Let me ask have you found yourself in the thick of it all, without one extra minute, wondering what content you can create to get more eyeballs on your website? Next thing you know, you’re going down a rabbit hole researching how to increase traffic for my website. 

Aww, if this is you, Friend, I have one simple tip you can implement into your content calendar to do just that! Are you ready? This one simple tip is to rewrite and republish your old content on your website! Everything needs a refresh now and then, am I right?

You may feel overwhelmed and exhausted by the constant churn of content creation. Not only that but depending on when you’re reading this, it’s the season of no time. Not one extra minute! All the minutes that you previously had for creating amazing content that generates traffic to your website have been swallowed up by keeping your kids entertained while schools are out for summer. You know what I mean, right? I have been there and done that; I get it!

If this is you sweet friend, this too will pass, although from a soon-to-be empty nester, I encourage you to relish every minute. My heart would love to be back in the thick of summer kid entertainment and activities. 

What you need is a quick and simple way to get more eyeballs on your content to drive traffic to your website that can be done in minimal time. How do you do that? As I alluded to earlier, it is by updating, rewriting, and then republishing your old content.  

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Why You Need to Rewrite and Republish Your Old Blog Posts

If you’re on the fence about whether this will work, yes, it does! Numbers tell a story, and I’d like to share with you a recent experience one of my clients had. In the content calendar, I’d peppered in old blog posts to rewrite and republish. 

One thing we do weekly when we meet with the SEO and Conversion Manager is look at the path that visitors take on the website. Kind of like social media, you want them to stay on your website, getting to know about you and your online business. I was curious about the traffic that was coming in from a recent blog post that I rewrote and republished a few weeks ago. Numbers do not lie, and they will tell you where to spend your time. 

First, we looked at the traffic from the date the blog was republished until the current date. It was getting decent traffic, but the wow factor, the visitors, on average, clicked through eight pages on the website. 

I was curious as to the amount of traffic this post was getting prior to the content refresh. We ran the same report going back two years until the day before the post was republished. 

Let Me Say We Were Blown Away

The number of visitors to that blog doubled compared to the previous two years. Do you see how amazing that is? The numbers in two weeks doubled the amount of traffic that they had in two years. Not only that, before the post was rewritten, visitors clicked through to only one page after the post and left the website. 

We were totally geeking out over this information. That’s the proof that it works. This is the perfect solution to how to increase traffic for my website

How Can You Do This

Go back to your old content and make it relevant again. If you’re anything like me, what I did back in the day is not what I’m doing now. 

Enhance those posts to keep them in line with your current services or products. 

A Word Of Caution

Do not change the URL! Only update the content. Changing the URL is an SEO no, no, for sure. 

Make it simple by using the SEO plugin Yoast. They have the feature to rewrite and republish an old blog post. It’s pretty slick and easy to use. It allows you to rewrite and schedule the post to go live instead of having to move it to draft mode to be published on your content's go-live date. 

Am I saying that right? For example, my weekly content goes live on Wednesdays for my blog post and podcast. When is the day that you release new or refreshed content? 

I Don’t Know About You, But I’m Ready To Wrap This Up

One thing we know for sure is that nothing stays the same; you are constantly evolving as a business owner. Rewriting and republishing previously published blog posts is a quick and easy way to get content out the door without the stress of starting from scratch. It is clear from the remarkable results we have seen that this strategy holds great potential.

We were blown away by how refreshing old content has the ability to unlock new opportunities; not only doubled its traffic within two weeks but also experienced an astonishing shift in user engagement and lead generation. Oh my goodness, I think I failed to mention earlier in addition to increased traffic to the website, that engagement created two new leads into the business by filling out an application to work with them. That type of result is mind-blowing. Take advantage of repurposing your content and watch it go farther than you ever imagined. What old content will you make new again?

Thank you so much for reading, I appreciate you, and I hope you have a wonderful week. 

​Hey, friends; welcome to this week’s blog, where we will explore the strategy that allowed me to stop dreading creating content for my business. While I love planning and organization, for some reason, when it came to creating my content, I just could not wrap my brain around it. It felt neverending and a waste of my time. Mostly because it involved a lot of tears after the kids went to bed trying to figure out what the heck to write and post; that would be helpful and that someone would actually want to read! While I’ll save the mindset and believe talk for another day, I first had to figure out a system. I had to have the ah-ha moment that my blog post is the core of all of my marketing. Implementing content systems is the big secret to improve productivity in content creation. 

Lack of a Content Routine and Planning

It’s funny how planning can be one of my favorite things to do, but when it came to content, I had all the resistance and excuses. I’d tell myself that I didn’t have time. I’m busy and still am busy, but now I know what to do and when. I’m only guessing if you’re searching for a solution to inconsistent content creation, you’re beyond frustrated with yourself that you can’t seem to figure this one out. If you only knew the secret to productivity in content creation. 

Please give yourself some grace, Mama; you’re juggling a lot with running your busy family and keeping up with your growing online coaching business. 

Do you find yourself wondering how to make it simple and easy? 

There have been plenty of times in running my tiny team and business that I’ve dropped to my knees and prayed to the LORD; please help me figure this out and let it be simple and easy. 

I did, and it started with a checklist. Nothing fancy, a checklist that I put into Teamwork, the very first project management system that I started with as a virtual assistant. I moved away for Teamwork for one reason; at the time, they didn’t have the ability to move between a list and a board view. Of course, they have that ability now, plus many other views you can toggle between. Teamwork is a really good task management software.  https://www.teamwork.com/

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How I visualize the system structure. 

This is how I look at it or visualize it in my mind the structure of a system. I’m guessing you’re familiar with an organization chart, right? 

The system sits at the top of the organization, kind of like the CEO; the process is like the manager, and the workflow is all the worker bees. 

Does that help to explain it? 

What are Content Systems?

If you struggle with productivity and procrastination as an online business owner, content systems might be your key to success. They are a productivity superpower because when they are set up correctly,  you know exactly what to work on and when in your business.

In simple terms, a content system is a straightforward and efficient approach to managing and creating content for your business. It's all about finding a process that works for you, allowing you to streamline your content creation from start to finish. By implementing a content system, you can bring order to your content strategy, save time, and achieve your business goals without feeling overwhelmed.

If you’re like many of my clients, a content system can be a game-changer for your productivity.

Because it provides you with a clear framework and guidelines to follow, making your content creation journey easier and more manageable. 

With a content system in place, you can plan your content in advance, ensuring consistency and not just throwing something up at the last minute to check it off the list. 

Your content is the first impression of working with you. You want it to either bring people to you or send them away to a different coach. 

With a process, you can efficiently produce and distribute your content, maximizing your limited resources. 

A content system gives you the time to focus on what you do best: connecting and coaching your ideal client. 

Creating valuable content that connects with your audience and drives your business forward must be simple and easy. 

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Don't underestimate the value of the time invested into creating content systems, even for a one-person operation. 

These systems will make it easy for you to bring on a Content VA in the future. Does that sound fun? 

I know from firsthand experience the more you build out beforehand, the less overwhelming it is when you bring on your first virtual assistant. 

I can laugh about it now, I thought my systems were decent when I brought on my first virtual assistant. Let’s just say they were lacking in the workflow piece. This made it stressful for me and her both. She wasn’t sure what to do, and I felt under the gun to keep her busy. No one is productive in that atmosphere. 

When you’re workflows are built out really well, you do not lose track of the little things. 

This week I encourage you to set aside 30 minutes or one Pomodoro and identify your biggest content creation challenges. 

What will the first process and workflow you build out in your content system be? Will it be for your core content like your blog, social media, or email newsletters? 

Final Last Words Before We Wrap This Up

Start simple and expand on your system. Pick one workflow that brings you the most pain and capture your process as you’re doing it with a Chrome plugin like Tango. 

Do not dismiss the power that valuable content has on attracting the right people to your coaching business.  

Allowing you to pour your heart into the value packet content that will gain you a loyal following and grow your coaching business exponentially. A simple and easy content system can propel you toward your business goals, help you stand out in the crowd and best of all improve your productivity in content creation.