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Where to Create Content to Drive Organic Traffic

Where to Create Content to Drive Organic Traffic

Are you looking for ways to drive organic traffic to your online business? Content creation is an important part of any successful digital marketing strategy. Where should you start when creating content that will generate the most interest and engagement? Let's chat about where to create content to drive organic traffic to your website.

We'll cover podcasts, social media posts, blogging, and email marketing – all great avenues for driving ideal leads to your website! Wherever you decide to create content, remember that consistency is key; keep up with regular posting habits for long-term success.

 

Podcasts:

I think I’ve been in love with podcasts since the very beginning. I would drive around the Midwest as a sales rep, visiting all my customers and soaking in every bit of wisdom. Podcasts provided endless topics to explore. What do you want to learn about business, health, wellness, organization, and time management?

This makes podcasts an effective way to reach a wide audience and drive organic traffic to your website. By attracting the right people, you can pique their interest and help them solve their problems.

The best podcasts have a mix of stories, provide advice, the best next step, and of course, things to think about. When creating podcast content, it's important to focus on topics relevant to your ideal client and your offerings. 

Doing this will ensure that the podcast is informative and engaging.

Ensure you end each episode with a clear call to action, allowing listeners to learn more about you. In my mind, Amy Porterfield is the queen of this with her Marketing Made Easy podcast. Amy always gives a call to action in her podcasts. 

How would you put this into practice? 

Here’s an example, If you're a life coach specializing in helping people achieve their goals. Consider creating episodes that focus on goal-setting strategies and motivational tips.

Ensure each episode has a simple, actionable takeaway that listeners can use immediately to get results from what they've learned.

At the end of each episode, direct them to the show notes. Provide links on where they can connect with you via your website or free offer. 

Be sure to outline your podcast before recording to avoid leaving out any key points you want to cover. And yes, Friend, this is a tip based on my past mistakes. Sometimes you get so excited to share that it becomes more of a train wreck than helpful.

Podcasts are an effective way to drive organic traffic to your website and build your audience.

 

Social Media

Social media can become a trap if you’re easily distracted. Well, maybe that’s just me with my shiny object syndrome. Business owners who want to connect with ideal clients can benefit greatly from social media. With social media platforms like TikTok, Facebook, Instagram, and Pinterest, entrepreneurs can connect with ideal clients instantly.

When creating content for social media, it’s important to focus on topics relevant to your ideal client. What type of questions are people asking in the comments? Make sure the content you create answers those questions in a clear, concise, and informative manner. 

Hey, don't be shy about throwing in some call-to-actions in your post. Ask your followers some questions so they can chime in with their thoughts in the comments.

Suggest they share the post with a business bestie who could use the info. You could even drop a CTA in there to let your followers know where to learn more about your business. And if you can direct them to your website, that's even better, am I right?

Social media is a great platform to share your content and engage with your ideal clients!

 

Blogging

I’m guessing this one is a shocker to you. Blogging is a great way to reach your ideal clients and drive organic traffic. If that's your goal, it allows you to share stories, provide insight, or entertain. 

Blogging can be a great way to showcase your expertise and become a thought leader in coaching. By sharing helpful information that connects with your ideal client, you can establish yourself as a go-to resource. It is an opportunity to start sharing your knowledge with the world.

By doing so, you build trust and credibility, leading to a greater future conversion rate. Blog posts are also great for SEO when optimized for relevant keywords. I think this answers where to create content to drive organic traffic! 

Trust me, blogging doesn't have to be complicated; you only need a passion to help people solve problems. 

Don't forget besides relevant keywords, you’ll need to optimize your blog posts for SEO purposes. Both headings and body text should contain keyword phrases in order to help search engines find and categorize your post. You can also make sure your meta descriptions and titles include relevant keywords. This will help your post get the visibility and drive the organic traffic it deserves!

Finally, remember that every post should have a call-to-action at the end, prompting readers to take further action.

This is a great spot to talk about my favorite call-to-action for my planning workbook. It is 50 pages of prompts to help you plan and prep for your online business success. It is the exact steps I walk my clients through at the start of each quarter. You can use it to get out of the chaos zone.

Email Marketing

A client recently asked me if email marketing was dead. No, it is not. How much time do you spend in your inbox every day?

Email marketing is a powerful tool for your business to stay connected with your clients and build relationships with your subscribers.

Have you ever considered all the amazing things you can do with email marketing? You can send newsletters, share exclusive offers, and even introduce your clients to awesome brands you love and use. The possibilities are endless!

Create engaging and informative content when creating emails for your target audience. I'd like to dive into a few tips about writing your emails.

Make Your Subject Line Engaging

Ensure the subject line is engaging to get your email noticed in your ideal client's inbox. The subject line should be concise yet catchy enough that readers can quickly understand the message.

Have you ever tried to use an action word such as “Discover” or “Unlock” to make your subject line stand out? How about personalizing your subject line by including the subscriber's name?

Did you know that personalizing significantly increases open rates? I’m on the fence regarding emoji. Do you use them in your subject line? I will say they do catch my eye!

Writing Compelling Content

Once you have drafted an interesting subject line, it's time to write compelling content for your email campaign.

What do you find compelling in your inbox? Do your eyes glass over with an email that is all copy? Ensure you're speaking from the heart and providing helpful information to your reader. Or sometimes it's just fun to entertain.

Don't forget to add images if you'll include a lot of copy in your email message.

Use Canva to create informative graphics with the key points. These grab attention and keep your reader scrolling down. It also draws the reader's eyes towards certain sections of your message more easily than plain text would do alone. If you're new around here, you may not know my love for pretty emails.

Adding a Call-To-Action

Email marketing campaigns should always include a call-to-action (CTA). Friends, this is a great way to urge readers to visit your business's website. Or if you’d like to grow your social media followers, ask them to go follow you. A CTA should be short yet effective, so readers know exactly how to take further action after reading through your message.
How can I increase the organic search traffic to my site?
1. Optimize your content for search engines by including relevant keywords and phrases in titles, headings, meta descriptions, and body text.
2. Create high-quality content that is valuable to readers and solves their problems or questions.
3. Use internal links within your website to help visitors navigate from one page to another related topic easily.
5. Take advantage of social media platforms by sharing engaging content and encouraging followers to share it, further increasing visibility online.

 

It's Time To Wrap This Up!

Regarding where to create content to drive organic traffic, podcasts, social media, blogging, and email marketing are all great options. Each platform offers unique advantages that can help you reach your ideal client. When used together, they create a content marketing system to build a successful online business or life coaching practice. Using the right strategy for each platform can maximize your visibility and client engagement while driving organic traffic to your website.

Thank you for your time, I appreciate you, and I hope you have a wonderful week!

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How to Republish Social Media Content in an Easy and Impactful Way

How to Republish Social Media Content in an Easy and Impactful Way

Hey there, busy business owners! Let’s be honest; finding time for organic content creation is tough when you're managing your family, your coaching business, and, well, life. And yet, the importance of organic content in your online business is something we can't ignore. But here's the deal: You can republish content in a way that's both easy for you and impactful to your audience. What if there is an easier way to create your organic content? Are you curious? It begins with one amazing social media post you’ve already created. Do you want to know more?

You may wonder how to turn a social media post into amazing organic content for your content calendar. One thing I’ve discovered with working with heart-centered coaches is that they give and give on social media, however struggle to publish organic content to a podcast and blog consistently. What I’ve been told is the process seems to time time-intensive; it’s not a priority, and we both know you are busy! Here are three steps that you can take to republish content you’ve already created on your social media feed into core content.

Step One: Identify Your Star Performer

First things first, take a close look at your social media analytics. This is where you'll uncover that standout post that has truly resonated with your audience. You could say it's like a hidden treasure, a gold nugget waiting to be uncovered and utilized in exciting new ways. What you're essentially doing here is laying the groundwork to republish content that's already proven to be impactful. 

Whether it's the number of likes, shares, or comments it's generated, these engagement metrics shine the light on what your audience finds valuable. 

Once you've zeroed in on this high-performing post, you've essentially found your building block to organic contentt. From this point, you can republish content into various formats, whether it's a podcast episode, a blog post, or even a newsletter. Trust me, understanding your analytics is the critical first step in your journey to republish content effectively.

Action Steps

Look at engagement metrics like likes, shares, and comments.

Identify the post's topic and consider why it resonated with your audience.

Step 2: Expand into a Podcast Outline

Here’s how simple it can be to republish content. Use the top performing post and turn it into a podcast. Start by creating a podcast outline:

Introduction: Start off with a quick introduction to your topic. I’m guessing you had some sort of hook that grabbed attention. Can you expand on that and make it a little more meaty?

Deep Dive: Give additional insights into the post's main points.

Actionable Tips: Give your audience steps they can follow.

Q&A: Address questions from your post's comment section.

Wrap-Up: Summarize the key takeaways and your call to action.

Action Steps

Write a script for your intro and conclusion.

Jot down bullet points for each section, making it conversational and engaging.

Step 3: Transcribe the Podcast & SEO-Optimize for a Blog

After your podcast episode is live, don't stop there; take the next step to republish content by transforming it into a blog post that your audience can read and reference later.

These days, you have a ton of different resources to have a podcast episode transcribed. At Miss Task we use Descript for podcast recording, editing, and transcription.

There is no one who wants to read a transcript, so transcriptions are edited for readability. You’ll want to make sure that the copy flows by using short paragraphs, bullet points, and images to draw attention to the key points.

In addition, be sure to optimize it for SEO. Adding in your keyword naturally throughout the blog post. A rule of thumb for keyword usage is no more than ten times. Your keyword should be in at least one heading two (H2), and your headline (H1) should have your keyword in the beginning.

Action Steps

Use transcription services like Rev.com or Happy Scribe.

Utilize SEO tools like Yoast SEO to optimize your blog post for your keyword.

Use UberSuggest to do your keyword research.

It’s time to wrap it up! 

Who says you have to start from scratch every time you need new content? You can republish content that has already resonated with your audience. This way, you work smart, not hard, and get to focus on what really matters. 

Thank you so much for your time, I appreciate you and I hope you have a wonderful week!

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Building an Online Business with Integrity

Building an Online Business with Integrity

As I drove home from Bible study, a deep realization washed over me. We had spent the evening getting deep into the raw, authentic honesty that challenges us to be transparent, not just with God, but with ourselves. It's a level of sincerity that goes beyond mere confession. It struck me then how this principle of unguarded truthfulness is not just a spiritual practice but a cornerstone of my own business success.

Building a business with integrity is about confronting our faults and failures head-on, refusing to mask them with pretense or denial. It's about embracing our mistakes as opportunities for growth and forging a path of a real, authentic connection with our clients. It's what held me back for a long time, I guess you could say, burying my head in the sand. Join me as I share the mistakes that held me back and the ultimate lessons learned from them.

Why it's essential to be honest with ourselves about our faults and failures

Honesty seems simple, right? We all want to live an honest life, don't we? My guess is that I'm not too far off since lesson three in Seeking Him by Nancy DeMoss Wolgemuth and Tim Grissom discusses the need for God's help in this area. https://seekinghim.com/ I left questioning what areas in my life and business I may not share out of fear of judgment. Instead, I find myself so focused on the day-to-day that I forget to take an honest look back at my struggles. All those bumps in the road along my journey that allowed me to grow. I worried that if I shared, I would be frowned upon and not embraced. The LORD gave me those struggles to use in order to help others. When we take those mistakes and share them it allows us to build a  business with integrity.

On the way home, my mind drifted off into the areas that I tend to sweep under the rug because I’m not proud of the struggle. Which is silly, because the five mistakes I’m sharing with you are so common. I am not a unicorn here. I know I came up with more than five, but these were the ones that I could get down on paper when I got home. 

Mistake #1: Ignoring Your Gut Instinct

Not trusting or ignoring my gut instinct. In the early days of my entrepreneurial journey, I was caught in the tangled mess of decision-making. When you start out the decisions are endless, and going from an employee to a business owner. That was a struggle for me. There were times when something felt ‘off,' but I couldn't quite put my finger on what it was. My gut sent me warning signals, but I chose to ignore them, believing all the external advice should take precedence. But building a business with integrity means listening to that inner voice, even when it doesn't align with what you should be doing in order to be successful.

I remember going back and forth on what services to offer, and who I wanted to help. I found myself constantly chasing the next thing which would be the best offer. Not necessarily the offer that felt good to me, but the offer that would in the words of Tom Cruise “Show Me The Money”.

Did the numbers add up yes, they did! However, I did not love the work, and looking back I self-sabotaged my success because I did not truly feel I was building a business with integrity to what I wanted to do. I’m a business owner with certification after certification in order to find my thing. Listen to all the noise, instead of pausing and evaluating what brought me joy.

All the twists and turns have been hard and deflating, but it was also enlightening. A business with integrity is about more than just following trends or playing by the book. It's about aligning with your core values and trusting your intuition, even when it goes against the grain. All my failures have taught me the importance of being true to myself, my values, and my instincts.

Now, when faced with significant decisions, I pause and tune in to what my gut is telling me. It's not about disregarding logic or expert opinions; it's about finding a balance and honoring that inner wisdom that often knows best. This mindfulness practice has transformed my business approach, creating a sense of honesty and integrity that resonates with my clients.

In building a business with integrity, your gut instinct can be your most trusted advisor. It can guide you away from pitfalls and toward opportunities that truly align with who you are and what you believe in. You can ignore it at your own risk, or you can embrace it as a powerful tool on your journey to success.

Mistake #2: Overcomplicating Processes

Overthinking? Oh, I've been there, and it's a messy place to be, especially when it comes to running a business with integrity. I used to be the queen of overcomplicating things, especially in my content creation process. What should have been simple, repeatable steps turned into a lot of unnecessary steps that squashed my creativity. And let's be honest, for someone who in the past dreaded creating organic content for her website, this was pure torture.

I can still feel the overwhelming weight of those late nights in my office, the clock ticking away as I scrambled to write content for the next day. My kids were in bed, and there I was, frozen in front of my computer screen, trapped in a cycle of procrastination and panic. If you were to scroll through my earlier blog posts, the stress and rush were all too apparent.

But then, something clicked. I realized that running a business with integrity didn't mean making things harder for myself. I needed to simplify, to find a rhythm that allowed my creativity to flow. That's when I created a checklist, a straightforward guide I could follow each time I wrote content. It was like a breath of fresh air, a roadmap that turned what used to be an overwhelming task into a structured, enjoyable process. I’m a person that craves structure and routine. It drives my husband crazy!

The key was writing down all the actions I took as I went along, breaking them down into manageable, repeatable steps. It wasn't just about making things easier for me; it was about aligning my work with my values and my natural flow. Today, content creation is no longer a burden; it's an expression of my voice, my brand, and my commitment to a business with integrity.

If you find yourself lost in the maze of overcomplication, take a step back. Write down your process, simplify it, embrace it. In business and in life, simplicity often leads to honesty, efficiency, and joy.

Mistake #3: Letting Fear of Failure Hold You Back

Fear of failure is like a shadow that often follows us in our entrepreneurial journey. At the beginning of my business, back in 2016, fear of failure held me back from stepping into my purpose. It wasn't until 2020 that I started to shake off that fear, though I must confess the fear of rejection still sometimes lingers.

But here's what I've learned about running a business with integrity: Fear of failure is not about the failure itself; it's about how we perceive it. In my 2021 post “How to Overcome Failure in Your Business,” I explored this idea in depth. Albert Einstein said it best, “You never fail until you stop trying.” Failure isn't a dead-end; it's a redirection. It's a challenge to find a new path, to learn, to grow, to reevaluate. Proverb 16:9 NRSV reveals this wisdom: “A person’s heart plans his way, but the Lord determines his steps.”

In my NLP certification, I was taught that there is no failure, only feedback. When something doesn't go as planned, it's an invitation to step back, assess, and look for another way. I've had my moments of being a Negative Nancy, doubting myself, and feeling overwhelmed. But I learned to reframe the situation, focus on my desired outcome, stay committed, and simplify my approach. As I often remind myself, “That's not true.” I can find clarity, align my focus, and move forward with integrity and resilience.

Running a business with integrity means embracing failure as a teacher, a guide, a friend. It means staying in it for the long haul, honoring the promises we make to ourselves, and seeking support when needed. It means telling ourselves, “I am a person that finds a way, even when it is hard.”

If you're an entrepreneur struggling with fear of failure, know this: You have the strength, wisdom, and courage to overcome it. Trust in your journey, find your path, and embrace failure as a stepping stone towards success and fulfillment. Your business with integrity is worth every effort, every lesson, every leap of faith.

Mistake #4: Not Setting Clear Boundaries with Clients

In the early years of my business, I struggled to define the line between being accommodating and being walked over. It was a challenging transition from employee to business owner. I carried the habit of saying yes to everything from my previous work life into my entrepreneurial journey, and you can probably guess how that went.

The one incident that sticks out in my mind was a client who blew up my phone while I was at my uncle's funeral. Despite reminding them multiple times about my unavailability and sending a final email before leaving the house, the client's lack of respect for my boundaries was a wake-up call. It was a painful lesson but one that made me reevaluate my entire onboarding process.

Running a business with integrity means understanding the fine line between opening doors to wonderful opportunities and saying yes out of fear that nothing better will come along. Saying yes to an overbearing client without setting clear boundaries is like sending an invitation for disaster.

So what did I do? I took control of the situation and set up non-negotiable deal-breaker questions during our discovery call. These became my permission to say no when needed. I began sharing my business policies, or Welcome Kit, before the discovery call, so clients would know exactly how we worked, the perks of working with us, and how to get started.

I stopped saying yes out of fear and began to believe that every no leads to a better yes. Sometimes, you have to learn the hard way where to draw the line, but every challenge is an opportunity to grow.

As the saying goes, “Everything happens for a reason.” That incident, though painful at the time, led me to create a business that values not only the needs of the clients but my self-respect, time, and integrity. It taught me that setting clear boundaries is not just about protecting yourself; it's about creating a healthy, respectful, and thriving business relationship.

Now, I stand firm in my decisions, clear in my communication, and confident in my value. I know that every “no” is a step towards a “yes” that aligns with my vision, my integrity, and my purpose. And guess what? My business is all the better for it.

Mistake #5: Failing to Establish a Healthy Work-Life Balance

Pivoting from working outside the home with a full-time career into becoming a work-from-home entrepreneur to be present for your family is an exciting but challenging transition. If you've made this leap, you know that the journey can be filled with unexpected twists and turns, especially when it comes to achieving that elusive work-life balance.

Working with women entrepreneurs, specifically mothers, I've observed that they generally fall into one of two camps:

1. The Hustle Harder Camp:

This is where I found myself when I began my business. I was constantly creeping into my office at any free moment, driven by a mindset that I must hustle harder. The result? My work-life balance was entirely out of balance. Even though I was home every night with family, I wasn’t always present and full engaged with them.

Solution: Take conscious efforts to avoid the trap of hustling harder. Define your ‘why' – why you want to be present for your family and be an entrepreneur. Map out your dream week, planning it from the time you wake up to when you go to bed, incorporating both work and family time. Here's a link to my blog post on creating your dream week.

Need Clarity In Your Online Business?

2. The Struggle Bus Camp:

This camp includes new entrepreneurs who struggle with time management and accountability when there's no set workday. Suddenly, you have all this freedom, and everything you've wanted to do is demanding attention.

Solution: Figure out your intentions and what you want from life as a work-from-home business owner. Be clear with yourself when you're in work mode and home mode by figuring out your time bank and time blocks. Set boundaries with your family so that everyone understands when you're “not home” even if physically present. Honor your commitments to your growing business and your family, being mindful of the balance between both.

Work-Life Balance Tips:

Finally, some tried-and-tested strategies have worked for me and my clients:

The Pomodoro Method: A fantastic way to tackle work and home to-do lists. Work for 25 minutes, then take a five-minute break to do quick household tasks.

Prepare the Night Before: Set yourself up for a stress-free morning by laying out clothes, preparing breakfast, and gathering everything you need for the next day.

Develop New Habits and Routines: As you become a work-from-home business owner, create routines that make your life smoother.

Self-Assessment: Regularly check in with yourself to discover where you feel out of balance.

Tools like my free resource, “Find Balance,” can help you identify areas to adjust.

By being aware of these pitfalls and actively working on solutions, you can avoid falling into the trap of an imbalanced life that might lead to burnout or family conflicts. Remember, your journey as a work-from-home business owner is unique, and creating a work-life balance that suits you is not just possible, but essential for long-term success.

Every transition is a learning opportunity. Embrace the challenges, learn from them, and most importantly, allow yourself the grace to find the balance that works best for you and your family. Trust me, it's a journey worth taking! 🏡💼💗

Time to Wrap This Up

Man, I’m a chatterbox this week, all this from one bible study. Building a business with integrity is a journey filled with opportunities and pitfalls. We've explored some key mistakes I’ve made along my business journey, such as not setting clear boundaries with clients, the importance of work-life balance, and the challenges of pivoting from traditional employment to entrepreneurship. 

These mistakes, umm, I mean these insights, remind us that saying “no” can lead to a better “yes,” planning your dream week allows freedom and presence for your family and the power of intentional time management. As you navigate your path, you're not alone. 

As always, I have a couple of mini-sessions available to book. But this week, I have an even more exciting announcement! Come October, we'll have an opening for a full-service, done-for-you client who's ready to create consistent content with ease. I'll be leading my team of Content VAs to make content creation as smooth and stress-free as possible. If you feel we would be a match made in heaven, I invite you to apply. Applications are now open. 

Embrace the process, celebrate the growth, and believe that every “no” leads to a better “yes.” Here's to your continued success, friend! 🎉 Thank you so much for reading, I appreciate you and hope you have a wonderful week. 

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!