How do you prepare for a new amazing digital product launch?

How do you prepare for a new amazing digital product launch?

by | Planning-Organization-Productivity

Let me ask do you find yourself scrambling to get all the action items and next steps done when it comes to a digital product launch? Well, you need to cancel your membership to the last-minute club, stop running around like a headless chicken and create a plan to allow for your smooth next digital product launch. Heck, maybe you’re a new online entrepreneur who has no clue and is wondering how you prepare for and launch a digital product. Make sure to grab the free digital product launch checklist!

Launching is a key part of your business as a blogger and online entrepreneur. If you’re ready to reduce the stress of your next launch, it’s time to create a launch plan.

Grab your favorite pen and notebook, and let’s prepare to launch a digital product.

Yup, a checklist will make your digital product launch easy.

It’s funny; anytime I start creating a plan, I begin the process by stating out loud, “Let this be easy.” Here’s the interesting thing: I can’t explain why, but the plan comes together quickly and easily when I do this.

One other quick tip, do this during your power hours. You know the hours in the day when you have the most creative juices and clear thinking.

A good digital product launch always keeps your dream client in mind.

Here’s the big secret, a good digital product launch must solve a problem for your dream client. In addition, it must address a problem for which they are actively looking for a solution.

Let me guess; you’ve heard it a million times. But have you actually really sat down to figure it out? Here’s my true confession, this is one that I kinda didn’t do when I started my online business.

The thought of narrowing down my focus was hard for me. One of my top five strengths in the strength finder is Includer. It feels very off to me to exclude people from anything. Hey, I still struggle with this.

In order to have a smooth and successful digital product launch, you need to understand the problem that your digital product is solving. If you do not feel and understand your client's pain, they will not know that you have the solution they have been praying for.

Get crystal clear on the solution your ideal client is praying for.

A new digital product launch requires a goal.

Undeniably when you launch a digital product, you must have a goal that you’re working to achieve. Set one big overall goal, such as the number of new enrollments or a revenue number. What do you want to achieve with your launch? In addition, set good, better, and best goals.

It’s okay to launch a product more than once.

Often time online entrepreneurs will launch a product once, and if it doesn’t go well, they will abandon the product and start something new. Be that as it may, I want to encourage you to try, try, and try again.

For one thing, it may be that you didn’t have your sales page copy clear about how your new product offer solves the problem for your dream client.

Being that, tweak one thing and try again. For those in the back, tweak only one thing at a time.

Future Product Launch

When thinking about it, consider what will happen after the launch.

A lot of stress and work goes into a repeated launch model in your business. You must consider how often you’d like to launch your digital product.

If you’re launching a new membership, will you always have your membership open to enroll?

Or will you have an open and close cart for your membership enrollment at specific times during the year?

With the launch of a new membership product, you may want to leave this open and let this be the thing you’re promoting on social media.

Additionally, set a target number of members; once you hit that number, your membership will go from always open to a waiting list for new enrollment periods.

Same with a new course, will this be evergreen after the launch, or will the doors be closed for a set amount of time?

How to prepare for a Digital Product Launch for Bloggers Launching A New Digital Product

Set the budget for your new digital product launch

Now, this is important launches are a numbers game. When you launch a new product, it’s necessary to have a warm audience. This warm audience will be from your email list and possibly social media.

If you want to bump up your warm audience, you will likely invest in ads before or during your pre-launch stage.

What is your total monthly budget for ads?

Will you need to hire a contractor to run ads for you?

What platforms will you run ads on? Where does your ideal client go to look for solutions? Pinterest, Instagram, Facebook?

How do you prepare to launch a digital product?

With a Launch Checklist.
The digital product launch checklist begins with all the big milestones that need to take place to create a smooth and stress-free launch.

Start with the end in mind and your goal. Will they be joining a course, membership, or 1:1 Service?

Think of all the big milestones that they will need to go past before they get to the end goal of your launch. Think of all the things they need to happen.

After the launch, will it be cart closed and a waitlist? With it be an evergreen course?

How to prepare for a Digital Product Launch for Bloggers Launching A New Digital Product

Create a detailed plan

This is where you decide the who, what, how, and when. If you’re anything like so many of my project management clients, they want the list of all the items that must be done.

Here you go, download the digital product launch checklist.

Simple Digital Product Checklist

Scrambling at the end is zero fun. Here is a simple digital product launch checklist to help you avoid that.

Grab It Now!
Free Digital Product Launch Checklist for Bloggers Launching A New Digital Product
7 Tips for Finding Your True Passion in Life

7 Tips for Finding Your True Passion in Life

by | Online Business

Michele, Miss Task CEO Finding Your Passion

There comes a point in everyone's life when they feel the intense urge to find their passion, their true calling. You know that feeling, I was made for more. Unfortunately, it can be difficult to see, and many of us become frustrated because we aren't where we genuinely want to be in our lives. That’s why you’ll hear me repeatedly say that it’s hard to read the label from inside the bottle. If you feel frustrated by not being able to find your passion, here are seven useful tips to help you figure out your passion. 

Figure Out Your Passion When You Do Many Things

While it may feel a bit overwhelming to have a lot of interests, it is one of the most essential steps to figuring out your passion.

In the long run, it is much better to have a lot of options and interests than none at all.
First, list everything you are interested in; what do you love to do? Next, narrow it down to a couple, and focus on those two.

Now, this is important if you realize it’s not what you love, scratch it off the list and move on. Don’t get stuck because you feel that you’ve invested too much to let it go.

Stay True to Yourself To Find Your Passion

Now, this is important, so it is worth repeating. Stop doing what you hate just because you’ve already invested time and money into the pursuit. I know that I’ve fallen into this trap.

Here’s why that’s important, the secret to getting unstuck is to take the steps toward doing what you love.

Don’t feel you have to be confined to a box and stop worrying about being defined by a single thing.

You’ll never figure out your passion with a fixed mindset. Instead, embrace a growth mindset, take on the challenge head-on and use those learning as a redirection to finding your passion.

Focus On Yourself As A Step To Figure Out Your Passion

The problem is you can’t continue to compare your beginnings to someone else’s middle.

Here’s the main issue: you will never find your true passion in life if you are always watching and comparing your journey to those around you.

God put you here for your own unique journey. While it may be similar, we all go through trials to get us to where we are.

Focus on yourself and where you are in your journey, and stop worrying about everyone else around you. I get it, it’s hard not to compare yourself, and that comparison will not get you anywhere.

”Comparison is the thief of joy.” – said Theodore Roosevelt.

Pay Attention to What You Read Is A Clue To Finding Your Passion

Now, I know what you think; why would I pay attention to what I read as a clue to figure out my passion?

Generally, we read about things that pique our interest. If you’re continuing to read a certain subject, you’re more than likely because you love that topic and want to know more about that subject.

Even more, if you’re an action taker, you’re potentially implementing your new learning. A little trial and error is a great way to figure out your true passion.

In addition, it will help you to narrow down what you easily pick up on. When finding your passion, you’ll want it to fall into your Zone of Genius.

If you want to learn more about how to find your zone of genius, I recommend that you read the book The Big Leap by Gay Hendricks

Michele Duwe, Miss Task Find Your Passion

Let Go of Fear is key to Figure Out Your Passion.

You don’t want to miss this next part; fear will undoubtedly convince you to pass up opportunities because you can’t see past taking the first step.

For you to find your passion, you will need to make big leaps of faith. Let go of that fear and dive in head first.

You’ll need to let go of the fear of failure and use that as feedback to redirect yourself. In the world of NLP (Neuro-linguistic programming), there is never failure, only feedback.

Put your fears aside, tap into your future self that has already overcome your fears, and take that first step. Remember that this was put on your heart for a reason, and it’s up to you to take action to make it your reality.

Be Still to Find Your Passion

As a result of all the ideas, thoughts, and emotions swarming through our minds, we become frustrated when we can't seem to figure out our true passion.

Sometimes, we just need to do nothing to realize that what we are passionate about has been in front of us the entire time.

How do you quiet your mind? Do you like to head outside for a walk and let your imagination wander? Or maybe you like to sit and daydream about your future. Possibly you have a love for journaling. All of these are perfect for tapping into yourself to figure out your passion.

Forget About the Money When Finding Your True Passion

It’s funny how much money will keep us doing things that we are not passionate about. We worry that we will not have enough to live. When you begin to find your true passion, you’ll discover that the need for stuff is not as important. It tends to shift your focus from self to the desire to serve others.

Yes, you do need to make money to support your lifestyle. However, money shouldn't be the determining factor in what you do with your life.

When you bring money into the equation, you will always do something you're not passionate about. I did this for far too many years.

When you are genuinely passionate about something, you'll figure out how to make a living.

Quote: ”Comparison is the thief of joy.” – said Theodore Roosevelt.

Let’s Recap the 7 Tips for Finding Your True Passion in Life

  1. Try out many different things that you think interest you, and drop the ones that do not interest you.
  2. Embrace a growth mindset and stay true to your own unique interests.
  3. Stop comparing yourself to others and focus on yourself. Stay in your own lane.
  4. What do you choose to read in your free time? If you’re continuing to read a certain subject, you’re more than likely because you love that topic and want to know more about that subject.
  5. Fear will keep you stuck.
  6. Quiet all the chatter in your mind and be still.
  7. As the saying goes, money does not buy happiness.

Finding your true passion in life will take time. Once you tap into what brings you joy and happiness, you’ll find your true passion. Now that you have these seven tips, you will find your passion before you know it.

Why your online business needs a clear offer

Why your online business needs a clear offer

by | Digital Products

Why your online business needs a clear offer

Are you not making enough money in your at-home business? It could be because you do not have a clear offer on how you help your prospective clients.
Miss Task Blog- A Clear Offer for your at home business to make money
Do you feel like you’re spinning your wheels, burnt out from all the content creation, and honestly can say you’re getting paid pennies per hour? Okay, maybe it's more like volunteer work. If I ask you, with your “business,” what is the end of the funnel? In other words, what can your prospective clients buy from you? What would you tell me? Do you have a clear offer or a way to make money as a business owner? Do you have an end in mind that equals dollar signs for your online business? If your answer is nothing, it’s time to start with the end in mind. This is why your online business needs a clear offer.

What I consider an offer

Now I know what you are thinking, friend; what’s an offer?

For the most part, it’s pretty simple. How are you offering to help your prospective clients?

What problem have you already put your blood, sweat, and tears into trying to figure out?

How did you solve the problem for yourself? What is your solution?

I’m guessing that if you struggle through a problem, you’re not alone; someone else out there is a few steps behind you and is looking for the solution you’ve already found.

How can you help to lessen the struggle with your offer?

What great solutions have you discovered along your journey?

What are you currently doing well?

Do you have something that you’re currently doing really well?

Maybe you’re missing it.

Now, this is important; what you’re offering to help with must be something that lights you up. When working one-on-one with a client, I look for the light up; that’s when I know we’ve hit a sweet spot.

Here are a few questions I want you to journal on or answer for yourself if you’re struggling to come up with a paid offer for your online business.

 

  • I want you to think of a time that you were out and about doing something that brought you joy. What were you doing?
  • Now, think about what you’d do if you had an event canceled; suddenly, you have four plus hours to yourself. What would you do? How would you spend your time?
  • Even more, what do people seek you out for help with? For instance, do you find you’re always giving this same advice?

Do these questions help to provide you with a bit of clarity?

The trick is to find anything that intersects with what you love and a problem you’ve solved for yourself.

Is this a clear offer for your online business? Is this a product you can sell to your ideal or prospective clients?

Belief

Do you dream about having something more in life and struggle with believing it’s possible and could happen for you? I get it; running a business and figuring out all the actions that need to be taken is a challenge alone.

If that’s not enough, add all the self-limiting beliefs and doubt. It is no wonder so many people throw in the towel when it comes to an online business and the dream of entrepreneurship.

If it were easy, everyone would start an online business.

Start With the End In Mind

If you’d like to attract clients to your online business, it starts with creating a product offer that your ideal client is actively looking for a solution to a problem they are trying to solve.

Your solutions must be quick and efficient. Make sure your product offer cuts down on the time it would take them to piece together a solution with Google.
Now is the perfect opportunity to get out your journal again. If you did know what the ideal offer was for your online business, what would it be?
Are you creating online courses? Do you love to create digital products such as workbooks or planners? Or perhaps you’re hoping to provide a one-on-one service?
When you started your entrepreneurial dream, I'm guessing you had an idea for your potential product offering.
For example, I had told Shannon, my husband, that if something happened to my sales job, I would work as a virtual assistant. It started with an idea of what I could do to earn money to support my family.
What is the idea that you have?

With your end product offer, walk backward through the customer journey. Will you have a mini offer they can purchase before your big offer? What is your free offer to have them sign up for your email list? I promise email is not dead; I read my email every day.

The solution is simple, figure out one thing that you’re good at and become a master at that. Let that be your paid online product offer.

Find Balance Free Workbook
The answer is simple.

The offer is a product or service that you will sell to your dream clients to help them solve a problem they are experiencing.

Stop before you create anything.

Once you have a clear idea of what you want to offer and how to offer it, look to see what others have created, not copy them! No, you want your offer to be different to make it your own with your unique style and flair.

Creating a product offer that is actively sought after to get more clients for your online business is essential. If you create an offer that not anyone is looking for, you’ll have big issues.

Now, this is important; it is okay to sell it before you create it. Do a prelaunch, and validate that people will buy it with a few founding members who will be happy to help you make an amazing product offer to solve their problems.

Quick Recap

Here’s how it works, figure out one thing that you love to do and what people seek your knowledge for.
Hey, if you’re not able to come up with anyone on your own, no problem, ask your family and friends what they view your strengths are.

Pay attention to what you chat about with your friends. These things are all clues to a product offer for your online business.

Know Your Numbers

A key to business success is understanding your profit.

Download this Google Worksheet to start tracking your income and expenses!

Know when you are profitable in your business.

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