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Small Wins, Big Impact: Making the Most of Everyday Achievements

Small Wins, Big Impact: Making the Most of Everyday Achievements

Michele Duwe from Miss Task | Small Business Owner working at desk| Celebrating Small Wins: The Key to Big Success

It came to me while I was out walking our dogs. You see, I wasn’t sure what would be the best topic for Episode 50 of the Content Systems for Growth Podcast. Not only is this episode 50, but it’s also the final podcast and blog post of 2023. Of course, why celebrate your small wins is the perfect topic. 

 

Hitting 50 episodes is a small win that deserves to be celebrated. How about you, Friend? Is this something that you do in your life and business? Do you celebrate your wins no matter the size of the accomplishment? If not, why don’t you? Regardless of the size of the win, you should take the time to give it a proper celebration. 

 

How often do you pause and bask in the joy of your accomplishments? When you succeed, do you allow yourself the time to celebrate? This practice is not just about recognizing success; it’s about cherishing the journey, especially for those of us balancing the demands of business and family life.

The Gap and The Gain

I’m curious: have you read the book by Benjamin Hardy and Dan Sullivan, The Gap and The Gain? If you’ve not read this book, I encourage you to do so. 

 

“When you’re in the GAIN, you focus on what you’ve actually done. You measure your GAINS and use those GAINS to create more and better GAINS in your future.” Hardy, Benjamin; Sullivan, Dan. The Gap and The Gain (p. xxviii). Hay House. Kindle Edition. 

 

Celebrating your small wins is precisely about focusing on these gains. It’s about acknowledging the steps you’ve taken, the hurdles you’ve overcome, and the progress you’ve made. Your dreams are built from small victories.

 

Here are a few simple ways to celebrate your wins:

Start A Success Jar for your Small Wins

 

Over the years as a business owner, I’ve tracked my accomplishments in a few different practices. The first was with a success jar. I’d write down the actual win I was celebrating on a little piece of paper and drop it in the jar. 

 

It’s super simple: jot down what you’re celebrating on a piece of paper and toss it in the jar. 

 

When you have those days, you know, the days I'm talking about, where things just seem not to be going your way, or it feels like you will never reach your goals. The days you need that little bit of extra encouragement.

 

That’s when you grab your success jar, pull out a few of your past accomplishments, relax, and step into the feeling you had when celebrating the win. It’s an instant day brightener. 😍

Journal Of Your Accomplishment

 

Not into a Success Jar? Another powerful tool I’ve embraced is maintaining a Journal of Accomplishments. Doesn’t that sound fun? This practice goes beyond the tangible wins. It's about documenting the journey, the growth, and the lessons learned along the way. Each page of this journal is a testament to your resilience, creativity, and dedication as an entrepreneur.

 

In this journal, write more than just the accomplishment itself. Reflect on what it took to get there – the challenges you overcame, the skills you honed, and the knowledge you gained. You're not just sharing your successes here; this is a story from your entrepreneurial journey.

 

On days when doubt creeps in, flipping through this journal serves as a powerful reminder of your capabilities and progress. It's not just about the destination but also about appreciating the little wins you’ve had along your journey.

 

Additionally, this journal provides insights into future strategies. As you review your past achievements, patterns of success emerge. As Tony Robbins said “Success leaves clues.” 

 

You'll start to see what works best for you, which strategies generate the most results, and how you’ve grown as a business owner and as an individual. It’s not only a source of inspiration but also a strategic tool for planning your next big move.

 

So, whether it's a success jar brimming with notes of victories or a journal filled with detailed accounts of your entrepreneurial journey, these practices are more than just self-congratulation. They are vital tools for reflection, motivation, and strategic planning. They remind you that every step, no matter how small, is a step towards greater success.

Michele Duwe from Miss Task | Small Business Owner working at desk| Celebrating Small Wins: The Key to Big Success

Digital Success Tracking: Daily Journal with Notion

If you’ve followed me for any amount of time, I’m guessing you already know my love for Notion.  Designed with flexibility and user-friendliness, Notion combines notes, tasks, databases, and project management into a seamless interface.

Using Notion, you can keep a daily journal to keep track of gratitude, wins, challenges, and improvement.

Do a search on YouTube, and you’ll find more than one resource to learn more about Notion.

Using Notion to track daily successes came from Marie Poulen. Here is a link to her YouTube video where she talks about using notion as a daily journal. https://youtu.be/1Z06fqYhNgM?si=LUQ3L2BQJ_k74wcb

Marie has this genius little roll-up for the whole week for a simple weekly reflection, allowing a look back at your daily gratitude, wins, lows/challenges, or things that you could do better.

In addition, these roll up into a month recap that rolls up into a year recap. So you can see all of your information right there in one spot. I absolutely love the ability to go back and reflect on everything. It is all right there. One big roll-up of all the daily wins for encouragement and celebration!

Michele Duwe from Miss Task | Small Business Owner working at desk| Celebrating Small Wins: The Key to Big Success

Step Out of the Hurry

Finding joy in the small things is what breathes life into the daily hustle of running an online business. Without taking time to celebrate these moments, it's easy to get caught up in the endless rush, always moving from one task to the next, chasing the next big goal. However, it's crucial to pause and recognize the value in these little victories.

Taking time each day to reflect allows you to step out of this perpetual hurry. It’s about more than just a pause; it’s an opportunity to sit down, embrace joy, and celebrate the wins in your business, no matter their size. This practice isn’t just a break in your routine; it’s vital to nurturing your entrepreneurial spirit and reminding yourself why you embarked on this journey.

Acknowledging and embracing these achievements ensures that your business journey is as successful as it is fulfilling.

Other Options May Include

Now, let's circle back to other creative ways to celebrate and reflect on your wins. While a paper success journal is a classic choice, many other avenues exist to explore. How about a digital twist with a Google Doc? This can be a dynamic way to track your progress, accessible from anywhere at any time.

But the options don’t stop there. Consider these alternatives:

  • Digital Success Board: Create a digital success board where you visualize future goals and track your accomplishments. Tools like Canva or Milanote can be perfect for this.

  • Video Diary: In a digital era, why not keep a video diary? Record a short video each time you have a win. It’s a personal and lively way to capture the moment and your emotions. The app Day One allows you to create audio and video journal entries.
  • Social Media Shoutouts: Share your wins on social media. It’s not just about broadcasting your achievements; it’s about inspiring others and, perhaps, even starting conversations with fellow entrepreneurs.
  • Celebration Rituals: Establish small rituals to celebrate wins, like a special cup of coffee, a walk outside, or anything that signifies a moment of success for you.
  • Gratitude Lists: Keep a gratitude list where you note down what you're thankful for, including your business achievements. It helps keep things in perspective and cultivates a positive mindset.

Remember, each win, no matter its size, is a stepping stone in your entrepreneurial journey. They deserve recognition and celebration. So, find the method that resonates with you and make it a habit to acknowledge every achievement along the way!

Share Them

Social Media Shoutouts too much for your friend? Aww, I get it's not my style either; even so, don’t keep your wins to yourself; share what you’re celebrating with somebody and let them know that you’re super excited about what you've accomplished. Woohoo!

You set the goal, and you’ve been putting in the work to achieve it. Celebrate Friend!

You did it; you've finally gotten there. Be excited, share that with people, and let them share in your excitement.

Come on, Friend, why just be lackluster about all those small wins? Do you want to know what? Your little wins all add up to big accomplishments. They keep you moving forward and celebrate your win!

Time To Wrap This Up 🎁

Make it a habit to document your achievements, big or small, in a way that works for you. By putting them in writing, you create a valuable resource that you can revisit whenever you need an extra boost of motivation in your life or business.

I strongly encourage you to establish your own method of tracking successes. This could be anything from a simple success jar, where you drop notes of your accomplishments, to maintaining a paper journal. Alternatively, dive into digital tools like Notion, Evernote, or OneNote – choose the tool that best suits your style.

The key is to track and celebrate all your wins consistently. This practice becomes especially valuable on those challenging days, providing the encouragement we all need from time to time. 

There will always be moments of setbacks for every entrepreneur. Having a tangible reminder of your successes can make all the difference in pushing forward and maintaining your momentum.

Thank you so much for reading. I appreciate you, and I hope you have a wonderful week.

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How to Achieve Your Goals and Grow Your Business

How to Achieve Your Goals and Grow Your Business

The journal entry said, “I’m sitting down right now typing this in the same place I was a year ago, two years ago, three years ago.”

Can you relate to this? As a mother with a bustling household and ambitious business dreams, have you found yourself asking, ‘How exactly do I turn this goal into my reality this year?

If you’re anything like me, this may not be the first year you have set a goal to make your business dream a reality.

Let’s have a heart-to-heart conversation about how to achieve your goal. Here are five tips that you can do to hit your goals. Do them all, or take the tips that you feel will drive you to achievement. 

1. Take Action Towards Your Goals

Yes, this one is not groundbreaking. Hear me out: I am surprised at the number of clients I’ve worked with who set a goal without creating an action plan Or the entrepreneurs who change the goal right before they are about to hit the goal, sabotaging their success.

This one is not a shocker. You have to take action. I’ve not found a goal yet that achieved itself. 

Remember, any action is better than not taking any action. 

One thing that I’ve told team members in the past is that this isn’t brain surgery. If we take the wrong action, we give ourselves grace and try something different. 

Please let me give you this disclaimer. I’ve not always had this perspective. Nope, I had to go through a few years of insanity, you know, doing the same thing and expecting a different result before I embraced messy, imperfect action. 

The first step to achieve your goal is action. Dreams become attainable when we put in the effort. Remember, any action, no matter how small, is better than inaction. Embrace the mantra, “Business is easy when I take messy, imperfect action,” and let it guide you through the uncertainties and challenges of entrepreneurship.

 

When I get all in my head or allow something else to become more important than achieving my goal, this is when I pull out the old trusty business mantra. 

Business is easy when I take messy, imperfect action.

How to Achieve Your Goals and Grow Your Business | Online Business Owner writing out goals

Write Yourself a Motivational Note

On days when motivation wanes, a personal note can be a powerful reminder to stay on course. Write yourself a tough love note to pull out on those days when you feel like giving up or not doing the things that need to be done. 

I did this a few years ago when I found myself comparing my beginning to other online businesses middle. It wasn’t anything special. I just pulled out a piece of paper and wrote a note to myself. It was short and sweet. 

Hey Michele,

Stay in your own lane, honey. You’ve got this, stop comparing yourself to everyone else. 

Love you,

Chele

That note was my bookmark in my journal. A daily reminder that I must run my own race. 

3. Accountability: The Key to Success

Holding yourself accountable is essential. I get it; this is easier for some than others. It's about prioritizing your goals, even as you balance the demands of family and business.

We have to hold ourselves accountable or get an accountability business buddy. If it is not important to you, who is it important to?

It is that personal accountability, that self-integrity that we need to hold as a gold standard. Keeping your promise to yourself must be as important as keeping a promise to another.

It can be easy to put others’ needs and to-do lists before our own. When it comes down to it, we ultimately make the decision. We make the choice. It’s either important to us, or it’s not. If it is truly important, we will find the time. And if not, any excuse will do.

Walk Through

Watch the video below as I walk you through these key points.

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Little Side Note

“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit.” ~Conrad Hilton~

The Power of Saying No

Friends, if you want to step into a true leader of your business, learning to say no is vital. 

Say no to obligations that don't align with your goals or values. Are you horrified right now? 

It’s okay to say no. If you need permission, I give you permission to say no to things that you feel you “should” do. Just say no. In order to balance your budding business and busy family, it require you to be a good steward of your time. 

I encourage you to say no to things that you should say no to. The things that you do out of obligation.

It gets easier to say no, I promise. But when you say no to busy work or things that bring you frustration, it allows you to say YES to the things that you actually want to do. 

In the end, when you say yes to things that you should say no to, it means that you are saying no to something you’d love to say YES to. If that makes any sense. 

Start off by challenging yourself to say no at least once a day when you normally would have said yes out of obligation. It is perfectly okay to ask if you can evaluate your schedule and get back to them. Doing this allows you to think through if it is a good yes. What is worse than saying yes than going back on our word? Is it better to say no right away?

Why are you saying yes if your gut reaction is not a million yeses when asked to do something?

Putting your goal first will be much easier once you’ve built up your “no” muscle. If you’re still struggling to say no. Create a no list. Create a list of things that you’ve done in the past that you will say no to in the future. C’mon friend, I know you have these.

Ask Yourself, “What If?”

Consider the consequences of not taking action towards your goals. Ask yourself, “What if I don’t take any action towards my goal?” What will happen? You guessed it, you're not going to achieve your goal again. What else will happen? 

You're probably going to feel pretty frustrated and disappointed in yourself. Are you okay with that? 

If it’s not a big deal to you, why did you set the goal to begin with? 

What if things don’t go as planned? How do you handle this? Do you stop throwing up your hands and start in on all the excuses? From managing a busy family and building an online business, I know that something always seems to throw a wrench into my plan. How you react is what matters. Prepare yourself for potential setbacks and have a strategy to handle them. Also, envision the positive outcomes. What will achieving your goal means for your life and business? Focusing on the positive can dramatically shift your mindset.

Always ask what if…

Ask what if I do not take any action towards my goal. What will happen, what is the outcome? What if it doesn’t go as planned, how will I handle it. Cause we all know that things do not go as planned. What are you going to do? How will you react? Think through all the things that could derail you from achieving your goal. 

Make sure to ask yourself, what if it works? What if I achieve this goal? How will it change my life and my business? 

We need to think through things beforehand to reframe our thinking. To stop looking for the negative and to start looking for the positive. Because I promise you whatever you’re looking for, you’ll find.

Content Systems for Growth Podcast | How to Achieve Your Goals and Grow Your Business

Celebrate Every Success

Remember to celebrate your achievements every day, no matter how small. 

Being your own cheerleader is essential in maintaining motivation and momentum towards your goal. 

Next week's episode 50 Power of Small Wins is sure to inspire. 

It’s Time To Wrap This Up

Here are the key takeaways when working to achieve your goal.

  • Take small, daily actions towards your goals.
  • Keep a motivational note handy for challenging days.
  • There is no such thing as perfect, messy imperfect action that will get you much further to achieving your goals than waiting for perfect. And you’ll also learn and grow a ton along the way. 
  • If your goal is not important to you, who is important too?
  • Prioritize your goal; say no to tasks that don't align with them.
  • Ask What if it doesn’t work, what will I do? What if it does work? What will I do?
  • Celebrate your successes and be your own cheerleader.

As a busy mother with an active family, achieving your goal is all about finding balance, staying motivated, and prioritizing your dreams. You have the strength and determination to make your goals a reality.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Here are a couple of suggested posts from the past. 

Mind Mapping To Plan Your Goals

Mind Mapping To Plan Your Goals

Mind mapping to plan your goals changes the way your brain thinks as it moves it into a creative and visual activity. You’re able to create a mind map with software or on paper. I like to create mine on paper and let my mind wander.

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How Can I Increase My Chances Of Success As A Solopreneur?

How can I increase my chances of success as a solopreneur? Find yourself a business bestie that will hold you accountable for achieving the big scary commitments that you’ve made to your online business.

Clear Goals, Bright Futures: 3 Visual Goal Tracking Methods for Female Entrepreneurs

Clear Goals, Bright Futures: 3 Visual Goal Tracking Methods for Female Entrepreneurs

Michele Duwe from Miss Task | Small Business Owner working at desk| Empowering Your Vision: Three Visual Goal Tracking Methods for Female Entrepreneurs

Do you ever feel like your business goals are just out of reach, muddied by the daily juggle of work and family? Let's bring them into clear focus. Discover how visual goal tracking is not just a method but a journey to achieving your deepest entrepreneurial dreams.

Getting distracted from our goals can be easy as we go about our daily lives and businesses.  Visual goal tracking will help keep you focused and motivated, giving you the clarity needed to succeed. With the right tools, you can visualize your progress and stay on track with your goals.

Visual goal tracking is a powerful tool that allows you to see your progress and stay motivated. It's more than just ticking off a to-do list; it's about visualizing your path to success.

The Power of Visual Goal Tracking

For online entrepreneurs, goal setting is essential. It provides a roadmap for your business and helps you stay focused even with day-to-day distractions. Goals give you direction; they act like your compass to ensure you stay on course.

But it's not just about setting goals; it's about keeping them in your line of sight. Visual goal tracking makes this process engaging and interactive. If you’re looking for a refreshed way to achieve your goals, here are a few different tools for Visually Tracking Goals.

Method One: The Chalkboard Method

The Chalkboard Method from Being Boss was first introduced to me inside the Ashlyn Writes Course Primed to Launch. If you want to check out the course, I’ll save you the Google search. Here is the link to her sales page: https://primedtolaunch.com

Ashlyn uses a chalkboard to visually see where she is at with her goals for the year. Ashlyn goes on to say that she first heard of this method herself from Being Boss. 

Here is the link to the podcast that they break it down: https://beingboss.club/podcast/episode-79-chalkboard-method  

Also, they have a PDF explaining it all in detail that you can download.

 

My Chalkboard Method

Since 2021, I’ve written my goals on the chalkboard in my office. This is on the other side of my desk so that I can always see it. It’s the first thing I see when I walk into the office. It is a constant reminder of what I working towards. 

Do you have room for a whiteboard or chalkboard in your office? If not, you can purchase whiteboard or chalkboard vinyl with adhesive and apply it to your wall. That’s exactly what I have! I got it from Amazon for under $20. Super simple.

Method Two: Notion for Vision Boards and Goal Settings

Notion is a fantastic tool for visually setting and tracking your goals. Its simplicity and flexibility make it an ideal platform for creating vision boards and managing goals. All in one place. 

Creating a Vision Board: Start by setting up a new page in Notion dedicated to your vision board. Here, you can visually map out your goals using images, inspiring quotes, and links to important resources. This visual representation serves as a constant reminder of your targets and intentions.

Setting Quarterly Goals: Break down your long-term goals into manageable, quarterly objectives. In Notion, allocate a section for each quarter and choose one primary goal to focus on. This approach helps maintain clarity and ensures you are not spreading your efforts too thinly.

Tracking Progress: Use Notion’s checklist and progress bar features to track your achievements. Regular updates to your goals and vision board are essential. They reflect your growing business strategy and personal growth as an entrepreneur.

Staying Motivated: Your Notion board is not just for planning but also for inspiration. It becomes a record of your journey, showcasing both your progress and the learning curve. On challenging days, this visual diary can motivate you, reminding you of how far you've come and what you're striving for.

Michele Duwe from Miss Task | Small Business Owner working at desk| Empowering Your Vision: Three Visual Goal Tracking Methods for Female Entrepreneurs

Method Three: Visual Goal Tracking with Milanote

Are you an entrepreneur who loves organizing your ideas visually? Milanote is like a digital whiteboard that brings your goals to life. It’s a user-friendly tool that helps you see your business plans clearly and creatively.

Why Milanote Works for Entrepreneurs: Milanote's intuitive design is perfect for those who think in pictures and colors rather than lists and spreadsheets. It lets you create visual boards where you can pin ideas, goals, images, and to-do lists – all in one view. This makes it easier to see the big picture of your business journey.

Setting Up Your Goal Board: Start by creating a new board in Milanote specifically for your business goals. You can add sections for different aspects of your business, like marketing, product development, or personal growth. Within each section, pin notes, images, or web links representing your goals.

Organize and Prioritize: Milanote’s flexibility allows you to easily move ideas and goals around as your priorities change. This is especially helpful for busy entrepreneurs who need to adjust quickly. You can also use Milanote’s checklist feature to track your progress.

Visualizing Next Steps: Not only can you outline your goals, but you can also visually map out the steps to achieve them. Combine images and checklists to create a clear path for each goal. This visual approach helps break down complex goals into small, manageable action steps.

Milanote for Inspiration: Keep your motivation high by using Milanote as an inspiration board. Add quotes, success stories, and anything else that keeps you inspired. This way, Milanote becomes more than a planning tool; it’s a source of daily encouragement as you grow your business.

Michele Duwe from Miss Task | Small Business Owner working at desk| Empowering Your Vision: Three Visual Goal Tracking Methods for Female Entrepreneurs

Business Mantra

Do you have a business mantra that keeps you motivated toward your goals? I’ve had the same one for years! It is “Business is easy when I take messy, imperfect action.” The idea came from a group coaching I’ve been part of in the past.

This mantra was a game-changer for me. because before, I started taking messy action. I found that I would spin my wheels. Trying to find that perfect topic, trying to find the perfect thing to write content on, trying to find the perfect, the perfect that didn't exist because I was never doing anything. 

I was just keeping myself busy. Not taking the right action. But when I adopt this business mantra, I'm going to take messy, imperfect action. This changed everything for me. This is what helped me get consistent with my content creation. One simple mantra I could repeat is what helped me move ahead and jump ahead in my business.  It helped me get out of that trap of perfectionism.  

What business mantra do you need to create for yourself to keep you pushing towards your goals? When perfectionism, procrastination, and busyness get in your way.

Are You Committing to Your Goals?

Friends, I want to take you back in time with me. At the end of 2020, it was my first experience with visual goal tracking. On my chalkboard, I wrote down two commitments that I wanted to achieve in my business in the first quarter of 2021. I wrote them on the chalkboard in my office so that I could visually see these goals every day. Do you know what else? My family could also see what I was working toward achieving. I don’t know about you, but I think it is very beneficial for children to see their parents working on goals and achieving them. 

I had two visual goals I was tracking. The first was to complete my Yes Supply Coaching Certification. I had been working through this certification for over a year and was determined to finish it in the first quarter. I did this. I received my certification in the first quarter of 2021.

My second one. Woo. That one was challenging for me because it came with a bunch of mind drama. Lucky for me, I was getting a ton of free coaching from the other members of the Yes Supply Coaching Certification. It was a win-win.  

The second goal I was working towards was to Pick and stick – Everything gets easier with consistency = weekly YouTube Videos. This is exactly how it was written on my chalkboard.

I achieved this goal as well. I began creating and publishing YouTube videos at the end of 2020, and I did this consistently every week until the end of the first quarter of 2023. It was frankly tough for me to break this commitment. But in the end, I had to decide where my priorities were, with my family and my clients, or sticking to my commitment to making videos.

I had too many other things in my business, and I was struggling to be able to get them all done. I was really on the brink of burnout. I needed to make the best decision for myself and for my family. Do I continue going with the YouTube videos, or if I should pivot at that point into a podcast? 

Obviously, I pivoted to a podcast because you're listening to that right now. And it was the best decision that I could make for myself. 

 My number two commitment was very hard. Okay, it was hard because that is what I told myself. We believe what we tell ourselves. Our brains will look for every excuse in the book not to do something outside our comfort zone. 

Do you want to know how I overcame my struggles? Embracing it is not hard; I just needed to reframe my mindset around creating content. Letting go of the worries of what people would think.

Being able to believe that my sweat and tears from growing my business can help someone else who may be facing similar challenges. I had to admit to myself that I was holding myself back because of imposter syndrome and fear. I focused too much on myself, not on who I wanted to serve. In my selfishness, I robbed others from realizing they were not alone. I've been there, too, I understand. It doesn't matter if you are writing a blog post, recording a podcast, or finally making your video debut.  This is where you, too, can embrace the mantra that changed my content strategy: Business is easy when I take messy, imperfect action.

Committing to your goals is hard. Taking action is hard. But do you know what else is hard? Beating yourself up because you’re in the same place year after year in your business. Or maybe you dream of starting a business and never commit to taking the next steps. Was it hard to commit to creating consistent content week after week. I’m guessing you know the answer. 

In order to stay true to my word, I had to follow through with my commitment. I had to do it anyway. I had to work through putting my content out into the world; even though everything in me was screaming, it was not good enough. Even if it’s not good enough, I did it anyway.  Do you know what happens when you show up every week consistently? The whole thing gets easier. Okay, friend, I’m stepping off my soap box now.

It’s time to wrap this up.

The whole point of my soap box was that I had my goals front and center. I visually had them in front of me every single day. I could see when I was falling short when I was allowing my fear and my imposter syndrome to get in the way. That’s the beautiful thing about visual goal tracking: you have the compass pointing you in the right direction. Whatever you want to achieve, you can do it. I believe in you.  

Thank you so much for reading. I appreciate you. And I hope you have a wonderful week.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Simple Action to Mapping Your Next Project

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Accountability Buddy for Success

How Can I Increase My Chances Of Success As A Solopreneur?

How can I increase my chances of success as a solopreneur? Find yourself a business bestie that will hold you accountable for achieving the big scary commitments that you’ve made to your online business.