.

Creating an Engaging Client Journey with a Value Ladder

Providing valuable content and personalized attention can help build that trust and increase the likelihood they’ll want to work with you one-on-one. Creating a value ladder isn’t just about building a sales funnel; it’s about creating an engaging journey for your future clients.

Designing Your Content Strategy: From Free Content to High-Ticket Offers

Each step of the ladder should provide value to your client and lead them closer to your high-ticket offer. Each step should build a trusting relationship with your ideal client because we buy from people we trust.

Why a Value Ladder is Key to Growing Your Wellness Business

When you align your value ladder with your content strategy, you stay true to who you are as a person. Imagine you’re a coach providing wellness services to help people achieve their goals. Your free content could be your blog or podcast, offering valuable tips and advice on setting and achieving wellness goals. From there, you can offer a low-priced digital product or course that digs deeper into your subject matter.

Moving Up the Ladder: Higher-Priced Offers and Personalized Attention

As your clients move up the value ladder, they encounter higher-priced offers that provide more personalized attention and guidance from you. For example, you can offer one-on-one coaching or a group coaching program. The ultimate goal is your high-ticket offer, like a VIP coaching package that provides the highest value to your ideal client and generates the most revenue.

Focus on Deep Relationships: The Power of a Value Ladder

The reason it generates the most revenue is that it takes the most of your time. A value ladder allows you to go deep with your clients rather than offering a wide range of unrelated services. This strategy is more effective because it allows you to build relationships, understand your clients' needs, and offer tailored solutions.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Book Now!

Implementing a Content Strategy: The Key to Business Growth

Do you see the significance of a content strategy and value ladder? It’s a powerful way to grow your business while providing your clients with the best possible experience of working with you.

If you’re a small business owner looking to take your business to the next level, consider implementing a value ladder into your content strategy. It can be the key to unlocking the success you’ve been dreaming of.

Thank you so much for reading. I appreciate you, and I hope you make it a wonderful week.

← Content Organization and Repurpose: Your Guide to Content Hubs Why is creating content important for an online coaching business →

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Content Organization and Repurpose: Your Guide to Content Hubs

by Michele | Content Marketing, Planning-Organization-Productivity

Creating a Content Hub for your Online Business to find and reuse content quickly

Wow, have you stopped to consider how much content you’ve created for your wellness coaching business? Heck, maybe you've created a lifetime's worth of content. It is unfortunate that all of your amazing creative content is scattered all over the place, with little to no organization to speak of. It's funny; it's like the endless merry-go-round that you got stuck on as a kid. While it starts out as a fun ride, too much time leaves you feeling dizzy and nauseous. The same thing happens in your online business when you're not reusing and repurposing your content. It's as if you're stuck on the endless merry-go-round ride of content creation. It's time to jump off and create your content hub.

Repurpose your content?

“Wait, what that's a thing? I thought that I couldn't use the same content.” Is this you? If so, you're not the only one. I've heard it before, as these are the exact words from a client in a mini-session.

Yes! It is a thing. It is totally fine to refresh and reuse your content.

After all, think back to when you started your online business journey. I'm guessing right now your knowledge of your specific subject matter has grown over the years. As your mastery and skills increase, you'll have even more valuable insights to add to your previous creative content.

What do you do with all this kick-butt content?

You create a content hub. I know what you're thinking: a content hub?

Yes, a content hub to store and organize all your content so that you can easily find and reuse it.

Before you start getting overwhelmed with the thought of getting all the old content organized. Stop it. Rome wasn't built in a day, and your content hub will not be either.

How do you organize all your content?

Now, you're trying to figure out how you're able to organize all the content, am I right? How can I find it easily without endless searching?

Your content hub will have different categories for your:

Social Media Post
Blog Post
Video Files
Podcasts
Email newsletters
Swipe Files
The list goes on and on.

It’s no wonder that we feel overwhelmed by all our digital data.

The key is to build a content hub that works for your brain.
The problem is we keep searching for a quick fix, buying and downloading template after template. Only to discover that your mind doesn't work that way.

Fortunately, there is a simple solution. You need to determine if the organizational system will work for you.

Okay, stop with those eye rolls.

What is the best way to determine whether the system will work for your brain?

It will start with trial and error.

Given that, here are a few project management or task management tools that I recommend to my clients for organizing their content. Since you all tend to be visual and see things in pillars, keep it simple.

Use Trello if you like sticky notes for organizing.
It's Asana if you keep a notebook with lists and random thoughts. This is me, BTW.
Distracted brains will enjoy MeisterTask.
If it's just you as a solopreneur with zero plans to grow a team, check out Todosit.

Right now, if you find yourself wishing for an easier way, book a Content to Cashflow Accelerator.

If you've dreamed of someone looking at your content and instantly finding its earning potential, this is for you.

Drum roll, please create your content hub.

Below are a few processes that I’ve implemented in my clients' digital back offices. The purpose of these processes is to create a content hub for your online business so that all content can be found and reused easily. You can reuse your content, my friend. I give you permission to do so.

In case you do not want to take my word for it, here is an article by Neil Patel regarding repurposing content.

Let’s begin with a content storage plan.

In order for your content storage plan to work, you should choose one place to store all your content. Think Google Drive, Dropbox, or OneDrive.

You're going to select one and not look back. So often, entrepreneurs like to second-guess decisions. It is just busy work that doesn't move your business forward. Pick one, implement it, and move on.

Using one storage system will allow your organization or team to quickly locate content.

For this reason, you're not wasting your precious time looking for content, adding the benefit of time management.

What you need to do.

Select a project management or task management application to keep track of all your content and tasks. Be sure to link all your collateral to the tasks associated with your content.

Organize all your data in one place. Doing so will save you time and money.
You have permission to reuse your content.
Pick a tool you feel comfortable with and will use.

← Create A List Building Project with Asana Unlocking Success With a Clear Content Strategy and Value Ladder →

Create A List Building Project with Asana

by Michele | Content Marketing

Michele Duwe from Miss Task | Asana Freebie Funnel: List Building with These Freebie Examples

How to Use Asana for Effective List Building and Create Engaging Freebies

Are you curious about using Asana to build an effective list and create engaging freebies to build your list? Perfect. We’re diving deep into list building—an essential strategy for anyone looking to grow their online presence and business. Today, we're setting up a list-building project in Asana with some stellar freebie examples to streamline your workflow and boost efficiency.

If list building sounds daunting, don't worry. We’re breaking down the process into manageable tasks in Asana, with examples of freebies that have successfully attracted subscribers. You'll use the list view when creating this list-building project in Asana.

Setting Up Your List Building Project in Asana

The first step is crucial when you start your list-building project in Asana. Now, this is important: it's all about creating an effective lead magnet or freebie. Here’s the interesting part: you can set up this project once and then duplicate it for future use. With a template, you don’t have to start from scratch every time. It’s funny how this little trick can save you so much time!

Create The First Asana Subheading: Idea Library: Task One – Brainstorming Your Freebie Funnel

In other words, think about what your ideal client needs. What problems are they trying to solve? This should flow easily into your freebie funnel that leads to your mini offer or even a high ticket offer, creating a seamless path from subscriber to client.

If you’re over the whole discovery call thing, setting up your freebie funnel in this manner helps you to say bye-bye to the discovery call. Lindsay Maloney introduced this to me with her low-ticket course, The Dream Client Code. https://lindsaymaloney.com/courses

Here are some freebie examples for holistic wellness coaches that can truly draw in your audience.

First, consider an audio series titled “Plant-Based Eating for Beginners.” Oh, you should totally make that. Let me know so I can sign up for your freebie. This can be a fantastic way for newcomers to learn about plant-based nutrition in easy, digestible segments, no pun intended.

Another fun freebie could be a “Virtual Walking Challenge.” Set up a program that encourages participants to meet daily or weekly walking goals, complete with a habit tracker, and why not create a daily Spotify Playlist with a link delivered straight to their inbox every day? That’s a great way to land in someone’s inbox daily and get those open and click-throughs. One thing to remember with this Virtual Walking Group is that this can be transitioned into a tripwire offer on your Thank You page with a Private Facebook Support Community or a Voxer Support Community for added accountability.

A “Habit Tracker” could be ideal for those interested in sustainable habits such as drinking enough water. It should include tips and best practices for developing new, healthy habits. This tool can help your clients track their progress and stay motivated.

Lastly, think about offering a workbook on “Canning for Beginners.” With a focus on preserving the bounty of the garden, this can attract individuals interested in healthy eating and sustainability. This workbook could include step-by-step guides, safety tips, a buying guide with links to your Amazon Store Front and your go to canning recipes for that bumper tomato crop. While you’re at it you could add a tripwire on the thank you page to a mini-course Canning 101. Where you have videos on how to actually can.

As you brainstorm, consider the format that best delivers this content. Would your ideal client prefer downloadable PDFs, interactive webinars, or perhaps engaging video tutorials? Use a tool like Google Docs to organize your ideas. If you’re visual thinker be sure to listen to Episode 80 Effortlessly Plan with Mind Mapping A Simple Guide For Your Next Wellness Project.

Once you decide on the best idea and format, you'll be ready to move on to creating and structuring your freebie in a way that captivates and converts.

Second Asana Subheading: Creating Your Freebie

Once you’ve brainstormed and decided on the perfect freebie, move to the next Asana task—creating it. Whether it’s a PDF, an audio series, or a video, use tools like Canva or Zoom to bring your ideas to life. Remember, your chosen format should resonate with your ideal client and how they prefer to consume content.

Third Asana Subheading: Landing Page and Opt-In Form

Your landing page is your subscriber’s entry point. Keep it clean and straightforward. Connect it to your email service provider through an opt-in form. Make it count, yet keep it simple. Ensure everything is above the fold so subscribers can easily sign up without scrolling.

Fourth Asana Subheading: The Thank You Page and Welcome Email

After they sign up for your freebie, you can choose to use a custom URL and direct your new subscribers to a thank you page.

Remember earlier when I mentioned adding a tripwire to your thank you page? Pick a low-cost tripwire under $20, make it a no-brainer decision, and start planning your freebie funnel or email sequences. A solid welcome email is crucial—it sets the tone for future communications.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Book Now!

Fifth Asana Subheading: Nurture Your List

After they’ve signed up, don’t stop there. Your welcome email is crucial, but it’s just the beginning. Nurture your list with a sequence that provides valuable information and soft sells. It’s about building trust and making each email count. Please consider what you consider a valuable asset when it comes to setting your your freebie funnel.

Sixth Asana Subheading: Market Your Lead Magnet

With your lead magnet ready, promote it across various platforms. Write engaging posts for social media, craft blog content, and create tailored images for each platform, like Pinterest, Facebook, Instagram, and Threads.

Seventh Asana Subheading: Track Your Results

Lastly, use a simple Google Sheet to track your results. Regularly check how many subscribers you're gaining and adjust your strategy accordingly. This will help you understand what’s working and what’s not, allowing you to optimize your efforts for better results.

Time To Wrap This Up

We've covered a lot today—from setting up your list building project in Asana to brainstorming and creating irresistible freebies. Remember, the key to growing your list isn't just about having a freebie; it's about making sure it's so valuable that your ideal client can't wait to sign up. We discussed some great freebie examples like audio series on plant-based eating and virtual walking challenges, all designed to attract and engage your audience. If you need a refresher on any of these steps or want to see these strategies in action, scroll back up and give this post another read. Your list building journey is about to get a whole lot smoother and more effective. Let’s put these insights into action and watch your subscriber count soar!

Thank you so much for reading! I appreciate you and I hope you make it a great week

Michele

Author

Hi, I’m Michele! I own and run an online business, virtual assisting and web design company. I help lady bosses go from overwhelmed to organized and in control. My team and I do this by creating streamlined systems so that you can work LESS and make MORE money. My expertise is streamlining and organizing your business processes, email, content creation, and list building to make these simple and efficient.

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