Select Page
How To Just Start Get Writing Your Content in Easy Steps

How To Just Start Get Writing Your Content in Easy Steps

Michele Duwe from Miss Task | Just Start
Michele Duwe from Miss Task | Just Start

Content creation can be daunting, especially when faced with a blank page and a seemingly taunting blinking cursor. You might sit down to write and find yourself stuck, unsure where to begin. That’s when the mantra “Just Start” becomes invaluable. Taking the first step is often the most important part of the writing process.

The Challenge of Starting

Writer’s block is a familiar obstacle for content marketers, freelance writers, and business owners alike. Many of us feel overwhelmed by the pressure to produce high-quality content, whether it’s blog posts, social media updates, or web content. It’s tempting to procrastinate, finding excuses to delay writing until the deadline looms. But the good news is there’s a way to overcome this.

The best way to tackle the blank page is to focus on a single word, a simple idea, or a piece of content you’ve already brainstormed. Set a timer for just 10 minutes and allow yourself to write freely. This step-by-step guide can help:

  1. Set a Timer: Start with a manageable block of time, like 10 minutes. Focus on typing whatever comes to mind without judgment.
  2. Choose a Main Point: Identify a key topic your target audience cares about. This could be tips for blog writing, content marketing strategies, or ways to improve writing skills.
  3. Keep it Simple: Don’t aim for perfection. The first draft is about getting words on the page.

Developing Good Writing Habits

Consistency is critical for building your online presence. Professional content writers and content marketers often rely on an editorial calendar to stay organized. Planning ahead reduces decision fatigue and helps you prioritize tasks like:

  • Writing blog titles that capture a reader’s attention.
  • Drafting long-form content that provides value to potential customers.
  • Repurposing content into social media posts, YouTube videos, or LinkedIn updates.

If you’re struggling with writer’s block, try these practical tips:

  • Use AI tools to generate fresh ideas or refine your writing.
  • Start with an outline to organize your thoughts.
  • Focus on writing one piece of content at a time.

Creating Content with Purpose

Content creation isn’t just about filling space; it’s about engaging real people with real problems they are looking to solve. Whether you’re building a personal blog or managing your own blog to share your unique perspective for your life coaching pratice, each post should reflect your unique voice and writing style. Think about your potential clients or readers. What do they need? How can you solve their problems?

A great way to start is by repurposing content. For example, transform a blog post into a YouTube video or create a step-by-step guide from a podcast episode. These approaches not only save time but also expand your reach across multiple platforms. Search engines reward consistent, high-quality content, improving your search results and boosting brand awareness.

Using AI Tools to Kickstart Your Writing

Sometimes, brainstorming and organizing content ideas can feel like a hurdle. This is where tools like ChatGPT or Claude can be a great alternative. Use ChatGPT or Claude to:

  • Brainstorm fresh ideas for blog posts or social media content.
  • Create detailed outlines to guide your writing process.
  • Flesh out content ideas when you’re stuck or need inspiration.

You can also use Perplexity to conduct topic research and gather insights to enrich your content. After identifying topics of interest, complement this research by using Google to check what appears in the AI overview. This approach ensures you address the “how,” “why,” and “what” questions your prospective clients might be searching for. Answering these questions thoroughly and informatively will help your content align with the way real people search for information online.

These tools act as your writing assistant, helping you move past blocks and stay productive. With the right prompts, you can quickly generate ideas or refine your content, making the entire writing process smoother and more efficient.

Michele Duwe from Miss Task | Just Start

Tracking Your Creative Flow

Do you notice certain times of the month when creating content feels easier? If not, try noting a simple rating in your planner or calendar after each content session, reflecting how easy or challenging it felt to write. Over a couple of months, you may notice patterns of when your creative flow is at its peak.

For example, I’ve observed that I write most effectively during specific times of the month. Recognizing this pattern allows me to maximize productivity. During my less creative phases, I focus on tasks like research and planning blog topics, saving the actual writing for when I’m in a creative spike. This method helps balance my workload and ensures I’m always moving forward, even if I’m not actively writing.

SEO Optimization: Why It Matters

Search engine optimization (SEO) is an important part of content creation. It ensures your content reaches the right audience by improving your visibility in search results. High-ranking content can drive traffic to your website, establish your authority, and ultimately attract potential customers or clients.

Incorporating keywords naturally into your writing is a key part of SEO. Tools like Rank IQ can help you identify the best keywords for your content, enabling you to rank faster and more effectively. Rank IQ provides insights into search engine trends and helps content creators optimize their writing without spending too much time on research.

When writing with SEO in mind, consider these best practices:

  • Focus on creating high-quality content that answers your audience’s questions.
  • Use relevant keywords in your blog title, subheadings, and throughout the text.
  • Be careful to create a well-written copy with the use of keywords naturally occurring without keyword stuffing.
  • Write meta descriptions that entice readers to click on your link.
  • Structure your content to make it easy for both readers and search engines to navigate.

By prioritizing SEO, you’re not just writing for search engines—you’re creating valuable content for real people who are looking for solutions to their problems.

Overcoming Procrastination

Procrastination can feel like a constant companion for writers. But it doesn’t have to control your productivity. Here’s a good idea: reframe your writing time as an experiment. Use these strategies to stay motivated:

  • Set Small Goals: Break your writing tasks into manageable chunks.
  • Delegate Non-Writing Tasks: Focus on writing while outsourcing other responsibilities, like graphic design or proofreading.
  • Celebrate Progress: Recognize even small achievements, like completing a first draft or brainstorming new ideas.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

Building a Long-Term Strategy

To become a great content marketer or writer, focus on developing a long-term strategy. This includes:

  • Building a blog that reflects your expertise and engages readers.
  • Leveraging best practices for search engine optimization (SEO).
  • Writing your own content gives you the perfect platform to showcase your extensive knowledge through blog posts, social media, and other digital content highlighting your brand’s value.

Final Thoughts

Remember, the first thing to do is just start, get writing your content. Writing content doesn’t have to take much time and feels like a struggle if you use simple steps and stay focused. The important thing is to keep going. A blank page isn’t the enemy—it’s the starting point for something great.

So, set your timer, take a deep breath, and start writing your content. Over time, you’ll build the skills, confidence, and online presence needed to succeed as a freelance writer, business owner, or content marketer. The best advice? Just start, and the rest will follow.

Unlocking the Power of Email Marketing Funnel

Unlocking the Power of Email Marketing Funnel

Michele Duwe from Miss Task | Unlocking the Power of Email Marketing Funnel
As with everything in business, there comes a time when you need to diversify your organic content marketing. As your coaching business grows, you’ll want to start building up your email list. You see, the best marketing plans include a variety of different platforms, but not so many that it feels overwhelming. No matter what, you’ll want your organic content to lead the right people to your email marketing funnel. In episode 64, we covered the Simple Process of Planning and Brainstorming Your Opt-In Freebie.  This week, I’m going to give you the action steps for you to create your email marketing funnel process inside your content system.

The Goal Of Your Organic Content Marketing Plan
Before we get into the action steps to create a repeatable process for your email marketing funnel, let’s chat about the goal of your organic content marketing plan. Not knowing what to do can keep you stuck. At the heart of marketing, the purpose or goal of your organic content is to spread the word about you. Who you are as a person, who you help, and how you help them. It is up to you to let people know what you do. Although, wouldn’t running a business be glorious if all you had to do was wish for new clients to come to us? The introvert in me loves this idea.

Do people even read emails anymore?

One of my clients asked me if email marketing is dead. Do people even read emails anymore? Should we be investing our time and resources sending to our email list?

I love it when clients ask questions when they are uncertain. With inboxes overflowing with emails, we are almost numb to marketing messages, so this is a very valid question.

My response to her was that they read marketing emails from coaches that provide value and connection. The trick is to send emails with a nice mix of storytelling, quick tips on how to solve one problem and offers to help, aka asking for the people on your list to work with you. I think you’ll agree that you are more than happy to purchase a coaching package or service when it will help leapfrog you ahead and solve a problem quicker than figuring it out for yourself.

How Do We Know If Email Is Working?

She was still unsure. I don’t know where you’d turn to answer this question, for me I go straight to the numbers. Nothing tells the story of your email marketing funnel success like your metrics can.

Well, I’m assuming that you keep an eye on your email marketing metrics.

Because if you do, you know based on your open rates if your audience is engaging with your emails. Plus, if you have a call to action link in the email, which you really need to have, this is another metric that gives you insight into your messaging.

Content System: Repeatable Action Steps for Setting Up Your Email Marketing Funnel Process

Define your email marketing funnel goals and who you’re creating it for.

Before you start creating content, it's crucial to set clear goals for your email marketing funnel.

What do you want to achieve?

What is the point of investing your time and energy into creating this email marketing funnel?

Common goals include lead generation, nurturing relationships, driving sales, or improving retention. Be specific and set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to guide your funnel creation process.

Finding Content for Your Freebie and Email Funnel:

Not sure what to create for your freebie also known as a free gift? May I suggest repurposing existing content?

Dive into your content archives and identify content that can be repurposed into your freebie or incorporated into your email sequences. This could include blog posts, social media posts, or even content from a previous live challenge. When working with clients, this is the first place I have them look before they create anything from scratch.

Be sure to focus on relevance when selecting content for your email funnel, and prioritize content that aligns with your signature services and provides tangible value to your ideal client.

Are you not finding anything that aligns with your paid offer? Well, I guess it’s time to brainstorm new ideas.

If you're struggling to find existing content, consider creating a challenge or series that introduces your audience to your expertise.

Here are a few ideas of things I’ve recently searched for healthy weeknight meal plans, go-to ten-minute workouts, healthy snack ideas for when I don’t have energy to cook, best yoga poses when you sit all day at a desk,or simple swaps to live a healthier lifestyle.

Map Out The Funnel

You have your goal and your audience. You know what you’ll be offering as your freebie, and you have an idea of content that you can reuse in your sales sequence. Map out the funnel and get an idea of the order or sequence you’d like it to go.

If this feels exhausting, no worries. You can simply use the reverse engineer method. Start by identifying your signature service or paid offer, then work backward to create a freebie that naturally leads your subscribers to the next step in your sales funnel. This ensures that your freebie is not only valuable but also strategically aligned with your business goals.

You don't need a PDF for everything.

You can create an educational email series.

Using a quick win approach: Break down your freebies into one quick win that they can do in under 15 minutes. You see pieces of content that are easy to do and provide quick wins, yes please, and thank you. This could include short daily tips, super simple exercises, or bite-sized lessons that keep your subscribers excited to hear you’re next brilliant idea and coming back for more.

What is the Best Number of Emails in Your Funnel?

Decide how many emails will be in your sequence. I suggest 5-7 emails.

Also, decide on the amount of time between each email in the series.

May I suggest keeping the welcome message and the first email about 24 hours apart? That’s a good amount of time. You do not want to make an excited person wait to long for the next email, plus we want them to remember us.

The others could be every couple of days, but you should not have more than a week between messages.

After you’ve mapped it all out, the next action will be to create your email sequence.

Now, Is The Time for the Creative Work

This is where you write everything and create all the collateral to go with the email series.

Write all the emails in the series, from the welcome to the ask email. If you’re a super fast writer you may get this done in a day. I am not.

One thing that I have found that works pretty decent to get your first draft is to outline all the emails. I put in all the bits of information that I want to be in the email. Then I let AI do the first draft for me. I’ve been experimenting with Claude. I feel like this tool doesn’t write as fluffy and flowery as Chat GPT does.

One thing I want you to keep in mind, my outline is very complete with the stories and everything. I ask it to make it flow better. I’ve found that the first draft is pretty decent. If you’re someone that finds it easier to edit than to write it all out, give it a try.

Write your landing page, thank you page, and social media promotional content.

Create Your Email Sequence in an Email Marketing Software

Once everything is created, the next action will be to set it up in your email software. I love Flodesk; I'm just saying.

This is my favorite piece, because I love tech. Except for when we are in Mercury Retrograded, let's be real, does anyone like tech then?

Promote Your New Email Marketing Funnel

Once all the set up has been done, create your marketing plan and begin to promote, promote, promote.

How can you get your freebie in front of the right people? Be sure to create content around your freebie as a call to action. The whole idea is to begin with the end in mind, or reverse engineer works here too.

Consider finding a promotion buddy or collaboration partner that is in your same niche, and they promote you to their list, and you promote them to your list. This allows you to work together in order to cross-promote to your respective audiences, expanding your reach and attracting new subscribers.

Don’t be afraid to ask for feedback on how you can improve your freebie and email series.

Measure: Tracking Success

Track your metrics! Your numbers tell a story. You may need to do some A/B testing with different subject lines, content, and calls to action.

Tracking metrics like open rates, click-through rates, and conversions is crucial for optimizing your email marketing strategy. Regularly analyze your data and make adjustments to enhance the performance of your email funnel.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

It’s Time To Wrap This Up

It takes a bit of time and energy to create a new freebie and marketing funnel, but it is essential to the health of your content marketing. Be on the lookout for ways that you are able to make this simpler by repurposing and using content that you’ve already done. Your old social media content may be a gold mine of possibility.

I say this every week, but I hope you know how much it truly appreciate you! Thank you for reading, and make it a wonderful week

Easy Content Creation for Social Media and Your Business

Easy Content Creation for Social Media and Your Business

Michele Duwe from Miss Task | Easy Content Creation for Social Media and Your Business
Michele Duwe from Miss Task | Easy Content Creation for Social Media and Your Business

Social media acts like a business card for your online businesses. It is a way to network and provide valuable connections. Oh my goodness, I’m not sure how you feel about it, but creating social media content is never-ending, with sometimes little return. It's easy to get overwhelmed when you’re constantly creating new content, which is time-consuming and, for some, challenging. It doesn’t have to be that way when you use the strategy of repurposing long-form content for your preferred social media platform. One of my favorite processes in repeatable content systems would be repurposing content for social media and your business.

The Power of Repurposing

Repurposing content is simply changing up your existing content to social media platforms that you like to hang out on. By doing so, you increase the value of your long-form content, have the potential to reach a wider audience and extend its lifespan. You can increase visibility and engagement by repurposing your content. When repurposing social media, you can recycle that content and give a really juicy, long-form piece of content a new life three or six months later. 

Techniques for Repurposing Long-Form Content

Blog to Infographic: 

Transforming a blog post into an eye-catching infographic is one of my favorite things to put in a newsletter to subscribers. You're taking written content and transforming it into visual content. As for repurposing blog content for social media and your business, the infographic is perfect for Pinterest. For Instagram, you can change it into a Reel by switching out the background with a stock video or B-Roll that you create yourself.

YouTube to Video Clips: 

If your primary long-form content is for YouTube, pull out all the key points and repurpose the recording into short video clips. Besides changing these into YouTube shorts, they can also be Pinterest Video Pins, Facebook and Instagram Reels. Don't forget about TikTok if that's your platform.

Repurpose those videos into SEO-optimized blog posts on your website. You always want to lead people to things you own. I like to think of social media as rented ground; you may get an unexpected eviction notice.

Podcast to Blog Post: 

Turn your podcast episodes into SEO-friendly blog posts. Begin by having the podcast transcribed. Descript does the transcribing for me. When change your podcast transcription into a blog post that allows your content to be found by Google when it is optimized for SEO. 

It's the same process for podcasts. Repurpose content for social media by creating audiograms to share across your prefered social platforms. I’d like to mention that I use Descript for easily creating social media audiograms.

Michele Duwe from Miss Task | Easy Content Creation for Social Media and Your Business

Benefits for Online Life Coaches

Best Way To Increased Reach and Exposure:

The best way to increase the reach and exposure of your social media content is by making content in the format the platform is currently pushing. For example, Instagram is showing reels to people that are not currently following you. Unlike, stories that only your audience or  followers will see. 

Repurposing content gives you the potential to reach someone new that is searching for exactly what you offer. It allows you to share your expertise with a wider audience beyond your regular followers and establish yourself as a thought leader in your niche.

Time and Effort: 

Creating original content for all platforms from scratch can be time-consuming. Repurposing content saves valuable time and effort by using what you’ve already created with your existing long-form content. 

These are perfect activities to assign to your Content VA, allowing you to focus on engaging with your new found audience. Repurposing content on your social media makes creating a content calendar much easier! If you like you can come up with a simple repeatable pattern for re-promoting your content. This allows your content calendar to be filled easily without effort. 

Reinforcement of Your Key Points: 

Repetition is key when it comes to your important messages. By repurposing content, you're not attempting to come up with new ideas. I don’t know about you, but rarely do I purchase from someone that I just started to follow. I am definitely a lurker.

After you publish your new content you want to make sure to drive traffic to that content. When you're keep the content theme in line with your new published long-form content it allows you to do this from all the social media platforms. Plus, you can use the same content for consistent and impactful across your different social media channels.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

It’s Time To Wrap This Up

With all the different processes you set up in your business, repurposing long-form content for social media is a powerful strategy you should not overlook. Without a doubt, recycling content for social media and your business frees up your valuable time. 

This simple process can highlight your expertise and attract new clients with minimal effort. When you are juggling all the balls in your life, it is a way to get back a little more of your time and energy. Thank you so much for reading. I appreciate you and I hope you make it a great week.